Robert Hernandez
Kenny Keller
Mandakh Munkhbayar
Jamie McIntyre
http://www.youtube.com/watch?v=aacnvxFDIBs
Introduction

Kenny
 History
 SWOT Analysis

Mandahk
 Global Expansion
 Future Trends

Robert
 Competitors

Jamie
 Industry Analysis
 Recommendations
Panasonic History
•
On March 7, 1918 Konosuke Matsushita,
along with his wife and brother in law
founded Matsushita Electric Devices
Manufacturing Works, which would later
become Panasonic
• At the age of 23 Matsushita branched out
on his own to put his improved light socketan idea he had conjured for years- and
other wiring fixtures into mass production.
Panasonic History Cont.
Panasonic History Cont.
Ultimately, Matsushita chose to
manufacture his two new products-an
attachment plug and a two-way socket.
 They proved popular as they were of
higher quality than other products on the
market, and were 30% to 50% cheaper.
 By the end of World War I Japan found
itself consumed by a booming economy.
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Panasonic History Cont.
Demand for factory workers skyrocketed.
 At this time Matsushita realized that a
reliable work force was the key to
unlocking success.
 1927: Matsushita, after a successful
endeavor into bicycle lamp technology,
moved the company into electro thermal
products.
 1951: they were a fierce competitor of
agitator-type washing machines
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Panasonic History Cont.
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1953: Electric refrigerators.
1954: 5-tube and 4-tube 1-band portable radio.
1956: Automatic rice cookers and tape
recorders.
1958: Home air conditioners.
1960’s: The color T.V. and the microwave oven.
1970’s: The VHS VCR.
1980’s: CD players and the VHS camcorder.
1990’s to Current: Cell phones, D.V.D players
(Portable and In-home), plasma T.V.’s, D.V.D.
car navigation systems, and digital T.V.
S.W.O.T.
1.
Strengths

Its ability to produce, manufacture, market, sell,
and satisfy its customers with any new product it
produces.
Presence in any market.
Brand recognition.
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2. Weaknesses
 Entering a new market.
 New comer to the market.
 They are known for electronics and
appliances.
S.W.O.T. Cont.
3. Opportunities
 Entering a market that is relatively
untouched by the Panasonic company.
 Using its already vast knowledge of
electronics to obtain success in the market.
4. Threats
 The giants of the Digital Camera market like
Kodak, Sony, and Nikon.
 The crippled economy.
Global Expansion
North America
 Latin America
 Europe
 Asia & Oceania
 Middle East

Future Trends
Interchangeable lenses – Leica lenses
 Micro Four Third System
 Optical Image Stabilization
 Downsized body with advanced
functions

Flow of the Dust Reduction
System
Competitors
Sony Corporation
 Eastman Kodak Company
 Nikon Corporation
 Olympus Corporation

Sony Corporation
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Originally called Tokyo Tsushin Kogyo
It was founded by Masaru Ibuka and Akio
Morita.
Their headquarters is located in Minato,
Tokyo, Japan
They make products from T.Vs, game
consoles, mp3, digital cameras, and many
more.
Reputation for quality, reliability, innovation
and stylish design.
Sony had problems with their digital cameras
Eastman Kodak Company
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The founder was George Eastman
The company was established in 1888.
They released their first Kodak Camera in
1888.
Their slogan was “You press the button, we
do the rest”
Most of their cameras were designed and
built by a small company called Chinon
Industries which were located in Japan.
Which later their engineers came to work for
Kodak.
Nikon Corporation
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3 Japan’s well known makers of optical equipment merged in
1917 and created a company called Nippon Kogaku (Japan
Optics).
Their headquarters is located in Tokyo, Japan
Started designing camera lenses in the name of Nikkor
Brand in 1918.
They introduced their first camera in 1946 under the Nikon
Brand name.
In 1991 they designed a portable camera for the U.S
National Aeronautics and space administration (NASA)
They later join forces with famous industrial designer named
Girogetto Giugiario to design a 2nd camera for NASA.
They ended up doing a partenership with Giorgetto Giugiaro
to produce digital SLR cameras based on existing Nikon film
bodies.
Olympus Corporation
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It was founded by Takeshi Yamashita in 1919
They have gone through so many company names.
Finally in October 1, 2003 the named the company
Olympus Corporation.
It is located in Tokyo, Japan.
Introduced first camera in 1936 called the SemiOlympus
They had 3 major problems which they needed to fix
to compete with other camera makers.
They released the world lightest and most compact
camera in 1973
In 1980’s they came up with the world first
weatherproof camera which shot them straight up to
the top again.
Digital Camera Industry
Started late 1980s
 Grew quickly
 DSLR Cameras most popular
 Lower quality cameras struggling
 Camera Phone popularity

Short Term Recommendations
Adjust to economy
 Focus on selling accessories
 Features

Long Term Recommendations
Focus on Digital SLR Cameras
 Increase Market share in other regions
 Advertise Eco-friendly products

Sales by Region
North America
11.9%
Latin America
2.0%
Japan
50.0%
Europe
13.4%
Asia
12.3%
China
10.4%
Conclusion

Panasonic’s Lumix digital cameras may
be new to the market but we believe that
they will continue to grow into a major
competitor in the future