18th International Product Development Management Conference
June 4-7, 2011
Delft, The Netherlands
Final Program
Saturday June 4, 2011
12:00-12:30
Welcome and lunch PhD Workshop (@ the Faculty of Industrial Design Engineering)
12:30-17:30
PhD Workshop
@ the Faculty of Industrial Design Engineering
PhD Dinner at Café de V (@ theCenter of Delft)
19:00
Sunday June 5, 2011
09:00-12:00
12.00-13:00
13:00-16:45
17.00-19.30
PhD Workshop
@ the Faculty of Industrial Design Engineering
Lunch PhD Workshop @ the Faculty of Industrial Design Engineering
Lunch Conference Board @ the Town Hall (first floor) at the Market Square in the Center of Delft
Conference board (13.00) and Scientific committee meeting (14.30)
@ the Town Hall (first floor), Market Square, Delft
Welcome Reception @ the Town Hall (ground floor) with speeches from the Mayor of Delft, the TU Delft Rector and the Dean of the School of Design.
Monday June 6, 2011
Conference day 1
07.30-08.00
08:00-08:45
08:45-09:15
09:15-10:30
10:30-11:00
Buses to the Faculty of Industrial Design Engineering (Buses leave from the Delft Centre Hotel and from the Market in Delft (Blue Heart)) at 7.30, and at 08.00 from China Holland Hotel.
Registration @ the Faculty of Industrial Design Engineering
Opening & Welcome @ the Van der Grinten Lecture Hall
Chairman of the Organizing Committee: Prof. Dr. ChristerKarlsson (10min)
Local Host and Conference Chairperson: Prof. Dr. Erik Jan Hultink (5 min)
Introduction to the Faculty of Industrial Design Engineering: Prof. Dr. Ir. Jan Buijs (15min)
Keynote addresses –Van der Grinten Lecture Hall
Ir.Paul Gardien (Philips Design Board) – Innovate through design
Prof. Dr. Roberto Verganti (Politecnico di Milano / CopenhagenBusinessSchool) – Making sense of things in a world full of opportunities: Glimpses on the new challenges of design.
Coffee break
Parallel sessions
11:00-12:30
Van der Grinten Hall
WimCrouwel Hall
Emile Truijen Hall
Bernd Schierbeek Hall
Studio 20/21/22
Studio 23/24
Faculty Room
Studio 16
Innovate Through
Design
Tony di Benedetto
LINKING DESIGN AND
BUSINESS
STRATEGIES: THE
STRATEGIC
EMPLOYMENT OF
STYLING IN THE
GERMAN PASSENGER
CAR MARKET
PERSON OSCAR,JAN
SCHOORMANS, DIRK
SNELDERS
Open Innovation
Marketing
NPD Strategy
PD Process
Radical Innovation
Creativity
Networks
DESIGN AS A DRIVER
FOR PACKAGING
INNOVATION RELATIONS BETWEEN
NPD, AWARDED
DESIGN AND
COMMERCIAL
SUCCESS OF FOOD &
BEVERAGE
PACKAGING
COLENBRANDER
WANDER, JAN BUIJS,
Tom Hustad
VIRTUAL USER
INTEGRATION FOR
NEW PRODUCT
DEVELOPMENT: A
REVIEW OF
LITERATURE AND
PERSPECTIVES FOR
FUTURE RESEARCH
FAULLANT RITA,
KRAJGER INES,
SCHWARZ ERICH
Keith Goffin
THE IMPACT OF
DESIGN ON
SATISFACTION AND
CONSUMER
REPURCHASE
BEHAVIOR
HELLEN KATARINA,
MARIA SÄÄKSJÄRVI,
OANA VELCU
Antonio Fernandes
BALANCED
INNOVATION
PORTFOLIO FUNDING
AND ITS IMPACT ON
NEW PRODUCT
PERFORMANCE
BAUER MANUEL, JENS
LEKER
Ludwig Bstieler
NAVIGATING
ORGANIZATIONAL
CHALLENGES IN IDEA
WORK: HOW ACTORS
PROMOTE THEIR
IDEAS BY RELATING
THEM TO OR
CHALLENGE CURRENT
PRACTICES, VALUES
AND VISIONS IN THE
ORGANIZATION
GISH LIV, CHRISTIAN
CLAUSEN
John Christiansen
LEAD USERS AND
NON-LEAD USERS:
DO THEIR
PREFERENCES
REALLY DIFFER IN
PRODUCT DESIGN?
SÄNN ALEXANDER,
DANIEL BAIER
SørenSalomo
DESIGN
OUTSOURCING AND
NPD PERFORMANCE:
INSIGHTS FROM THE
FASHION INDUSTRY
TRAN YEN, VOLKER
MAHNKE
Hans Koller
THINGS GET WORSE
BEFORE GETTING
BETTER:
OUTSOURCING NPD
ACTIVITIES
SMETS LYDIE, KIM E.
VAN OORSCHOT, FRED
LANGERAK
“THE GOOD INTO THE
POT, THE BAD INTO
THE CROP”: HOW TO
IDENTIFY THE BEST
DESIGNS?”
HUTTER KATJA,
JOHANN FUELLER,
JULIA HAUTZ, KURT
MATZLER
AN EMPIRICAL
ANALYSIS OF USER
INNOVATION
PROCESSES IN THE
MEDICAL DEVICES
INDUSTRY
STOCKSTROM
CHRISTOPH,
ALEXANDRA HÜNER,
CHRISTIAN LÜTHJE
BLENDING
EMOTIONAL AND
FUNCTIONAL
ATTRIBUTES FOR
CUSTOMER
EXPERIENCE DESIGN:
A QUALITATIVE STUDY
ON A MOBILE
APPLICATION PROJECT
IN TURKEY
BERBER AYKUT, YASIN
ROFCANIN, BILGE
IDEA ADVANCEMENT
IN NEW PRODUCT
DEVELOPMENT - A
GRASSROOT
PERSPECTIVE
BJORKLUND TUA,
MIKO LAAKSO
SELECTION
PRACTICES FOR
DISCONTINUOUS
AND RADICAL
INNOVATION IN
ESTABLISHED
COMPANIES.
