LibrariesConnecting
Connecting Millennials
Millennials in
Libraries
in an
anArchived
ArchivedWorld
World
sweeney@njit.edu
Richard Sweeney
e of Arabia The Great Escape Best War Movies
973-596-3208
Apocalypse Now
nal
Catch Me If You CanDir:
Dir: Steven
Frank Darabont
Spielberg Minority Report
m Hanks
Actor: Tom Hanks
Actor: Tom Hanks
Away
The Green Mile
Saving Private
)
(1999)
Ryan (1998)
obert Zemeckis
Dir: Frank Darabont Dir: Steven
ng:
Starring:
Spielberg
Hanks,
Tom Hanks,
Starring:
n Hunt,
Michael Clarke Duncan,
Tom Hanks,
e Wildman,David Morse,
Tom Sizemore,
Schindler’s List
Artificial Intelligen
Actor: Tom Hanks Actor: Tom Hanks
Toy Story 2 (1999) You’ve Got Mail
(1998)
Dir: Lee Unkrich
Rich, this is one
Dir: Nora Ephron
Starring:
my 
Starring:
TomofHanks
favorites. Janet
Tom Hanks,
Tim Allen
Meg Ryan,
Don Rickles
Parker Posey,
Jim Varney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Powerpoint (Revised 6/8/2007) available at:
http://library1.njit.edu/staff-folders/sweeney/
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Today’s Agenda
1. What does the research say about how
Millennials are different than prior
generations at the same age?
2. How can social networking & archiving
improve virtual library services to
Millennials and with what implications?
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
This PowerPoint can be downloaded at
the URL printed at the top of your
handouts:
http://library1.njit.edu/staff-folders/sweeney/
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“They’re variously called the Internet Generation,
Echo Boomers, the Boomlet, Nexters, Generation
Y, the Nintendo Generation, the Digital Generation,
and, in Canada, the Sunshine Generation. But
several thousand of them sent suggestions about
what they want to be called to Peter Jennings at
abcnews.com, and “Millennials” was the clear
winner.”
http://www.generationsatwork.com/articles/millenials.htm Claire
Raines Associates Managing Millennials 2002
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Generations
Birth Years
Ages in 2006
GI Generation
1901 - 1924
81 -
Silent Generation 1925 - 1945
61 - 80
Baby Boomers
1946 - 1964
42 – 60
Generation X
1965 - 1978*
28 - 42
Millennials
1979*- 1994
12 - 27
*Experts differ on end or beginning date of generation : 1974-1981
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
MILLENNIAL PANELS
 over 40 Millennial panels
 8 to 14 Millennials from local colleges
 In California, Colorado, Connecticut, Florida,
Kansas, Louisiana, Massachusetts, Minnesota,
Missouri, Nebraska, Nevada, New Jersey, New
Mexico, New York, Ohio, Pennsylvania, Tennessee,
Texas, and Wisconsin.
Libraries Connecting Millennials in an Archived World
MILLENNIAL CHARACTERISTICS
sweeney@njit.edu
Richard Sweeney
973-596-3208
More Choices Selectivity
Digital Natives Impatient
Huge Population
Personalization /
Customization
Gamers
Respect
Intelligence
More Adaptive
High
Expectations
(e.g. Incomes)
Practical /
Achievement
Oriented
Optimistic /
Positive /
Confident
Family Oriented /
Largely Children
of Divorce
Merit Systems
Nomadic
More Diverse Flexibility /
/ Inclusive
Convenience
Read Less
More Friends
Direct
Entrepreneurial
Experiential
Learners
Media
Consumers
Patriotic /
Civic Minded
Balanced Lives /
Healthy Lifestyle
Collaborative
Multitaskers
More Liberal
Social Involvement
Richard Sweeney
Libraries Connecting Millennials in an Archived World
MILLENNIAL CHARACTERISTICS
sweeney@njit.edu
Richard Sweeney
973-596-3208
More Choices Selectivity
Digital Natives Impatient
Huge Population
Personalization /
Customization
Gamers
Respect
Intelligence
More Adaptive
High
Expectations
(e.g. Incomes)
Practical /
Achievement
Oriented
Optimistic /
Positive /
Confident
Family Oriented /
Largely Children
of Divorce
Merit Systems
