RETAIL AREA
(K-Mart/Carmike)
By: Steven Killian, Oscar Nelson,
Tabitha Kastner, Binny Nguyen,
Kelsey Hawkins, Aaron Gutierrez,
and Dustin Guest.
Strengths
– Brand Recognition
• Martha Stewart Everyday
living
– Home products From
America’s most trusted
guide to living
• Thalia Sodi
– Beauty, Passion & Style
• Joe Boxer
• Route 66
– Stylish clothes/accessories
for men/women & kids
• Jaclyn Smith
– For the casual, yet
sophisticated women
– Website #1 on Forrester
– Superior Shopping Experience
Weaknesses
– Budgeting issues
– Reputation
• Not know for quality
– Bums
• Thanks to Safeway
– Customer Service
– Martha Stewart?
Opportunities
Threats
– Merger w/ Sears
– Shoplifting
– Economy
– Customer Service
• Sears Essentials
– Safeway
• Women shop for food,
men look at sporting
goods
– Young Mom’s
• KMART Focus
General Info
• Remodoling in a year to a year and a half to be a
“lifestyle” store
• The Safeway is only two years old
• Most of the customers are from HP before they go
home
• This store is smaller than the Philomath store but
bigger than downtown
Strengths
• Well known name
• Can try anything in the store, just ask
first
• Good atmosphere
• Has a Starbucks
• Online delivery
Weaknesses
•To out of the way for regular
shopping by local residents
•High prices
•They just don’t do much business
Opportunities
Threats
• Differentiate from the other
local Safeways
• Drive through for regular
goods like milk, bread, exe.
• K-Mart for non-food items
• The other local Safeways
• Winco, Albertsons, Co-Op
Analysis
• Inside the Safeway
• HP discount, $0.25
• A lot of HP traffic
before work
• Slow during the weekday
but a lot of customers in the
mornings and weekends
• They should try to have the Starbucks be inside and a drive
through/walkthrough window outside for quick pickups
Carmike Cinemas
Background Information
 Carmike Cinemas, Inc. started when Carl L. Patrick, Sr. and Michael
W. Patrick acquired Martin Theatres in 1982
 Carmike Cinemas target markets are small to mid-sizes communities
with a population of 50,000 to 250,000 residents
 Carmike’s mission is to be the sole or premiere theatre with in the
communities
 Today Carmike Cinemas operates
2,229 Screens
291 theatres in 36 states
 Corvallis has the only Carmike Cinemas in the state of Oregon
SWOT Analysis
Strengths
Location
Parking Lot
Opportunities
Debt cards and Credit Cards
Other Community Events
Customer Service
Community Relations
Weaknesses
Cash Only Theatre
Location
Threats
Regal Entertainment Group
(don’t consider them a
threat because of their
customer service and movie
selection)
•Carries over 7,000 brand name
products
–Office supplies
–Furniture
–Computer stuff
–Business Services
•Everyday low prices on school
supplies
•Features:
–full-service copy center
–UPS Authorized Shipping
Outlet.
•Main focuses:
–Small businesses
–New businesses
•Easy Button
–http://gfx.dvlabs.com/klipm
art/campaigns/sta001/easy_b
utton_orig.html
Strengths
Weaknesses
• Traffic Flow
• No Weaknesses
– HP
– Downtown
– Albany
• Nearby Retailers
– Jack in the Crack
– Safeway
– Kmart
• Rewards Card
–
www.StaplesRewardsCenter.com
– According to Scott
Harvey
• Small Copy Center
– Compared to Kinkos
Opportunities
Threats
• New businesses in
Corvallis
• HP
• Banks
• Office Max
• Kmart
• OSU bookstore
– Closer to campus
From the movie “Office Space”
• To be the leader in quick service restaurants
by serving the best sandwiches and
"products in and around sandwiches" in the
marketplace... one successful restaurant
and one "wowed"
customer at a time.
