THE ME DECADE
THE SELF SEEKING SEVENTIES
FASHIONS


POLYESTER LEISURE SUITS
a fashion of the 1970s, consisting of a shirtlike jacket and
matching pants. Frequently the fabric used was double knit
polyester, though not all fashions using this fabric are
automatically leisure wear. In fact, the fashion has some
precedent in styles of the 70s and earlier, but only became
popular when -- with the creation and popularization of
synthetic materials -- unprecedented cheapness met with a
culture that had come to hate formality. The leisure suit gained
popularity with its promise to bring a stylish suit that could be
used in formal business, but was comfortable and trendy
enough for every day wear.
LEISURE SUIT

POLYESTER
PLATFORM SHOES


So the '30s had passed and toward the end of the 1960s, something reemerged: those thick chunky platform shoes. This time round, however, the
shoes took on a new dash of flavor. By 1975, platforms were so common
and fashionable that, to be "hip," at least 2 inch soles and 5 inch heels were
required.
It was during these years that experimentation with fashion, not only drugs
and sex, broke all kinds of rules of the pretentious 50s. Men, as well as
women, adorned platforms. Pop art emulated the platform shoe, and by
1971, it was considered the most exciting year in shoe design, not only for
the population but for Pop artists. The colors and designs were raved as
"psychedelic," for their swirls and colors. It was during the 1970s that the
platform shoe experienced it's most playful and colorful look.
PLATFORM SHOES

The 70s look
TERRY CLOTH CLOTHING
Designed primarily for women
 Dresses
 Beach clothes
 Sun clothes

CLOGS

Swedish clogs became popular in the seventies
and eighties for both sexes. They were usually
worn without socks.
EARTH SHOES

were an unconventional style of shoe invented
in the 1970s in Scandinavia: unlike other
shoes, the soles were thick and the heels were
thin (Negative Heel Technology), so wearing
them one walked heel-downward. The
advertisements said that it was like walking on
the beach, where one's footprints are this way.
EARTH SHOES
COWL NECK SWEATERS
DICKIE

Cloth turtle neck fronts worn under shitrs or
sweaters.
HALTER TOP

refers to a type of women's clothing with a
single strap around the back of the neck
instead of straps over each shoulder. This can
refer to either a dress or a separate top, called
a halter top. The latter is a type of sleeveless
shirt similar to a tank top.
HOT PANTS

Commonly known as "short shorts," primarily worn by
women. These are short, tight shorts, usually made of
cotton, nylon, or some other common material. They
are meant to emphasize the buttocks and the legs.
Hot pants are sometimes worn with dark tights and
knee-length boots to create an edgy, sexy look. Hot
pants were very popular in the early 1970s, but
declined in popularity during the late 1970s. The
fashion revived in the 1990s.
HOT PANTS
TUBE TOP


is a shoulder less, sleeveless "tube" that wraps the torso (not reaching
higher than the armpits). It is kept in place by elasticity. Such a top is
generally very tight over the breasts in order to prevent the garment from
falling.
A similar version is the halter top, which is a tube top that uses a single
strap that passes round the back of the neck and has both ends attached to
the front of the tube.
NIK-NIK SHIRT

Mens polyester shirt
IZOD SHIRT
FADS AND TRENDS
Corduroy look
 Designer jeans
 1. Gloria Vanderbilt
 2. Calvin Kline
 3. Britannica

Not: Lee, Levi
STREAKING

Popular on College Campuses in the mid
1970s.
SMILEY FACE

The graphic was popularized in the early 1970s
by a pair of brothers, Murray and Bernard
Spain, who seized upon it in a campaign to sell
novelty items. The two produced buttons as
well as coffee mugs, t-shirts, bumper stickers
and many other items emblazoned with the
symbol and the phrase "Have a happy day"
(devised by Murray Spain).
SMILEY
CB RADIO
WATERBEDS
MOOD RINGS
TOGA PARTIES

popular fad on college and university campuses, a
toga party is a particular kind of costume party in
which everyone wears a toga, or a semblance thereof,
normally made from a bed sheet, and sandals. Toga
parties were depicted in the 1978 film Animal House,
which propelled the ritual into a widespread and
enduring practice. Ivan Reitman was one of the
producers of Animal House, who attended McMaster
University and stayed in Whidden Hall. which is
reputed to be the origin to the toga party.
TOGA, TOGA, TOGA
PET ROCKS


