Theme
How ETSA, the organization and member companies, can foster partnerships and help
open doors to promote US/European business
I/ITSEC 2012
Orlando, FL
Graham McIntyre
ETSA Chairman
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Introduction
◦ ETSA Today
◦ The M&S Environment
◦ Opportunities and Challenges
◦ Recent Initiatives in M&S
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ETSA Member Companies Presentations
◦ Capability Statement, Products and Services, Market Footprint,
Partnership, Business Expansion and Non-European Members
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Summary
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Questions
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Not for profit Community of Interest Company (CIC)
Membership covers 8 European Countries
◦ Both Ministries of Defence (MoDs) and Industry
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ETSA activities
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Conferences
Seminars
Networking activities
Quarterly newsletter
Special relationship with ITEC and I/ITSEC (NTSA)
ETSA is the only European Association recognised
and supported by NTSA
ITEC Ltd is a member of ETSA
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Defence
◦ Financial cutbacks present opportunities
◦ Increasing use of COTS based solutions
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Security
◦ M&S the only way for certain training eg suicide bomber
◦ Cyber opportunities for M&S increasing
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Industry
◦ Good for Small to Medium Enterprises (SMEs)
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Live, Virtual and Constructive linked is here today
◦ Technology looking for an application?
◦ Many examples of improving effective training
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COTS tools providing the answer BUT
◦ Today VBS2, tomorrow?
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M&S community not recession proof
◦ Must convince customerof M&S benefits
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UK Strategic Defence & Security Review implementation
◦ Targets for increasing the volume of Training carried out in Simulation,
without compromising capability:
 A 25% transfer to Simulation of current residual Live Training by 2015, and a
further 25% of the current total by 2020.
 Live Training is always preceded by Simulation based Training and all Live
Training is fully instrumented.
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Use of M&S in the analysis process
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Use of M&S in the Acquisition process
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Move away from bespoke M&S solutions
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Newman & Spurr Consultancy [NSC]
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Raytheon
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Simulation Displays [SD]
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Serious Games International [SGI]
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Newman & Spurr Consultancy Ltd (NSC) is a world class
provider of simulation and analysis driven Decision Support and
Training Solutions for the Military, Security and Resilience
markets.
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NSC Solutions are fielded globally covering Operational
Analysis, Modelling and Simulation software, Exercise Design
and Delivery and Wargaming at all operational levels
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The Company is an established supplier of:
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Constructive & Virtual Training Systems
Training Development
Training Delivery
Exercise Support
Scenario Generation
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NSC offers
◦ Teaming for appropriate opportunities
◦ UK and European support for M&S tools
◦ M&S Market understanding / potential customer access in
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UK
Europe
NATO
Some Middle East countries
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NSC focus for expansion
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Growth of NSC toolset / solutions in UK core market
Investigate US market access
Grow / consolidate business in Middle East
Partner with appropriate companies to achieve the above
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NSC requirements
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Compatable capability skills
Established supplier in own market
Willingness to team / invest time
Understanding of own country export process (eg US ITAR, TAA etc)
Opportunity driven ie. not just a Strategic Alliance
Commitment to succeed
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NSC operates in the LVC training and simulation space
NSC has UK, European and Middle East pedigree
NSC would like to be your European partner
Points of Contact – all here at I/ITSEC 2012
Jeremy Spurr – Managing Director jeremy.spurr@nsc.co.uk
Graham McIntyre – Bus Strat Director graham.mcintyre@nsc.co.uk
Darrin Abbott – Head of Marketing darrin.abbott@nsc.co.uk
NSC office tel: +44 1276 678867
Raytheon is a global leader in learning services and outsourcing
across military, government and commercial.
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We work closely with large enterprises to help them redesign
how they train their staff, customers and partners.
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We implement their new training design and manage their
training in multi-year engagements.
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We have designed, implemented and now manage some of the
world’s largest, longest-running and most successful training
outsourcing engagements.
Raytheon bundles capabilities tailored to clients’ unique operational
requirements and culture / ethos.