LEDWITH ANN,
JOHN NICHOLAS,
JOHN BESSANT
INDUSTRIAL
DESIGNERS AND THEIR
ROLE IN NEW
PRODUCT
DEVELOPMENT
GOFFIN KEITH, PIETRO
MICHELI, JOE JAINA
AND ROBERTO
VERGANTI
INNOVATION IN OPEN
INDUSTRIAL
NETWORKS
KARLSSON CHRISTER,
MARTIN SKÖLD
SASKIA HARKEMA
A NARRATIVE
APPROACH TOWARDS
UNDERSTANDING
INNOVATION
WIKSTRÖM ANDERS,
KARIN BERGLUND
COLLABORATIVE
COMMUNICATION
AND RELATIONSHIP
TRUST ON NEW
PRODUCT
DEVELOPMENT
OUTCOMES
PEMARTÍN MARÍA,
JOSÉ LUIS MUNUERAALEMÁN, ANA I.
RODRÍGUEZESCUDERO
WHY PARTICIPATION
IN DIRECT
DEMOCRATIC
INITIATIVES RENDERS
PROCEDURAL UTILITY:
EXPERIMENTAL
EVIDENCE FROM A
MARKET CONTEXT
PRANDELLI
EMANUELA,
CHRISTOPH FUCHS,
MARTIN SCHREIER
SUPPLIER
INVOLVEMENT IN
NEW PRODUCT
DEVELOPMENT.
JARMILA KOPECKA,
SICCO SANTEMA, ERIK
JAN HULTINK
Van der Grinten Hall
WimCrouwel Hall
Emile Truijen Hall
Bernd Schierbeek Hall
Studio 20/21/22
Studio 23/24
Faculty Room
Studio 16
Innovate Through
Design
Gerda Gemser
MANIFESTATION OF
DESIGN THINKING IN
CREATING A BUSINESS
CONCEPT AND
STRATEGY
KIRJAVAINEN SENNI,
MARIA CLAVERT
Open Innovation
Marketing
NPD Strategy
PD Process
Networks
Creativity
Teaching NPD
ChristerKarlsson
INNOVATING
INNOVATION POLICY:
THE ROLE OF
INNOVATION PRIZES
AND OTHER EMRGING
TOOLS
COLOMBO GABRIELE,
PAOLO LANDONI,
ROBERTO VERGANTI
Jan van de Ende
PERFORMANCE
FACTORS IN THE
COLLABORATION
BETWEEN DESIGN
AGENCIES AND THEIR
CLIENTS’ MARKETING
DEPARTMENTS: A
MARKETING POINT OF
VIEW
HEMONNET-GOUJOT
AURELIE, DELPHINE
MANCEAU
TomassoBuganza
TURNING CONCEPT
DEFINITION INTO
FINANCIAL
PERFORMANCE: THE
PATH AND THE ROLE
OF PRODUCT
INNOVATIVENESS AND
CROSS-FUNCTIONAL
INTEGRATION
CALABRETTA GIULIA,
BORIS DURISIN
Helen Perks
INFLUENCE OF TOOLS
INPUT/OUTPUT
REQUIREMENTS ON
MANAGERS CORE
FRONT END
ACTIVITIES IN NEW
PRODUCT
DEVELOPMENT
DI MININ ALBERTO,
FRANCESCO PAOLO
APPIO, SOPHIANE
ACHICHE, TIM C.
MCALOONE
Jose Luis Munuera
HUMAN CAPITAL
AND TECHNOLOGY
LICENSING
PERFORMANCE:
EVIDENCE FROM
THE BIOPHARMA
INDUSTRY
BIANCHI MATTIA,
FEDERICO FRATTINI
ULRICH
LICHTENTHALER
Paul Coughlan
DEVELOPING A SCALE
TO MEASURE
CUSTOMER
EXPERIENCE
BELTAGUI AHMAD,
MARINA CANDI,
JOHANN CKH RIEDEL
Serge Rijsdijk
YOU CAN'T TEACH AN
OLD DOG NEW
TRICKS: BRINGING AN
INNOVATIVE MINDSET
INTO THE CLASSROOM
DOERNER NADIN,
FELICITAS MORHART,
OLIVER GASSMANN,
TORSTEN TOMCZAK,
BASTIAN
WIDENMAYER
Monday
11.00-12.30
continued
12:30-13:30
BAYKAL, GOKCE
YAYIMLI
EFFECT OF ACTIVE
EXPLORATION ON
VARIETY OF
TECHNOLOGY SEEDS
AND DEVELOPMENT
SPEED
KISHI NAOKO
TOWARDS A NEW
LOGIC OF MARKET
ORIENTATION AND
ENTREPRENEURIAL
ORIENTATION
ALIGNMENT FOR
RADICAL
KNOWLEDGE
INTENSIVE
CORPORATE
VENTURES
BAUWEN GUY,
SUSAN HART
AN EXAMINATION OF
THE EFFECTS OF TEAM
EMOTIONAL
INTELLIGENCE ON
CREATIVITY AND
PERFORMANCE: A
COMPARISON
BETWEEN DESIGN
AND BUSINESS
STUDENTS
BARCZAK GLORIA,
FRIDO SMULDERS,
GERDA GEMSER,
FELICIA LASSK, JAY
MULKI
INNOVATION
THROUGH ONLINE
COMMUNITIES: THE
EFFECT OF REWARD
SIZE AND
MOTIVATION ON
CONTRIBUTIONS
ACAR OGUZ ALI, JAN
VAN DEN ENDE
Lunch
Parallel sessions
Monday
13:30-15:00
Monday
13.30-15.00
Continued
15:00-15:30
KEY FACTORS IN
VISUALIZING THE
VALUE MODEL IN
OPEN INNOVATION
PROJECTS
KASSENAAR PAULA,
YUAN LU, LISA OP 'T
HOF, TILDE BEKKER
IMPROVING DESIGN
WITH OPEN
INNOVATION: A
BENDABLE
MANAGEMENT
TECHNOLOGY
CHRISTIANSEN JOHN
K., MARTA GASPARIN
AND CLAUS VARNES
THE ONLINE
SLACKTIVIST: A NEW