• First one opened 1981
• Nearly 3,500 in 15
countries
• New restaurant opens
every 8 hours, on
average
• Most popular sandwich
use to be Classic Italian,
but now it is Mesquite
Chicken
• Original store to do
toasting. This sets them
apart from other
sandwich shops
SWOT Analysis
Strengths
•
•
•
•
•
•
Original Toasted Sub Shop –
imitations aren’t as good
Punch Cards
Watch sandwich be made
Keeps up with low-carb trend (salads)
New Marketing Strategy (Baby)
Surrounding Stores bring in Business
Weakness
•
•
•
Location
Small eating area
Expensive
Quizno’s
Opportunities
•
•
Q card
Expanding menu all the time
Threats
•
•
Other sandwich shops toast
Jack-In-the-Box
Oscar
Overview
• Started in October 2002
• Business was REALLY slow in the beginning
• It has grown a lot since they started but is still has a
small customer base than many other Blockbusters
• A lot of business from HP
Strengths
Interior
• Blockbuster is a well known
brand name for video renting
• Better store layout than the other
Blockbuster in the area (in my
opinion)
• Can usually find what you are
looking for
• End of late fees, and the Movie Pass
• Very friendly, helpful staff.
(they don’t have many customers so they jump on an occasion to do
something)
Weaknesses
• Low customer base
due to out-of-the way
location
• No differentiation
from other Blockbusters
because it is run at a
Corporate level
• Parking in the area is not very good
Opportunities
• The actual store can’t capitalize
on any opportunities unless through
the Corporate structure
• If they could…
• More “old” movies
• Better signs and advertising
• More TV shows on DVD
• More Games
• Coffee, ice cream, and snacks
Threats
• Hollywood video could be a slight
threat, but since most of the
Blockbuster’s customers come
from HP in the K-Mart area it’s not
a great threat.
• Online movie rentals
Conclusion
• Just not a great retail area for Blockbuster
• It sounds like the business from HP is just enough to keep
the store float
• If differentiation were possible, this store location would
need to maximize that to get higher traffic and grown
their customer base
Background
The first restaurant opened in San Diego by
Robert Peterson in 1951.
► More than 2,000 restaurants in 17 states.
► Currently 44 stores in Oregon
► Jack in the Box acquired Qdoba Mexican Grill
in January of 2003.
► Target Market: Adults
►
Reference: http://www.jackinthebox.com/aboutourco/index.php?section=1
SWOT Analysis
Convenient 24-hour Drive-through
Only drive through business located along this street
Only fast food business in the Kmart business area
Plenty of parking
Not so many screaming children in the lobby
►
Strengths:
►
Weaknesses: Not located along 9th street
Dinning area is fairly small
Not a lot of foot traffic
SWOT Analysis
►
Opportunities: Slowly becoming an ideal location
Work with area business. i.e. coupons
Signage: Direct cars to them
►
Threats:
There’s no word on future competition within this area
Quiznos: Healthier menu items
McGrath’s Fish House
McGrath’s Background
 In1980, The first McGrath’ s Fish
House opened in Salem, Or.
 “McGrath's Fish House is a casual
family seafood restaurant that is a
delicious and fun place to eat “
-Website Statement
 McGrath’s currently has 20 locations
including many restaurants in Utah(4),
Arizona(3), Washington(2), Idaho(1),
California(1), and Colorado(1).
Corvallis McGrath’s
350 NE Circle Blvd.
Corvallis, OR 97330
541-752-3474(FISH)
Restaurant Hours:
Sunday:
10:00am-10:00pm
Mon.-Thurs.:
Fri.-Sat.:
11:00am-10:00pm
11:00am-11:00pm
Customer Flow:
Busiest Times:
Lunch: 12:00pm-1:30pm
~30 customers/HR
Dinner: 5:00pm-9:00pm
~60+ customers/HR
*Business usually starts slow on Mondays and peaks
Friday/Saturday night.
Corvallis McGrath’s Cont.
Customer Analysis:
 Family Outings:
 Couples/Dates:
 Hungry Workers:
 Random Students:
~50% sales
~30% sales
~15% sales
~5% sales
Business Spikes
 Before/After OSU sporting events (mainly Football games)
 Mom’s Weekend
 Dad’s Weekend
 Very Beginning of OSU school year.
 START (summer)
 High-School Prom
SWOT Analysis
Strengths
Opportunities
Weaknesses
Threats
 Strong Brand Recognition
 The only real Seafood restaurant
in Corvallis
 Repeat customers
 Use only fresh seafood products
 Parking
 Good food with relatively cheap
prices




Lack of college impulse meals
Almost solely a destination point
Location
Out of price range for lower-end
customers
 Attraction of more college impulse
meals. Maybe add weakly college
specials on basic seafood.
 More Advertising (Hwy 34
Billboard is successful)
 Safeway, Fred Meyers,
Winco (raw fish)
 Bay Street Crab Company
 Albany Seafood
Restaurants: Red Lobster,
Red Beards, and Skippers.
 Newport Bay????
QUESTIONS???