Four time Emmy Award winning animation producer –
The Simpsons (2), Jakers!, I got a Rocket!, plus 12
Emmy Nominations.
Producer of “The Simpsons” –the longest running
American TV series ever and also the longest running
American animated series.
Other animated TV shows produced include – King of the
Hill, Garfield and Friends, The Transformers, Mortal
Combat, He Man & the Masters of the Universe, Ed, Edd and Eddy, The Mask
Animated feature films include – Clifford the Big Red
Dog, Tom and Jerry The Movie

1995 – Set up the Cartoon Network Animation studio in
Burbank, California. The studio is one of the biggest in the world.
2005 – became a partner and CEO of global production and distribution company, Moonscoop, where he launched the children’s multiplatform Video on Demand, Kabillion
Network with partner Comcast, and Studio 100, serving as the network’s CEO.
Partnered with broadcasters Nickelodeon, Cartoon Network and Discovery Kids.
2010 - launched Home Plate Entertainment (HPE) using his experience and vision to create a studio that has taken advantage of the growth in the worldwide children’s and family entertainment business.

International Award winning producer/director with over
30 years experience.
Children’s TV Projects include:
“ Stammer School ” 2011 BAFTA nominated children’s documentary for CBBC, Gold Camera winner at US
International Film Festival, IVCA best TV programme.
“
I am Ethan
” documentary for CBBC, winner of the 2015
New York Festivals Silver medal for the best youth programme, and the 2014 EVCOM Clarion award for best broadcast programme.
“ Ghost Street ” children’s drama, winner Royal
Television Society best drama, four IVCA awards and a
New York Festivals Silver medal for best youth programme.
“The Conkerers” children’s drama, IVCA and winner of the Bronze Palm at the Mexico International Film
Festival.
“Byker Grove” post production on the final four series for the BBC

International Award winning writer and composer with over 25 years experience, studied script writing with Chris Vogler who also has been a mentor to the Shudan project.
Robert has also won 28 international awards for his work, which includes:
Queen Elizabeth II Diamond Jubilee ” composed the official song in 2012 which reached No.1 in the UK charts
“ Thomas & Friends ” composer for the BAFTA winning children’s TV series for 12 seasons, which is also the biggest TV programme for young children in the world.
“ History of Modern Britain ” BAFTA winning
BBC TV programme
“History of the World” BBC1 Landmark series seen around the globe

Xiao Li is the 12 Guardians’ China based executive producer and with her considerable broadcast and business acumen has procured key contacts in
China that have led to the project gaining support from the Chinese Government and large corporations.
With over 15 years experience in Media, Branding and Communication, she has made cross border coproductions with French, South African and
Australian TV.
She is also responsible for bringing to
China major European luxury brands such as Salvatore Ferragamo, Yachts makers
Ferretti and Berretti, Pagani sports cars, The
Antwerp Diamond Centre and Expo Milano 2015

10%
20% %
% of
Net
Reven ue
15%
15%
30%
10%
-24 -18 -12
Merchandising/Licensing
Domestic/Foreign TV
Foreign Home Video/PPV
China Video/PPV
China
Box Office
5
Foreign
Box Office
6 0 6 12 18
50%
% of
Expen ditures
15%
25%
Pre-Production
10%
Production
Release Campaign
(Prints & Advertising)
Post-Production

The Producers – Wang Xiao Li, Bill Schultz, Steve Salam, Robert Hartshorne - 50% equity of property
Zhongze Cultural Industry - 50% equity of property
Usage of Investment
$15,000,000US – Production in Chinese and UK facilities.
(Production costs may be higher of which the difference is deferred.)
$15,000,000US - P&A Loan or Investment.
(This is a minimum amount for a distribution ‘rental’ deal and may change based on an arrangement with a distributor).
REVENUE SPLITS (Net split after distributor rental fees)
· First $15,000,000 + interest pays off P&A loan. (100%)
· Next $15,000,000 + paid to Investors until they are whole (90% to investors and 10% to deferred fee holders until whole)
· Next money is split 50/50 with Producers and Investors

The Producers
(50% equity owners of property)
50% £50,000
Zhongze Cultural Industries
( 50% equity owners of property)
50% £50,000
· Initial Production Design of Look and Characters
· Initial Legal Costs
· External Advisors
· Travel & Administrative
Role
The Producers - Production / Managing Distribution and marketing / Raising P & A Funding
Front Money Investors – Provision of Development Fund
Zhongze Cultural Industries – Providing Production Introduction and Film Finance

Script, Producers, Director, Actors, Travel $3,637,305
Production Staff, Visual Development, Animation, Voice Recording $3,852,311

Well made Chinese films do very good business in China
The Monkey King 2014
$167MM
The Monkey King – Hero is Back - 2015
$153MM
Lost in Hong Kong
$253MM Dragon Blade
$116MM
Jian Bing Man
$18686MM