Staff
 Dick Wootton
NASULGC
 Greg Crosby
CSREES
2
 Linda WilliamsWillis
Prairie View A & M
University
 Terry Gibson
University of Wisconsin
 Larry Lippke
Texas A&M University
 Ron Brown
Association of Southern
Region Extension
Directors
 Steve Wyatt
University of Missouri
 Fred Piazza
Louisiana State
University
USDA Commitment

CSREES is an interested and active partner

e-Extension should evolve to be a content
provider of choice within USDA and for
agencies external to USDA

CSREES has an internal e-Extension
committee linked to the core staff
3
USDA Commitment

Information Technology enables doing
business in new ways

e-Extension will be a showcase for ways
publicly funded agencies/universities can
better serve taxpayers

e-Extension will be a model example of
e-Government

e-Extension will be a favorite site for
external audiences
4
5
Why e-Extension?
 Changes in society
 Vision for the 21st Century
 Change in information-seeking behavior
6
 ECOP Leadership Advisory Council
Customer-Driven Information Systems
7
“When the rate of change outside
exceeds the rate of change inside,
the end of the organization is in sight.”
– Jack Welch, former CEO, General Electric
A Vision for the 21st Century
8
“… to enable people to improve their
lives and communities through
learning partnerships that put
knowledge to work” remains
Extension’s mission
* The Extension System: A Vision for the 21st Century
Resource Document
Adoption Curves for Various Media
9
Millions of Users (US)
350
Time to reach
200 Million Users:
Radio
Television
Cable TV
WWW
300
250
Radio ….55 Years
200
150
TV ….… 25 Years
100
Cable ... 12 Years
Millions of Users (US)
WWW…. 5 Years
50
0
1922
1930
1938
1946
1954
1962
Year
Source: Morgan Stanley Technology Research
1970
1978
1986
1994
2000
% Internet Access by Age
10
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
93%
72%
71%
70%
43%
Age 3-8
Age 9-17
Age 18-24
Age 25-49
Age 50 +
* Based on the September 2001 U.S. Census Bureau’s Current Population Survey - a
survey of approximately 57,000 households and more than 137,000 individuals across
the United States.
Leadership Advisory Council Report -- 2003
 Outstanding Personnel
– Major challenge is expanded use of technology
– The future of CES depends on high-touch
complemented by high-tech
 Organizational Efficiency
11
– It is not only impossible for each land-grant to be
everything to their constituents, it is inefficient and
redundant.
– Ways need to be found to have strong local
branding and system identity that will give clients
confidence in information wherever it originates in
the land-grant system
Leadership Advisory Council Report -- 2003
 Organizational Efficiency (cont.)
– Multi-state cooperation allows the system to
develop and provide excellent resources through
various technologies including e-Extension
 Quality Products
12
– CES should evolve into a 24/7 organization with
interactive learning available at teachable
moments for clientele
– CES should promote credit and non-credit
learning, as well as respond to more immediate
requests for answers to questions
Leadership Advisory Council Report -- 2003
 Easy Access
– Serve clients with both technology-based and faceto-face delivery that ranges from a simple question
and answer to the need for a conference or a
distance education course
13
– CES needs e-Extension to provide well-developed,
comprehensive content within an Internet delivery
system
– e-Extension also offers the benefit of bringing
together a federation of 105 partner land-grants into
“one system”
14
Who Has Had Input?
 Draft one presented to Directors and
Administrators based on:
–
Four regional meetings
(Atlanta, KC, Pittsburgh, LV)
15
–
–
–
–
–
–
DART
External advisory group of executives
Think Tank
2 electronic chats
More than 350 people
From 47 states and 3 territories
Who Has Had Input?
 Draft two – November, 2003
16
– Director/Administrator input
– Two workgroups
(April, June 2003)
– Interested individuals
– Accenture -- (Business Plan)
 Elements of draft two
– Working demonstration
– Revised web site
– Interpretive Documents
Goal
17
 Plan and implement a national webbased information and education
network for current and new Extension
clientele that will support just-in-time
learning by providing coordinated
access to LGU expertise
Vision
 Trusted and valued source of information
 Help most people at some point in their lives
 Users will have not only access, but success
– In finding qualified resources
18
– In interacting with the site
– In applying information
Philosophy
 Aid in diffusing useful and practical
information
 Represent the entire LG system
19
 Provide aggregated, best of the best
information
 Minimize duplication
CES Strategic Advantage
 3000 local outlets
 Source of unbiased information
 Two-way link to university research and
knowledge
20
 Trusted source of information by established
clientele