FORM OF
INFLUENTIAL USER
LANGLEY DAVID, TIJS
VAN DEN BROEK
CONSEQUENCES OF
NEW PRODUCT
DEVELOPMENT
SPEED: A METAANALYSIS
CANKURTARAN
PINAR, FRED
LANGERAK, ABBIE
GRIFFIN
GUT FEELING VERSUS
IDEA ASSESSMENT –
EVALUATING IDEAS IN
THE FRONT END OF
INNOVATION
LECOU CHRISTOS,
MATTHIAS BLUG, JENS
LEKER
OPERATIONALIZING
PRODUCT
PORTFOLIO
INNOVATIVENESS:
ANTECEDENTS,
CONTINGENCY AND
CONSEQUENCES
SPIETH PATRICK,
CHRISTIAN URHAHN
DESIGN THINKING IN
THE MANAGEMENT
DISCOURSE: DEFINING
THE ELEMENTS OF
THE CONCEPT
HASSI LOTTA, MIKO
LAAKSO
UNDERSTANDING
CENTERS OF
INNOVATION IN
CORPORATE,
GOVERNMENT, AND
UNIVERSITY
CONTEXTS: A
PRELIMINARY
EXAMINATION
KAHN KENNETH,
GLORIA BARCZAK
THE IMPACT OF
CUSTOMIZATION ON
THE ATTACHMENT OF
PRODUCTS AND
UNDERLYING BRANDS
MATZLER KURT,
JOHANN FÜLLER,
KATJA HUTTER, HANS
MÜHLBACHER
SUPPLY CHAIN
QUALITY
MANAGEMENT IN
WIND TURBINE
INDUSTRY - A CASE
STUDY
CHIBBA ARON,
RICKARD GARVARE
INCREASING NEW
PRODUCT PROPOSAL
SCREENING
PERFORMANCE
THROUGH
TRANSACTIVE
MEMORY SYSTEMS: A
FIELD STUDY.
HAMMEDI WAFA,
ALLARD VAN RIEL,
ZUZANA SASOVOVA
INDUSTRYUNIVERSITY
COLLABORATION
FROM THE POINT
OF VIEW OF
COMPANIES AS
RESEARCH
CUSTOMERS – AN
INTERNATIONAL
SURVEY OF TEXTILE
AND TEXTILERELATED
INDUSTRIES IN
GERMANY,
BELGIUM AND THE
NETHERLANDS
KESTING
TOBIAS,GERSTLBER
GER, WOLFGANG
SUCCESS ACTIVITIES
FOR DESIGN
MANAGEMENT – A
THEORETICAL AND
EMPIRICAL
INVESTIGATION
HESSELMANN
SEBASTIAN, ANDREW
T. WALTERS, HUW
MILLWARD, ALAN
LEWIS, DARRAGH
MURPHY
KEY ASSETS AND
STRATEGIC MODELS
FOR
INTERNATIONALIZATI
ON OF CREATIVE
KNOWLEDGEINTENSIVE BUSINESS
SERVICES: THE CASE
OF DESIGN
CONSULTANCIES
DELL'ERA, ABECASSISMOEDAS, SIHEM BEN,
MAHMOUD-JOUINI,
DELPHINE MANCEAU
DOES PRIOR
EXPERIENCE CHANGE
THE LEARNING EFFECT
IN A NEW PRODUCT
DEVELOPMENT
SIMULATION?
BAXTER DAVID, KEITH
GOFFIN, MAREK
SZWEJCZEWSKI, CHRIS
VAN DER HOVEN
EDUCATIONAL
CONTEXT IMPACT ON
NEW PRODUCT
DEVELOPMENT
LEARNING
EXPERIENCE
VIEIRA SONIA,
ANTONIO AUGUSTO
FERNANDES, GER
BRUENS
Coffee break
Parallel sessions
Monday
15:30-17:00
Van der Grinten Hall
WimCrouwel Hall
Emile Truijen Hall
Bernd Schierbeek Hall
Studio 20/21/22
Studio 23/24
Faculty Room
Studio 16
Innovate Through
Design
Frido Smulders
DESIGNER
INVOLVEMENT IN THE
IDEA PHASE OF NPD
AND INNOVATIVENESS
GEMSER GERDA,
MARINA CANDI, JAN
VAN DEN ENDE
Open Innovation
Marketing
NPD Strategy
PD Process
Entrepreneurship
Creativity
Global NPD
Tom Hustad
A PATH TOWARDS
PRODUCT
SIMPLICITY? USING
PERSONAS TO
FACILITATE
EMPATHY AND
IMPROVE PRODUCT
DESIGN INFERENCES
MIASKIEWICZ
TOMASZ, SUSAN
JUNG GRANT,
Petra de Weerd
DOES R&D OUTSOURCING
IMPROVE PRODUCT
INNOVATION
PERFORMANCE? AN
EMPIRICAL ANALYSIS ON
SPANISH
MANUFACTURING FIRMS
FRATTINI
FEDERICO,MATTIA
BIANCHI, CLAUDIO
DELL'ERA, ANTHONY DI
Armand Hatchuel
LEARNINGS FROM
INNOVATION
ECHOES IN MATURE
ORGANIZATIONS :
THE CASE OF THE
AUTOMATIVE
INDUSTRY
HOOGE SOPHIE,
CEDRIC DALMASSO
Abbie Griffin
ROLE OF THE
PRINCIPAL
INVESTIGATOR IN
THE PROCESS OF
COMMERCIALISING
APPLIED RESEARCH
FROM IRISH
UNIVERSITIES
WHELAN MARK,
PAUL COUGHLAN
Keith Goffin
AUSTERITY MEASURES
IMPACT DESIGN
KUS RAFAL EDWARD,
MARGARET BRUCE,
KATHY KEELING
Antonio Fernandes
INNOVATION
MANAGEMENT OF
GERMAN COMPANIES
IN CHINA:
OPPORTUNITIES AND
CHALLENGES
BEHRENS JAN
HENNING, MARION
WEISSENBERGER-EIBL
ChristerKarlsson
GOVERNANCE OF
VIRTUAL
COMMUNITIES: A
LITERATURE REVIEW
