O.C. Ferrell
Professor of Marketing
Bill Daniels Professor of Business Ethics
Creative Enterprise Scholar
University of New Mexico
Dr. O.C. Ferrell is a Professor of Marketing, Bill Daniels Professor of Business Ethics,
and Creative Enterprise Scholar at the University of New Mexico. His academic research
focuses on ethical decision making, stakeholder relationships and social responsibility.
He is Past President of the Academic Council of the American Marketing Association
and chaired the American Marketing Association Ethics Committee twice. Under his
leadership, the committee developed the AMA Code of Ethics and the AMA Code of
Ethics for Marketing on the Internet. He is Vice President for Publications for the
Academy of Marketing Science and a Distinguished Fellow of the Academy of
Marketing Science. He has received the Innovative Marketing Educator Award from the
Marketing Management Association and the Award for Excellence in Doctoral Education
from the Southeast Marketing Symposium.
Ferrell is the co-author of 18 books and more than 80 articles. His articles have been
published in the Journal of Marketing Research, Journal of Marketing, Journal of
Business Ethics, Journal of Business Research, Journal of the Academy of Marketing
Science, Journal of Public Policy & Marketing, and Academy of Management Executive
as well as other journals. He is co-author of several leading textbooks including
Marketing-15th edition, Introduction to Business-7th edition, Business Ethics: Ethical
Decision Making and Cases-8th edition, and Marketing Strategy-4th edition.
Dr. Ferrell has been involved in ethics and public policy related consulting and speaking
for international corporations, state agencies and the European Union. He is a featured
speaker for major trade organizations and educational institutions and has served as an
expert witness in a number of high profile marketing and public policy cases.