SARAH BRIGHTMAN
MACAU CONCERT 2010
Date:
Venue:
Time:
Capacity:
Oct 24, 2010
Venetian Cotai Arena
20:00
Approx 8000
ONE OF THE MOST LOVED
PERFORMERS IN CHINA
ONE OF THE MOST LOVED
PERFORMERS IN CHINA
2008 BEIJING
OLYMPIC
GAMES
OPENING
CEREMONY
WITH LIU
HUAN
ABOUT SARAH
Sarah Brightman is an English classical crossover soprano, actress,
songwriter and dancer.
Brightman debuted as a dancer in troupes such as Hot Gossip and
later released a string of disco singles. She achieved greater fame
as a musical theatre performer and partner of theatre composer
Andrew Lloyd Webber, with whom she originated several roles
including Christine Daaé in The Phantom of the Opera.
ABOUT SARAH
Later, Brightman collaborated with former Enigma producer Frank
Peterson. Her style, a blend of classical vocals and pop-inspired
instrumentation and arrangement, earned her further success.
Brightman has received over 150 Gold and Platinum awards in
34 countries and is the only artist to hold #1 spots on the Billboard
Classical and Dance charts simultaneously. She has sold over
26 million albums worldwide.
2004’s Harem World Tour Photos
To get a taste of the visual feast that is the hallmark of Sarah
Brightman concerts, the photo gallery below features a look
back at the spectacular 2004 HAREM World Tour. Spanning
three continents, the HAREM tour played to an audience of
700,000 fans in arenas worldwide.
SARAH BRIGHTMAN
MACAU CONCERT 2010
SPONSORSHIP RATIONALE
This exclusive proposition will provide a high
profile sponsorship & marketing program utilizing all
promotional activity of the concert .
SPONSORSHIP RATIONALE
:: This affiliation with the Sarah Brightman Macau Concerts
offers your brand the unique opportunity to
become an integral part of bringing one of the
world’s most unique performers to audiences across
Macau, Hong Kong and China.
:: Sarah Brightman ’s audience is made up of sophisticated
white collar adults. They are leaders of fashion and
masters of passion and creativity.
:: Sarah Brightman is renowned for her powerhouse
singing performances full of drama and excitement.
WHY SARAH BRIGHTMAN?
:: Tiffanycan “own” the entertainment marketing space by
sponsoring top global artist Sarah Brightman.
:: Sarah Brightman is one of the hottest stars in the world – selling
out venues worldwide.
:: High quality talent paired with high quality Sponsor
:: In line with Sponsor’s image – Elegant, High End, Sophisticated
:: Capture Sponsor’s target audience –SOPHISTICATED, Elegant
Chinese
SPONSORSHIP GOALS
This sponsorship is designed to create a marketing platform
for a Sponsor that will target upper-middle class
professionals that share a love for unique, luxurious
innovative fashion styles and products. Key objectives of
this sponsorship include:
• “A” list best of brand association
• Reinforce brand value and image status
• Attract new customers and reward existing customers
• Build trade and new client relationships
• Deliver dynamic brand impact
• Provide acute top of mind awareness
SPONSORSHIP BENEFITS
• Entitlement
• Full On-Site Exposure
• Tickets & Hospitality
• Full Marketing platform including :
TV, radio, print, outdoor,
PR, online, etc.
* Marketing Platform can be customized to meet Sponsor’s
company/brand strategies and needs
SPONSORSHIP BENEFITS
Entitlement
•TIFFANY name and logo will be integrated into the official
concert title across all advertising, promotion, and publicity
materials
• “Sarah Brightman’s Macau Concert 2010 Presented by
Sponsor”
• Total category exclusivity – no competing sponsors in category
associated or present at the venue
SPONSORSHIP BENEFITS
Full On-site Exposure:
• High visibility of Sponsor signage displayed throughout the
Venetian and Sands
• Sponsor ads to run on video screens both at Venetian and
Sands (Indoor & Outdoor)
• Sponsor booth at the show
SPONSORSHIP BENEFITS
Full On-site Exposure:
• TIFFANY product display and demo
• Sponsor name on all ticketing
“Sarah Brightman’s Macau Concert 2010
Presented by Sponsor”
• Sponsor premiums (identified by Sponsor)