AND A CONCEPTUAL
FRAMEWORK
LI YING, SØREN
SALOMO
Monday
15.30-17.00
continued
17:30-18.00
19.00-20.00
20.00-22.30
KENNETH A. KOZAR
BENEDETTO
VISION AND
INNOVATION OF
MEANING HERMENEUTICS AND
THE SEARCH FOR
TECHNOLOGY
EPIPHANIES
ÖBERG ÅSA, ROBERTO
VERGANTI
FAIR PLAY: PERCEIVED
FAIRNESS IN IDEA AND
DESIGN CONTEST
COMMUNITIES AND
ITS BEHAVIORAL
CONSEQUENCES
FAULLANT RITA,
FÜLLER JOHANN,
HUTTER KATJA,
GEBAUER HANS
THE IMPACT OF
DESIGN NEWNESS
ON THE
EVALUATION OF
RADICAL AND
INCREMENTAL
INNOVATIONS
MUGGE RUTH,
DARREN W. DAHL
EXPLORING NEW
BUSINESS MODELS WITH A
NARRATIVE PERSPECTIVE
HAGGEGE MEYER,
LAURENT COLLET
ENABLING THE
PROTOTYPER: A
CASE STUDY OF
COLLABORATIVE
PROTOTYPING
HORST WILLEM,
MARCEL BOGERS
PRODUCT CHOICE
AND THE BENEFIT OF
DESIGN GIVEN A
TRADE-OFF BETWEEN
SUSTAINABILITY AND
FUNCTIONAL
PERFORMANCE
LUCHS MICHAEL,
JACOB BROWER, RAVI
CHITTURI
TELL ME HOW GOOD I
AM - AN EMPIRICAL
INVESTIGATION OF
THE IMPACT OF PEER
FEEDBACK IN ITBASED INNOVATION
CONTESTS
ADAMCZYK
SABRINA,JOERG
HALLER, ANGELIKA C.
BULLINGER BASTIAN
BANSEMIR KATHRIN
M. MÖSLEIN
DESIGNING
CUSTOMER
INVOLVEMENT IN
NPD
WEBER MARCEL,
JOAN VAN AKEN,
MATHIEU
WEGGEMAN
PERSONAL AND VIRTUAL
WORD-OF-MOUTH EFFECT
ON TECHNOLOGY
ACCEPTANCE
KAWAKAMI TOMOKO,
MARK E. PARRY,
KAZUHIRO KISHIYA
MANAGING
TECHNOLOGY
FEASIBILITY WITHIN
THE MEDICAL
DEVICE INDUSTRY
JOHNSON
JONATHAN, JAMES
MOULTRIE
Buses to Delft Centre hotel, ChinaHolland hotel, and the Market Square (Blue Heart)
Guided Tours in Museum “HetPrinsenhof”
Conference dinner
DEVELOPING NEW
PRODUCTS IN
UNCERTAIN
CONTEXTS:
CONTRIBUTION TO
THE FLEXIBILITY VS.
COMMITMENT
DEBATE
SILBERZAHN
PHILIPPE, SIHEM
BEN-MAHMOUDJOUINI
ENTREPRENEURIAL
FIRMS AND
TECHNOLOGY
DOMINANCE: THE
ROLE OF NETWORK
DYNAMICS ON
ORGANIZATIONAL
LEGITIMACY IN THE
PROCESS OF
TECHNOLOGY
DEVELOPMENT
SCHOLTEN VICTOR,
GEERTEN VAN DE
KAA, PAUL TROTT
TURNING IDEAS INTO
INNOVATION – THE
NEED FOR
COLLABORATIVE
DEMAND-DRIVEN
IDEATION
MAGNUSSON MATS,
JENNIE BJÖRK,
MAGNUS P.
KARLSSON
TWO SIDES OF THE
COIN: DESIGN OF B2B
INTERACTION TO
IMPROVE FLOW OF
INNOVATION
SANTEMA SICCO
THE 'BUILD TO THINK'
ORIENTATION: WHEN
AN ORGANIZATION
USES DESIGN FOR
CONCEPT
DEVELOPMENT
MAKOTO ISONO
A MULTINATIONAL
ANALYSIS OF TOP
MANAGEMENT
ORIENTATION’S
INFLUENCE ON SME
PERFORMANCE
MEDIATED THROUGH
CORE COMPETENCIES
AND COMPETITIVE
ADVANTAGE
SWAN K. SCOTT, TODD
MOORADIAN, KURT
MATZLER, FRANZ
BAILOM
Tuesday June 7, 2011
Conference day 2
07.30-08.00
08.00-08.30
08:30-09.45
09.45-10.15
Buses to the Faculty of Industrial Design Engineering (Busses leave from the Delft Centre Hotel and from the Market Square in Delft (Blue Heart)) at 7.30, and at 08.00 from the China Holland Hotel
Coffee
Keynote addresses –Van der Grinten Lecture Hall
Frans van der Reep (Senior Strategist @ Getronics Consulting and Part-time Professor of e-Business) – Get ready to get real
Dirk Brouns (Vice President Oce Technologies) – First time right? Design to understand.
Coffee break
Parallel sessions
10.15-12.15
Van der Grinten Hall
WimCrouwel Hall
Emile Truijen Hall
Bernd Schierbeek Hall
Studio 20/21/22
Studio 23/24
Faculty Room
Studio 8
Studio 9
Networks
Open Innovation
Marketing
NPD Strategy
Organizing
Organizing
IT in NPD
NPD in SME
Jan Kratzer
WHEN TO USE LOOSE
OR TIGHTLY COUPLED
NETWORKS FOR
PRODUCT
INNOVATION?
EMPIRICAL EVIDENCE
HOFMAN ERWIN,
J.I.M. HALMAN, M.