Pet Rocks were a 1970s fad conceived in Los Gatos, California by an
advertising executive Gary Dahl. The first Pet Rocks were ordinary gray
pebbles bought at a builder's supply store and marketed as if they were live
pets. The fad lasted only about six months, ending with the Christmas
season in December 1975; but in its short run, the Pet Rock made Dahl a
millionaire.
In 1975, Dahl established "Rock Bottom Productions", a company that sold
the rocks for US$3.95 each. The pebbles, imported from Rosarito Beach in
Baja California, Mexico, were swaddled in excelsior and nestled in a small
cardboard box, similar to a pet carrier. A "Pet Rock Training Manual," with
instructions on how to properly raise and care for one's newfound pet
(notably lacking instructions for feeding), was included. The instruction
manual contained several commands that could be taught to the new pet.
While "sit" and "stay" were fairly easy to accomplish, "roll over" usually
required extra effort on the part of the trainer. "Come" was found to be
impossible to teach reliably.
PET ROCK
DUNGEONS AND DRAGONS

Established 1974
THE APPLE COMPUTER

1976
PONG
PAC MAN
HACKEYSACK

1970’s-200?
TELEVISION (COMEDY)

Welcome Back Kotter

The title character, Gabe Kotter (Gabriel
Kaplan), plays a wise-cracking teacher who
returns to the same high school from which he
graduated - James Buchanan High in Brooklyn,
New York - to teach an often unruly group of
remedial students known as the "Sweathogs."
WELCOME BACK KOTTER
ALL IN THE FAMILY



an acclaimed American situation comedy that was originally broadcast on the CBS
television network from January 12, 1971 to September 16, 1979. In September
1979, the show was retooled under the title, Archie Bunker's Place. This version of
the sitcom lasted another four years, finally ending its run in 1983. Also airs on CBS
Daytime for all the repeats of the show from December 1, 1975 to September 14,
1979.
Produced by Norman Lear and based on the British television series Til Death Us Do
Part, the show broke ground in its depiction of issues previously deemed unsuitable
for U.S. network television comedy, such as racism, homosexuality, women's
liberation, rape, breast cancer and impotence.
The show was wildly popular, and ranked #1 in the yearly Nielsen ratings from 1971
to 1976. Only one other program, The Cosby Show, has tied All in the Family in terms
of years at the top of the ratings. In 2002, it ranked #4 on TV Guide's list of the 50
greatest TV shows of all time. TV Guide also named the show's protagonist, Archie
Bunker, TV's greatest character of all time.
ALL IN THE FAMILY
HAPPY DAYS

The show presented an idealized version of
American life in late 1950s and early 1960s
America.
LAVERNE AND SHIRLEY

Nostalgia
SANFORD AND SON
THE JEFFERSONS

Spin-off-All in the Family
TAXI

Working at a taxi cab company
THE MARY TYLER MOORE SHOW
THREE’S COMPANY
THE BRADY BUNCH

Blended perfect family.
M*A*S*H*
MAUDE
THE ODD COUPLE
MARCUS WELBY M.D.
CHARLIE’S ANGELS
THE SIX MILLION DOLLAR MAN
THE BIONIC WOMAN
MANNIX
HAWAII FIVE-O
STARSKY AND HUTCH
LITTLE HOUSE ON THE PRARIE
BARETTA
CHIPS
THE WALTONS
JULIE ANDREWS HOUR
SONNY AND CHER
DONNY AND MARIE OSMOND
THE CAROL BURNETT SHOW
THE FLIP WILSON SHOW
TONY ORLANDO AND DAWN
THE MUPPET SHOW
SUPER FRIENDS
SESAME STREET
THE ELECTRIC COMPANY
ZOOM
FAT ALBERT AND THE COSBY KIDS
SCOOBY DOO
H.R. PUFNSTUF
LAND OF THE LOST
DANCES