 Creation of business models to support desired training initiatives
 Learning strategy development
 Curriculum design
 Courseware development in multiple media
 Training administration and logistics
 Training vendor management
Services
Courseware
 Learning management systems
Integrated
Training
 Tuition reimbursement
System
 Measurement of operational impact
 Training program governance
Technology
 Assessment and certification
A true Global Reach
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◦ Feet on the ground
◦ Integrated throughout
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Delivery in 95 Countries
Albania, Antarctica, Antigua, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus,
Belgium, Bermuda, Bosnia And Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands, China,
Columbia, Costa Rica, Croatia, Curacao, Czech Republic, Denmark, Dominican Republic, Egypt, El Salvador, Estonia,
Finland, France, Georgia, Germany, Greece, Guatemala, Haiti, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel,
Italy, Jamaica, Japan, Kazakhstan, Korea (South), Kuwait, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Macedonia,
Malaysia, Mexico, Moldova, Montenegro, Netherlands, New Zealand, Nicaragua, Norway, Pakistan, Panama, Philippines,
Poland, Portugal, Puerto Rico, Romania, Russia, Saint Lucia, Saint Martin, Serbia, Singapore, Slovakia, Slovenia, South
Africa, Spain, Suriname, Sweden, Switzerland, Taiwan, Tajikistan, Trinidad & Tobago, Turkey, Turkmenistan, Turks and
Caicos Islands, United Arab Emirates, Ukraine, United Kingdom, United States, Uzbekistan, Venezuela
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27 Languages
Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian,
Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Turkish,
Ukrainian
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Raytheon can provide all elements of a training
system around the globe. However, we are very
open to partnerships in areas where:
◦ Specialised subjects and/or devices are part of the training mix
◦ Volume dictates a split of functionality across multiple
providers
◦ Regional excellence dictates a split across the globe
◦ Large programs require partner companies i.e. construction/
maintenance, etc.
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Raytheon is expanding training globally on a
number of fronts:
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Military – Multinational / multi service
Medical
Energy
Automotive
Vocational
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Design (high level CAD) & visualisations
Consultancy (displays specialism)
Manufacture
Products
Distribution
Prototyping, product development, proof of concept
International installation capabilities
ISO9000 quality standard
Approved suppliers to Boeing, QinetiQ, General Dynamics
UK, CAE etc
Established 20 years
“A friendly and enthusiastic team of professionals”
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Full & part immersive
From desktop to large
scale
Curved
Caves
Domes
Motion tracking
options
3D & 2D
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High resolution wall
displays (front & rear
projection)
Interactive & noninteractive
3D & 2D
Immersive environments
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UK based
Main markets EMEA
◦ Active projects in EU, Turkey, UAE, Australia etc
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Distribution of specialist products (e.g. motion tracking,
auto-calibration, warping & blending etc) to specialist
channels (AV etc) and OEMs (e.g. BAE, QinetiQ etc)
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We offer:
◦ A full European-based support for products, services, installations and
maintenance
◦ We have support partners in other countries
◦ A world-leading demonstration and evaluation facility (currently including
full 7m dome
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For US partners:
◦ Understanding of EMEA rules, regulations, export/import tariffs – and
culture
◦ Ability to project manage and execute all levels of project integrations
◦ Ability to represent products and services
◦ Strong existing relationships with US companies and history of existing
partnership success stories
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We seek partners who, for example:
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Want to expand into Europe and other EMEA regions
Need integration partners so their products can be presented and
installed as full packages
Who are specialists in need of a partner who can provide the displays
part of a simulation package (e.g. IG and software companies)
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We would like to partner with companies who have
products and services which help us present Simulation
Displays Ltd as technology leaders – to our mutual benefit
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We have a culture of openness and
professionalism and seek partners who can
benefit from a fast-growing company with a
driven and enthusiastic team
www.SimulationDisplays.com
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Experienced, proven, development team
World class Executive Management
Truly multi-platform, mobile, web, tablet, PC
Applications already commercially deployed
Close association with Serious Games
Institute at Coventry Uni. World class facility
◦ Academic validation
◦ Access to research capability
◦ Access to testing
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Products
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Holodeck – intense and realistic training simulations
Matrix – games based Learning
Realvue – stunning, immersive, visualisations
Chatterbox – 3D intelligent avatars
Services
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Serious Games Consultation
Game or application design
Bespoke development projects
Development outsourcing
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Current partners include
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BAE Systems
Jaguar / Landrover
Nissan
Vision Express
Kraft Foods
National Physics Laboratory (NPL)
Technology
Experience
Expertise
Varied Commercial models
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Attending I/ITSEC to launch US operations
◦ Dedicated US management team
◦ Adding US based technical resource
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Increasing resource in Asia
◦ Building Commercial team
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Development focused on
◦ Games based learning platform
◦ Immersive visualisations
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Cleared to engage with opportunities in
◦ Government
◦ Security
◦ Defence
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What are we looking for at I/ITSEC?
◦ Potential clients especially for games based learning and
visualisation projects
◦ Interesting technology licensing / purchase opportunities to support
our current product stacks
◦ Distributors / re-sellers
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Possible sectors
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Military
Security
Automotive
Education
Training and personnel development
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SGI are a unique outfit combining commercial
development expertise and academic endeavour
Company has been built from the ground-up to focus
on Serious Games and Visualisations
Company has global reach with operations in
Europe, US and Asia
We have products already developed and
commercially deployed
We are nice people and would love to meet!