SONG
SørenSalomo
EXPERIMENTATION
WITH USERCENTRED DESIGN
METHODS FOR THE
INTERNET OF
THINGS
RIEDEL JOHANN,
DEBORAH ROBERTS
Hans Koller
ALL THAT IS USERS
MIGHT NOT BE
GOLD: EXPLORING
CONSUMER
PREFERENCES FOR
USER-DESIGNED
PRODUCTS OF
FASHION BRANDS
PRANDELLI
EMANUELA,
CHRISTOPH FUCHS,
MARTIN SCHREIER
Tony di Benedetto
WHY INNOVATIONS
FAIL - INVESTIGATING
THE RELEVANCE OF
RESISTANCE TO
CHANGE AND STATUS
QUO SATISFACTION
FOR INNOVATIVE
CONSUMER
BEHAVIOR
HEIDENREICH SVEN,
KATRIN TALKE,
MAXIMILIAN BODE
TomassoBuganza
ENABLING
RESILIENCE IN
PRODUCT DESIGN
ALBLAS ALEX,
AARNOUT
BROMBACHER;
MAURICE
TWIJNSTRA
Abbie Griffin
CONCEPT DECISION
MAKING: FROM A
THINK TANK
PERSPECTIVE
KIHLANDER INGRID
Roberto Verganti
“NOT-INVENTEDHERE”: A SOCIAL
IDENTITY
INFORMED STUDY
ON EXTERNAL
KNOWLEDGE
INTEGRATION
PLANK SARAH, JULIA
MUELLER
Paul Coughlan
SUSTAINED
INNOVATIVENESS IN
GROWING FIRMS
USING HUMAN
RESOURCE
MANAGEMENT
RUNDQUIST JONAS,
PETER ALTMANN,
HENRIK FLORÉN
PD in
Services/Software
Petra de Weerd
IDEA CONTESTS IN
NEW SERVICE
DEVELOPMENT:
WHOM TO
INTEGRATE AND
HOW?
SCHUHMACHER
MONIKA, SABINE
KUESTER,
DOROTHEE
FLÖTOTTO
Tuesday
10.15-12.15
continued
CONTROLLING
OUTSOURCED NPD:
THE MEDIATING
ROLES OF MINDLESS
COMPLIANCE,
INTRINSIC
MOTIVATION, AND
TRUST
RIJSDIJK SERGE,
JAN VAN DEN ENDE
CROWDSOURCING
PROJECTS: TEAM
AND TASK RELATED
DRIVERS OF
SUCCESS
KAZADI KANDE,
ANNOUK LIEVENS,
DOMINIK MAHR
THE CHOICE OF
CONSUMER
RESEARCH
METHODS IN THE
FUZZY FRONT END
OF NEW PRODUCT
DEVELOPMENT BY
B-TO-C COMPANIES
CREUSEN MARIELLE,
ELING KATRIN,
HULTINK, ERIK JAN
INNOVATION AND
THE STRATEGIC
AGENDA OF THE FIRM
MOENAERT RUDY,
HENRY ROBBEN,
MICHAEL ANTIOCO,
PETER GOUW
AMBIGUITY
TOLERANCE AND
ROLES IN NPD
TEAMS
BRUN ERIC
NEW PRODUCT
DEVELOPMENT IN
MEDIA FIRMS IN
THE FACE OF
TECHNOLOGICAL
CHANGE: THE ROLE
OF STRATEGY AND
IDENTITY
AMBIGUITY
KOK ROBERT, PEPIJN
VOS
BUYER-SUPPLIER
COLLABORATION IN
OPERATIONAL
PROJECTS: TOWARDS
‘OPEN OPERATION’
RÖNNBERG SJÖDIN
DAVID
THE DEVIL IS IN THE
ORGANIZATION
NOT OUTSIDE OF IT!
THE ENABLERS AND
INHIBITORS OF
OPEN INNOVATION
PRACTICES
SONDERGAARD
HELLE ALSTED,
METTE PRAEST
KNUDSEN
DEVELOPING A
VISCERAL MARKET
LEARNING
CAPABILITY FOR
INNOVATION
ROBERTS DEBORAH,
ROGER PALMER
WHERE LESS IS MORE:
ANTECEDENTS AND
PERFORMANCE
CONSEQUENCES OF
PRODUCT
PROLIFERATION
LAAR MARTIJN,
HENRY ROBBEN
INTERNATIONAL
NPD
STRUCTURESLINKS WITH
STRUCTURE,
STRATEGY AND
IMPACT ON
SUCCESS
CHRYSSOCHOIDIS
GEORGE
TRANSFER
MANAGEMENT FOR
GLOBAL PRODUCT
DEVELOPMENT
ORGANIZATION
EDOFF PETRA,
JAYAKANTH
SRINIVASAN
PRODUCT DESIGN
IN VIRTUAL
WORLDS A
COMPARISON
BETWEEN USA AND
SPAIN
MOLINA-CASTILLO
FRANCISCO-JOSE,
CAROLINA LOPEZNICOLAS, ANTONIO
PAÑOS-ALVAREZ
PUTTING THE USE
OF INTUITION FOR
FUZZY FRONT END
DECISION MAKING
ON THE RESEARCH
AGENDA
ELING KATRIN, FRED
LANGERAK
CONSEQUENCES OF
DESIGN
OUTSOURCING ON
FIRM-LEVEL PRODUCT
STRATEGY: A
MULTIPLE CASE
STUDY WITHIN THE
FURNITURE INDUSTRY
LINDAHL INGELA
RETHINKING USER
