Rustenburg High School for Girls
Grade 11 English Home Language
PAPER 1: Language in Context
Date: Wednesday, 29 May 2013
Time: 2 hours (8h30 – 10h30)
70 marks
INSTRUCTIONS:
(1).
This question paper consists of THREE sections:
SECTION A: Comprehension (30 marks)
SECTION B: Summary (10 marks)
SECTION C: Language in Context (30 marks)
Use the following time frames as a guideline:
SECTION A: 50 minutes
SECTION B: 25 minutes
SECTION C: 45 minutes
(2).
Read ALL the instructions carefully and answer ALL the questions
(3).
Start EACH section on a NEW page.
(4).
A marking margin needs to be drawn down the right-hand side of every foolscap page
upon which you write. This is for your educator’s use only and you may not write in it.
(5).
Number the answers correctly according to the numbering system used in this question
paper.
(6).
Leave a line after each answer.
Oppa Gangnam Style (song lyrics)
Oppa Gangnam Style
Najeneun ttasaroun inganjeogin yeoja
Keopi hanjanui yeoyureul aneun
pumgyeok inneun yeoja
Bami omyeon simjangi tteugeowojineun
yeoja
Geureon banjeon inneun yeoja
Naneun sanai
Najeneun neomankeum ttasaroun
geureon sanai
Keopi sikgido jeone wonsyat ttaerineun
sanai
Bami omyeon simjangi
teojyeobeorineun sanai
Geureon sanai
Areumdawo sarangseureowo
Geurae neo hey geurae baro neo hey
Areumdawo sarangseureowo
Geurae neo hey geurae baro neo hey
Jigeumbuteo gal dekkaji gabolkka
Oppa Gangnam Style
SECTION A: COMPREHENSION
QUESTION 1: READING FOR MEANING AND UNDERSTANDING
Read TEXTS A and B below and answer the set questions.
TEXT A:
The Wholesome Hidden Message of “Gangnam Style”
by David Futrelle (24 September 2012)
Paragraph 1
If you have access to the Internet — and you sort of have to in order to read this —
then chances are good that you’ve seen the over-the-top music video for South
Korean pop star Psy’s “Gangnam Style,” which has racked up more than 250 million
views on YouTube. You may have watched some of the many parodies, like this
video combining the song with clips from the film Downfall featuring an apoplectic
Adolf Hitler. You may have even tried to teach yourself Psy’s “Gangnam Style”
horse dance.
Paragraph 2
The song is catchy enough, and the video ridiculous enough, that you may not have
realised that “Gangnam Style” mixes its silliness with social satire. Gangnam, you
see, is Seoul’s richest and flashiest neighbourhood, what one commenter describes
as the Korean equivalent of “Silicon Valley, Wall Street, Beverly Hills, Manhattan’s
Upper East Side and Miami Beach all rolled into one.” The video depicts Psy’s
comically inept attempts to live large in Gangnam style, offering a satirical take on
South Korea’s burgeoning culture of consumer excess.
Paragraph 3
The video starts off with Psy luxuriating on a sunny beach,
being fanned by a beautiful woman — at least until the camera
pulls out to reveal that he’s actually on a children’s playground
and the woman is a figment of his imagination.
Despite his flashy clothes and his preening and strutting, Psy’s
Gangnam-style life is distinctly unglamorous: he sweats in a
sauna alongside low-ranking gangsters, goes for a swim in a
public bathhouse and joins a couple of elderly pensioners
playing a board game on a bench underneath a highway
overpass. Instead of dancing in an exclusive club, Psy boogies
in the aisle of a tourist bus. Of course, Psy’s character isn’t the
only wannabe Gangnamite in South Korea. As Max Fischer
points out in his analysis of the video on TheAtlantic.com,
plenty of Koreans are spending like they’re rich.
Paragraph 4
In 2010, the average household carried credit card debt worth a staggering 155
percent of their disposable income (for comparison, the U.S. average just before the
sub-prime crisis was 138 percent). There are nearly five credit cards for every adult.