Nomadic
More Diverse Flexibility /
/ Inclusive
Convenience
Read Less
More Friends
Direct
Entrepreneurial
Experiential
Learners
Media
Consumers
Patriotic /
Civic Minded
Balanced Lives /
Healthy Lifestyle
Collaborative
Multitaskers
More Liberal
Social Involvement
Richard Sweeney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“The baby boomers generally had children later
and in smaller numbers than their prewar
generation parents. But when they did start
reproducing, from about 1970 to 1995, they did so
with a vengeance. The result: the growth in the
under-18 population that's already reverberating
in classrooms today.” p. 4
Williamson, Christopher. The war of the ages; Planning 68.7 (2002):
4-9
Huge Generation
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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Number of children under 18:
1966 69.9 million
1976 65.1 million
1986 62.8 million
1998 71.4 million
p. 22
Baker, Debra. “Move Over Baby Boomers.” ABA Journal, 85 (1999):
22
Huge Generation
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
U.S. Births in Thousands
Boomers
Generation X
Millennials
5,000
1946
19 Years
4,500
1965
14 Years
1978
1979
16 Years
1977
Avg. 3,993
1994
1994
2000
1982
Avg. 3,832
3,415
Avg. 3,415 3,415
3,500
Births
3,415
3,000
2,500
Years
Huge Generation
19
94
19
92
19
90
19
88
19
86
19
84
19
82
19
80
19
78
19
76
19
74
19
72
19
70
19
68
19
66
19
64
19
62
19
60
19
58
19
56
19
54
19
52
19
50
19
48
2,000
19
46
Births in 1,000s
4,000
1964
Millennials
Millennials
Libraries Connecting Millennials
in anInArchived
WorldNot In
Workforce
Richard
Sweeney
sweeney@njit.edu
Workforce
973-596-3208
Born
1979Born 1984-1994
U.S. Births in
Thousands
1984
23 yrs old plus
Boomers
Generation X
Millennials
Under 23 yrs
5,000
1946
4,500
1965
14 Years
1978
1979
16 Years
1977
Avg. 3,993
1994
1994
2000
1982
Avg. 3,832
3,415
Avg. 3,415 3,415
3,500
Births
3,415
3,000
Workforce 2007
2,500
Years
Huge Generation
19
94
19
92
19
90
19
88
19
86
19
84
19
82
19
80
19
78
19
76
19
74
19
72
19
70
19
68
19
66
19
64
19
62
19
60
19
58
19
56
19
54
19
52
19
50
19
48
2,000
19
46
Births in 1,000s
4,000
1964
19 Years
Boomers
Boomers StillMillennials
in
All Archived
Millennials World
in
Libraries Connecting
in an
Retired
Workforce
Workforce
sweeney@njit.edu
Richard Sweeney
973-596-3208
Born 1946-1951
Born 1980-1992
U.S. Births in Thousands
66 yrs old plus Boomers
Born 1952-1964Generation X@ 23 yrs
old
Millennials
5,000
1946
4,500
1965
14 Years
1978
1979
16 Years
1977
Avg. 3,993
1994
1994
2000
1982
Avg. 3,832
3,415
Avg. 3,415 3,415
3,500
Births
3,415
3,000
Workforce 2017
2,500
Years
Huge Generation
19
94
19
92
19
90
19
88
19
86
19
84
19
82
19
80
19
78
19
76
19
74
19
72
19
70
19
68
19
66
19
64
19
62
19
60
19
58
19
56
19
54
19
52
19
50
19
48
2,000
19
46
Births in 1,000s
4,000
1964
19 Years
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
U.S. Births in Thousands
All Millennials Hired
Generation XBorn 1980-1992
Millennials
Born 1946-1951Boomers
Boomer Retirements
5,000
@ 66 yrs old
1946
4,500
1965
Avg. 3,993
1994
1994
2000
1982
Avg. 3,832
3,415
Avg. 3,415 3,415
3,500
Births
3,415
3,000
Workforce Changes 2017
2,500
Years
19
94
19
92
19
90
19
88
19
86
19
84
Huge Generation
19
82
19
80
19
78
19
76
19
74
19
72
19
70
19
68
19
66
19
64
19
62
19
60
19
58
19
56
19
54
19
52
19
50
19
48
2,000
19
46
Births in 1,000s
4,000
1964
19 Years
@ 23 yrs old
1978
1979
16 Years
14 Years
1977
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“About a fifth of these echo boom children are the
offspring of immigrants who arrived in the U.S.
during the 1980s and who often had relatively
large families. The ethnic profile created by these
immigrant children is far different from the white
and black 1950s and 1960s.”
p. 22
Williamson,
Baker,
Debra.