INVOLVEMENT IN
THE FRONT END
OF HEALTHCARE
INNOVATION
BILL SUSANNA,
ANDREAS
LARSSON,
FREDRIK
HÄGLUND,
FREDRIK
SJÖLUND, JAN
VAN HELLEPUTTE,
ANNIKA OLSSON
ASSESSING THE
PERFORMANCE OF
PYRAMIDING
SEARCH PROCESSES
IN THE
IDENTIFICATION OF
USERS WITH
SPECIAL QUALITIES
STOCKSTROM
CHRISTOPH, RENÉ
CHESTER
GODUSCHEIT,
JACOB HØJ
JØRGENSEN,
CHRISTIAN LÜTHJE
THE MODERATING
IMPACT OF
RELATIONSHIP
EXPERIENCE ON
MUTUAL TRUST
PERCEPTIONS IN
KOREAN UNIVERSITYINDUSTRY RESEARCH
COLLABORATIONS
BSTIELER LUDWIG,
MARTIN HEMMERT
12.15-13.15
Lunch
EXPLORING
KNOWLEDGE
INTEGRATION IN
AEROSPACE NPD
PROCESS: A
PERSPECTIVE FROM
ELASTICITY THEORY
LAZOI
MARIANGELA,
ANGELO CORALLO,
PAOLO DE PAOLIS,
AFRODITE DE
FALCO, ROBERTO
MEROTTO,
GIUSTINA SECUNDO
KNOWLEDGE
INTEGRATION IN
R&D TEAMS: AN INDEPTH STUDY OF
INDIVIDUAL
PERSPECTIVES
BAXTER DAVID,
KEITH GOFFIN,
MAREK
SZWEJCZEWSKI
INNOVATION SPEED
IN SMES: THE
DIFFERENTIAL
EFFECT OF
DEVELOPMENT
SPEED AND
LAUNCHING SPEED
MORENO-MOYA
MARÍA, JOSÉ LUIS
MUNUERA ALEMÁN
FLEXIBLE
DEVELOPMENT
PROCESSES IN
INTERNET STARTUPS
SEITZ JUERGEN
USE OF GENERATIVE
TECHNIQUES AS AN
APPROACH IN
FACILITATING
SUSTAINABLE
INNOVATION IN
SMALL FIRMS
KESKIN DUYGU, JAN
CAREL DIEHL,
NELLIENE
MOLENAAR
AN EMPIRICAL
EXAMINATION OF
FACTORS
INFLUENCING IT
USAGE FOR NEW
PRODUCT
DEVELOPMENT IN
JAPANESE
COMPANIES
BARCZAK GLORIA,
TOMOKO
KAWAKAMI,
SERDAR
DURMUSOGLU
EXPLORATION AND
EXPLOITATION
WITHIN SMES:
CONNECTING THE
CEO’S COGNITIVE
STYLE TO PRODUCT
INNOVATION
PERFORMANCE
DE VISSER
MATTHIAS, DRIES
FAEMS, PETER VAN
DEN TOP
A CONTINUUM OF
CUSTOMER
INFORMATION USE
IN SERVICE
INNOVATION: A
LONGITUDINAL
FIELD STUDY OF
INFORMATION USE
IN A SERVICE
DEVELOPMENT
PROJECT
VON KOSKULL
CATHARINA,
JOHANNA
GUMMERUS
CHALLENGES WITH
ENGINEERING
SERVICES
OFFSHORING
PARIDA VINIT,
JOAKIM WINCENT
Parallel sessions
Tuesday
13:15-14.45
Van der Grinten Hall
WimCrouwel Hall
Emile Truijen Hall
Bernd Schierbeek Hall
Studio 20/21/22
Studio 23/24
Faculty Room
Studio 8
Studio 9
Innovate Through
Design
Frido Smulders
INTERPRETERS'
CONTRIBUTION TO
THE DEVELOPMENT
OF RADICAL
INNOVATIONS OF
MEANINGS: THE ROLE
OF "PIONEERING
PROJECTS" IN THE
SUSTAINABLEBUILDIN
GS INDUSTRY
BRØDE LISBETH,
CLAUDIO DELL'ERA,
ROBERTO VERGANTI
Open Innovation
Marketing
NPD Strategy
PD Process
Organizing
Leadership
Creativity
Leadership
John Christiansen
OPEN INNOVATION IN
PRACTICE: CLOSED
NPD NETWORKS
LEADING TO HIGH
INNOVATION
PERFORMANCE FOR
SMES
PULLEN ANNEMIEN,
PETRA C. DE WEERDNEDERHOF, AARD J.
GROEN, OLAF A.M.
FISSCHER
Ludwig Bstieler
RESISTANCE TO
INNOVATION - NO
EXCEPTION, BUT
THE NORM? HOW
PASSIVE
INNOVATION
RESISTANCE
AFFECTS NEW
PRODUCT
EVALUATION
HEIDENREICH
SVEN, KATRIN
TALKE
Tomoko Kawakami
INNOVATION
PROJECTPORTFOLIOMANAGE
MENT IN THE
PRESENCE OF SCARCE
RESOURCES: AN
EMPIRICAL ANALYSIS
OF DETERMINANTS
AFFECTING THE
PORTFOLIO AND
COMPANY
PERFORMANCE
LERCH MARTIN,
PATRICK SPIETH
Jose L Munuera
DOES
ORGANIZING
CREATIVITY
REALLY LEAD TO
INNOVATION?