South Koreans have been living on credit since the mid-1990s, first because their
country’s amazing growth made borrowing seem safe, and then in the late 1990s
when the government encouraged private spending to climb out of the Asian
financial crisis.
Paragraph 5
As satire goes, “Gangnam Style” is fairly gentle, more silly than stinging — perhaps
because Psy himself grew up a rich kid in Gangnam. But in some ways the
gentleness — and the relentless cheerfulness — of the video may in the end make
it even more of a challenge to the consumer society it satirizes. Psy’s character may
be more than a little ridiculous in his aspirations and affectations, but he’s not
unhappy. He’s as happy in the children’s playground as he would have been on a
beach at an exclusive resort, and he meets the girl of his dreams while riding the
subway.
Paragraph 6
Perhaps the message of the video isn’t so much that Gangnam-style life is hollow
and meaningless but that living large is more about attitude than money. In a society
obsessed with money and status and consumer excess, it’s a reminder that the best
things in life are free — or at least don’t require maxing out credit cards.
TEXT B:
Extract from article by Arwa Mahdawi (The Guardian, 24 September 2012)
Paragraph 1
The world is currently in thrall to a fat Korean Psycho who is spouting anti-capitalist
messages and blowing things up. Ordinarily America would be up in arms, but its
defence forces are too busy learning the horse-dance and chorusing "Heeey sexy
lady" to react properly. The man in question is actually the nom-de-rap of South
Korean Park Jae-sang ("Psy" for short) who is quickly becoming South Korea's
most successful export ever. Since the song was released in July, Psy's been
signed by Justin Bieber's management, performed on Ellen, and collaborated with
Jill Stuart on a Gangnam-inspired fashion line.
Paragraph 2
That Psy is promoting upmarket goods is ironic, considering Gangnam Style's
lampooning of the rampant consumerism that pervades what has been described as
South Korea's Beverly Hills. The song's lyrics, for example, poke fun at soybeanpaste girls who eat cheaply in private so that they can afford to drink mocha frappe
lattes in public. Of course, this social commentary is largely lost on non-Korean
speakers who don't know their kimchi from their Kim Lee; it's hardly Gangnam
Style's political message that is behind its success in the west.
QUESTIONS: TEXT A
1.1.
In the title of the article, Gangnam Style is described as both “wholesome” and “hidden.”
What does each of these words reveal about how the writer perceives this song? (1 + 1 = 2)
1.2.
Refer to Paragraph 1. Offer a suggestion of your own how YouTube was given its name. (2)
1.3.
Refer to Paragraph 1. The writer says that there are many “parodies” of Gangnam Style on
YouTube. Explain the concept of a parody.
(2)
1.4.
Refer to Paragraph 2. Using only your own words, explain why people may miss the
social satire of Gangnam Style.
(2)
Refer to Paragraph 2. What does it mean “to live large”?
(2)
1.5.
1.6.
Refer to Paragraph 2. Quote from the text to prove how we know Psy’s attempts are both
humorous and unsuccessful.
(1)
1.7.
Refer to Paragraph 3. Critically assess the effectiveness of the introduction of the Gangnam
Style video.
(3)
1.8.
Refer to Paragraph 3. Using only your own words explain the irony of Psy’s Gangnamstyle life.
(3)
1.9.
Refer to Paragraph 4. The topic of this paragraph is the use of credit cards in South Korea.
Discuss the relationship between this and Gangnam Style.
(3)
1.10. Refer to Paragraph 5. Why is Gangnam style not “stinging”?
(3)
QUESTIONS: TEXT B
1.11. Refer to Paragraph 1. The writer says that Psy is a “nom-du-rap.” This is a pun on the term
nom-du-plume. What is a nom-du-plume?
(1)
1.12. Refer to Paragraph 1. How is Psy quickly becoming South Korea’s most successful export
ever?
(2)
QUESTION: TEXT A AND TEXT B
1.13. TEXT A and TEXT B share the same topic. Both are about the Gangnam Style
phenomenon. The writers’ tone of the two texts is, however, different. Explain the
difference in tone.
