Title
Customer Name
Presenter Name
12 April 2011
A DIVISION OF ACCO BRANDS
Agenda
 Corporate Summary
 Routes to Market
 Brand Promise
 Products
 Consumers
 30 Years of Recognized Innovation
 Partner Program
 Q&A
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Corporate Summary
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Our Core
Our Vision
the best-run company
as an employer, supplier, partner
delivering long-term profitable growth
Our Values
we are a global team
integrity, respect, diversity, responsibility
Our Leadership Promise
a culture of high performance
leading by example and the highest
standards
the best interests of ACCO Brands
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Broad, Balanced, Global
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Corporate Highlights

Scale player in global industry

Portfolio of leading brands

Low-cost responsive supply chain

Strong free cash flow generator

Simplified / lean organizational structure

Experienced global management team

Well-positioned for growth as world
economic climate improves
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Well Positioned for Growth
Taking share in challenging economic environment

Re-alignment of sales & marketing resources making us a
marketing-driven organization

Increase penetration in mass channel

Drive deeper category penetration

Utilize leading brand positions to grow share of category;
eliminate tertiary products and brands and help customers
rationalize tier private label offering
Accelerating new product generation

Investing appropriately in new product development to ensure
robust pipeline across portfolio

Accelerate introduction of new products already in development

Maintained investment in product generation despite large
reductions in SG&A
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Financials
Revenue (Millions)
$1,835
$1,578
$1,273
2007
2008
2009
$1,331
2010
Geographic Sales
United States

Our products are marketed in over
100 countries across the globe

More than 900 million people are in
touch with our brands every year

We are the #1 brand or #2 brand in
our core categories

Very balanced domestic &
international revenue contribution

Taking share in a recessionary
environment

Accelerating new product
generation & development
Europe
Rest of World
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Kensington Route to Market
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How Kensington goes to Market
Business Channels
67% of Revenue
Distribution


-Full Lines

-Specialty


Resellers


Confidential
3500+ active resellers in
Database
6,000 sales professionals
Retain significant influence in
brand and product decisions

Retailers

-National

-Regional

Mail Order
-Catalog
-E-tail
-DMR




10
5 Main NA partners
7 EMEA
8 APAC
8,000+
inside/outside sales
staff
33% of Revenue
Consumers
Customers
-Small, Medium Bus.
-Large Accounts
-Enterprise
Consumer Channels

3,200,000+ business users
Larger companies
increasingly sophisticated
-SOHO
-SMB
-Enterprise

25+ National retail
partners
7,000+ retail stores @USA
9,000+ Retail stores
@EMEA
Significant influence at
point of purchase for
home buyers
30+ national and regional
partners
Experiencing high growth
and increased use of
Internet
2,300,000 new home & small
business users
Split between poorly
informed 1st time buyers and
experienced users
Channel Partners
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Kensington Geographic Coverage
Geographic
R&D
ACCO/Kensington Sales and Marketing
Regional Stocking Distributors
Operations
Admin
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Kensington Brand Promise
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Our Brand Promise
smart.
safe.
simple.
Every product we innovate
is engineered by
Kensington with the User
in mind
Kensington products are
high-quality, safe, riskfree and protect you and
your mobile devices
Kensington products are
easy to use, intuitive and
increase productivity
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Product, Philosophy, Intellectual
Property & Examples
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Our Product Solutions
Security
Protection
Productivity
Products that act as your
first line of defense to
keep your data safe.
Consistent and reliable
solutions protect you and
your devices.
Products with clever,
innovative features to
keep individuals
productive in the office,
in the home or on the go.
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Kensington Platforms
 Security
 Laptop and Desktop
 Smartphone
 Tablet
 Enterprise Solutions
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Kensington Sub-Categories
 Laptop & Physical Security
 Digital Security
 Wireless Presenters
 Mice, Keyboards & Trackballs
 Power
 Cases
 Ergonomics
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Intellectual Property – Design & Utility Patents
Patent Portfolio

