Mission Statement, Management
Philosophy Goals and Objectives
What are Objectives &
What do they do?
1
Introduction
• The team will present a statement of philosophy. It may
include a team mission statement or other statement that helps
frame the week.
• The team will present a list of goals and objectives for the
week. These are your targets to accomplish. The team will
state how these goals and objectives relate to the 3 RKR goals.
• The remainder of this Management Plan will include the
strategies and actions that your team will undertake to
accomplish the goals and objectives.
• Goals and Objectives should be Specific, Measurable,
Achievable, Realistic, and Time-Bound.
2
Objectives
 To Be Successful You Will Need to
Have a Mission Statement and Set
Objectives for Your Project.
 By the End of This Session You Will
Be Able to:
Create a Mission Statement
 Set Objectives

3
Mission Statement
 A Mission Statement describes your unique
purpose during your management week. It
captures what qualities your team wants to
develop, accomplish, and contributions your
team wants to make.
4
Mission Statement - Guide
 A mission statement becomes a guide for your
management week, inspiring you to make
decisions that will best help you you reach your
goals and fulfill your vision.
1. The Mission Statement should be narrow enough to
give direction and guidance to everyone in the business.
2. Large enough to allow the business to grow and realize
its potential.
3. Must be realistic, achievable, and brief.
4. And, it should capture the essence of an organization
without being so vague that it could apply to every
other organization too.
5
Sound Business Practice
 Whether you have just launched a new
business, want to smooth out some bumps
within your existing organization, or want to
take your existing business/organization to
the next level, you need to implement sound
business practices. Publishing a Mission
Statement IS a Sound Business Practice.
6
A Focused Team
 Without a Mission Statement an organization will
flounder and pull in different directions.
 Employees must be clear about business intent if
you want a team that's focused on the priorities.

This is another great example of where "more is less".
The more time that goes by without formally developing
and publishing the organizational Mission Statement, the
less likely one could focus and position their team to
achieve the desired next level of success.
7
Positive Results
Some of the positives that can result from establishing
a Mission Statement are:
 Greatly improved business focus
 Everyone has the same corporate/organizational
image - no misunderstandings
 Enhances the professional perception of your
business
 Fosters a team oriented environment
 Enhances employee morale
 Helps attract and retain the best people
8
Where to Start?
 Write down ideas for your mission statement.
 Describe how you want to manage/operate
[your management week]
 Don’t worry if it is not perfect, this is just
your first draft.
9
Helpful Sites
 What should our mission statement say?
http://www.nonprofits.org/npofaq/03/21.html
 Principles of Strategic Management
http://www.csuchico.edu/mgmt/strategy/module1/
 How to Draft a Mission Statement
http://management.about.com/library/howto/ht_stmt.htm
 Work Place Tool Box
http://www.workplacetoolbox.com/index.jsp
10
What are objectives?
 Objectives are statements of desired
outcomes or expectations
“Managing Without Objectives Is Like
Taking A Trip Without Knowing The
Destination”
11
Objectives Are Necessary
“Objectives Are Necessary If
Performance Results Influence
Company Survival & Growth”
Peter Drucker
12
What Do Objectives Do?
 Focus Attention

People, Money, Equipment
 Justify Reasons for Orders
 Provide a Planning Base
 Give Direction
 Provide Data
 Indicate Problems
13
FEATURES OF A GOOD
OBJECTIVE
CAN BE DONE
WRITTEN
SPECIFIC
CAN BE
UNDERSTOOD
CURRENT
FLEXIBLE
A GOOD OBJECTIVE
14
Example (bad)
“The Restaurant Will
Receive Few
Complaints Next
Month.”
 Unclear - How many is
few - not measurable
 Interpreted differently
by different supervisors
 A vague Goal
15
Example (Good)
“The hotel will
achieve 85% room
occupancy in the next
quarter.”
 Clear –
 Measurable –
 Attainable (?)
16
Management by objectives
COMPANY
PLANS
IMPROVEMENT
PLANS
REVIEW
MEETINGS
DEPARTMENTAL
& INDIVIDUAL
MANAGERS’
PLANS
CONTROL OF
INFORMATION
17
Setting Objectives
What is to be
accomplished
How will it be
accomplished
The
OBJECTIVE
Who is
responsible
When is it to be
accomplished
18
How do you start setting
objectives?
 Be Realistic
Sometimes resources are not available
 Concentrate on what is important
Not all objectives have equal importance
Prioritize
19
How do you start
setting objectives?
 Ask relevant questions
You must know exactly what is to be
accomplished
How, When, Who & Why
 Be results oriented
Be clear with your goals & communication
Know what exactly you want to achieve
20
How do you start
setting objectives?
 Assign responsibility
Give specific responsibility for assignment
areas
 Fix time frames
Set deadlines for results to be achieved by
21
How do you start
setting objectives?
 Measure & Monitor
Evaluate & compare seek / give feedback revise plan if necessary develop future objectives
& plans
22
Are there different
types of objectives?
YES - many….???
23
Strategic Objectives
 Long range objective planning
 Deal with cost controls
 Budgets,
 Profitability
 Market decisions
 Made by top executives usually
24
Tactical objectives
 Short range objective planning
 Deal with routine tasks
 Often part of supervisors’ job
25
How do you start
setting objectives?
 Qualitative objectives
- Relating to standards & quality (+/-)
- Hard to measure
 Quantitative objectives
- Relating to production achievements
- Easier to measure
26
Qualitative and quantitative
objectives again can split into:
 Decision oriented objectives

If a decision is made to remedy a particular
problem - that will determine objectives
 Routine objectives

Relate to everyday work operations – concerned
mainly with routine / repetitive jobs
27
Qualitative and quantitative
objectives again can split into:
 Creative objectives

Involve new ideas, applied in a creative or
flexible way to enhance productivity,
profitability or both
 Personal objectives

Specific goals you seek to accomplish in your
own work
28
Relate Objectives to RKR Goals
Goals of the Restaurant at Kellogg Ranch:
1.
2.
3.
Exceed Guest Expectations
Provide Total Support to Your Staff
Manage the Business Professionally
29