Christopher.
“Move OverThe
Baby
war
Boomers.”
of the ages;
ABA
Planning
Journal,68.7
85 (1999):
(2002):
22
4-9
Diverse
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Furthermore, we found Millennial medical students to be
less solitary and individualistic (Self Reliance) than their
Generation X counterparts.” 574
Note: this study looked at medical schools students:
Generation X
“Cuspars”
Millennials
born 1965 - 1980
born 1975 – 1980 (Gen X Subset)
born 1981 - 1989
Nichole J Borges et al. “Comparing Millennial and Generation X
Medical Students at One Medical School. Academic Medicine; 81.6
(2006): 571-576
Research Studies
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Using descriptors from the 16PF subscales, we found that
Millennial students are more warm and outgoing (Warmth),
more abstract than concrete (Reasoning), more adaptive and
mature (Emotional Stability), more dutiful (Rule
Consciousness), more socially bold and adventuresome
(Social Boldness), more sensitive and sentimental
(Sensitivity), more self-doubting and worried (Apprehension),
more open to change and experimenting (Openness to
Change), and more organized and self disciplined
(Perfectionism) compared to Generation X medical students.”
p. 574
Nichole J Borges et al. “Comparing Millennial and Generation X
Medical Students at One Medical School. Academic Medicine; 81.6
(2006): 571-576
Research Studies
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Overall, Millennials appear less prickly and
pessimistic than their predecessors, the Gen Xers,
a group that numbers about 59 million and was
born from 1965 to 1982. They also seem better at
reasoning and top Gen X when it comes to being
organized and self-disciplined.”
Northeast Ohio Universities College of Medicine, led by
Nicole Borges, explored common traits and the chasms
that divide different generations.”
Jayson,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Sharon.
Y gets involved;
Shaped
by 9/11,
Foreman,
Joel.“Generation
“Next-Generation
Educational
Technology
millennials
socially conscious, if not radical ?” USA TODAY, October
Versus theare
Lecture.”
24, 2006 Tuesday, FINAL EDITION, LIFE; Pg. 1D
Optimistic; Smart
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“.. A recent Kaiser Family Foundation report,
"Generation M: Media in the Lives of 8- to 18-YearOlds," found that students who use media the
most also spend more time with family, friends,
and other activities. That may explain the need to
do many things at once.” p. 33
McHale, Tom. “Portrait of a Digital Native” Technology & Learning,
26.2 (2005) 33-34
Media Addicts; Multitaskers
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“74% of the students expect to be better off than
their parents in terms of income and quality of life
over their lifetime.”
Ernst and Young, Canada. “Sixty-five Per Cent of College Students
Think They Will Become Millionaires.” 2001. Press Information
Worldwide. 3/14/05. http://www.pressi.com/us/release/35870.html
Optimistic
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“ ‘Nothing infuriates us more than busywork,’
says 24-year-old Katie Day, an assistant editor at
Berkley Publishing, a division of Penguin Group
USA. Fearlessness ? "I don't have time to be
intimidated," says Anna Stassen, a 26-year-old
copywriter at the advertising agency Fallon
Worldwide who treats her bosses like ‘the guys’."
Sacks, Danielle. “SCENES from the culture clash”. Fast Company,
102 (2006) 72-77
Impatience
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“Busy Around the Clock
“Millennial teens may be America’s busiest
people.
Long gone are the days of Boomer kids being
shooed outside to invent their own games – or of
GenXer Kids being left “home alone” with a “selfcare” guide." p. 45
Howe, Neil and William Strauss. Millennials Go To College.
Washington, DC: American Association of Collegiate Registrars,
2003.
Impatience
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“We want everything to be easy, and we want it
now," said Katie Smith, a student at the University
of Florida. "We have no patience.”
p.6
Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles
Today; High Point; May 27, 23.38 (2002): 6
Impatience; Easy
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“50% say having flexibility in planning a career
around major life events is the most important
element for achieving a good balance between a
career and personal life.”
p. 4
Ernst and Young, Canada. “Sixty-five Per Cent of College Students
Think They Will Become Millionaires.” 2001. Press Information
Worldwide. 3/14/05. http://www.pressi.com/us/release/35870.html
Flexibility
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“ “When you look at the generation coming up
now, I think the thing that generation will value
more than anything is flexibility," Friedman said.