Security




10 utility patents
17 design patents
56 foreign patents
Power

 Ergo
 7 utility patents
 1 design patents
 Cases
Input




56 utility patents
6 design patents
46 foreign patents
7 design patents
Security






Input

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Targus
Codi
Brenthaven
Staples
Best Buy
Logitech
Confidential
78 Utility Patents
37 Design Patents
102 Foreign Patents
 Docks
 3 utility patents
Licensing Agreements

=
 2 utility patents
 6 design patents



OEM

Security (Co-Branded)



Lenovo - 4 SKUs
Space Pole™
Docks

Lenovo - 2 SKUs
Intellectual Property - Trademarks
smart. safe. simple.™
ClickSafe®
MicroSaver®
ComboSaver®
Pro Fit®
SlimBlade™
PocketMouse™
Orbit®
ValuMouse™
AssistOne™
PowerLift™
PowerBack™
Virtuoso™
KeyFolio™
BungeeAir™
SmartFit™
BlackBelt™
AboslutePower™
FlyLight®
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Product Examples
 Physical Security – ClickSafe®
 Tablet Security – SecureBack™
 Tablet Productivity – KeyFolio™
 Presenters – Presenter Pro
 Wireless Security – BungeeAir™
 Power – AbsolutePower™
 Trackballs - Orbit™ Wireless
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ClickSafe® Keyed Computer Lock
One click for a secure workplace.
Features
Tamper Resistant
An advanced rotating disc-locking
mechanism is used making
ClickSafe one of the most tamperresistant locks.
Kensington Security Anchor
The tough metal injection molded alloy anchor is perfectly
shaped for the securest possible engagement with the
ClickSafe locking mechanism. Mounts into the Kensington
Security Slot found in 99% of computers
Lockhead
Die cast metal housing resists attack
and protects the locking mechanism –
toughest laptop lock available
Advanced Cable Construction
A 7x7 configuration is specifically used to combat
attacks. A protective sheath provides further protection
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One Click Installation
Simple, one click and it’s locked instillation
Keying System
Available as Master
Keyed or Single Keyed
Pivot and Rotation
A rotating head and pivoting cable allow
you to easily position and engage the lock.
SecureBack™
iPad2 Security Case
Elegant, thin form factor
Thin yet durable plastic protects iPad
and maintains sleek look and feel
Security and improved usability for iPad 2
Security: Unparalleled iPad security case, compatible with ClickSafe® and T-Bar™ locks
Productivity: Stand for typing in landscape mode, improved grip for use in portrait mode
Built in typing stand
Ideal typing angle when in
landscape mode
Security
Form fitting design resists
prying to protect the iPad
from being stolen
Port and speaker compatible
Provides access all buttons, ports and
cameras
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Quick, easy security
Adjustable slider bar allows quick
access to ClickSafe® Security Anchor or
covers it when not in use
Lock compatibility
Works with ClickSafe® lock or
standard T-Bar™ style lock
SecureBack™
iPad2 Security Case with 2-way Stand
Elegant, thin form factor
Thin yet durable plastic protects iPad
and maintains sleek look and feel
Security, usability and flexibility for iPad 2
Security: Unparalleled iPad security case, compatible with ClickSafe® and T-Bar™ locks
Productivity: Built in 2-way stand allows for typing, viewing or display mode
Typing mode
Ideal typing angle when in
landscape mode
Ultimate flexibility
2-Way flip out stand allows
for typing or viewing mode in
landscape mode
Viewing mode
Perfect for watching a movie
or surfing the web
Port and speaker compatible
Provides access all buttons, ports and
cameras
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SecureBack™
iPad2 Security Case with ClickSafe® Lock
One click installation
Simple, one click and it’s locked
installation
Lockhead
Die cast metal housing resists
attack and protects the locking
mechanism – toughest laptop
lock available
Security and improved usability for iPad 2
Security: Unparalleled iPad security case with the highest security device lock available
Productivity: Stand for typing in landscape mode, improved grip for use in portrait mode
Built in typing stand
Ideal typing angle when in
landscape mode
Quick, easy security
Adjustable slider bar allows quick
access to ClickSafe® Security Anchor or
covers it when not in use
Pivot and Rotation
A rotating head and
pivoting cable ensure
compatibility in all