The Hustle

YMCA

Electric Slide

The Robot
DISCO
Disco is King!!!
 The disco sound has soaring, often
reverberated vocals over a steady "four-on-thefloor“ beat, an eighth note (quaver) or sixteenth
note (semi-quaver) hi-hat pattern with an open
hi-hat on the off-beat, and a prominent,
syncopated electric bass line sometimes
consisting of octaves.

DONNA SUMMER
ABBA

Dancing Queen
CHERYL LYNN
Got to be Real
THE VILLAGE PEOPLE

YMCA
AMII STEWART

Knock On Wood
LIPPS INC.

Funky Town
KC AND THE SUNSHINE BAND
VICKI SUE ROBINSON

Turn the
Beat
Around
ANITA WARD

Ring My Bell
GLORIA GAYNOR-I WILL SURVIVE
THE BEE GEES

Stayin Alive
WILD CHERRY-PLAY THAT FUNKY MUSIC
ALICIA BRIDGES-I LOVE THE NIGHT LIFE
VAN MCCOY-DO THE HUSTLE
CHIC-LE FREAK
THE JACKSON FIVE-SHAKE YOUR BODY DOWN
TO THE GROUND
SISTER SLEDGE-WE ARE FAMILY
LED ZEPPELIN

Whole Lotta Love
PETER FRAMPTON
KISS

Rock and Roll All Night
CCR CREEDANCE CLEARWATER REVIVAL
BLACK SABBATH

Iron Man
ALICE COOPER

Schools Out
DAVID BOWIE

Changes
JETHRO TULL

Bungle In The Jungle
PINK FLOYD
LYNARD SKYNARD

Sweet Home Alabama
DOOBIE BROTHERS
THE CARPENTERS
HELEN REDDY
OLIVIA NEWTON-JOHN
LINDA RONSTADT
THE PARTRIDGE FAMILY
JAMES TAYLOR
JOHN DENVER
ABBA
BARRY MANILOW
AMERICA
THE EAGLES
DON MCCLEAN
ELTON JOHN
PUNK ROCK
Loud, Fast, Repetitive
 Guitars, Drums, Bass, and Singing (Bad)
 Break the rules of music and make new
ones.
 Took a stand tro do their own thing.
 A new musical style mixed with a new clothing
style.
 Really did not involve musical talent.

THE RAMONES
THE CLASH
THE SEX PISTOLS
BILLBOARD

The Number 1 Hits of the decade.
1970

Bridge Over Troubled Water
1971 THE THREE DOG NIGHT

Joy to the World
1972 ROBERTA FLACK

The First Time Ever I Saw Your Face
1973 TONY ORLANDO AND DAWN
1974 BARBARA STREISAND
The Way We Were
1975 THE CAPTAIN AND TENILLE
Love Will Keep Us
Together
1976 ROD STEWART
Tonight’s the Night
1977-SILLY LOVE SONGS
1978 ANDY GIBB

Shadow Dancing
1979 THE KNACK
My Sharona
TOP ALBUMS OF THE DECADE

1970

Bridge Over Troubled Water-Simon and
Garfunkel
1971

Tapestry

Carole King
1972
Chicago
 Chicago V

1973
Elton John
 Goodbye Yellow Brick Road

1974

Elton John’s Greatest
Hits
1975
Captain Fantastic and the Brown Dirt Cowboy
 Elton John

1976

Songs in the Key of Life

Stevie Wonder
1977
Rumors
 Fleetwood Mac

1978
1979
The Long Run
 The Eagles

WHAT WE SAID

Bogue-Disgusting or distasteful.

“Don’t Leave Home Without It”: An advertising
line used by the American Express Company to
remind its customers that they could use their
card nearly anywhere. Advertising-saturated
Americans began using this slogan in everyday
speech.

