Project Vehicle
F-150 “Outdoor Adventure” Edition
The Solitude Ranch is over 8500 acres of beautiful Wyoming landscape, in the shadow of
Devil’s Tower. Ranch owner and Host of the Intrepid Outdoors TV series, Mike Schmid uses
this land for a variety of important reasons.
•Getting kids active in the wilderness, experiencing nature, & enjoying outdoor activities.
•Teaching responsible wildlife and land management.
•And… as the backdrop for his award-winning TV series, INTREPID OUTDOORS.
Our project F-150 will become a star of the show!
The Vehicle
2013 FORD F-150 FX4
•Attention-getting gloss/satin custom paint
•Suspension lift with all-terrain wheel / tire combination
•Aggressive fender flares, custom grille, and custom side steps
•Upgraded leather seats, interior trim, and Video entertainment system
•Performance air intake and exhaust system
•Bumper upgrade w/ winch and grille guard w/ Off-road accessory lighting
•Attractive bed topper w/ innovative gear storage compartments.
•A variety of outdoor, hunting, and adventure gear.
The Intrepid Outdoors -Adventure F-150
The Build Team
Marketing Executive, Jhan Dolphin and his
team have consistently created some of the
most attention-getting vehicles and successful
mobile marketing promotions in the industry.
He has developed valuable relationships with
industry professionals and media outlets
throughout the automotive, outdoor, and active
lifestyle markets. As President of J Robert
Marketing, he and his team are uniquely
qualified to provide the greatest ROI possible.
“SEMA is just the project launch-party…. You’ve got to
have a complete marketing and publicity plan for a
project vehicle, that extends far beyond SEMA.”
Jhan R. Dolphin (Restyling Magazine)
Marketing Plan
The promotional plan for this vehicle will begin the minute it arrives at our shop.
A detailed Social Media effort, weekly video updates, and fan interaction will
provide an experiential opportunity for fans to be part of the action from the
beginning, and throughout the promotional year.
Early in the build, we will begin to create buzz around the project, engaging with
fans through social media to contribute suggestions for the build. Fans that
participate will receive Intrepid Outdoor’s SWAG!
Timeline
June 1013 - Upon the vehicle’s arrival, a Social Media campaign with a dedicated
Facebook fan page launched.
June - August 2013 – Vehicle Build and product development.
September 2013 – Professional photo Session at the Solitude Ranch for…
• Press Release & SEMA media kit
•Filming the vehicle for the TV series
•Poster, Postcard handout, and additional Marketing materials
October 2013 – Support materials finalized and vehicle transported to SEMA.
2014 shows / events – New TV season begins NBC Sports & Sportsman’s Channel,
featuring the vehicle. Chicago Outdoor Sports show, & World of Wheels, Chicago
International Auto Show, dealer events, hunting & outdoors shows, and
additional promo events. (TBD)
Press Kits
In addition to a great vehicle, an entertaining
message, and great media relationships…. The
trick to getting media exposure that exceeds
expectation, is often making it very easy for
publications to do their job.
With every build we achieve this, by creating
top-notch media kits that are distributed at
the SEMA Press lounge, as well as mailed and
hand-delivered.
Each contains a DVD with photo images ideal
for print and online publications, video footage
of the project, properly formatted press
releases, sponsor contact information, vehicle
specs, and corporate logos.
Past Project Examples
Anyone can build a cool car... The difference is our understanding of the
support materials, marketing plan, and public relations techniques
necessary to go beyond cool, and provide you with a way to reach your
target audience with an experience that no advertisement could ever
match. It's all about Return-on-Investment!
Cheap Trick’s Rock & Roll Vehicle
The incredible “Dream Police” vehicle was
created with rock legends, CHEAPTRICK,
MTV Games, and over a dozen additional
sponsors. The vehicle attracted
thousands of fans during appearances on
television, at concerts, music festivals, car
shows and huge events like the Consumer
Electronics show in Vegas, SEMA and the
Chicago International Auto Show. It
appeared in print publications around the
globe .
Criss Angel’s MINDFREAK Vehicles
Jhan designed and created numerous
vehicles for the Illusionist’s A&E television
series. Like Angel himself, these creations
were over-the-top! Wildly popular with
the media and fans alike, they were
featured in print publications, online, and
on TV all over the world.
The Chicago Blackhawks Camaro
The team had less than two weeks to
transform a brand new Camaro into a
Hockey-themed muscle car. Appealing to
both the Hockey fan and car enthusiast, the
vehicle included: custom paint, custom
leather interior, performance exhaust, and
impressive list of custom parts created just
for this theme. It became one of the Chicago
International auto show's most popular
attractions, with over 120,000 people
registering to win the car during this
successful campaign.
The Monster-MINI
Created to promote Dairy-Queen’s NEW Mini-Blizzard,
this attention-getting vehicle attracted large crowds
with every street-team appearance. Amazing
attention to detail with design elements that
successfully conveyed the brand’s image of DELICIOUS
FUN! The combined Mini-Cooper and Jeep Wrangler
is truly one of a kind.
Maui Jim’s Cool Shades Car
Nothing goes better with a cool car, than COOL
SHADES! And … this vehicle was a hit at every
event it attended. This award-winning design is
over 750 HP of pure adrenaline! It has
appeared at SEMA, CES, and dozens of
enthusiast’s shows and dealer events.
More…
The Contacts
We invite you to contact us directly with any additional
questions, and look forward to working with you.
Joy Fox
Media Coordinator
Jhan Dolphin
President
(847) 910-2248
jdolphin@jrobertconsulting.com
Thank You