Winning in the Digital Signage
Market with Intel Intelligent
Solutions
®
Intel Confidential
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All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without
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*Other names and brands may be claimed as the property of others.
Copyright © 2010 Intel Corporation.
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Intel Confidential
Dynamic content
Can be
real-time
Advertising & other messages
Targeted audiences
Flat-screen
displays
Live or on-demand
Digital delivery
Centrally managed
Handheld devices
video
RSS feeds
Graphics
Centrally controlled
Remotely managed interactive video display
for advertising and information sharing
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Digital Signage Today
It’s Everywhere
• 16 million screens
• 8 million players by 2015
Source: Northern Sky Research Analysis 5/09
More people watching
video on digital signs than
on Internet sites or Facebook
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Digital Signage Opportunity
KU
Media Players Installed Base
8,000
Corporate
CAGR 26%
• Video analytics increases
7,000
Outdoor
6,000
Business Trends
effectiveness of ad spend
• Rich media content
Healthcare
5,000
Education
4,000
3,000
2,000
1,000
• Wired and wireless broadband
connectivity
• Advertising dollars moving to
digital ads
Transportatio
n
• Secured remote management
Banking
• Decline in display screen
prices
Sources: NSR 5/09
2015
2014
2013
2012
2011
2010
Entertainment
2009
0
Key Technology &
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Digital Signage Evolution
Intelligent Digital Signage “Fully-integrated" Player Panel
•
•
•
•
Audience Measurement
Remote Manageability
Rich interactivity features
Energy Efficiency
Networked Digital Signage
• Dynamic Content
• Centralized Management
• Schedule Power on/off
• Remotely managed
Digital Signage
• Stand alone
• Larger Screen 32” – 42”
Digitized Poster
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User
Experience
Intel Confidential
Market Requirements
High-End
Mainstream
Basic
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• Extremely interactive
• Wall of displays
• Advanced Anonymous Video Analytics
(Enhanced Audience Measurement)
• Dynamic content
• Support audience measurement
• Remote/centralized management
• Rich media content blending and
processing
• Interactive
• Multi-media playback
• Single-player per screen
• Single-source video/ad content
• Limited content blending
• Low cost, lowest power
Intel Confidential
Intel Digital Signage Value Proposition
Remote Manageability
Active
Management Technology
Customer Benefits:
Intel®
“Out of Band”
Remote Management
& Energy Savings
Energy Efficiency
Increased ROI
Scheduled Power
On/off
Anonymous Video Analytics
Audience Measurements
Improves Advertising
Effectiveness
Performance headroom &
Scalability
Rich Media Content
Processing & Blending
Intelligence where you need it.
Lower TCO
Audience Metrics
Proof of Play &
Proof of Impressions
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Anonymous Video Analytics
“What you can measure, you can manage”
Intel® AIM View: Face Detection
2 viewers detected
 Demographics
analyzed:

 Gender:
Male
 Age bracket: Adults
Show targeted content
 Viewing Information
Collected:

 Person
1: 10 seconds
 Person 2: 8 seconds
Other names and brands may be claimed as the property of other respected companies
Intel Confidential
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Intel® Architecture-Based Solutions
“Purpose Built Solution”
Intel Confidential
Intel Driving Standardization in DS
Intel, Microsoft Strategic Relationship:
Standards-based media player platform
Digital Signage Evaluation Kit (DSEK-11)
Open Pluggable Standard
+
or
Intel Confidential
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Benefits of a purpose built solution
