• Bait and Switch
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Social psychology - Social influence
1
The second major area of social influence
research is compliance. Compliance refers
to any change in behavior that is due to a
request or suggestion from another
person. The Foot-in-the-door technique is
a compliance method in which the
persuader requests a small favor and then
follows up with requesting a larger favor,
e.g., asking for the time and then asking
for ten dollars. A related trick is the Bait
and switch.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Immersion journalism - Examples
Bissinger's Friday Night Lights; John
Howard Griffin's Black Like Me; Ted
Conover's Rolling Nowhere, Coyotes and
Newjack: Guarding Sing Sing; Barbara
Ehrenreich's Nickel and Dimed: On (Not)
Getting By in America (2001), Bait and
Switch: The (Futile) Pursuit of the
American Dream; (2005), A.J
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Criticism of Windows Vista - Vista capable lawsuit
1
Two consumers sued Microsoft in United
States federal court alleging the
Windows Vista Capable marketing
campaign was a bait and switch tactic as
some computers originally installed
with Windows XP could only run Vista
Basic, and in some cases they did not
run even Vista Basic at a user-acceptable
speed. In February 2008 a Seattle judge
granted the suit class action status,
permitting all purchasers in the class to
participate in the case.
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Business ethics - Sales and marketing
1
Certain promotional activities have drawn
fire, including greenwashing, bait and
switch, shilling, Viral Marketing, spam
(electronic), pyramid schemes and multilevel marketing
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
PC World (retailer) - Controversies
In 2005, after 56 complaints from TV
viewers, PC World was forced to remove
an advert that gave misinformation about
wireless networking. There have also been
numerous other complaints over ads,
particularly regarding goods bait and
switch|advertised but not actually available
in the stores.
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
List of Internet phenomena - Music
*'Trololo' – A 1976 televised
performance of Russians|Russian singer
Eduard Khil lip-syncing the song I Am
Glad to Finally Be Home (Я очень рад,
ведь я, наконец, возвращаюсь домой). The
video's first mainstream appearance was
on The Colbert Report, on 3 March 2010;
since then, its popularity has escalated,
occasionally being used as part of a bait
and switch prank, similar to Rickrolling.
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Business practice - Sales and marketing
1
Marketing ethics involves pricing practices,
including illegal actions such as price fixing
and legal actions including price
discrimination and price skimming. Certain
promotional activities have drawn fire,
including greenwashing, bait and switch,
shilling, viral marketing, spam (electronic),
pyramid schemes and multi-level marketing.
Advertising has raised objections about
attack ads, subliminal messages, sex in
advertising and marketing in schools.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
CIRR-FM - Controversy
Pink Triangle alleged that Evanov was not
genuinely committed to serving LGBT
audiences, but was instead proposing an
LGBT station as a bait and switch manoeuvre
to get the company into the Toronto market
(where reception of the company's existing
suburban contemporary hit radio station
CIDC-FM|Z103.5 is unreliable), with the
intention of dropping LGBT programming and
converting the station to a mainstream
format, or even a rebroadcaster of Z103.5,
shortly after its launch
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Social psychology (psychology) - Social influence
The second major area of social influence
research is compliance. Compliance
(psychology)|Compliance refers to any
change in behavior that is due to a request or
suggestion from another person. The Foot-inthe-door technique is a compliance method in
which the persuader requests a small favor
and then follows up with requesting a larger
favor, e.g., asking for the time and then
asking for ten dollars. A related trick is the
Bait and switch.
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Penny stock scam
1
* Other unscrupulous brokerage practices,
including bait and switch, unauthorized
trading, and no net sales policies in which
customers are prohibited or discouraged
from selling
stocks.[http://www.azinvestor.gov/Importan
tTopics/MICROCAP%20FRAUD.pdf
Microcap Fraud: Underside of the Bull
Market, Arizona Securities Commission]
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Film promotion - Internet
1
Example: Bond, Transformers, etc...,
are connected to scientific invention
news stories about advanced
weaponry or robotics discoveries,
which quickly leads the reader to
pages loaded with the latest 007 or
Megatron movie clip or art director's
fantastical ideas and designs, thus
hooking readers with a bait and
switch story.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Mortgage broker - Industry competitiveness
1
The government's reason for this was
some mortgage brokers were utilizing
bait and switch tactics to quote one
rate and fees only to change before the
loan documents were created
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Scratch Beginnings
1
'Scratch Beginnings' is a book by Adam
Shepard, a graduate of Merrimack
College, about his attempt to live the
American Dream. It was conceived as a
refutation of the books Nickel and
Dimed and Bait and Switch (book)|Bait
and Switch by Barbara Ehrenreich.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Scratch Beginnings - Background
1
While Shepard states that his story is not
politically motivated, he did intend it to be
a rebuttal to Barbara Ehrenreich's books
Nickel and Dimed and Bait and Switch on
a socio-economic level
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Nickel and Dimed
The events related in the book took place
between spring 1998 and summer 2000. The
book was first published in 2001 by
Metropolitan Books. An earlier version
appeared as an article in the January 1999
issue of Harper's Magazine|Harper's
magazine. Ehrenreich later wrote a
companion book, Bait and Switch (published
September 2005), which discusses her
attempt to find a White-collar worker|whitecollar job.