(2 + 2 = 4)
TOTAL SECTION A: 30
SECTION B: SUMMARY
QUESTION 2: SUMMARISING IN YOUR OWN WORDS
Carefully read TEXT C.
INSTRUCTIONS:
Summarise this text in 40 – 50 of your own words. Identify seven key points.
Follow the conventions of a point form summary.
Indicate your word count at the end of your summary.
How to become a YouTube Celebrity
TEXT C:
YouTube is a video-sharing website, created by three former PayPal employees in February 2005,
on which users can upload, view and share videos.[4] The company is based in San Bruno,
California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of usergenerated video content, including movie clips, TV clips, and music videos, as well as amateur
content such as video blogging, short original videos, and educational videos. The most viewed
video on YouTube is the music video of the song Gangnam Style by PSY. It was added to the site
on July 15, 2012, and became the first YouTube video to receive over 1 billion views on December
21, 2012. The video has inspired numerous parodies. The newest (and probably easiest) way to
become famous is via the internet. Specifically YouTube. Independent directors, hobbyists,
comedians, actors, producers, and personalities have stormed into the public eye through
YouTube, on their way to fame and fortune. Here's how to become the next YouTube celebrity.
Find your niche. Decide what it is that you are good at. Can you deliver the news in a funny way?
Do you aspire to create a comedy show? YouTube offers limitless possibilities. You can upload
videos of literally anything you want. Creativity is key. Find something you are passionate about
and decide how to express it through video. Become familiar with YouTube celebrities. Have you
ever heard of "sxephil"? How about "Fred"? To view the most subscribed to users on YouTube go
to http://www.youtube.com/members?t=a&p=1&s=ms&g=0. Become familiar with them. Most have
to do with news, music, and especially comedy. Create a username that is catchy and relevant to
your YouTube venture/persona. "Communitychannel" and "sxephil" are good examples. Start
uploading your content. Display your mission statement, your bio page, and your first videos. The
actual quality of the videos is not extremely important, but if it is bad people are less likely to enjoy
it. Be consistent. Set goals of how many videos you plan to make and when you plan to upload
them. Become an active YouTuber. Comment on others' videos, choose your favorites, and
converse with people. This will familiarise you more with the YouTube community while drawing
more traffic to your videos. Advertise. Myspace, Facebook, Twitter. Do all you can to get the word
out. The more views your videos receive, the more they are likely to receive. Monetize. Put
Adsense on your video pages. Create a website and link to it. Many YouTube celebrities sell their
merchandise on their websites as well as have affiliate sponsors to earn even more money. Move
onto other ventures to increase your celebrity. The top users on YouTube are offered TV deals,
merchandising contracts, etc. Good luck!
TOTAL SECTION B: 10
SECTION C: LANGUAGE IN CONTEXT
QUESTION 3: ANALYSING ADVERTISING
Study the advertisement (TEXT D) and answer the set questions.
TEXT D:
[10]
QUESTIONS: TEXT D
3.1.
Comment on the effectiveness of the photograph of the woman on the left-hand side.
(3)
3.2.
Why is “$4000” presented above “Karaoke Contest”?
(2)
3.3.
Discuss the symbolic associations of the stars included within the advertisement.
(2)
3.4.
How convincing is this advertisement?
(3)
QUESTION 4: UNDERSTANDING OTHER ASPECTS OF THE MEDIA
[10]
Study TEXTS E and F before answering the set questions.
TEXT E:
TEXT F:
“Relax dad! You’ll be famous on YouTube.”
“Okay, so there’s no way this video’s going viral.
Do you think that the client would settle for
going fungal?”
QUESTIONS: TEXT E
4.1.
What is the boy on the left-hand side holding in his hand?
(1)
4.2.
Quote two visual clues to prove that the man standing on the right-hand side is standing in
a shower.
(1 + 1 = 2)
4.3.
What has the man in the shower been doing?
(1)
4.4.
Discuss what the cartoonist is implying about fame.