• Engineered for the business environment;
ruggedized
• Longer active life; IA technology base
• Energy efficiency: energy management &
low thermal envelope for increased stability
• Integrated displays that can run & blend rich
media
• Enhanced Security
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Intel Confidential
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Digital Signage Evaluation Kit (DSEK)
•Optimized platform for media
player manufacturers and
software developers
DSEK-11
•2nd Gen Intel® Core™ i5-2515E
processor with Intel® AMT 7.0
•Intel® Ethernet 82579LM GbE
•Pre-installed Windows
Embedded Standard 7 SP1
•Hardware Accelerated HD Video
Decoder
DSEK-11available now:
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http://www.winmate.com.tw/DigitalSignage/DSEK-11.htm
Intel Confidential
Intel® Core™ 2 Duo + GM45 System
Reference Design
Core2 Duo for anonymous
video analytics & high
computing performance
Model 1: Low Profile - Fanless
Intel®Core™2 Duo P8400 25W
Model 2: Low Profile - Fan
Intel®Core™2 Duo T9400 35W
185mm x 125mm x 30mm
185mm x 125mm x 30mm
Model 3: 1U Superset - Fanless
Intel®Core™2 Duo P8400 25W
Model 4: Four displays - Fan
Intel®Core™2 Duo T9400 35W
GM45 Chipset for superb
multimedia & graphics
iAMT 4.0 for remote
management
HDMI & DVI display
interfaces for outstanding
display quality
Wifi/Wimax, 3G & Bluetooth
EPIC FF with effective
thermals
265mm x 165mm x 50mm
265mm x 175mm x 60mm
System POCs (available today)
2nd gen Intel Processor based ref. design available now
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Intel Confidential
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Remote Manageability
Intel AMT Makes Digital Signage Networks Simpler
and Less Expensive to Operate and Maintain
®
Keep Systems Online and Functioning
• Remotely monitors and repairs/upgrades media players even if powered off
• Controls multiple players from one terminal; KVM* for proof of play capability
• Provides status updates confirming if the media player is running and not halted
Lower Operational Costs
• Avoids expensive on-site service calls while getting systems online faster
• Routinely shutdowns system during off hours
Improve Network Security
• Provides infrastructure so existing management software can perform its job,
such as updating the latest virus signature
• Quarantines infected devices to prevent viruses from spreading
*KVM
= keyboard, video, monitor
Intel Confidential
Open Pluggable Specification (OPS)
Standardized Modules
Fan Module
OPS
Fan-less Module
An integrated media player in display panels with a common form factor and
connector that provides simple serviceability and upgradeability
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Intel Confidential
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Why OPS?
DS Player Scenario
PC
DVD Player
OPS Integrated Module
Media Player





Extra cabling
Space consuming
Compromised Reliability
Extra Logistics
Fragmented
Ease of
Installation
Maintenance
Upgrades
System Management
Deployment
Less cabling
Space saving
Consolidated hardware
deployment cost
Intel Confidential
Intel Digital Signage Reference Designs
Performance
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Twin Harbor
Rock Harbor
• Intel® Core™ 2 Duo processor
• Mobile Intel® GM45 Express
chipset
• Native DVI/HDMI 1080p support
• AMT 4.0
• Intel® Core™ i5-520M processor
• Mobile Intel® QM57 Express
chipset
• Native DVI/HDMI/DP 1080p
• AMT 6.0
• 2nd Gen Intel Core™ i52515E/i7 -2655LE
• 2 times Multimedia & GFX versus
Twin Harbor
• AMT7.0
• Scalability to Ivy Bridge (next
gen)
OPS i5/i7
OPS SNB Mid 2011
•
•
•
•
®
• Intel® Core™ i5-2515E/i7 2655LE
• 2 times Multimedia & GFX,
AMT7.0
• Scalability to Ivy Bridge (next
gen)
• Size ~7.9” x 4.7” x 1.2”
Intel® Core™ i5-520M processor
Intel® Core i7-620LE Fanless