PRAEST
KNUDSEN
METTE, ÖZGE
COKPEKIN
Jan Kratzer
THE INNOVATIVENESS
OF SMES: LINKING
EMPLOYEE
ENGAGEMENT,
EMPLOYEE LOYALITY,
AND INDIVIDUAL
INNOVATIVE BEHAVIOR
MATZLER KURT,
HUTTER KATJA HAUTZ
JULIA FUELLER JOHANN
Gerda Gemser
FINANCIAL
MANAGEMENT OF
DESIGN
FUNDING:INTEGRAT
ING REINFORCING
ACTIVITIES
SUOMALA PETRI,
TOMINNS, BILL
NIXON
Armand Hatchuel
INNOVATIVE WORK
BEHAVIOR: THE
ROLES OF
INNOVATIVE SELFEFFICACY AND
TRANSFORMATION
AL LEADERSHIP
DOERNER NADIN,
OLIVER GASSMANN,
FELICITAS
MORHART
RECOGNIZING
INNOVATIVE
SUPPLIERS:
EMPIRICAL STUDY OF
THE ANTECEDENTS OF
INNOVATIVE
SUPPLIERS WITHIN
THE BUYER-SUPPLIER
RELATIONSHIP
PULLES NIELS,
HOLGER SCHIELE,
JASPER VELDMAN
IDENTIFYING
CUSTOMERS'
HIDDEN NEEDS:AN
EXPLORATORY
STUDY
SZWEJCZEWSKI
MAREK, KEITH
GOFFIN, DAVID
BAXTER
CORPORATE CULTURE
AS AN ANTECEDENT
OF SUCCESSFUL
ORGANIZATIONAL
AMBIDEXTERITY
MATZLER KURT,
ABFALTER, DAGMAR
MOORADIAN, TODD
A. BAILOM, FRANZ
Helen Perks
EXTENDED
KANSEI
ENGINEERING
METHODOLOGY
TO IMPROVE THE
INCORPORATION
OF TRAVEL
EXPERIENCE
REQUIREMENTS
IN NEW PRODUCT
DEVELOPMENT
CARREIRA RUI, LIA
PATRÍCIO,
RENATO NATAL,
CHRIS MAGEE
NEW SERVICE
DEVELOPMENT
PROCESS: A
QUALITATIVE
STUDY OF THE
DEVELOPMENT
OF LARGE
SHOPPING MALLS
IN THE
NETWORKS
CONTEXT
BATISTA
ZANINELLI THAIS,
LIA PATRÍCIO,
JOÃO FALCÃO E
CUNHA
DYNAMICS OF
SOCIAL
NETWORK
STRUCTURES INBETWEEN
SUBSEQUENT
EMPLOYEE
IDEAS
VAN DEN ENDE
JAN,DIRK
DEICHMANN
TECHNOLOGY
EXPLOITATION,
EXPLORATION AND
AMBIDEXTROUS
ORGANIZATION
STRUCTURES
LETEN BART, BART VAN
LOOY, RENÉ
BELDERBOS, ANNELIES
GEERTS
MARKETING VS.
DESIGN:
OVERCOMING
FUNCTIONAL
BARRIERS TO
EFFECTIVE
INTERFUNCTIONAL
COORDINATION
BEVERLAND
MICHAEL,FRANCIS
FARRELLY
THE POWER OF
ASSUMPTIONS DIGGING DEEPER
INTO THE CREATION
OF THE
ORGANIZATIONAL
INHIBITORS FOR
INNOVATIVENESS
NÄSÄNEN JAANA,
TEA LEMPIÄLÄ
APPLYING "DESIGN
THINKING" IN NOVICE
MULTIDISCIPLINARY
TEAMS: THE
IMPORTANCE OF
REFLEXIVITY
SEIDEL VICTOR,
SEBASTIAN K. FIXSON
EXPLORING THE
COEVOLUTION OF
DESIGN AND
TECHNOLOGY
SCHWEISFURTH
TIM,FRANK TIETZE,
CORNELIUS HERSTATT
14.45-15.15
CO-CREATION WITH
CUSTOMERS AND
INNOVATION
SUCCESS: THE
IMPACT OF DEPTH
AND BREADTH OF
CUSTOMER
INVOLVEMENT
FAEMS DRIES, ARJAN
TIJMES, ERWIN
HOFMAN
THE VALUE OF
PRODUCT DESIGN
FOR THE
PERCEPTIONS OF
EXPERIENCE AND
CREDENCE
PRODUCT
ATTRIBUTES
MUGGE RUTH,
DARREN W. DAHL,
JAN SCHOORMANS
AN EMPIRICAL TEST
OF THE ANTECEDENTS
AND CONSEQUENCES
OF PORTFOLIO
DECISION-MAKING
EFFECTIVENESS
KESTER LINDA,ABBIE
GRIFFIN, ERIK JAN
HULTINK
NEW PRODUCT
PORTFOLIO
MANAGEMENT
DECISIONS: TIME
VARYING IMPACT
OF FIRM
PERFORMANCE
MCNALLY,
DURMUSOGLU,
STEPHEN.
CARSON
INNOVATIVE
BEHAVIOR IN
CROSSFUNCTIONAL
TEAMS
SCHULTZ
CARSTEN,
HENRIKE
HANNEMANNWEBER MAURA
KESSEL
UNPACKING SCENARIO
THINKING IN PRODUCT
INNOVATION TEAMS: A
PRACTICE APPROACH
SARPONG DAVID,
PROFESSOR MAIRI
MACLEAN
UNRAVELING THE
PARAMETERS OF
THE VALUE
CREATED BY
DESIGN: TOWARDS
A ‘VALUE ADDED BY
DESIGN’
FRAMEWORK
VIJFEYKEN, COOLS,
NAUWELAERTS
FOSTERING THE
ENGINE OF
INNOVATION: FLOW
AT WORK VIA THE
CREATIVELEARNING
INNOVATION CYCLE
(CLIC)
NASSAR, TUCCI
RON, SANCHEZ TILO
PETERS
Coffee break
Parallel sessions
Van der Grinten Hall
WimCrouwel Hall
Emile Truijen Hall
Bernd Schierbeek Hall
Studio 20/21/22
Studio 23/24
Faculty Room
Studio 8
Studio 9
Networks
Open Innovation
Entrepreneurship
NPD Strategy
PD Process
Organizing
Leadership
Networks
Keith Goffin
Antonio
Fernandes
ENABLING AND
CONTROLLING
THIRD-PARTY
DEVELOPERS – A
STUDY OF APPLE’S
IPHONE APP
DESIGN
ENVIRONMENT
BROWN INGI,
BENOIT WEIL,
PASCAL LE
MASSON
John Christiansen
Hans Koller
Abbie Griffin
Frido Smulders
Jose Luis Munuera
PD in
Services/software
Paul Coughlan
LESS BECOMES
MORE: THE
RELATIONSHIP
BETWEEN
CONSTRAINTS AND
OPPORTUNITY
IDENTIFICATION IN
SMES
PODOYNITSYNA
KSENIA, ELCO VAN
BURG, LIEN BECK,
TINNE LOMMELEN
INSTRUMENTAL USE
OF INFORMATION AT
NPD GATES:
CONTINGENCIES OF
MANAGERIAL
COGNITION
RISOM JESPERSEN
KRISTINA
HOW DO
MANAGERS OF A
BUSINESS-TOBUSINESS
COMPANY LOOK TO
INDUSTRIAL
DESIGN?