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Gem scam - The scam
Other scams include fake Thai
Mikimoto certificates. Once in a
store, a variety of selling tactics are
employed, including bait and switch,
and educating gemstone novices
about fake gems which are in fact
real, and selling them real gems
which are in fact fake.
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Trailer (promotion) - Truth vs. misleading
1
Then trailers could be misleading in a
'for the audience's own good' kind of
way, in that a general audience would
not usually see such a film due to
preconceptions, and by bait and
switching, they can allow the
audience to have a great viewing
experience that they would not
ordinarily have
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Barbara Ehrenreich - Non-fiction
1
* Bait and Switch: The (Futile)
Pursuit of the American Dream
(2005)
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Barbara Ehrenreich - Translations
1
* Gouden Bergen (Bait and Switch),
2006
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Barbara Ehrenreich - Translations
* Petetty keskiluokka
(Bait and Switch), 2006
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Barbara Ehrenreich - Translations
1
* Lokket og lurt : på (forgjeves) jakt etter den
amerikanske drømmen (Bait and Switch), 2006
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Fine print - Legal prohibitions in the United States
In some cases, the seller who uses this
technique will engage in the practice of bait and
switch
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Bait-and-switch - Legality
1
In England and Wales, bait and switch
is banned under the Consumer
Protection from Unfair Trading
Regulations
2008.http://www.legislation.gov.uk/u
ksi/2008/1277/schedule/1/made
paragraphs 5 and 6 Breaking this law
can result in a criminal prosecution,
an unlimited fine and two years in jail.
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Rickrolling
1
The meme is a bait and switch; a person
provides a hyperlink which is seemingly
relevant to the topic at hand, but actually
leads to Astley's video
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Shock site
Some shock sites display a single
picture, animation, video clip or a small
gallery, and are often passed around
via email or disguised in posts to
discussion sites as a hoax in an
attempt to trick users into following the
link to the website (a bait and switch)
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Fee - Retail
There are a few other cost-plus stores,
however, that add about ten percent at
checkstand|checkout, using the lower shelf
price to trick consumers into erroneous
comparison shopping. At Food Depot and
other smaller low-end chain stores like this,
the shelf price may be $1.95, when the
shopping|shopper will actually be charged
$2.15 in the end, in a sort of legalized bait
and switch. (Furthermore, a disclaimer
indicates the shelf price is not even the actual
cost to the store.)