Integrated HDMI w/ CEC, AMT 6.0
Size ~7.9” x 4.7” x 1.2”
•
•
•
•
•
•
•
•
•
•
Atom™ Z530 processor
Intel® SCH US15W chipset
Solid State Storage and Fan-less
Integrated Graphics
1080p HW, DVI-D
Advantech DSA 3020 board
•
•
•
•
•
•
•
•
2010
Year
2011
Ivy Bridge mobile
AMT8.0, USB 3.0
Increased graphics performance
Size ~7.9” x 4.7” x 1.2”
TBD Harbor
Ultra Low Power <5.5W
Solid State Storage and Fan-less
2 times graphics vs Hilo Harbor
1080p HW, HDMI
• IEI Board
Ivy Bridge mobile
3 Independent displays, USB3.0
Increased graphics performance
AMT8.0
OPS IB
Little Harbor
Intel®
2009
TBD Harbor
•
•
•
•
Cedarview + NM10
Power 9W
Solid State Storage and Fan-less
Dual 1080p HW, Dual ind display
• IEI Board
2012
Intel Confidential - NDA Required
Single Intel® Architecture
Fan and fan-less
North Harbor
Hilo Harbor
Fan-less
Entry Level,
High Integration
Mainstream to High End,
Power Efficient
Feature Intensive
®
Intel® Architecture-Based Solutions
“PC-Like Embedded for Digital Signage”
Intel Confidential
Why PC-Like Embedded for Digital Signage
WHY mITX
• Energy efficient
• Thermal considerations
• Small form factors
• Flexibility
• Differentiated features
• Top to Bottom CPU
coverage - I7, I5, Atom
WHY STANDARD
WHY BUY INTEL
• Trust on Intel Master brand• Desktop components cost
savings
that resonates quality
• World Class Support & • Supply availability
• Sustainable
Service
manufacturing
• Reliability and
• Reusable SW and
Compatibility back by
Chassis Development
5000+ hours of Testing
• Time to market
advantages
Customers demand Lower Total Cost of Ownership
Intel Confidential - NDA Required
“PC-Like Embedded” and “Embedded” Board Positioning
Differentiation
Target
Market
PC-Like Embedded Board
Embedded Board Manufacturers
• Traditional desktop market &
opportunistic consumer / commercial
usage models (AIO, thin client, digital
signs, kiosks, POS)
• Embedded applications with custom
configurations (Form, Fit & Function) and
stable platform features. Target applications
include: Telco, Enterprise, Digital signs,
POS, kiosks, ATM, medical, etc.
• Desktop life span support ~16 – 18
• Supported for long life (typical for 5 – 7
Warranty
• Standard desktop warranty
• BLK SKU – 3 years channel warranty
• LAD SKU – 1 year warranty
• Flexible on various warranty support to
Hardware
• Standard desktop design base on thin
form factor approach
• Standard desktop components can be
used (e.g. storage, displays, chassis)
Product Life
Span
• Standard desktop OS (Microsoft* /
Linux* / MeeGo*) support and no
system validation on embedded OS
(WinCE*, XP* embedded, WES7,
Linux* embedded)
Software
Summary
years). This includes doing redesigns,
component finding, etc. when necessary to
keep the product alive.
months; select SKUs supporting 36
months
•
No customization, strict T&Cs
fulfill the usage model requirement
• Flexibility on customization and high
reliability / long life span component
selection for specific usage model
requirement and redesign.
• Design consideration for extended temp or
industry temp requirements.
• Supporting unique and customize embedded
OS.
• Wider range of network booting protocols
•
Form, fit & function designs, flexible T&Cs
Intel Confidential - NDA Required
PC-Like Embedded building blocks versus Turnkey
• Hardware & software recipes to accelerate TTM launches
 Thermal and Acoustic Validations
 PSU & Chassis Compatibility Tests
 WES7, Linux and Meego OS Validations
 ISV Signage middle-ware Compatibility Tests
• These recipes feature chassis from In-Win’s Advanced Certification Program*
(IACP) for additional product safety and EMC compliance certifications built in
Hardware Recipes - Digital Signage PCs
Software Recipe
http://www.esaa-members.com/pages/recipeGroupList/3
http://intel.com/go/miniITX
Intel Confidential
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Thank You
Intel Confidential