Dr. Tom Seymour
Dr. John Girard
Minot State University
Minot, North Dakota tom.seymour@minotstateu.edu
John.girard@minotstateu.edu

As technology becomes more pervasive within our society it seems as if we are constantly surrounded by a sea of new and exciting changes. One new change that has recently caught the attention of several information technology professionals is social media.
(Medure)

What is
Social
Media?
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Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people.
http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media

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Telephone: 74 years
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Radio: 38 years
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Personal Computer: 16 years
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Internet: 2 Years
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Blog: 1 year
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HR.com

Size Data Sourced from: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
Google search stats: YouTube stats
1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index ( source )
2,000,000,000 (two billion) – very rough number of Google searches daily ( source )
$110,000,000 – approximately amount of money lost by
Google annually due to the “I’m Feeling Lucky” button
( source )
24,400 – number of people employed by Google (December,
2008)
Wikipedia stats
2,695,205 - the number of articles in English on Wikipedia
684,000,000 – the number of visitors to Wikipedia in the last year
75,000 - the number of active contributors to Wikipedia
10,000,000 – the number of total articles in Wikipedia in all languages
260 – the number of languages articles have been written in on
Wikipedia ( source )
70,000,000 – number of total videos on YouTube (March
2008)
200,000 – number of video publishers on YouTube (March
2008)
100,000,000 – number of YouTube videos viewed per day
(this stat from 2006 is the most recent I could locate)
112,486,327 – number of views the most viewed video on
YouTube has (January, 2009)
2 minutes 46.17 seconds – average length of video
412.3 years – length in time it would take to view all content on YouTube (March 2008)
26.57 - average age of uploader
13 hours – amount of video are uploaded to YouTube every minute
US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October
2006
$1,000,000 – YouTube’s estimated bandwidth costs per day
(sources here , here and here )

Blogosphere stats
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs
(comScore March 2008)
900,000 – average number of blog posts in a 24 hour period
1,750,000 – number of RSS subscribers to TechCrunch , the most popular Technology blog (January 2009)
77% - percentage of active Internet users who read blogs
55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day ( source )
81 - number of languages represented in the blogosphere
59% – percentage of bloggers who have been blogging for at least
2 years source
Twitter stats
1,111,991,000 – number of Tweets to date (see an up to the minute count here )
3,000,000 – number of Tweets/day(March 2008) (from
TechCrunch )
165,414 - number of followers of the most popular Twitter user
(@ BarackObama ) – but he’s not active
86,078 – number of followers of the most active Twitter user
( @kevinrose )
63% – percentage of Twitter users that are male (from Time )
Facebook stats
200,000,000 – number of active users
100,000,000 - number of users who log on to Facebook at least once each day
170 - number of countries/territories that use Facebook
35 - number of different languages used on Facebook
2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily
100 – number of friends the average user has
700,000,000 – number of photos added to Facebook monthly
52,000 – number of applications currently available on Facebook
140 - number of new applications added per day source
Digg stats
236,000,000 – number of visitors attracted annually by 2008
(according to a Compete survey)
56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users
124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here )
612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here )
36,925 – number of Diggs the most popular story in the last 365 days has received (see story here )

800-555-1234
Annoying
Salesperson

Blog
SEO Social Media

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Social media is similar to a cocktail reception
Without constraints of time or space
More public – easier for other people to listen in
Flickr: TECHcocktail

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Visitors and sources of traffic
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Network size (followers, fans, members)
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Quantity of commentary about brand or product
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Social media leads
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Engagement duration
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Bounce rate
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Membership increase and active network size.

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73% of online users read a blog
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57% join social networks
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45% have started a blog
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83% have viewed a video online
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39% subscribe to RSS feeds
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36% think more positively about companies that have blogs

 www.seymour-senate.com
 http://web.ndak.net/seymour/
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Movies
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Ads

 www.WhyFacebook.com
– twitter blog
 www.SocialToo.com
– auto-follow $ 5.00
 www.TweetLater.com
– preschedule
 www.Twellow.com
– like keywords –follow
 www.ExecTweets.com
– Execs Tweeting
 www.TwitterGrader.com
– research stars
 www.TweetBeep.com
– keyword alerts
 www.Involver.com
– Facebook Contest

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Founded by Reid Hoffman in 2002
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Business oriented social networking site
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Allows users to have professional connections and contacts with them
 www.Linkedin.com