"People want to have a more balanced life.” ”
p.15
Rulison, Larry. “Gen Y in search of flexibility”. Philadelphia Business
Journal. 22.31 Sep 19, (2003). 15
Flexibility
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“We have no patience. The Gen Y consumer is
brand-and–store loyal, she said, but the store
must provide choices and have them in stock, or
they will go elsewhere”.
p. 6
Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Today; High Point; May 27, 23.38 (2002): 6
More Choices
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“gravitate toward group activity”;
Collaborative
“identify with parent’s values and feel close to their
parents”;
Family Oriented
‘..believe “it’s cool to be smart”
Value Intelligence
Oblinger, Diana. “Understanding the New Student.” Educause
Review, 38.3 (2003): 36-42.
Collaborative; Values
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Along with differences in attitudes, millennials
exhibit distinct learning styles. For example, their
learning preferences tend toward teamwork,
experiential activities, structure and the use of
technology. Their strengths include multitasking,
goal orientation, positive attitudes, and a
collaborative style.”
Oblinger, Diana. “Understanding the New Student.” Educause
Review, 38.3 (2003): 36-42.
Collaborative; Achievement Oriented
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“The real question is: Does the behavior of this
new group [gamers] change the world in any way
that really matters?
If you’re in business today, the answer is clearly
yes.” p. 1
Beck, John C., and Mitchell Wade. Got Game: How the Gamer
Generation is Reshaping Business Forever. Boston: Harvard
Business School Press, 2004.
Gamers
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“How hard this new cohort works, how they try to
compete, how they fit into teams. How they take
risks – all are different in statistically verifiable
ways. And those differences are driven by one
central factor: growing up with video games.”
p. 2
Beck, John C., and Mitchell Wade. Got Game: How the Gamer
Generation is Reshaping Business Forever. Boston: Harvard
Business School Press, 2004.
Gamers
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“The important thing for business professionals
to know about games isn’t whether someone
plays them now, but whether he or she grew up
playing them.”
p. 25
Beck, John C., and Mitchell Wade. Got Game: How the Gamer
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Generation is Reshaping Business Forever. Boston: Harvard
Business School Press, 2004.
Gamers
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“ ‘The most important things to remember are:
multi-player, creative, challenging, and
competitive.’
-a high school student”
p. 1
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc
Prensky. March 2004. http://www.marcprensky.com/writing/PrenskyUse_Their_Tools_Speak_Their_Language.pdf
Gamers
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“We know from contemporary neurobiology that
experiences of this intensity alter the brains of
those who receive them in ways that enable them
to accommodate and deal with these experiences
more easily.”
p. 3
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Prensky. March 2004. http://www.marcprensky.com/writing/PrenskyUse_Their_Tools_Speak_Their_Language.pdf
Gamers
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“So we now have a generation of students that is
better at taking in information and making
decisions quickly, better at MULTITASKING and
PARALLEL PROCESSING; a generation that
THINKS GRAPHICALLY rather than textually,
assumes connectivity, and is accustomed to
seeing the world through a lens of games and
play.”
p. 3
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Prensky. March 2004. http://www.marcprensky.com/writing/PrenskyUse_Their_Tools_Speak_Their_Language.pdf
Gamers
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“And we will never understand
or use the technology in precisely the same way
as the Natives do.
This distinction is critical in education, because
we are currently in a time where all our students
are DIGITAL NATIVES, yet the bulk of our
educators, teachers, administrators and
curriculum developers are Digital Immigrants.” p. 3
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Prensky. March 2004. http://www.marcprensky.com/writing/PrenskyUse_Their_Tools_Speak_Their_Language.pdf
Digital Natives
Libraries
Connecting
MillennialsExpects
in an Archived
World
What
the "Millennial"
Generation
From Colleges
sweeney@njit.edu
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RichardSweeney
Sweeney
Richard
973-596-3208
973-596-3208
“Even if the lecturer is charismatic, holding the
“
p.X
attention of several hundred students for an entire
lecture of fifty minutes or longer is impossible.
p.15
Foreman, Joel. “Next-Generation Educational Technology Versus the
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Lecture.” Educause Review. 38.4 (2003) 12-22
Experiential
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“In that light, it is hard to imagine a more
producer-push approach than the “sage on the
stage” lecture model that dominates
undergraduate education. Can higher education
move the curriculum in ways that take advantage
of demand pull, and will colleges and universities
design their infrastructures to support that
approach?” p. 60 James Hilton, University of Michigan
Hilton,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
James.
