Visual-Syntactic Text-Formatting: Theoretical Basis and Empirical Evidence for Impact on Human Reading IEEE International Professional Communication Conference “Engineering the Future of Human Communication” Seattle, October 1, 2007 Randall Walker, MD Phil Schloss, BSEE, Adam Gordon, Charles Vogel, PhD Charles R. Fletcher, PhD, Stan Walker, MD WRT – Live Ink® www.liveink.com idea idea Language Text History Physiology Technology Reading Evolution of Speech and Text Natural spoken language 50,000 years Evolution of Speech and Text Natural spoken language 50,000 years Text 5000 years Aristotle, “On Interpretation” Spoken words are the symbols of mental experience, and written words are the symbols of spoken words. Sumerian logographs from 4000 BC SPKNWRDSRTHSMBLSFMNTLX PRNCNDWRTTNWRDSRTHSMB LSFSPKNWRDS. 2000 BC—Phoenician alphabet contained consonants only. SPOKENWORDSARETHESYMBO LSOFMENTALEXPERIENCEAND WRITTENWORDSARTHESMYBO LSOFSPOKENWORDS. 1000 BC—the Greeks added vowels. SPOKENWORDSARETHESYMBOL SOFMENTALEXPERIENCE,ANDW RITTENWORDSARTHESMYBOLS OFSPOKENWORDS. 200 BC—Aristophanes’ plays with punctuation Spokenwordsarethesymbolsofm entalexperience,andwrittenword sarethesmybolsofspokenwords. 700 AD—lower case Spoken words are the symbols of mental experience, and written words are the symbols of spoken words. 900 AD—spaces between words. 1000 AD The importance of word separation by space is unquestionable, for it freed the intellectual faculties of the reader, permitting all texts to be read silently, that is, with the eyes alone. As a consequence, even readers of modest intellectual capacity could read more swiftly, and they could understand an increasing number of inherently more difficult texts. Paul Saenger: Space Between Words: The Origins of Silent Reading Word separation, by altering the neurophysiological process of reading, simplified the act of reading, enabling both the medieval and modern reader to receive silently and simultaneously the text and encoded information that facilitate both comprehension and oral performance. 1000 AD 1500 AD 2000 AD Reading, English & the Global Economy • In US: over $1 trillion per year spent in workers’ wages to read something • Widening gap between grade level of material and reading ability of workers, including college graduates. • Technical material often refractory to editorial simplification or graphics. • Consequences of inaccurate and inefficient reading: accidents and injuries, wasted materials, lost opportunities. Reading, English & the Global Economy • Non-native English speakers out-number native English speakers 3-to-1. • Within next decade, 3 billion people will speak English; 2 billion will read it. • Comprehension drops by at least 25 percent when reading technical material in a non-native language (e.g., Scandinavian physicians reading JAMA in English). idea idea Language Text History Physiology Technology Reading The Reading Eye-Span: Competition for Attention in Visual Processing “A Sea of Words” “One of the most challenging activities for the visual attention mechanism in modern civilization.” Squire Trelawney, Dr. Livesay, and the rest of these gentlemen having asked me to write down the whole particulars about Treasure Island, from the beginning to the end, keeping nothing back but the bearings of the island, and that only because there is still treasure not yet lifted, I take up my pen in the year of grace 17__ and go back to the time when my father kept the Admiral Benbow inn and the brown seaman with the sabre cut first took up his lodging under one roof. In Block Text – Minimal character-specific information can be processed outside of the oval. Everything else only competes for visual attention, while adding no informational value. Squire Trelawney, Dr. Livesay, and the rest of these gentlemen having asked me to write down the whole particulars about Treasure Island, from the beginning to the end, keeping nothing back but the bearings of the island, and that only because there is still treasure not yet lifted, I take up my pen in the year of grace 17__ and go back to the time when my father kept the Admiral Benbow inn and the brown seaman with the sabre cut first took up his lodging under one roof. Regressions = ~ 20% of the eye-movements in reading •At verbs or potential verbs •After missing small, critical function words needed for