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Tips to Build Your LinkedIn Network:
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Start with the people you know
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Find people by searching
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Start participating in Answers
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Update your status often
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Connect your Twitter and LinkedIn accounts

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Type of website maintained by an individual that creates entries
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Usually can control who sees blogs
 http://senator-tomseymour.blogspot.com/

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Chronologically arranged websites
Lots of content
Easy to update / instant Web publishing
Attract inbound links
Informal two-way conversations
RSS feeds = more ways to be found
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 develops loyal readers who subscribe indexed in additional search engines smallbiztrends.com

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Created by 3 former PayPal employees in 2005
Video sharing website
Non-registered users can watch videos using a search engine will registered users can upload and view videos
Flip Camera and Droid www.youtube.com
Search for Senator Tom Seymour

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Senator Tom Seymour in North Dakota Senate - TV Interview-2003
Senator Tom Seymour in North Dakota Senate - TV Interview-2003 no rating 5 months ago 38 views no rating minot66
Senator Tom Seymour in North Dakota Senate - TV Interview-2003
1:43 September 07, 2009
News & Politics minot66
Senator Tom Seymour in North Dakota Senate - TV Interview-2003
38 views
Added to
Quicklist 0:58
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Distance learning capability
Additional lectures capability (e.g. research skills, presentation skills)
Putting an issue into a particular context, e.g. old lectures or class discussion recordings
Perspectives for students to listen to lectures from other professors and teachers
Supplemental humour videos to break up a long lecture
Ability to assign students assignments to upload videos to spread knowledge

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Hawaiian word for quick
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A piece of server software that allows people to edit web pages content
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Wikipedia
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Can edit each other’s info if you feel its incorrect

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Created by Dustin Moskovitz and Mark
Zuckerberg in 2004 as a way for their fellow Harvard students to stay in touch.
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Over 400 million users
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Provided in over 70 languages
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More than 10 billion minutes are spent on the Facebook homepage everyday
 www.facebook.com

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Over 400 million active users
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700,000 new users every day
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3 rd most trafficked website
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More than half outside college
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Fastest growing demographic is those 35 years or older

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Facebook – 5,824,000 plus
Starbucks – 5,116,000 plus
Coca-cola – 4,007,000 plus
YouTube – 3,800,000 plus
Skittles – 3, 600,000 plus
Average user spends more than 55 minutes per day on
Facebook: share photos, content on the web, blog posts,information about events, and news stories www.insidefacebook.com

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Distance learning capability
Additional lectures capability (e.g. research skills, presentation skills)
Putting an issue into a particular context, e.g. old lectures or class discussion recordings
Perspectives for students to listen to lectures from other professors and teachers
Supplemental humour videos to break up a long lecture
Ability to assign students assignments to upload videos to spread knowledge

ref. 1

ref. 1

Avenues and Opportunities for Colleges and
Universities to Leverage
Social Media
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Recruiting
Promoting, publishing and connecting
Office Hours via Facebook
Emergency Services and
Notification
Alumni Engagement ref. 3

With the advent of social media and as seen in the graphic on the preceding slide, social media as a form of communication is becoming second to none.
In order to leverage social media for recruiting to the fullest colleges and universities need to ensure their presence is noticed.
In the end “CONTENT” is King and these institutions must ensuring that
Recruiting information is:
• Relevant
• Useful
• and Interesting

Students need to be wary of their online image or presence. Just as employers are now using the social media to research candidates, universities are using it to research their prospective students.
Colleges are even reviewing prospective students posted pictures to ensure the individuals they are selecting are on contributing to illicit activities. Ref. 4

The University of Stanford has piloted a process of offering Office Hours Via Facebook. With busy schedules of students and faculty, Facebook provides a forum for topics to be introduced, questions to be asked, and answers to be provided.
Most often video is posted on the research topic, blog posts are where questions are asked used to describe the topic of research and follow up video answers commenting specifically on the questions follow.
This method benefits both the student and the faculty in that Students can see all the questions and answers asked. Faculty no longer need to answer a question more than once, as their information in now available for every student to review.
Ref. 5

Ref. 4
More schools are using social media to publish articles about academic achievements and athletic events.
Keeping students engaged and informed about all the various opportunities offered.
A snapshot of Harvard University’s twitter page from today shows us:
• Health Tips for Valentines Day
• Harvard Arts Medal Award for 2010
• Free Ice Skating at the Allston Rink
• Student Concert Event