viewing modes
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Advanced Cable Construction
A 7x7 configuration is specifically
used to combat attacks. A
protective sheath provides further
protection
Lock compatibility
Works with ClickSafe® lock or
standard T-Bar™ style lock
KeyFolio™ Pro Universal
NEW
Removable Bluetooth® Keyboard Case for 10” Tablets
Features
Protection and Style
The two-tone case exterior
includes a ridged area for a
solid grip. The elastic band
wraps around the outside of the
case providing an extra level of
protection against slips or drops.
A stylus loop lets
you carry a stylus
for your tablet
without risking
damage to the
tablet screen.
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Adjustable Stand
Fine Tune your viewing angle
for typing, browsing, reading
with 7 individual notched
positions for 70˚ to 22˚ angles
of viewing
StrongFit™ Corners
Innovative StrongFit Corner mounts using
Industry-Grade Velcro, enables you to
easily get a secure custom fit for a wide
range of tablet sizes and thicknesses.
Special features ensure
your tablet is safe and
protected while offering
access to buttons, ports,
and jacks.
Optimized for Android™
Special keys optimized for use
with Android based tablets
(such as: Samsung Galaxy,
Motorola Xoom, Asus Eepad,
and more)
Removable Performance Keyboard
Be productive with high Performance
scissor keys optimized for touch-typist.
The removable keyboard provides
optimal flexibility for ergonomic set-up
on any flat surface
Presenter Pro Remote Green Laser & Memory
Easily store presentations and data
Features
Low-battery
indicator
Deluxe travel case
On/off
switch
Intuitive fourbutton layout
Receiver stores inside
MicroSD slot
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Confidential
BungeeAir™ Power
Wireless Security Tether™ and Battery/Case for iPhone
Features
Integrated App
Control security functionality & settings
BungeeAir Fob
Versatile design can be stored
in 3 ways; keychain, clothing
clip & in pocket
Faceplate Design Case
Minimal footprint case that
offers protection against
drops and scratches to the
back glass surface of iPhone
Back Up Power on the Go
1500 mAh integrated battery pack,
enough power to get you through
your day
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2 Way Wireless Leash
When leash is broken the phone
screen locks and the BungeeAir fob
alarms
Find Feature
Utilize the 2 way wireless
leash to find either your phone
or BungeeAir fob
AbsolutePower™ 100W Triple Charging Mobile Power Adapter
Simultaneously Charge Laptop + Phone + Tablet
Features
2 Integrated USB Ports
One full size 2.1A USB port to
charge high power tablets and
one micro USB to charge
quickly charge phones
Functional Industrial Design
Random Groove design protects from
fingerprints and scratches, and
contributes to low operating
temperature control
Interchangeable Power Tips
Includes 9 tips for compatibility
with all top selling laptop
brands
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Tips for Life
Free tip replacement
program as part of
registration
100W Smart Power
Highest output/smallest form factor
charger offering the convenience of a
single adapter to guarantee
simultaneously charge multiple
devices
Orbit™ Wireless Mobile Trackball
Wireless Mobile Trackball
Features
Snap-in Ball with Optical Technology
Precise tracking with no cleaning required
Low battery
indicator
Ergonomic Design
Ergonomic centered-ball design gives you more
comfort and control
Capacitive touch scroll ring
Unique capacitive touch scroll ring lets
you move effortlessly through web pages
and documents
TrackballWorks™ Software
Downloadable software to customize and
reprogram your trackball buttons
Wireless Technology
Works wherever you do without cable clutter. Nano
receiver stores inside for easy portability
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Our Consumers
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Our Consumers
Through lifestyle
imagery we then define
who our ‘consumers’,
the ‘environments’ and
usage models we
consider in our design
process
Young
Metro
Finance/
Meetings
Business
Pro
Medical
Young
Mobile Pro
Logic
IT Pro
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CEO
Young Metro
Kensington is focused and
committed to providing just
what the younger highly
mobile consumer is looking
for and needs.
Place

