research L.O.A.D.S conducted research to determine if coupon books would sell and to gain important insight as to what the market wants. A survey was created using the website Survey Monkey and a link was emailed to a group of students in various grades attending North Park Secondary School. Another Survey was handed out to people to fill in person. These surveys will provide adequate data about the market and what our targets want because it will provide unbiased and accurate data. The data the surveys will provide will be in the opinion of the people that fit into the target market. By collecting data and not holding information to the individual it allows for each person to express their ideas without fear of prosecution. The answers the survey will provide essential data which will allow L.O.A.D.S to correctly price, market and set the right product. Following the information provided by the students will be key to a successful business. According to the research conducted, to provide a quick start the business the following companies need to be featured in the coupon booklet: Subway, Mr. Sub, KFC, Tim Horton’s, Dairy Queen, Pizza Hut, Pizza Pizza, Chapters, Ardenes, American Eagle, West 49, HMV, Best Buy and The Source. These companies will be targeted first because; according to the surveys these select stores are the most popular. If the surveys pertain to real life and these are the companies who have coupons featured in the first coupon booklet, like planned, will give sales a very good boost starting right from the beginning. Pricing a product according to what the target market is willing and able to purchase the product at is important to ensure sales, if the price is set too high in accordance to research the market will be able to, but not willing to purchase, If it is too low the company will be unable create profit. With market research conducted the verdict is that the majority of our target market wants is five dollars. This, in the eyes of the target market is a fair price, although because revenue will be made from product sales and advertisement space sales five dollars is rather extensive. The target market that has been selected to sell this product to is adolescence, this is the stage at which people are starting to get jobs and they have the most disposable income, as they have jobs and have income while they do not have any needs to spend it on. Issuing new coupon books everyday would be rather useless. As shown by the research many people will buy coupon booklets once a month. In news papers and regular booklets coupons are usually issued for two weeks to about a month. If a new coupon booklet is issued every month there will be a chance for companies to gain profit from the use of coupons and also gives the customers the ability to use the coupons without expiration. To gain ample sales according to the research the booklets should be issued once a month and sold every day. Research is key to the success of any business, it allows a business an important insight to what the market is willing and able to purchase and under which circumstances.