Colleges and Universities are extending the reach of their social networking efforts to include one of their most powerful resources, their Alumni
Through the use of social media Alumni can benefit in the areas of:
Job placement
Collaboration with current students
Fundraising
Alumni Generated Content
Meeting with Alumni where they are at
Promoting Alumni Networks
Creating Mobile Reunions
Ref. 7

The University of Michigan uses
Facebook as a mechanism to allow its 46,000 friends to connect with each other on various topics. The effort has been a particular success for incoming freshman to connect with each other.
The University of Michigan supports varying groups including one for each graduating class.
Ref. 5
While the University of Michigan is one of the largest in the nation, Facebook is helping them create a sense of community within their populous.

We have all heard the horrific tales of on campus violence and shooting rampages. Just this week a professor at an Alabama college allegedly shot six of her colleagues, killing three.
Using text messages, twitter, and Facebook students and faculty can be immediately have an emergent situation brought to their attention. This type of information can be invaluable in a true emergency.
With sprawling campuses and disconnected constituents, social media is the only mechanism to achieve speed of deliver and accuracy in information during emergency situations
Waterfall’s AlertU emergency notification system already enables colleges to send text messages to students, faculty and staff in the event of a campus emergency. The system is integrated into current emergency action plans quickly and easily, enabling an additional communication channel that delivers vital information to registered users, students, faculty and staff at colleges across the country (Feb, 2010).
Ref. 6

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Tufts University is now accepting YouTube videos from prospective applicants for admission
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Approx 1000 of the 15000 applicants submitted videos
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This is just new ways of Universities reaching out to the new waves of students

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Yale has used YouTube as a marketing pitch for the school. Following the High School
Musical theme they recently posted a video on YouTube called "That's Why I Chose Yale" http://thechoice.blogs.nytimes.com/2010/01/19/yale/

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Social Media Marketing can help to increase Adult Student
Recruitment
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Many Universities are now set up on FaceBook, Twitter, MySpace and YouTube
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Universities have links to their social media sites on their university pages
An Example: Saint Leo University http://www.saintleo.edu/Admissions/Center-for-Online-Learning

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Used by some universities to build online communities that allow current and future students to
"interact, keep up with and explore the "world' of that particular university. Ex : University of Phoenix

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How large an impact are social media having on the way colleges and universities communicate with their various audiences (students, prospective students, alumni, etc.)?
Social media are starting to have a large impact with colleges and universities, but we are very early in the adoption curve. Admissions are the furthest along, and "student life" blogs, for lack of a better name, are the most prevalent and popular, for example the admissions blogs at MIT.
 What are the disadvantages of using these tools in higher education?
The perceived disadvantages are that they take too much time, and may reveal "secrets" the institution does not want to have publicized. Of course everything takes time, but plenty of very busy people make time to blog. In reality, higher education administrators and other employees are just starting to realize blogs exist and may be a very effective communications tool for them. As for "revealing secrets," anyone - students, administrators, alumni, etc., can and will blog, anonymously if necessary. There are no secrets anymore!
 What are the risks of NOT using these tools?
The main risk is falling behind in the adoption curve and not reaping the benefits. For example, if a desirable student is deciding between two colleges, and one has a number of blogs that better reveal what life at the school is like, that can only be positive. If the school seems like a good match, most likely the student will chose it, but if it's not a good match, better to find out quickly for all concerned.
 What are the implications in terms of cost and other "bottom line" measures in higher education?
The only significant cost is time, and students and fervent alumni can sometimes do the blogging happily and not consider it work!
(Article online Social Media and Higher Education)