(2)
QUESTIONS: TEXT F
4.5.
How would a video ‘go viral’?
(2)
4.6.
Explain the humour created by the misunderstanding.
(2)
QUESTION 5: USING LANGUAGE CORRECTLY
[10]
Read TEXT G, which contains some deliberate errors, and answer the set questions.
TEXT G:
Psy: The Man Behind ‘Gangnam’
Psy is pooped. Over the past week, the 34-year-old Internet anomaly
traveled to Australia, California, and New York to promote his song
“Gangnam Style,” the music video for which has racked up more than
532 million YouTube views since it premiered July 15 and set the
Guinness world record for the most “liked” video in YouTube history.
Between pit stops at The View and the United Nations, Psy took a
power nap before emerging in his tuxedo to discuss his meteoric rise.
“Gangnam Style,” he says, was shot in 48 hours across 28 locations in
the Gangnam District of Seoul as well as greater Seoul. The music
video, as well as its infectious dance, was no accident. “Me and my
choreographers in Korea spent 30 nights doing every animal,” he says.
“We did this slithering on the floor that we called the snake dance.
Then someone turned on the TV, and there was a horse galloping
across a yard.” Thus, an Internet sensation was born. According to Psy,
the immense pressure to follow up “Gangnam Style” are “a nightmare.”
After recording his new track last week, he’s now at work
conceptualising a music video and dance that can outdo he’s breakout
hit. “[I’m] just known as a YouTube sensation with a funny song, for
now,” says Psy. “I need to show the world that my final goal is to
perform huge concerts like Madonna.”
QUESTIONS: TEXT G
5.1.
Refer to: “Psy is pooped.” Rewrite this in formal English.
5.2.
Identify and correct a spelling error in the second sentence.
5.3.
Refer to: “set the Guinness world record for the most “liked” video in YouTube history.”
Why has “liked” been typed within inverted commas?
(2)
5.4.
Refer to: “Me and my choreographers in Korea.” How should this be phrased?
5.5.
Identify and correct an error of concord.
5.6.
Identify and correct a pronoun which, in its context, has been used incorrectly. (1 + 1 = 2)
(1)
(1 + 1 = 2)
(1)
(1 + 1 = 2)
TOTAL SECTION C: 30
MEMORANDUM
SECTION A: COMPREHENSION
QUESTIONS: TEXT A
1.1.
In the title of the article, Gangnam Style is described as both “wholesome” and “hidden.”
What does each of these words reveal about how the writer perceives this song? (1 + 1 = 2)
WHOLESOME = must recognise a positive element (but not use the word “positive” adds
Linda). Can be described as healthy.
HIDDEN = concealed, not explicit or obvious, not immediately recognisable
1.2.
Refer to Paragraph 1. Offer a suggestion of your own how YouTube was given its name. (2)
DISCURSIVE
Learner must assess the name (YouTube) in relation to you it functions.
For example:
YOU = self. Anyone can access it.
TUBE = Television. Screen. Is for viewing.
1.3.
Refer to Paragraph 1. The writer says that there are many “parodies” of Gangnam Style on
YouTube. Explain the concept of a parody. (2)
2 marks awarded for a single conceptual understanding.
IDEAL ANSWER: Copies (and distorts) the original.
Make fun of an existing style. Imitates the style thereof. Makes a joke of it.
1.4.
Refer to Paragraph 2. Using only your own words, explain why people may miss the
social satire of Gangnam Style. (2)
OWN WORDS ONLY.
Two points needed.
The lyrics are easy to remember / engaging; therefore one does not have to ‘think’ about
them.
The video is melodramatic, unrealistic, excessive, exaggerated.
Satire is essentially hard-hitting and intellectual, whereas the music is ‘fun’ and the music
video appears silly.
1.5.
Refer to Paragraph 2. What does it mean “to live large”? (2)
2 marks awarded for a single conceptual understanding of this slang term.
To lead a wealthy lifestyle.
1.6.