“The
Future for HigherEducational
Education: Sunrise
or Perfect
Foreman,
Joel.
“Next-Generation
Technology
Storm?”
Educause
Review 41.2 March/April 2006 59-71
Versus the
Lecture.”
Experiential; Pull
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“The ideal learning situation:
“
1…customized to the very specific needs of the
p.X
individual.
2…provides students with immediate feedback.
3...is constructive ..to explore learning
environments (preferably multi sensorial)...
4…motivates students to persist far in excess of
any externally imposed requirements.
Experiential
5…builds enduring conceptual structures.” p.14
Foreman, Joel. “Next-Generation Educational Technology Versus the
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Lecture.” Educause Review. 38.4 (2003) 12-22
Experiential
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
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“We are a generation of learners by exploration. My
“
first Web site, for example, was constructed before
p.X
I had any concept of HTML or Java. I simply
experimented with the commands until the pieces
fit together.”
Note: this article published by a Millennial
Windam, Carrie “Father Google and Mother IM: Confessions of a Net
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Gen Learner”. EDUCAUSE Review, 40.5 (2005): 42–59.
Experiential
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“The average college class has minimal
interaction; estimates are that students ask 0.1
question per hour and that faculty ask 0.3. By
contrast, students in tutored sessions ask 20-30
questions, and tutors ask more than 100. In
computer based instruction, the number of
questions posed to students per hour ranges from
160 to 800.” p. 70
Diana Oblinger VP, Educause
Diana
XXXXXXXXXXXXXXXXXXXXXXXXXXX
G. Oblinger,
“Learners, Learning
and Technology”,
Educause
Foreman,
Joel. “Next-Generation
Educational
Technology
Review
September/October 2005 66-75
Versus 40.5
the Lecture.”
Interactivity; Feedback
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“35% or the largest portion of those who IM for
about an hour are Gen Y-ers. In contrast, the
greatest percentage of instant messengers who IM
for less than 15 minutes consist of Trailing
Boomers (26%).” p.iii
Shiu,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Eulynn
and “Next-Generation
Amanda Lenhart. “How
AmericansTechnology
use instant
Foreman,
Joel.
Educational
messaging”.
Pew Internet and American Life Project 9/1/2004
Versus the Lecture.”
http://www.pewinternet.org/PPF/r/133/report_display.asp
Digital Gamers
Natives
Libraries Connecting Millennials in an Archived World
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Richard Sweeney
973-596-3208
“Within the instant messaging Gen Y (18-27 years)
age group, 46% report using IM more frequently
than email.”
p. iii
Shiu,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Eulynn
and “Next-Generation
Amanda Lenhart. “How
AmericansTechnology
use instant
Foreman,
Joel.
Educational
messaging”.
Pew Internet and American Life Project 9/1/2004
Versus the Lecture.”
http://www.pewinternet.org/PPF/r/133/report_display.asp
Digital Natives
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Internet users ages 12-28 are more likely to IM,
play online games, and create blogs. Internet
users over age 28 (but younger than 70) are more
likely to make travel reservations and bank
online.”
p. 1
Shiu,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Eulynn
and “Next-Generation
Amanda Lenhart. “How
AmericansTechnology
use instant
Foreman,
Joel.
Educational
messaging”.
Pew Internet and American Life Project 9/1/2004
Versus the Lecture.”
http://www.pewinternet.org/PPF/r/133/report_display.asp
Digital Natives
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Internet users ages 12 to 28 years old have
embraced the online applications that enable
communicative, creative, and social uses. Teens
and Generation Y (age 18-28) are significantly
more likely than older users to send and receive
instant messages, play online games, create
blogs, download music, and search for school
information. p. 2
Fox,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Susannah
and
Mary Madden. “Generations
online”.
Pew Internet
Foreman,
Joel.
“Next-Generation
Educational
Technology
and
American
Life Project Dec. 2005
Versus
the Lecture.”
http://www.pewinternet.org/pdfs/PIP_Generations_Memo.pdf
Digital Natives
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
"It's the way we've all come to be raised," says
Fear, a senior at Hunterdon Central Regional High
School in Flemington, New Jersey. She is a
member of the National Honor Society, student
leader of the local Amnesty International chapter,
and president of the school's International
Thespian Society. "There's a lot of work we're
expected to do. You have to multitask to get
everything done. ”
McHale, Tom. “Portrait of a Digital Native” Technology & Learning,
26.2 (2005) 33-34
Multitaskers
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“The great thinkers have decreed that we are now
incapable of concentrating for a sustained period
of time. We are suffering from what is known in
philosophical circles as the channel-hopping,
YouTube-trucking, Google-gorging, MySpacesniffing, post-millennial, post-post-modern
condition.”