 Why is higher education uniquely suited for adoption of social media?
I'm not sure higher education is uniquely suited; however it is extremely highly suited as education is based on the free flow of ideas and knowledge, and blogs and other social media facilitate that greatly.
 How do you predict the use of social media in higher education will continue to evolve and change?
Expect to see enormous growth in four areas: a) Admissions blogs -- how can a potential student better understand what daily life would be like at that school other than reading blogs written by students currently there? There is no better way!
b) Alumni blogs -- fostering a sense of community with alumni is something higher educational institutions always strive to do, and blogs do this quite effectively. Quite bluntly, if former students view their relationship as a prior business relationship, i.e. "I paid X dollars for Y years of education and a degree," that will harm alumni involvement AND donations.
c) Higher education employee blogs. Not a great name perhaps, but a catch-all phrase for all high ed employees blogging on their experiences, whether professors, administrators, or even janitors. Hey, my freshman year janitor was only slightly older than me and a good friend to most of us, like an older brother.
He was also quite literate and intelligent. If he blogged on his experiences at Dartmouth, I would absolutely read them! Ditto for many of my professors.
Another big benefit for professors is the networking with other academics working in similar areas, whether it's researching the mating habits of the White-eared Hummingbird (Hylocharis leucotis - thanks Wikipedia) or working in a similarly obscure branch of mathematics. A blogger is very visible to anyone searching on their topic due to the search engines ranking bloggers highly.
d) Class blogs. For example, Delaney J. Kirk, PhD, Professor of Management at Drake University, ran an experimental class blog and had 100% of the students contribute to it in the form of contents, including some lively conversation. Compare that to a typical class where perhaps only 5-20% of the students maximum participate.
(Article online Social Media and Higher Education)

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Developed by a Vancouver-based company in 2006
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Photo/video sharing website
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Also allows users to blog
 www.flickr.com

 www.ducttapemarketing.com
 www.google.com/alerts
 www.ping.fm
– Update Your Social sites
 www.hubspot.com

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Created by Jack Dorsey in 2006
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Micro-blogging site
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Allows users to make posts up to 140 characters long
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Comparable to text messaging but online
 www.twitter.com
-- SenTomSeymour

ref. 2

Ever had a problem with individual drinking at a supposedly dry college sporting event?
Ever been worried about confronting them on your own or why security doesn’t notice them?
Enter Twitter - some colleges are publishing their twitter sites and text numbers as a way for fans to anonymously inform security at football games of individuals causing problems or drinking

Keep up with bands
Keep in touch with friends
Get information on business’
Instant messaging

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Is a social media Bookmarking website. Its primary purpose is to allow the users the capability to save and store bookmarks online.
Furthermore, it also gives the users the capability to organise their bookmarks with tags or keywords making it a really useful tool
The social aspect “kicks-in” when the user is given the ability to follow other users bookmarks and also allow users to send or receive links from other users http://www.delicious.com

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Provides you with the ability of keeping the same set of bookmarks even though you maybe on a different computer
The ability to access your bookmarks from anywhere around the world so long as you have an internet connection
The bookmark list becomes an organised collection of resources
Its an excellent social bookmarking tool and enables you to develop a network and share bookmarks and information
It provides for an alternative search engine

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Slideshare is an online tool that allows a user to upload and share your PowerPoint presentations, Word documents and Adobe PDF
Portfolios on. The sharing can be done either publicly or privately and an audio or mp3 soundtrack or narration can also be added to make the page a webinar. These slides can also be further complemented with YouTube feeds and community features such as tags, commenting capability, favorites listing and slidecasts can also be added.
 http://www.slideshare.net/

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Disseminating lecture material for revision purposes
Discuss lecture material using the comments feature to aid understanding
As a student assignment assessing virtual presentation skills
Find other presentations on your topic - save reinventing the wheel
Building up a body of resources over time on a particular topic
Drawing together conference / seminar materials using a common tag or keyword

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A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.
The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting

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Podcasts are an excellent resource for distance learning or self-paced learning
They provide excellent supplementary material for a class or topic
Research material and articles could be shared
Lecture material could be uploaded in updated posts
Classroom lectures can be replaced with podcasts
In acquiring student assessment and feedback
Podcasts are excellent resource for collecting field data
An excellent article covering Podcasting for Learning in
Universities

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Bebo, an acronym for "Blog early, blog often”, is a social networking website, founded in January 2005.
It can be used in many countries including Ireland, Canada, the United States, the United Kingdom, New Zealand and Australia.
A Polish version was launched recently, which uses a different user database.
There are plans for French German and other versions.
Founded by husband and wife Michael and Xochi Birch, Bebo had a major relaunch in July 2005.
It was bought by AOL on March 13, 2008 for $850 m.
Bebo is similar to other social networking sites.
Each profile must include two specific modules, a comment section where other users can leave a message, and a list of the user's friends.
Users can select from many more modules to add.
By default, when an account is created the profile is private, which limits access to friends specifically added.
The user may select the "Public Profile" option so as the profile will still be visible to any other members of a school they may have joined.
Profiles may be personalized by a design template that is the background of the user's profile, known as a skin. (wiki)