disambiguating possible verbs. •At phrase boundaries and new sentences. Regressions = ~ 20% of the eye-movements in reading •At verbs or potential verbs •After missing small, critical function words needed for disambiguating possible verbs. •At phrase boundaries and new sentences. Regressions reflect the work of parsing. Simple Syntax (joined active clause) Complex Syntax (objectrelative clause) Vascular Responses to Syntactic Processing: Event-Related fMRI Study of Relative Clauses. Caplan D, et al. Human Brain Mapping 15:26-30 (2001) brought forth a our fathers Four score and seven years ago new conceived nation in liberty and dedicated to the proposition upon this continent that all men are created equal Human Speaker Pitch: High Low Stress Elevated Length Rising Rhythm Falling Concave Cadence Human Listener In Speech, prosodic attributes help the listener parse the syntax of the spoken sentence. These prosodic-syntactic cues operate in real-time, word-by-word. The cues are powerful enough to enable a listener to predict the part-of-speech of not-yet-heard phrases. Dynamic Collaboration between lexical and syntactic processing Cerebral Cortex, Vol. 11, No. 3, 223-237, March 2001 The Neural Bases of Sentence Comprehension: a fMRI Examination of Syntactic and Lexical Processing. Timothy A. Keller, Patricia A. Carpenter and Marcel Adam Just Center for Cognitive Brain Imaging, Carnegie Mellon University 1000 AD 1500 AD 2000 AD idea idea Language Text History Physiology Technology Reading Spoken words are the symbols of mental experience, and written words are the symbols of spoken words. 900 AD—spaces between words. Spoken words are the symbols of mental experience, and written words are the symbols of spoken words. 2000 AD LiveInk® When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. Millions of computer calculations per sentence US Dept of Education Innovation Research Awards: 2001-2004 Visual-Syntactic Cueing to Improve Human Reading Visual Processing and Block Text Cognitive Work of Complex Syntax Simple Syntax Complex Syntax Evidence for Dynamic Collaboration between Sub-processes Unit Exams: 10th Grade History Live Ink Control 85 80 75 70 65 60 1 2 3 4 5 6 7 8 Test of Repeated Measures: F1,83=2151, p<.001 9 10 Proportion of Students with Score 10th Grade Final Exam mean +/- 2 S.D. Control 30 40 50 60 70 80 90 100 Proportion of Students with Score 10th Grade Final Exam mean +/- 2 S.D. VSTF Control 30 40 50 60 70 80 90 100 Improved Reading Proficiency in Non-native English Readers (ESOL) 230 Control EL1 220 Live Ink EL1 210 Control ESOL 200 Live Ink ESOL 190 Fall Grade 6 Spring 9:1 Preference over Block Format Live Ink Uncertain Block 260 High School students, after 1 year of use When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. Text fabrication, for Alternative View of Linear Texts VSTF Transformation Engine User-directed, On-the-Fly Parsing Service When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. System-integrated Text Enrichment with Userbased Manipulation Try Online Demo at: www.nortonebooks.com Click on Live Ink® feather. Advance through Live Ink panels 1000 AD The importance of word separation by space is unquestionable, for it freed the intellectual faculties of the reader, permitting all texts to be read silently, that is, with the eyes alone. As a consequence, even readers of modest intellectual capacity could read more swiftly, and they could understand an increasing number of inherently more difficult texts. Paul Saenger: Space Between Words: The Origins of Silent Reading Word separation, by altering the neurophysiological process of reading, simplified the act of reading, enabling both the medieval and modern reader to receive silently and simultaneously the text and encoded information that facilitate both comprehension and oral performance. Negroponte: “Being Digital” "By looking for the structure in signals, how they were generated, we go beyond the surface appearance of bits and discover the building blocks out of which the image, sound, or text came. This is one of the most important facts of digital life." “By looking for the structure in signals, how they were generated, we go beyond the surface appearance of bits and discover the building blocks out of which the image, sound, or text came. This is one of the most important facts of digital life.” TheNextText