Hattenstone, Simon. “Quick-fix culture is no way to get a proper
contest.” The Guardian (London) - Final Edition, October 25, 2006
Wednesday, GUARDIAN SPORT PAGES; Pg. 12,
Multitaskers
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“IM-ers are multi-taskers.
32% of IM users say they do other things on their
computer such as browsing the web or playing
games virtually every time they are instant
messaging and another 29% are doing something
else some of the time they are IM-ing. p. iv
Shiu,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Eulynn
and “Next-Generation
Amanda Lenhart. “How
AmericansTechnology
use instant
Foreman,
Joel.
Educational
messaging”.
Pew Internet and American Life Project 9/1/2004
Versus the Lecture.”
http://www.pewinternet.org/PPF/r/133/report_display.asp
Multitaskers
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“New research also suggests that brains can be
trained to multitask. A study conducted by Monica
Luciana, associate professor of psychology at the
University of Minnesota (published in Child
Development, May/June 2005) found the brain's
ability to effectively self-organize competing
information remains in the developmental process
until 16 or 17 years of age.”
McHale, Tom. “Portrait of a Digital Native” Technology & Learning,
26.2 (2005) 33-34
Multitaskers
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“The Millennial Generation, who turned 18 around
the year 2000, show the smallest gap with the
values of older generations than any teens have
shown since the history of polling.” p.B8
Kleinfeld,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
our next
great generation,”
Anchorage
Foreman,Judith.
Joel. “Millennials:
“Next-Generation
Educational
Technology
Daily
News
January 30, 2004 Friday, FINAL EDITION, ALASKA;
Versus
the(Alaska),
Lecture.”
Pg. B8, 712 words,
Values
Libraries
Connecting
MillennialsExpects
in an Archived
World
What
the "Millennial"
Generation
From Colleges
sweeney@njit.edu
sweeney@njit.edu
RichardSweeney
Sweeney
Richard
973-596-3208
973-596-3208
“This time, young voters were the only group that
favored Democrat Kerry. The AP's exit polls found
that under-30s favored Kerry over Bush, 55% to
44%, compared to a 48-46 edge for Al Gore in
2000.”
http://www.usatoday.com/news/politicselections/
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Foreman, Joel. “Next-Generation Educational Technology
2004-11-08-under30_x.htm
Versus the Lecture.”
More Liberal
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Some 30% of freshmen say they're liberals,
compared with 21% in 1981. Popularity of the
"liberal" label has increased for five consecutive
years, Sax says. About 49% now are "middle-ofthe-road" and 21% "conservative" or "far right.”
Elias,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Marilyn.
“Boomer
echo: CollegeEducational
freshmen look
liberal” USA
Foreman,
Joel.
“Next-Generation
Technology
TODAY
28, 2002, Monday, FINAL EDITION
VersusJanuary
the Lecture.”
More Liberal
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“They believe passionately that merit rather than
length of service should drive promotion,
progression and the acquisition of responsibility.
They argue their baby boomer managers should
acknowledge their demonstration of competence
more fulsomely.” p.17
Hutton,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Will.Joel.
“Wear
Kid Gloves When Educational
Tackling Generation
Y.” Personnel
Foreman,
“Next-Generation
Technology
Today
17.
Versus(2003):
the Lecture.”
Achievement Oriented
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Over the past 20 years, young adults (18-34) have
declined from being those most likely to read
literature to those least likely (with the exception
of those 65 and older. The rate of decline for the
youngest adults, aged 18 to 24 was 55 percent
greater than the total adult population.”
Hill,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Kelly. “Reading
at Risk; A Survey of Literary
Reading
in America”
Foreman,
Joel. “Next-Generation
Educational
Technology
National
for the Arts Research Division Report, 46 (June 2004)
Versus Endowment
the Lecture.”
Reading Less
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“In short, the future of the U.S. News industry is
seriously threatened by the seemingly irrevocable
move by young people away from traditional
sources of news.”