Refer to Paragraph 2. Quote from the text to prove how we know Psy’s attempts are both
humorous and unsuccessful. (1)
“comically inept”
1.7.
Refer to Paragraph 3. Critically assess the effectiveness of the introduction of the Gangnam
Style video. (3)
DISCURSIVE:
LEARNER NEEDS TO RAISE ANY THREE DISTINCT POINTS IN RESPONSE
“The video starts off with Psy luxuriating on a sunny beach, being fanned by a beautiful
woman — at least until the camera pulls out to reveal that he’s actually on a children’s
playground and the woman is a figment of his imagination.”
THEME = Appearance versus reality
Builds expectation in the viewer. Humour is created when viewer is forced to reconsider
what was initially presented.
Opening scene is what the entire song is about: attempting to live beyond one’s means.
Dreaming and aspiring for more.
1.8.
Refer to Paragraph 3. Using only your own words explain the irony of Psy’s Gangnamstyle life. (3)
DISCURSIVE
RECOMMENDED MARK ALLOCATION:
 Understanding of the concept of irony
 Expectation
 Actuality
Opposite = puts on a show of leading a lavish lifestyle, but does so without sophistication.
Goes to a sauna (glamorous), but sweats with gangsters (unglamorous)
Goes dancing (glamorous), but on a tourist bus (unglamorous)
1.9.
Refer to Paragraph 4. The topic of this paragraph is the use of credit cards in South Korea.
Discuss the relationship between this and Gangnam Style. (3)
DISCURSIVE
LEARNER MUST RAISE THREE DISTINCT POINTS
The writer explains how many South Koreans are living beyond their means.
Essentially they are living in debt, buying things which they cannot afford.
The Gangnam Style song is about putting on a pretence, trying to impress.
Need to show outward trappings, even if in dire financial difficulty.
1.10. Refer to Paragraph 5. Why is Gangnam style not “stinging”? (3)
DISCURSIVE
LEARNER MUST RAISE THREE DISTINCT POINTS
The musician (Psy) comes from an affluent home.
The humour softens the blow of the point he makes.
Optimism (happiness) of the character in the video. Seems oblivious to the irony of his own
predicament: is content to put on a show, not bitter about his own lack of money.
QUESTIONS: TEXT B
1.11. Refer to Paragraph 1. The writer says that Psy is a “nom-de-rap.” This is a pun on the term
nom-de-plume. What is a nom-de-plume? (1)
Pseudonym adopted by an author. Not their real (birth) name.
1.12. Refer to Paragraph 1. How is Psy quickly becoming South Korea’s most successful export
ever? (2)
Learner must show an understanding of “export” in order to receive full mark allocation.
EXPORT = goods or service sent to another country for sale
Gangnam Style has become popular, after being featured on YouTube, all of the world, not
only in South Korea. Has extended beyond the boundaries of its country of origin.
Learner can also discuss “ever.” Never before has a South Korean musican gained such
international acclaim.
QUESTION: TEXT A AND TEXT B
1.3.
TEXT A and TEXT B share the same topic. Both are about the Gangnam Style
phenomenon. The writers’ tone of the two texts is, however, different. Explain the
difference in tone. (2 + 2 = 4)
DISCURSIVE. 2 POINTS TEXT A + 2 POINTS TEXT B
TEXT A (positive) = The writer praises, commends, recommends Gangnam Style by
recognising its virtues. Uses words such as “happy,” “wholesome, “relentless cheerfulness.”
Says the song is “not stinging” = not hurtful or biting or offensive.
TEXT B (negative) = The writer is scathing, condescending and dismissing. Implies that
even the American troops have been duped by the superficiality of the song and its tune.
Emphasises the contradiction (irony). Mocks ignorance of South Korean culture (kimchi
versus Kim Lee). Complains that the West has not understood the political message of the
song.
SECTION B: SUMMARY
BELOW IS THE 2012 NSC MARKER’S GUIDE FOR PAPER 1 SUMMARY:
According to this method, it is – unfortunately – possible for learners to receive 10/10, even
if their summary has been poorly written.