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
15 Step - Response
Trent Reznor of Nine Inch Nails, who
independently released his sixth album
Ghosts I-IV (2008) under a Creative
Commons licence, thought the release did
not go far enough, calling it very much a
bait and switch, to get you to pay for a
MySpace quality stream as a way to
promote a very traditional record sale
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
List of feminist literature - 1980s
*The ACLU: Bait and Switch, Andrea
Dworkin
(1981)[http://www.nostatusquo.com/ACLU/
dworkin/WarZoneChaptIVD.html The
ACLU: Bait and Switch]
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Pacific Park, Brooklyn - Controversy
1
In a The Huffington Post|Huffington
Post blog, Daniel Goldstein called
Pacific Park, then named Atlantic
Yards, a corrupt land grab, a taxpayer
ripoff, a bait and switch of epic
proportions, and a complete failure of
democracy
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Risk-based pricing - Criticism
1
Risk-based pricing can be manipulated to
wield deceptive marketing practices, such
as the bait and switch
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Running gag
1
The humor in a running gag may derive
entirely from how often it is repeated,
the (in)appropriateness of the situation
in which the gag occurs, or setting up
the audience to expect another
occurrence of the joke and then
substituting something else (bait and
switch)
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Invitation to treat - Case law
1
The shop owner is not obliged to sell
the goods to anyone who is willing to
pay for them, even if additional
signage, such as special offer,
accompanies the display of the goods
(compare bait and switch.) This
distinction was legally relevant in
Fisher v Bell [1961] 1 QB 394, where it
was held that displaying a flick knife
for sale in a shop did not contravene
legislation which prohibited offering
for sale such a weapon
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Menagerie (DC Comics) - Powers and abilities
Also, she created a facsimile of a
drug once from the secretion of one of
her creatures for a specific bait and
switch operation
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Peter Miguel Camejo - 2004 vice-presidential campaign
1
However, their lack of contrition about their
intentions and Nader's last-minute naming
of Camejo as his running mate led to the
appearance of a bait and switch
deception, and did not play well with
Green delegates
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Ultimate (sport) - Junk defense
This defensive strategy is
often referred to as bait and
switch
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Fantastic Four: World's Greatest Heroes - Villains guest appearances
1
* Lucia von Bardas (Bait and
Switch, Doomsday Plus One)
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FleetBoston Financial - History
1
FleetBoston faced a class-action suit over
a bait and switch scam where it promised
a no-annual fee credit card, only to impose
a fee months later.Shannon P
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
List of The Spectacular Spider-Man characters - Reception
1
Similar to Goldman, Elliot applauded
the mystery of Goblin's true identity,
which he described as a bait and
switch.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Drew Pinsky - Criticism and praise
1
Defending the practice of paying addicts to
attend rehab, producer Pinsky says, My
whole thing is bait and switch. Whatever
motivates them to come in, that’s fine.
Then we can get them involved with the
process.[http://www.nytimes.com/2010/01/
03/magazine/03Pinskyt.html?pagewanted=4 Norris. 2009, Page
4 of 6]
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Human rights in Malaysia - Security Offences (Special Measures) Act
1
Spiegel complained that SOSMA “does
not go far enough to protect the
fundamental rights and freedoms of
Malaysians.” In fact, asserted Spiegel,
SOSMA is actually more repressive
and retrograde than the ISA in some
ways, an indication that the
government was “playing 'bait and
switch' with human rights.”
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Dot the i - Reception
1
Most American critics did not appreciate the bait and
switch approach the film took, calling its twist ending
implausible and
gimmicky.[http://www.rottentomatoes.com/m/dot_the_i/
Dot the I (2003)] at rottentomatoes.com Even Roger
Ebert, who was one of the few admirers of dot the i,
said of it we walk out of the theater with perplexing
questions about motives, means, access and
techniques.[http://rogerebert.suntimes.com/apps/pbcs.
dll/article?AID=/20050414/REVIEWS/50324001/1023
dot the i Movie Review Film Summary] at
rogerebert.suntimes.com The film got an extremely
limited release and only grossed about $300,000 in
the United
States.[http://www.boxofficemojo.com/movies/?id=dott
hei.htm Dot the https://store.theartofservice.com/the-bait-and-switch-toolkit.html
I] at boxofficemojo.com
Bird intelligence - Social behavior
1
Predatory birds hunting in pairs have
been observed using a bait and switch
technique, whereby one bird will
distract the prey while the other
swoops in for the kill.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Celebrity Rehab with Dr. Drew - Reception
Defending the practice of paying
addicts to attend rehab, producer John
Irwin said, Whatever it takes to get
them through the door so they can start
treatment—that's the goal. Pinsky
offered a similar response, saying, My
whole thing is bait and switch.
Whatever motivates them to come in,
that's fine. Then we can get them
involved with the process.
1
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Catalysts (The Spectacular Spider-Man) - Reception
1
Sean Elliot, editor for iF magazine, gave the
episode an A. He wrote in his review that
Goblin was [t]rue to his early years in the
comic books and was handled with superb
finesse. Elliot noted that the storyline with
Peter and Mary-Jane going to the Fall Formal
together made him nostalgic of the old comic
books that had the pair involved, whereas
current publications do not. Similar to
Goldman, Elliot applauded the mystery of
Goblin's true identity, which he described as a
bait and switch.
https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Aury Wallington - Work
1
* Four novels for TV show The OC called, Cohen,
Bait and Switch, Spring Break and The Misfit.
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