 Local / State brand identity established
Benefits
 Richer array of resources (learning objects) to
choose from for programming on-campus,
off-campus and via distance learning
21
 Less time and energy invested in reinventing
and creating new materials
 More responsive to diverse needs - language,
literacy, learning style, ADA
Benefits
 Increased time for face to face contact on indepth problems / issues
22
 Single starting point for access to the total
Cooperative Extension system
23
Current Issues
 Content creators are not web experts
 Weak peer / editorial review process for
Web deliverables
 Fewer staff members than before
24
 Most web content is static:
– Potential legal issues with out-of-date
content
– State / Federal regulations (ADA)
What do successful large firms use?
Content Management
Systems (CMS)
25
–
–
–
–
Database-driven
Modular
Dynamic
Provides for
“Artificial Intelligence”
Benefits of CMS
 Collaboration, search, and retrieval
26
–
–
–
–
Meta-data stored
Improved search & retrieval
Individual / organizational credit
Improved collaboration across institutions
Benefits of CMS
27
 Format management
(Automatic conversion)
– Printer-friendly formats
– Formats for the visually impaired
– Formats for palm computing devices
 Revision control
– Revision history
– Version roll-back
Benefits of CMS
 Web-based publishing
28
– Page templates & publishing wizards
– Automatic routing for peer & editorial
review
– Allows ANY employee to submit Web
content regardless of Web expertise
Current “Index” Models
29
Future “CMS” Models
Easy “Point and
Click” Editing
30
Future “CMS” Models
“Fill-In The
Blank” Editing
31
Future “CMS” Models
© Copyright 2002 LSU AgCenter All Rights Reserved
| Privacy | Disclaimer | EEO | Search | Subjects | LSU | Contact Us |
| LSU College of Agriculture | LSU Continuing Education | Log On |
32
User logs on to
the system
Future “CMS” Models
blank templates
for users to
choose
33
Future “CMS” Models
34
User copies and
pastes or types
information
directly into
template
Adding Metadata
System prompts
user to input
metadata
35
information for
each item used
in the module
CMS Routing
User Saves
Webpage
36
Peer
Reviewer
Web
Editor
Consistent
Navigation
User-Friendly
Concepts
Automatic
Updates
Search
Always
Available
Direct
Contact with
Experts
Strong Ties to
Local Sites
Tailored
Navigation
enter zip c ode:
brought to you by:
Automatic
Updates
Tailored
Navigation
Search
e-Extension
Matching Topic
Categories
Language
Conversion
Author
Recognition
Tailored
Navigation
Print and
Email Versions
Chat and
Discuss
User
Feedback
Fosters
Communities
of Interest
Accommodates Multimedia Modules, Videos
and Other Resources
Meta Information
Multiple
Bandwidths
Localize
Information
How Does It Work?
Audio File
from Iowa
45
Movie File
from Mississippi
Text File
from California
File Name
File Name
File Name
radionews08262002.wma
WestNile08.wmf
preventingencephalitis.pdf
File Type
File Type
File Type
Windows Media Audio File
Windows Media Video File
Adobe Portable Document
Subject
Subject
Subject
Mosquitoes, encephalitis,
West Nile virus
Mosquitoes, encephalitis ,
West Nile virus
Mosquitoes, encephalitis ,
West Nile virus
Author
Author
Author
Tobie Blanchard
Cindy Johnson
Tom Chan
Institution
Institution
Institution
Iowa State University
Mississippi State University
University of California
How Does It Work?
A Possible Scenario:
Iowa State
?
46
Mississippi
State
User on Their
Local University
Website
National
Index Server
University
of California
Tailored Packages
(fee based)
General Information
Basic
Info
FAQs
Ask the
Experts
Distance
Diagnostics
Discussion
and Chat
Conferencing/
Streaming Video
Decision
Tools
Multiple
Learning Modules
Individual
Learning Modules
Certificate/
Credit Courses
Collaborative Space
Virtual Teams of Experts
47
Search
Question, Issue or Life Event
User
User
User
Community of Interest
User
User
Virtual Teams

Comprised of current employees and partners

Organized around Communities of Interest
(COIs)

Provide leadership for content development,
FAQs, Ask the Experts, and other
programming

“Best of the best” – aggregated responsively
to life events

Intellectual capital of contributions will accrue
to the system
48
Characteristics
 Local / state identity and branding preserved
 Universal point of access to enable national
promotion & links to states
49
 Easy and seamless access to information that
includes a common look, structure, and
protocols
 All resources are qualified by teams of
content experts
 Validated by usage
Principles – Providing Content
 Protocol for content solicitation, review and
acceptance such that:
– quality is ensured
– duplication is minimized
50
– appropriate recognition is provided
 Multi-branding with links to local and state
sources
Our Challenge
Extension can be of more value to
more people than ever before…
51
…if we place priority on our
customers and decide to work
together as a system.