Anywhere
People
 Social
 Mobile Anywhere
 Non – Business
Product
 Productivity
 Protection
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Financial/Meetings
Kensington really understands the
office environment, collaborative work
spaces, meeting environments as well
as the Financial Vertical markets and
designs to their specific requirements.
Place
 Office
 Breakout
 Boardroom
People
 Teamwork
 Collaboration
Product
 Productivity
 Security
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Young Mobile Professional
Kensington understands and provides
the right accessories for young
professional mobile workers, who
work anywhere, anytime.
Place
 Coffee Shop
 Restaurant
 Library
People
 Mobile
 Working
 Work Anywhere
Product
 Security
 Productivity
 Protection
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IT Professional
Kensington identifies the needs of
the Professional IT buyer who
specifies for large scale deployment.
Place
 Office
 IT Department
 Corporate HQ
People
 Professional
 Specifier
 Deploys
 Distributed
Product
 Security
 Productivity
 Protection
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Business Professional
Kensington is focused on mobile
workers, who travel frequently for
work. Product accessibility at any
location your work takes you or
you take your work.
Place
 Office
 Hotel
 Conference Room
 Airplane/Airport
People
 Professional
 Executive
 Tech Savvy
Product
Productivity
Protection
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Medical
Kensington focuses on the
diversity that Tablet usage
has created, and it also talks
to our future expectations to
build the medical/pharma
vertical
Place
 Hospital/Urgent Care
 Pharmacy
 Medical Offices
People
 Medical Professionals
 Executive
 Tech Savvy
Product
Productivity
 Protection
Security
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CEO/Sr. Management
Kensington recognizes and
supports the demands and priorities
of the Sr. Executive. Our products
are accessible to all, office or home.
Place
 Office
 Travel
 Corporate HQ
People
 CEO/COO
 SVP/EVP
 Retired
Product
 Security
 Productivity
 Protection
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Product Pipeline
System Saver
for Apple II
PassProof
1981
Mouse in a Box
1986
1986
1990
.
.
ComboSaver®
1992
FM Transmitter
1996
.
Turbo Mouse
1997
SlimBlade™ Trackball
2000
SecureBack™
.
2003
MicroSaver®
and Security Slot
2005
2007
Game Pad
.
AbsolutePower™
2009
.
2010
PocketMouse™
Wireless
2011
.
Laptop Power
with USB
KeyFolio™
SlimBlade™ Media
Notebook Set
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Confidential
ClickSafe™
Established, Impactful, Proven
smart. safe. simple.™
Innovative Products for Every Generation of Computer Users
1980's
Kensington was founded in 1981 -- a year of new concepts. The first woman nominated to the US Supreme Court, music television
launched with MTV, Lady Diana married Prince Charles--- and that same year, Kensington launched its first product, the System Saver, a
combined cooling fan/surge protector for the Apple II which became an instant hit selling 200,000 units. From there, Kensington was
propelled into the marketplace.
1990's
Kensington predicts that laptop theft will become a major problem for corporate America and invents a simple, universal security solution
with the Kensington security slot and the MicroSaver® laptop security cable locks. Today, 99% of all name brand laptop computers as well
as many flat panel monitors, projectors, desktop computers and other devices are equipped with the Kensington security slot.
2000 and beyond
Since the company's inception 30 years ago, Kensington has grown to become the #1 seller in the world of physical laptop security
products and a recognized market leader in mobile computing accessories.
2005: Kensington enters the growing iPod market and continues today evolving and advancing with the digital technology
2007: SlimBlade™ input line introduced simplifying a consumer’s experience with computing technology and design that look as
good and function as well in the home or on the go as they do in the office.
New Kensington SmartFit® Products Customize Workspaces to Promote Smarter, Healthier Computing
2008: Kensington enters into new iPhone market with certified Apple chargers. We also introduce the Washable Keyboard with
Antimicrobial Protection
2009:
2010: ClickSafe™ launches with a ‘one click’ solution for laptop security and is honored with CEA Innovation and Design Award.
iPad accessories including award winning KeyFolio™ for iPad hits the market.
2011: Kensington Security for the iPad with SecureBack. We continue to grow and evolve
digital device accessories with Virtuoso™, KeyFolio™ for iPad 2, BlackBelt™, PowerLift™.
Plus a little splash of color for our Virtuoso™ and BlackBelt™ accessories!
Orbit™ Wireless Mobile Trackball launches!