VALENCIA ANA,
OSCAR PERSON,
DIRK SNELDERS
PERFORMANCE
MEASUREMENT OF
UNIVERSITY INDUSTRY
COLLABORATION –
COMPARING THE NOKIA
AND DEUTSCHE
TELEKOM APPROACH
LINKE DANIELA, JANPHILIP DUNOWSKI,
CARSTEN SCHULTZ,
CLAUDIO MARINELLI,
RUDI AIRISTO
INVESTIGATING
MENTAL CONTENTS
OF ELEVATOR
DESIGN USER
EXPERIENCE
THROUGH
ETHNOGRAPHIC
INQUIRY
SAARILUOMA
PERTTI, REBEKAH
ROUSI
PURCHASING
CAPABILITIES FOR
SUPPLIER
INNOVATION IN NEW
PRODUCT
DEVELOPMENT
LAKEMONDNICOLETTE
, DAVID ROSELL,
MANDAR DABHILKAR,
LARS BENGTSSON
ONLINE SUPPORT
FORUMS AS COCREATION
PLATFORMS:
VALUE CREATION
IN HEALTH CARE
SERVICES
VAN OERLE
SARAH, LIEVENS
ANNOUK, MAHR
DOMINIK
UNIVERSITY SPINOFF COMPANIES AS
A CHANNEL FOR
TECHNOLOGY
TRANSFER:
INSIGHTS FROM
GERMANY
LAUTENSCHLÄGER
ARNDT, HEIKO
HAASE, JAN
KRATZER
IMPLEMENTING
INNOVATION
STRATEGY: A STUDY
OF MANAGERIAL
CAPABILITIES
RISOM JESPERSEN
KRISTINA, RUNE
BYSTED
ORGANIZING NPD
PROJECTS: TWO
TYPES OF
FLEXIBILITY
VAN DEN ENDE
JAN, MARINA
CANDI, GERDA
GEMSER
MANAGE TO
MEASURE AND
MEASURE TO
MANAGE:
EXPERIENCES
FROM USING
PERFORMANCE
MEASUREMENT
IN THE EARLY
PHASE OF
PRODUCT
INNOVATION
NILSSON
SUSANNE, SOFIA
RITZÉN
RADICAL OPEN
INNOVATION: THE
NEW ROLE OF
INTERMEDIARIES.
FINDINGS FROM
COLLABORATIVE
INTERMEDIARY
ARENAS IN
SWEDEN AND
FRANCE
YSTRÖM ANNA,
MARINE AGOGUÉ
‘DOWN-STREAM’
NETWORK
CHARACTERISTICS,
BROKER FUNCTIONS
AND NEW PRODUCT
DEVELOPMENT SUCCESS
SMED MARIE, SØREN
SALOMO, YING LI, AND
CARSTEN SCHULTZ
HOW DO
PROFESSIONAL
SERVICE FIRMS
INNOVATE? A
REVIEW OF 35
YEARS OF RESEARCH
HABICHT HAGEN,
ANGELIKA PÖßL,
KATHRIN M.
MÖSLEIN
NETWORKS OF
INNOVATION:
INDUSTRY-UNIVERSITY
ON THE UNIQUE
POTENTIALS OF
LOCAL
TRACING AND
UNDERSTANDING
THE ORIGIN OF
STRATEGIC
ORIENTATION AND
INNOVATION: A
DEVELOPING A
FRAMEWORK FOR
ACCESSIBLE USER-
THE INTERPLAY OF
TECHNOLOGICAL
ARCHITECTURES
AND
ORGANIZATIONAL
DESIGNS: THE CASE
OF ADSL
VISSCHER
KLAASJAN, BART
VAN LOOY, DESIE
LENFERINK, PETRA
DE WEERDNEDERHOF
EFFECTS OF
STAFFING (IN)ADEQUACY ON THE
THE IMPACT OF
UNCERTAINTY ON
INVESTMENT IN
MOBILE SERVICE
EXPERIENCE
PROTOTYPING: A
WHY DO FIRMS
ENGAGE?
IDENTIFICATION OF
THE UNKNOWN
PROVIDERS IN NPD
PROJECTS
PRAEST KNUDSEN
METTE, TINA LUNDØ
TRANEKJER
Tuesday
15:15-16.45
Tomoko
Kawakami
LEAN VISUAL
PLANNING AND
PRODUCT
DEVELOPMENT
COMPLEXITY:
FACILITATING
INFORMATION
PROCESSING
CAPABILITY
SÖDERBERG
BJÖRN, LUDVIG
ALFREDSON
TRACKING THE
RISK: EXAMINING
THE ROLE OF CO-
16.45-17.15
17.15
RELATIONSHIPS,
INNOVATION
INCUBATORS
DECOMPOSITIONAL
MANAGEMENT
PANELS
RESOURCES AND
APPROACH
FUNCTIONS AND
WOGATZKY
GOALS
SPANJOL JELENA,
NETWORK SUCCESS
MITJA, HENNING
AABOEN LISE
SILKE MUEHLMEIER,
SPIETH PATRICK,
BREUER, FEE
TORSTEN TOMCZAK
JOHANNES
STEINHOFF
LANDSPERGER
MARTIN PETSCHNIG
Closing session – Van der Grinten Lecture Hall
 Best Paper Award
 Outlook to 2012 Conference
 Closing
Buses to Delft Centre hotel, ChinaHolland hotel, and the Market Square (Blue Heart)
CENTRIC DESIGN
WALTERS
ANDREW, JARRED
EVANS
CREATION IN
DISRUPTIVE
RADICAL SERVICE
INNOVATION
PERKS HELEN,
KRUBER,
THORSTEN
PERFORMANCE OF
INNOVATION
PROJECTS
WEISS MATTHIAS,
MARTIN HOEGL
RESEARCH VS.
DEVELOPMENT: A REALOPTION PERSPECTIVE
VARGA EMANUEL, JAN
HENDRIK FISCH, JANMICHAEL ROSS,
EMANUEL VARGA
HOLISTIC VIEW OF
THE SERVICE
EXPERIENCE
SARMENTO LOPES
TERESA, LIA
PATRÍCIO