Merrril
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Brown,
“Abandoning
the News.”
Carnegie Reporter
3.2 (Spring
Foreman,
Joel.
“Next-Generation
Educational
Technology
2005)
Versus the Lecture.”
Reading Less
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“.”
Merrril
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Brown,
“Abandoning
the News.”
Carnegie Reporter
3.2 (Spring
Foreman,
Joel.
“Next-Generation
Educational
Technology
2005)
Versus the Lecture.”
Reading Less
Libraries
Connecting
MillennialsExpects
in an Archived
World
What
the "Millennial"
Generation
From Colleges
sweeney@njit.edu
sweeney@njit.edu
RichardSweeney
Sweeney
Richard
973-596-3208
973-596-3208
““.”
Twelfth-graders in 2005 scored lower than in 1992, but their
score was not significantly different compared to 2002.
Except for the highest-performing students (90th percentile),
declines were seen at all levels of performance since 1992.”
US
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Department
Education. “NAEP National
Assessment
of
Foreman,
Joel.of“Next-Generation
Educational
Technology
Educational
Versus the Programs:
Lecture.” The Nation’s Report Card”, (February 22, 2007)
http://nationsreportcard.gov/
Reading Less
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Main Purposes of the Library –
By Age of U.S. Respondent
Millennials
Information
Books
Research
U.S.
18-24
U.S.
25-64
49%
32%
20%
56%
26%
15%
Mostly Older
Generations
De
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Rosa, Cathy
al. Perceptions Of Educational
Libraries and Technology
Information
Foreman,
Joel.et.“Next-Generation
Resources;
report to the OCLC membership. Dublin, OH OCLC Online
Versus theALecture.”
Computer Library Center, Inc. 2005
Libraries & Information
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“An ongoing study of the lingering effects of Sept. 11,
2001, on young people who were in college then finds they
reacted with shock and confusion, but also with muted
expressions of patriotism and a new commitment to
altruism. …Wild says the students did not necessarily
support the blind patriotism they saw in the images of 9/11,
nor did they necessarily support military action in
Afghanistan or Iraq.”
Researchers Patricia Somers at the University of Texas-Austin and Rob Wild at
Washington University in St. Louis
Jayson,
XXXXXXXXXXXXXXXXXXXXXXXXXXX
Sharon.
9/11 define a generation?;
Study
gauges students'
Foreman,
Joel.Will
“Next-Generation
Educational
Technology
response
to attacks.
USA TODAY, September 11, 2006 Monday, FINAL
Versus the
Lecture.”
EDITION, LIFE; Pg. 1D,
Socially Conscious
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
“Civic-minded Millennials prepared to reward or punish
companies based on commitment to social causes.”
81% have volunteered in the last year.
“Nearly nine out of ten Millennials surveyed, ages 13 – 25,
stated that they are likely or very likely to switch from one
brand to another (price and quality being equal) if the
second brand is associated with a good cause.”
“Cone
XXXXXXXXXXXXXXXXXXXXXXXXXXX
2006Joel.
Millennial
CAUSE Study” Educational Technology
Foreman,
“Next-Generation
www.causemarketingforum/page.asp?ID=473
Versus the Lecture.”
Socially
Reading
Conscious
Less
Libraries Connecting Millennials in an Archived World
MILLENNIAL CHARACTERISTICS
sweeney@njit.edu
Richard Sweeney
973-596-3208
More Choices Selectivity
Digital Natives Impatient
Huge Population
Personalization /
Customization
Gamers
Respect
Intelligence
More Adaptive
High
Expectations
(e.g. Incomes)
Practical /
Achievement
Oriented
Optimistic /
Positive /
Confident
Family Oriented /
Largely Children
of Divorce
Merit Systems
Nomadic
More Diverse Flexibility /
/ Inclusive
Convenience
Read Less
More Friends
Direct
Entrepreneurial
Experiential
Learners
Media
Consumers
Patriotic /
Civic Minded
Balanced Lives /
Healthy Lifestyle
Collaborative
Multitaskers
More Liberal
Social Involvement
Richard Sweeney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
e of Arabia The Great Escape Best War Movies
973-596-3208
Apocalypse Now
nal
Catch Me If You CanDir:
Dir: Steven
Frank Darabont
Spielberg Minority Report
m Hanks
Actor: Tom Hanks
Actor: Tom Hanks
Away
The Green Mile
Saving Private
)
(1999)
Ryan (1998)
obert Zemeckis
Dir: Frank Darabont Dir: Steven
ng:
Starring:
Spielberg
Hanks,
Tom Hanks,
Starring:
n Hunt,
Michael Clarke Duncan,
Tom Hanks,
e Wildman,David Morse,
Tom Sizemore,
Schindler’s List
Artificial Intelligen
Actor: Tom Hanks Actor: Tom Hanks
Toy Story 2 (1999) You’ve Got Mail
(1998)
Dir: Lee Unkrich
Rich, this is one
Dir: Nora Ephron
Starring:
of my
Starring:
Tomfavorites.
