By Li Zhuo and Hao Jujie

• Since its founding in 1923, The Walt Disney
Company has remained faithful to their commitment to produce great entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling.
A lot of people love Disney because of the dream fulfilled and happy experience.

• There are 25 million people go to Disneyland every year, which is 10 times of the people who visit Yellow Stone National Park. Why do so many people go to Disneyland? Not only because of the special entertainment experience, but also because of its perfect service for customers and great marketing strategy.

• Hong Kong Disneyland was formally opened in
2005.
• Being related to Hongkong's economy
• Disney try to utilize its brand effect to create
22.4 billion USD income and employment for
5000 people in Hongkong, which make the
Hongkong Disneyland park get a lot of attention.

• Hire local people as employees
• Hongkong Disneyland hire around 5000 people for performance and give them professional training. So it get strong support from central government
• Because Hongkong Disneyland has important effect on
Hongkong's economy, so Disney offer half of the share to
Hongkong government. Therefore Hongkong Disneyland get full support from the government for policy, publicity and transportation. We can see that from the opening ceremony, Disney can have the ability to invite the vice
President of People's republic of China, Zengqinghong and governor of Hongkong, Zengyingquan.

• Combine Chinese culture into Disneyland
• In the design for the park, Disneyland considers traditional Chinese Fengshui conception for architecture. And Mickey and Minnie also wear traditional Chinese dress to take pictures with tourists.
• Provide Asia food in the park and jewelry with
Disney speciality

• In 2009, Shanghai was approved by Chinese government to build Disneyland.
Disney chooses Shanghai, because of its potential market.
• Generally speaking, the family with annual income of more than 4500 USD will consider tourism spending.
• In Shanghai, the rate of people who have annual income from 4500USD to
9000USD is 15%. It means that 2.44 million people are in that income level.
According to research, 75% of those 2.44 million people are going to be attracted to travel in Shanghai Disney.
• The rate of people who have annual income from 9000USD to 12000USD is
10%, which is around 1.62 million people. In this income level, Shanghai Disney will get 80% potential market.
• For people who have annual income of more than 15000USD, Shanghai Disney will get 85% of market in that income level, which means that there are 0.97million people will visit the Disney park.
• Therefore, according to the income level in Shanghai, the local tourism market is around 5.2 million local people, while the ones who will choose Disney park will be around 5.03million.

• http://www.youtube.com/watch?v=gY0aGor4
RPk&feature=related Lion King
• http://www.youtube.com/watch?v=lu9U4Vu9 pp4&feature=related Mulan
• http://d.dolmagic.cn/panda/ 熊猫回家路

• http://english.peopledaily.com.cn/200509/12/eng20050912_
208083.html
• http://corporate.disney.go.com/corporate/overview.html
• http://wenku.baidu.com/view/63824068a98271fe910ef98c.h
tml
• http://www.google.com/search?um=1&hl=en&biw=1101&bih
=695&tbm=isch&oq=aisan+food+in+Disneyland+&aq=f&aqi=
&q=aisan%20food%20in%20Disneyland
• http://en.wikipedia.org/wiki/The_Lion_King
• http://en.wikipedia.org/wiki/Mulan