.
“We are enthused and poised for the next 30 years of our evolution and we
will continue to place great emphasis on understanding the needs of our
customers, and solving those needs with innovative, yet simple technology
products."
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Award Winning Ideas
2011
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2010
2009
2008
2007
2006
Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington SmartSockets
The Oprah magazine staff featured the tried and true Kensington SmartSockets Table Top in
its “O List” roundup of their favorite products in the special September issue, “Makeover
Edition!” O The Oprah Magazine 2.5 MILLION READERS
Kensington KeyFolio Pro Performance Keyboard Case for iPad 2
Kensington KeyFolio Pro Performance Keyboard Case for iPad 2 Review
“The updated KeyFolio Pro keyboard case fits the iPad 2 perfectly and offers very responsive
typing experience. The case is super protective and easy to use. The keyboard has a standard
layout with a good number of iPad 2 specific keys. It worked with built-in apps and most other
apps we tested it with, and Bluetooth was easy to work with. The keyboard and multi-layer case
does add some bulk and weight, but if you need the keyboard and protection on the road, it’s a
worthy trade off. The built-in stand doesn’t go lower than ~70 degrees, which might not be the
best viewing angle for some tasks.” – Tong Zhang
Online Circulation: 41,449 unique visitors a month
Kensington Orbit Wireless Mobile Trackball
Kensington Orbit Trackball Review
“The trackball has gained our recommendation due to its responsiveness, smooth and
comfortable build, ease of use, and design. It also helps that Kensington has thrown in the
free software and 5-year limited warranty. The device is also decently durable--it would be
able to withstand many falls and the ball itself is not likely to deteriorate over time.” –
Amber Riippa
Online Circulation: 345,076 unique visitors a month
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Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington KeyFolio Pro Performance Keyboard and Case for iPad
Put Your Tablet to Work
“Even the fastest touchscreen typists typically max out at 25 or 30 words per minute. That's okay,
but if you're typing for long stretches that pace will put a severe cramp in your productivity, and
you're likely to make a lot of errors, too. The easiest way to improve your typing performance on a
tablet is to add a physical keyboard to it. Products such as the Kensington KeyFolio Pro
Performance Keyboard Case ($100) add a little bulk, but they double as a case and certainly make
working on any sort of flat surface much more convenient and speedy.” – Christopher Null
Online Circulation: PCW - 1,786,148; ITW - 114,768; IDG - 16,376 unique visitors a month
Kensington KeyFolio Pro Performance Keyboard and Case for iPad; Protective Folio &
Stand; Protective Cover & Stand; BlackBelt Protection Band
| The Week in iPad Cases: The Ides of July
“The Protective Cover & Stand is clearly inspired by Apple’s Smart Cover, providing a segmented
front that can be used to prop up the iPad for viewing or typing. Unlike its Fruit Company
counterpart, however, the Cover & Stand also provides thin but capable protection for the back of
the iPad by covering it with a polyurethane shell. For simpler protection needs, you may want to
take a look at the Protective Cover, which, as its name implies, protects the back of your iPad with a
thin shell and is available in black, white, or clear. Alternatively, you could consider the BlackBelt.
Arguably Kensington's most original case, this rubber bumper wraps around the sides of your tablet
to offer protection from minor drops as well as to keep the back or screen of the iPad from touching
your desk or other flat surface when you set it down.” – Marco Tabini
Online Circulation: 252,151 unique visitors a month
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Top PR Coverage
Security Coverage
Kensington MicroSaver DS Notebook Lock
July 10, 2011 | How to Stay Safe on Campus: 5 Easy Tips
“Lock Down Your Laptop--Even in Your Dorm: In dorms, stuff happens. Your room might get broken
into. Your careless roommate might leave the door unlocked. So if you ever leave your laptop in
your dorm room, you should secure it with a cable lock. A typical notebook lock from Kensington will
do the trick. A notebook lock won't guarantee that your laptop won't get stolen, but it can prevent
someone seeing your laptop on your desk and walking off with it.” – Nick Mediati
Online Circulation: PCW - 1,786,148 unique visitors a month
Kensington ComboSaver Combination Notebook Lock
July 22, 2011 | Five back-to-school gadgets you can use
“What’s to like: If your student brings a laptop computer to school, you want to keep it safe — the