Hanks Janet
Tom Hanks,
Tim Allen
Meg Ryan,
Don Rickles
Parker Posey,
Jim Varney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
e of Arabia The Great Escape Best War Movies
973-596-3208
Apocalypse Now
Schindler’s List
This virtual library, or something similar, will be the
fulfillment of the personalized, customized, socially
nal
Catch Me If You CanDir:
Dir: Steven
Frank Darabont
Spielberg Minority Report
Artificial Intelligen
networked, peer to peer academic library.
m Hanks
Actor: Tom Hanks
Actor: Tom Hanks
Away
The Green Mile
Saving Private
)
(1999)
Ryan (1998)
obert Zemeckis
Dir: Frank Darabont Dir: Steven
ng:
Starring:
Spielberg
Hanks,
Tom Hanks,
Starring:
n Hunt,
Michael Clarke Duncan,
Tom Hanks,
e Wildman,David Morse,
Tom Sizemore,
Actor: Tom Hanks Actor: Tom Hanks
Toy Story 2 (1999) You’ve Got Mail
(1998)
Dir: Lee Unkrich
Rich, this is one
Dir: Nora Ephron
Starring:
of my
Starring:
Tomfavorites.
Hanks Janet
Tom Hanks,
Tim Allen
Meg Ryan,
Don Rickles
Parker Posey,
Jim Varney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Virtual Library Services for Millennials
1. Collaborative Searching
2. Peer Network Quality Filtration (social network)
3. Full Motion Multimedia
4. Personalization Productivity Enhancements
5. Interactive and Self-Adjusting Resources &
Services
6. Peer-to-Peer Services
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Virtual Library Services for Millennials
The future Millennial friendly virtual academic library
offers huge potential benefits (and some non-trivial
risks) in the development of the personalized,
customized, socially networked, academic
library including saving time, accelerating learning,
time shifting, and greatly improved understanding.
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
MANY POTENTIAL BENEFITS:
Virtual Library Services for Millennials
More Choices
Improved Productivity
Personalization
Fun / Experiential
Time Shifting / Saving
Speed Learning
Customization
Improved Understanding
Site Shifting
Protected Users Rights
Ease Collaboration
Self Correcting
Richard Sweeney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
SOME POTENTIAL DISADVANTAGES:
Virtual Library Services for Millennials
Too Little Critical Thinking
Corrupted / Lost Work
Social Networking Diseases
Sabotage
Unforgettable Errors
Lost Privacy
Dehumanization of
Relationships
Constant Interruptions
Overload
Misinformation
Unintended Consequences
Group Think
Richard Sweeney
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Virtual Library Services for Millennials
Archiving personal (life logging) traits and habits as
well as staying connected much of the time are two
perquisites that are part of the virtual social
environment necessary to create these academic
library benefits.
We need to also understand and communicate their
limits and potential harmful effects; i.e. show users
how to protect themselves.
Libraries
Connecting
MillennialsExpects
in an Archived
World
What
the "Millennial"
Generation
From Colleges
sweeney@njit.edu
sweeney@njit.edu
RichardSweeney
Sweeney
Richard
973-596-3208
973-596-3208
Thanks for your kind attention.
• Powerpoint (Revised 3/19/2007) available at:
• http://library1.njit.edu/staff-folders/sweeney/
•
Libraries Connecting Millennials in an Archived World
sweeney@njit.edu
Richard Sweeney
973-596-3208
Richard T Sweeney
Thanks for your kind attention.
University Librarian –
1.
2.
New Jersey Institute of Technology, Newark, NJ
Polytechnic University, Brooklyn, NY
Director
1. Columbus Metropolitan Library - Columbus, OH
2. Director of Public Library - Genesee County, Flint, MI
3. Director of Public Library - Atlantic City , NJ
School Librarian - Atlantic City, NJ