Dweeb-A loser or social outcast.

“Get a clue!”: a warning that someone should
figure out what’s going on.

Gnarly-very cool or good.

Groupies: fans-usually women-who followed
rock stars from concert to concert, sometimes
offering sexual favors.

“Like”: An interjection used by teenagers to
interrupt and add emphasis to their speech,
such as in “She was like, so bogue. When
combined with “totally” it could be used to
express real approval: “Like totally!”

Male Chauvinist Pig-A man who thinks women
are inferior. This label was used by feminists in
the women’s liberation movement to blast
those men who resisted their efforts to gain
equal rights.

Me Generation-A term used to describe people
who left behind the social activism of the
1960s and focused on improving their own
souls through a variety of self-help methods.

“Plop, plop, fizz, fizz, oh what a relief it is”
(1977): Part of a popular advertising jingle for
Alka-Seltzer, this catchy phrase was used to
describe anything that brought relief.

“YO!” Similar to hi or hey, this greeting was
popularized in the movie Rocky.
WHAT WE READ

Bury My Heart at Wounded Knee (1970): This
important history of the effect of white
settlement on Native Americans, written by Dee
Brown, was the rare historical work that
became a bestseller.

Everything You Always Wanted to Know About
Sex (But Were Afraid to Ask) (1970): Dr. David
Reuban

Jonathan Livingston Seagull (1970): A Parable
by Richard Bach that told the story of an
outcast seagull who seeks perfection.

Love Story (1970): Erich Segal’s story of of the
love between a talented Harvard athlete and
his dying girlfriend was the publishing
sensation of the year, with 21 hardcover
printings and an initial paperback print run of
over 4 million. Made into a movie.

The Exorcist (1971): William Peter Blatty’s
novel topped the New York Times Best Seller’s
List. It was the first horror novel to do so.

MS. (1972): Magazine dedicated to the
Women’s liberation movement. Published by
Gloria Steinam.

The Joy of Sex (1972):

Watership Down (1974): This exciting tale of a
group forced to flee its home because it is
being threatened by a developer had an
interesting twist: the protagonists were rabbits.

All the President’s Men (1974): Written by Carl
Bernstein and Bob Woodward, this expose
revealed how the authors discovered the
Watergate cover-up that led to the resignation
of Richard Nixon.

People (1974): Respectable version of the
supermarket tabloid.

Roots (1976): Alex Haley’s historical saga
about his family began with Kunta Kinte, a
native of Gambia who is sold into slavery in the
New World. Haley’s tale followed the family’s
difficult journey from slavery up to present day.

Your Erroneous Zones (1977): One of the key
books of the 1970s self-help movement.
Written by Wayne Dyer. It offered to make
psychology simple enough for everybody and to
help people live happier lives.

The Complete Book of Running (1978): Written
by Jim Fixx. Came out at the peak of the
jogging craze in America. He died while jogging
in 1984.
MOVIES OF THE DECADE

Comedy:
Animal House
 Young Frankenstein
 Blazing Saddles
 American Graffiti
 MASH
 Monty Python Films

Drama:
 The French Connection
 Rocky
 The Godfather
 One Flew Over the Cuckoo's Nest
 Chinatown
 Star Wars


Horror/Suspence
Exorcist
 JAWS
 Halloween
 Alien
 Texas Chainsaw Massacre

Disaster Films:
 Airport
 The Poseidon Adventure
 Earthquake
 The Towering Inferno
 The SWarm

BLAXPLOITATION MOVIES
Blacula
 Cleopatra Jones
 Black Ceasar
 Shaft






were made specifically (and perhaps exclusively) for
an audience of urban black people;
the word itself is a portmanteau of the words "black"
and "exploitation".
Blaxploitation films were the first to feature
soundtracks of funk and soul music.
These films starred primarily black actors. Variety
magazine credited Sweet Sweetback's Baadasssss
Song with the invention of the blaxploitation genre.
Others argue that the Hollywood-financed film Shaft
is closer to being blaxploitation, and thus is more