Propaganda
Techniques
How authors persuade
you to believe whatever
they want
Name Calling
Propaganda
Technique
Name Calling
Definition
Labeling people with
negative words
Often in politics or
wartime
- “Commie” or “terrorist”
Name Calling
Republicans have begun to emphasis Barack Obama's
middle name Hussein in an attempt to spread doubts
about his patriotism and raise fears among voters that
he is a closet Muslim.
Name Calling
Old Spice
“lady sented body wash”
“Anything can happen when your
man smells like Old Spice and not
a lady.”
Name-Calling Commercial
http://www.youtube.com/watch?v=
owGykVbfgUE&feature=player_de
tailpage
Transfer
Propaganda
Technique
Transfer
Definition
presents a positive image or
idea and attaches the positive
feelings to another idea.
McDonald's Chicken Dance
http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related
e-trade baby
http://www.youtube.com/watch?v=
x0GsNhLt9Ds
Bandwagon
Propaganda
Technique
Bandwagon
Definition
-Following the crowd
-Doing it because
everyone else is
Bandwagon
Bandwagon
verison commercial
http://www.youtube.com/watch?v=14CKzskjn4s
Red Herring
Propaganda
Technique
Red Herring
Definition
-Distracting with an
unrelated point
-"winning" an argument by
leading attention away
from the argument and to
another topic.
Red Herring
Nike
http://www.youtube.com/watch?v=jlXRengzZoc
Red Herring
Video Games: Collecting inventory items or items of scenery
(usually meant to distract or take up time from a quest or goal)
Never-ware cookware will look beautiful on your
shelf for generations!
No mention of its cooking value is made.
Red Herring
What is this an
advertisement for?
Shoes!
Perfume!
Emotional Appeal
Propaganda
Technique
Emotional Appeal
Definition
-Arousing emotions so
people will agree with
you
-Connect human need
(feeling liked, joy) with a
product
Army Strong
http://crackle.com/c/Commercials/Army_Strong_Commercial/1634956
They connect a
feeling with this
organization.
Army strong
http://www.youtube.com/watc
h?v=YSbCnWe6e1o
Emotional Appeal
Christian Children's Fund
http://www.youtube.com/watch?v=KcBLYxCzFgw
Testimonial
Propaganda
Technique
Testimonial
Definition
-using a celebrity to
sell/convince
-if a celebrity (who has it
together) like this, then there
must be something to it
Testimonial
Testimonial
Mike Huckabee
http://www.youtube.com/watch?v=
EjYv2YW6azE&feature=BF&list=
PL7E6AF6C6D499F972&index=1
1
Testimonial
Repetition
Propaganda
Technique
Repetition
Definition
-repeating word/jingle over
and over and over and over so
that it gets stuck in the head
or taken as true
Repetition
A good example of this is the claim that Saddam Hussein was
responsible for the terrorist attacks of September 11, 2001. No
evidence has been found suggesting collaboration between
Iraq and the Al Qaeda network, yet Bush administration officials
have repeatedly mentioned the two in tandem. As a result, a
recent opinion survey by the Council on Foreign Relations
shows that more than 40 percent of the American people
believe that some or all of the attackers on 9/11 were Iraqi
nationals, when in fact none were.
http://www.sourcewatch.org/index.php?title=Repetition"
Repetition
Head On Commercial
http://www.youtube.com/watch?v=
f_SwD7RveNE&feature=related
Glittering Generalities
Propaganda
Technique
Glittering
Generalities
Definition
-Using vague slogans or
catchphrases without
supporting info or reason
(freedom, honor)
Glittering
Generalities
Redbull Commercial
http://www.youtube.com/watch?v=
8x9iYweART4
Duck and Cover
http://www.archive.org/details/Duc
kandC1951
Glittering Generalities
Stereotypes
Propaganda
Technique
Stereotypes
Definition
-When you make a
generalization or an
assumption about a group
of people.
Stereotypes
“A student who doesn’t do his homework is a
bad student.”
“Blonds are dumb.”
“Athletes are bullies.”
Stereotypes
Stereotypes in media
http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related
red bull
http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=related
Fear
Propaganda
Technique
Fear
Definition
-Scaring people in order to
make them believe in what
you are saying or selling.
Fear
Fear
Y2K Commercial
http://www.youtube.com/watch?v=x6HyPJpzaHg
Appeal to Number, Facts, &
Statistics
Propaganda
Technique
Appeal to
Number,
Facts, &
Statistics
Definition
-Using large numbers or
misleading facts and
statistics to confuse
Appeal to Number, Facts, &
Statistics
-“Coroners have found that 80% of people’s
colons are blocked with waste.”
-“On average, 6 out of 7 dentists prefer
Colgate.”
Plain Folks
Propaganda
Technique
Plain Folks
Definition
the speaker presents him or
herself as an Average Joe, a
common person who can
understand and empathize
with a listener's concerns.
Plain Folks
Quiz: Name that Propaganda
Pepsi Truck
http://www.youtube.com/watch?v=eXfNnSOOoVc
Mac
Rock the Vote
http://www.youtube.com/watch?v=nkCGHxD880I&feature=related
Smoke Alarm
http://www.youtube.com/watch?v=KNnX6XRQBec&feature=related
Hungry Man
http://www.youtube.com/watch?v=9tovXDScl3k
Trident
http://www.youtube.com/watch?v=Gf_Jk1zLisg
http://www.youtube.com/watch?v=YfLaiTkOBRE
Outback Steakhouse
http://www.youtube.com/watch?v=tswvz_cG9LY&feature=related