Where are we in 5181 Learning Journey?
Strategy Formation
Strategy Planning
Country
Assessment
Corporate
Strategy
Planning
Mgt Tools
Environment
Scanning
Country
Strategy Dev
Scenario Planning
Game Theory
Conceptual Mapping
Business Level
Planning
Strategy Implementation
Planning & Execution
Internationalisation
Process
Corporate Level
Configuration &
Coordination
Foreign Market
Strategies evaluation &
selection
Leadership, innovation
& governance
Organisational Design &
Control
We are HERE
What was covered in lecture today?
1. International process
2. Pull & Push Factors for Internationalisation
3. Internal & External Triggers in Internationalisation:
• Internal triggers analysis – vision/mindset, org dynamics, change
management capacity, especially for business performance; org
culture & change; resource capability & competitive advantage
capacity
• External triggers analysis – meta trend drivers; industry
competition, past success/failures in internationalisation
4. International Phases & Phasing Issues
5. Decision Making
• Stay @ home or internationalise
• If decided to internationalise -> regionalise or globalise
Box Hill Case
1. What factors influenced the internationalisation process
here?
2. What are the Advantages/Disadvantages of their choice?
3. What is the best method of operation? Why?
4. What can HR Dept do to help facilitate successful
internationalisation?
Activity 2
Break the class into small groups. Each group is to choose an organisation from the list
provided below (each group must choose a different organisation):
Organisations (tutor to add or change as they see fit)
•99 designs (global web design company)
•Starbucks or Gloria Jeans or The Coffee Bean & Tea Leaf (franchise businesses)
•Toyota Motor Corporation (global company with JVs and Wholly owned subsidiaries)
•BHPbilliton (a global resource company)
•Mars Corporation (family confectionary company now global)
•PricewaterhouseCoopers (global professional services partnership based business)
Activity One: Identifying external triggers to internationalise (15 minutes)
For your chosen organisation identify the key external environmental factors that would
most likely have influenced your choice to internationalise. Justify your choice.
Activity Two: Identify potential internal triggers to internationalise (20 minutes)
For your chosen organisation identify the key internal environmental factors that would
have to be in place to enable your organisation to internationalise. Explain.
Activity Three: entry mode choice and likely changes in the future (10 minutes)
Is there a clear match between modes of operation in international markets being
undertaken by your organisation and their likely country attractiveness assessment?
Justify your answer and if appropriate suggest alternative modes of operation.
Activity 2
Please present your group answers in a table:
Organisation X’s internationalisation
Potential
external
triggers
Potential
Mode of Appropriate
internal
choice
ness of
Organisation X’s internationalisation
trigger
choice ,
alternatives