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File swapping
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Blogs, wikis and podcasts
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Early education to prevent social issues
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Enhance course content
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YouTube
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Twitter or Facebook lesson plans

• City University of New York offers a graduate level class on using social media for news gathering Examples of social media uses are Twitter, FriendFeed, Scoopler and SearchMerge
• Stanford University uses Facebook to showcase faculty and student work University of North Carolina at Chapel Hill uses
YouTube to post helpful videos for students and faculty on its own
YouTube Channel

• Georgia Southern University offers a course titled "Marketing
Connections: Facebook & Beyond"
The class teaches communication and networking skills.
• Class covers how to use social media and teaches the value of communication with others by using online assignments using Twitter and Facebook.
• Students are required to start a blog. The instructor
Barbara Nixon keeps a blog on the class assignments and answers questions through her Twitter account.

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Creaters --- make social content go.
Critics --- respond to content from others.
Collectors --- organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com
Joiners --- connect in social networks like Facebook,
MySpace and www.linkedin.com
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Spectators --- consume social content including blogs, user-generated video, podcasts, forums, or reviews
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Inactives --- neither create or consume social content www.alexa.com

Social Media is here to stay! As described in the preceding context the younger generations have embraced Twitter, Facebook, blogging and text messaging as norms within their communication expectation. Colleges and Universities that choose not to recognize this trend will find themselves further behind the recruiting and development curve. Those who embrace social media and integrate its capabilities into their everyday environment will realize significant benefits.

Your University Will Not Be The
Same Institution

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75 percent us LinkedIn more than once a month
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66 percent use Facebook
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45 percent use Google Reader
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28 percent use Twitter
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57 percent plan to spend more time maintaining a profile in an online social or professional network

we are teaching the world to machines

Number of peop le who carry a mobile commu nication device

Number of years it will take smart phones to outsell desktops, not ebooks and net-books

According to the E-Learning Guild Report:
Mobile Learning makes up about 9.3% of the overall training in an organization
The content that is specifically developed for mobile learning is 13%

So again, what is Mobile Learning?
It is the acquisition or modification of any knowledge and skill through using mobile technology, anywhere, anytime and results in the modification of behavior

The phone is more than a just simple communica tion device
Fueling the rapid increase in mobile learning is the advent of more powerful telecommunication networks

The phone is more than a just simple communica tion device
Fueling the rapid increase in mobile learning is the advent of more powerful telecommunication networks
Networks now support a whole range of data and internet access services

Mobile Learning at school
Duke University provided all incoming freshmen with their own 20-gigabyte iPods

The advent of Mobile Learning is upon us
New devices having new features
& new capabilities are appearing at an accelerated pace

Upside Learning Solutions Pvt. Ltd.
www.upsidelearning.com
E-mail: info@upsidelearning.com
www.upsidelearning.com/blog http://www.facebook.com/UpsideLearning http://twitter.com/UpsideLearning
Images courtesy of www.sxc.hu

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Google Images, Accessed Feb. 14, 2010, via, http://scorechicago.files.wordpress.com/2008/03/facebook-page-small.jpg
Google Images, Accessed Feb. 14, 2010, via, http://infocult.typepad.com/.a/6a00d83451b88a69e200e5540552da8833-800wi
Master News Media Publications, Accessed Feb. 14, 2010, via, http://www.masternewmedia.org/social_media/social-software/issue-andapplication-of-oscial-media-in-universities-report-20070726.htm
Harvard University, Accessed Feb. 14, 2010, via, http://twitter.com/Harvard
Mashable, “10 Ways Universities Share Information Using Social Media“, Accessed
Feb. 14, 2010, via, http://mashable.com/2009/07/15/social-media-public-affairs/
Mobile Demystified, Accessed Feb. 14, 2010, via, http://www.mobiledemystified.com/2010/02/02/using-social-media-to-connectwith-students-during-emergencies/
Mashable, “10 Ways Universities Are Engaging Alumni Using Social Media
Accessed”, Feb. 14, 2010, via, http://mashable.com/2009/07/23/alumni-socialmedia/