computers are notoriously appetizing targets for thieves. Laptop locks like the Kensington
Combosaver keep your expensive learning tool out of their hands. The Combosaver attaches to the
T-bar on the back of your laptop. It has a four-wheel combination lock and a self-coiling cable that
can extend to up to six feet, so you can use the computer while it’s attached. The lock also comes
with an online registration system, so the combination is never lost..” – Matthew Albright
Online Circulation: DC - 62,485; HT - 118,206 unique visitors a month
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Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington Virtuoso Touch Screen Stylus and Pen
Tablet Artistry: Tools and Styluses Tested
“The Kensington Virtuoso is also a rubber-tipped stylus that looks a lot like a pen. It’s about half an
inch longer than the Wacom Bamboo, which makes it slightly easier to grip and draw with…the cap
isn’t just decorative – inside the stylus is a real pen, which might also turn out to be useful. The
broader tip has one big advantage too. Even though the length of the tip is about the same as on
the Wacom, there’s more tip exposed at the side so it’s easier to draw with the stylus held at an
angle – the way you would a real pen or brush.” – Mary Branscombe
Online Circulation: 171,957 unique visitors a month
Kensington Protective Cover & Stand
iPad 2 case review: Kensington Protective Cover & Stand
“Just as the iPad 2 has users wondering how Apple managed to pack in all the same goodness as
the original while making it significantly less bulky, Kensington’s new iPad 2 case rather
descriptively called the Protective Cover & Stand will leave users wondering the same. This case
gets something right which far too many other cases of its kind get wrong: it actually covers and
protects the iPad’s four corners, which is where impact is likely to happen first when you drop it.
This case is a winner because it does so much with so little material and, in the spirit of the iPad 2,
keeps things thin and light while fully functional.” – Beatweek Staff
Online Circulation: 113,822 unique visitors a month
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Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington Orbit Wireless Mobile Trackball
The Kensington Orbit Trackball
“The Kensington Orbit Trackball is a new wireless trackball with a nifty ambidextrous design and
battery operation. It is compatible with all the major operating systems, and looks like a good way
to avoid RSI (repetitive stress injury) for heavy computer users. The Kensington Orbit Trackball
features a smooth and glossy trackball that is a similar size to other trackballs on the market. The
overall shape of the unit is natural and designed to fit easily into the palms of both right and left
handed users.” – Greg
Online Circulation: 62,346 unique visitors a month
Kensington Orbit Wireless Mobile Trackball
Kensington’s Orbit Trackball Mouse Has All The Features
“A trackball mouse is one of those things you either love or hate. If you fall on the love side, you
should definitely take a look at the Orbit Trackball Mouse recently released by Kensington… I am
not accustomed to using a trackball mouse, but I found this mouse easy to use. It could not have
been easier to set up — install batteries, plug in dongle, turn on. The ball moves smoothly, but not
so quickly that I found it hard to control and I discovered that I like the fact that one does not move
the mouse itself — much easier on the wrist. I also appreciate the fact that this mouse must be a
favorite of many left handed users….Do I recommend it? I do. If you prefer a trackball mouse then
you certainly should check it out. It is from Kensington, has a five year warranty, and works well. It
is adaptable for left or right handers, can easily move from computer to computer, and feels
comfortable and sturdy when in use.” – Nancy Gravley
Online Circulation: 52,453 unique visitors a month
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Partner Programs
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Partnering for Growth
Kensington PARTNER PROGRAM
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Kensington Partner Program
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Kensington Partner Program
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Kensington Partner Program
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Kensington Partner Program
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Kensington Partner Program
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Kensington Partner Program
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&
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Thank you.
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