SPONSORSHIP BENEFITS
Tickets & Hospitality:
• Complimentary tickets in the VIP seating section at the
show – Will be seated at A section floor seats & B section
middle location
• Opportunity to purchase additional tickets prior to
public sale
• Rights to VIP hospitality area at the venue
• Meet and greet opportunity with Sarah including
photos
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
• The Sarah Brightman sponsorship package includes a full marketing
platform (please see details in the following slides)
• Sponsor will also retain the rights to create additional Sponsor
programs to drive marketing messages, key product assets and brand
image (product display, pre-concert activity outside the venue, etc.)
• Sponsor can leverage your association with this world renowned
artist to establish relevant brand identity & enhance relationships with
Sponsor’s new and existing customers
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
• The Sarah Brightman Macau Concert will be supported by an
integrated marketing platform through all channels including:
• TV
• Radio
• Print
• Outdoor
• PR
• Online
• Point of sale and in-store promotions
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
Radio
• Commercials with sponsor information on key radio channels such
as CR2 FM 90.3 and Metro Radio 99.7,etc. and the equivalent in
other cities
• News spots with sponsor information on key radio channels such
as CR2 FM 90.3 and Metro Radio 99.7, etc. and the
equivalent in other cities
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
Print
• Print ads in top newspapers in each Macau, Hong Kong and China
• Full page color ad in music, lifestyle, and trendy magazines
• Articles interviewing Sarah Brightman in key magazines – Sponsor mentions
• News spots in all key newspapers
• Sponsor logo on posters, tickets, backstage and VIP passes.
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
Outdoor Media
“Presented by Sponsor” and Logo on all :
• Video screen ads on outdoor LED in Venetian, Sands and Four
Seasons
• Video screen ads on Cotai Jet ferry, Venetian shuttle bus, Sands
shuttle bus and Four Seasons shuttle bus
• Billboard & LED outside the Venetian
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
PR
Sponsor recognition in all press conferences and releases. All Sarah Brightman
press and PR will mention Sponsor as presenting sponsor. Logo will appear
where possible (printed materials etc.)
•Opportunity for Sponsor representative to speak at the press conferences
• Written press releases – Sponsor mentions in all releases
• Opportunity to sponsor Sponsor post-party
• All press to millions will mention Sponsor
SARAH BRIGHTMAN
SPONSORSHIP RATES:
T itle
Spo nsor -
Official
2.5M
Sponsor-
C o - S p o n s o r -
1M
0 . 5 M
SPONSORSHIP CATEGORY
Entitlement
Title Sponsor
冠名贊助商
Official
Sponsor
指定贊助商
Co-Sponsor
聯合贊助商
Naming on concert tickets
e.g. The Venetian Macao and XXX proudly
present “Sarah Brightman Concert 2010”

Souvenir and its distribution with
naming right at cost of Organizer in
the venue, if any with prior approval
from Feld Entertainment

Courtesy to Sponsor from Artist (TBC)

Logo exposure and credit mention in
all press materials
- Publicity materials (e.g. Print ads
and poster… etc)
- outdoor advertisements (e.g.
Billboard, bus-body… etc)


Logo exposure and credit mention at
the Press Events, if any
- e.g. Press Conferences, … etc.



Invitation to Press Events, if any



Right to utilize official show visual of
POP promotion with prior approval by
the Organizer (e.g. posters, banners,
in-store buntings… etc)


Ticket Redemption
6 weeks before
4 weeks before
Complimentary Tickets
10% of
Package
Return
= HKD 250,000
10% of
Package
Return
= HKD 100,000
10% of
Package
Return
= HKD 50,000
Package Cost
HKD 2,500,000
HKD 1,000,000
HKD 500,000
Thank You!
We look forward to partnering with you for the the
Sarah Brightman MACAU CONCERT 2010!
contact:
contact:
•
•
•
Michael MacRitchie
Group Director
MGI Entertianment
michael@mgientertainment.com
+853 662 88884