The Language mark (out of 3) is applied automatically in reaction to the factual information
presented. Markers were not allowed to use their own discretion in determining the ‘style.’
Summary marking guidelines:
 For internal purposes only; award O for incorrect format. The instructions ask for a point
form summary. Do not accept précis or paragraph versions at all.

For internal purposes only, deduct one mark (-1) if a word count has not been included.

If the word limit is exceeded, read up to a maximum of 5 words above the stipulated upper
limit and ignore the rest of the summary.

First mark the content. 7 marks are awarded for the 7 points below.

All points must be COHERENT.

3 marks are awarded for language:
1 – 3 points correct = award 1 mark
4 – 5 points correct = award 2 marks
6 – 7 points correct = award 3 marks
CONTENT
POINTS:
1.
2.
3.
4.
5.
6.
7.
Find your niche
Become familiar with YouTube celebrities
Create a username
Upload your content
Work consistently and set goals.
Become active on YouTube.
Advertise and promote yourself; possibly with your own website.
[40 words]
SECTION C: LANGUAGE IN CONTEXT
QUESTION 3: ANALYSING ADVERTISING
3.1.
Comment on the effectiveness of the photograph of the woman on the left-hand side. (3)
Attractive, therefore attention-grabbing
Mouth open to suggest singing (links to the type of contest)
Pointing outwards; directing an invitation personally to the viewer
Cuddling a microphone (used for singing)
3.2.
Why is “$4000” presented above “Karaoke Contest”? (2)
Incredible sum of money
Gives motivation to enter.
People know just how much they could win
3.3.
Discuss the symbolic associations of the stars included within the advertisement. (2)
NOT LITERAL. Do not award marks for a discussion of stars in the night’s skies.
“stardom” = associations with fame and celebrity.
3.4.
How convincing is this advertisement? (3)
DISCURSIVE
Credit learners who both believe that the advertisement is convincing and those who regard
it as unconvincing.
Definite reference needs to be made to the text and imagery of the advertisement.
QUESTION 4: UNDERSTANDING OTHER ASPECTS OF THE MEDIA
4.1.
What is the boy on the left-hand side holding in his hand? (1)
Video recorder
4.2.
Quote two visual clues to prove that the man standing on the right-hand side is standing in
a shower. (1 + 1 = 2)
Bathtub, curtain, shower nozzle spraying water, taps on wall, metal container with
(shampoo) bottle
4.3.
What has the man in the shower been doing? (1)
Singing
4.4.
Discuss what the cartoonist is implying about fame. (2)
MUST RAISE TWO DISTINCT POINTS
Via the Internet (YouTube) anyone can become a celebrity
You no longer have to be remarkable or talented in order to gain fame
4.5.
How would a video ‘go viral’? (2)
Be posted on the Internet
4.6.
Explain the humour created by the misunderstanding. (2)
Thinks “viral” = virus; therefore incorrectly associates going viral on the Internet with a
fungal (bacterial) growth.
QUESTION 5: USING LANGUAGE CORRECTLY
5.1.
Refer to: “Psy is pooped.” Rewrite this in formal English. (1)
Psy is tired
Psy is exhausted
Psy is fatigued (suffering from fatigue)
Psy has little energy
5.2.
Identify and correct a spelling error in the second sentence. (1 + 1 = 2)
“traveled” SHOULD BE “travelled”
5.3.
Refer to: “set the Guinness world record for the most “liked” video in YouTube history.”
Why has “liked” been typed within inverted commas? (2)
To “like” something is an Internet tool of affirmation. Referring to the computer function.
5.4.
Refer to: “Me and my choreographers in Korea.” How should this be phrased? (1)
My choreographers and I
5.5.
Identify and correct an error of concord. (1 + 1 = 2)
“the immense pressure are a nightmare” SHOULD BE “the immense pressure is a
nightmare”
5.6.
Identify and correct a pronoun which, in its context, has been used incorrectly. (1 + 1 = 2)
“he’s breakout hit” SHOULD BE “his breakout hit”