ISO 12647
AUSTRALIA: HEADING FOR
STANDARDIZATION
Australia TC-130 Presentation
By Yves Roussange and David Crowther
10/2007
CONTENT
• How it all Started
• Why Standardize?
• What is it all about?
• The German Experience
• Aussies’ Success Stories
• Customer Expectation
ABOUT ISO
• What ISO does
– Develops International Standards for anything
• What ISO does not do
– Carry out certification of conformity to its standards
• What ISO standards achieve
– Help ensure quality, safety, economy, efficiency, etc
• ISO - the name
– Derived from the Greek word isos meaning “equal”
• Global Agreement
“Do it once, do it right, do it internationally”
HOW IT ALL STARTED
• The print buyers BMW, Siemens, and Deutsche Bank
contacted bvdm (German Printing and Media Industries
Federation)
• bvdm worked with fogra (Graphic Research Technology
Association) to create a printing process based on the
international standard ISO 12647.
• To improve the consistency of digital proofing and
printing results.
• In October 2001 Process Standard Offset was introduced
in Germany to guarantee best practice.
WHY STANDARDIZE?
Power adaptors for 140 countries
“Everybody can plug into
the power but everyone
uses a different adaptor to
achieve it!”
Wouldn’t it be easier if we
only one adaptor anywhere
in the world?
ISO 12647 is the adaptor
you need.
WHY STANDARDIZE?
• Press efficiency
• Advantages
• Reaching & maintaining a high quality level
BENEFITS OF ISO 12647
• For the print shop:
 Saving on materials
 Internal time-saving
 Improved customer relations
 Improved company reputation
 Improved competitiveness
 Process stability
 Quality improvement
BENEFITS OF ISO 12647
• International standards:
 Have a good reputation
 Help to penetrate new markets
 Improve quality and consistency
 Increase client happiness
The German Experience
Fiebrandt Bernd-Olaf - bvdm officer of Baden-Württemberg
The negative effect of modern digital technology
•
The Process Standard Offset is developed by bvdm
•
ISO standardisation is spreading outside Germany
The German Experience
• German printers (VDM-Baden-Württemberg) started
to implement ISO in 2001.
• Germany today has 250 ISO certified printers.
• ISO does not drag printers down to the lowest
common level.
• ISO achievement provides printers with the highest
international level of expertise.
• ISO is the first step in responding to clients’ minimum
quality expectations in the future.
The German Experience
New challenges for print shops
• Print buyers are challenging the printing
industry
• Now print buyers like BMW and Siemens request any
quotes for print services to be from ISO certified
printers.
• Now German printers need to achieve the in-house
quality standards of these print-buyers’, which are
based on ISO but at a higher level.
AUSSIES’ SUCCESS STORIES
• Make-ready and print-run savings
• Paper and ink savings
• Press efficiency
ROI OF ISO 12647
•
Make-ready and print run saving
Print run description:
- 42 forms of 8000 sheets
- 6 days’ press run
Before ISO
After ISO
12
10
12 hours planning:
- 7 forms in 12 hours’ shift.
After ISO:
- 10 forms in 12 hours’ shift.
6
7
0
Saving:
- 16 hours or 1.5 day ahead of planning.
5 colours press
ROI OF ISO 12647
• Paper and ink saving
Print run description:
- 42 forms of 8,000 sheets
- 6 days’ press run
Before ISO
1000
After ISO
1000
800
Paper for make-ready:
- 1,000 sheets of paper
600
600
400
After ISO:
- 600 sheets of paper
Saving:
- 16,800 sheets of paper saved
200
Paper and ink
ROI OF ISO 12647
• Press efficiency
Daily press efficiency
- 69 % press use
Before ISO
After ISO
100%
93%
After ISO:
- 93% press use
Improvement:
- 35% more press use
75%
50%
69%
25%
%
5 colours press
Based on a bvdm study
RAPID RETURNS
Alan Rhodes from Printpoint says:
• Full ROI after 4 months
• Faster client make-ready sign-off
• Proofing matches the press
• High client satisfaction
• Better communication in the print shop
BENEFITS FOR THE
PRINT BUYER
• Confidence in results
• Superior colour matching - proof to print
• Consistency over time
• Ensure smooth communication
• Choosing ISO printers
ISO 12647
AUSTRALIA - HEADING
FOR STANDARDIZATION
Australia TC-130 presentation
Part II
By Yves Roussange and David Crowther
10/2007
INTRODUCTION
• What is the AU-TC130?
• What are the ‘Standards’?
• How can ISO 12647 help me?
• The Future
WHAT IS THE AU-TC130?
• Standards Development
• The TC130
• Sub-committees, Working Groups and Joint
Working Groups
• The AU-TC130
WHAT ARE THE STANDARDS?
• ISO 12647-1 Parameters &
Measurement methods
• ISO 12647-2 Offset Lithographic
processes
• ISO 12647-3 Coldset Offset Lithography
on Newsprint
• ISO 12647-4 Publication Gravure
• ISO 12647-5 Screen Printing
• ISO 12647-6 Flexo Printing
• ISO 12647-7 Proofing process from
digital data
WHAT IS IN THE STANDARD?
• Paper type and ‘colour’
• CMYK ink ‘colour’
• Dot Gain (TVI) information
• Tolerances
• Relevance to other standards
-
ISO 3664 Viewing Conditions
ISO 2846-1 Ink colour and
transparency
HOW CAN ISO 12647 HELP
ME?
• The Printing Press – A colour
management challenge
• Press variables
- Ink
- Paper
- Pressures
- Water
- Blankets
- Humidity
- Temperature
- Mechanical ‘movement’
HOW CAN ISO 12647 HELP
ME?
• Production Engineers say of all
manufacturing processes:
“If you can measure it you can control it,
and if you can control it you can reproduce it”
HOW CAN ISO 12647 HELP
ME?
• Predictability and Consistency
• A stake in the ground!
• The Solution
-
Analyze the process
-
Quantify the variables
-
Choose a standard set of targets as a benchmark
-
Tune your system to be in the middle of the
tolerances
-
Print to the Standard
HOW CAN ISO 12647 HELP
ME?
• Benefits for Customers
-
Fidelity print to proof
-
Predictable appearance
-
Consistent Colour
-
Improved communication
-
Print to the Standard
HOW CAN ISO 12647 HELP
ME?
• Benefits for Printers
-
Faster make-ready
-
Critical Jobs run easier
-
Increased press utilization
• Plus, Quality benefits
• Keep your finger on the pulse…
HOW CAN ISO 12647 HELP
ME?
• The ‘wave’ has all ready begun
• ISO 12647-2 adoption by small,
medium and large companies in
Australia
THE FUTURE
• Printers that demonstrate good quality procedures will
get new business, retain existing business and prosper –
those that cannot ARE ENDANGERED SPECIES
• Printers that embrace a Total Quality Management
approach to improving efficiency –
WILL PROSPER