People born in the years 1946-1964 are identified as the Baby Boomers
Generation, are now in their 40’s and 50’s.When the young males of the
United States, Australia and Canada returned from WW2, allowing them to
spend more time and cherish moments with their family. This allowed
dramatic increase significantly in the number of new children in the world
Characteristics associated with the Baby Boomer’s Generation are:
 Economically optimistic
 Sexual Revolution
 Introduction of new Technologies
 This generational segment constitutes a large majority of today's law
firm leaders
 corporate executives, senior paralegals and legal managers. In fact,
nearly 70 percent of law firm partners are Baby Boomers
 Rock n Roll was introduced
 Increase in social equality
 workplace more ethnically homogenous
 Goal oriented
 Individual choice and freedom
 Community involvement
The baby boomers generation would have been in their youth around the
70’s.
Music in the 1970’s Funk Rock, Heavy Metal, Disco, Punk Rock, Bubblegum Pop, Experimental Classical Music and Minimalist Music, nowadays
the music is voice edited whereas the 70’s were original voices of the
singers.
TV shows that they watched in the 1970’s were shows such as Bewitched,
The Brady Bunch, Charlie’s angels and The Dukes Of Hazard etc.
The fashion in the 70’s was daring, changed frequently and bright
colours, big gold silver hoops, chunky heels and crazy hairdos
Women- Could wear micro mini or maxi skirts, halter neck cat suits,
flared clothing and straight, flared jeans.
Shoes- platform soled shoes was introduced from ¼ inch to 4 inch
platforms (they increased as they became more popular)
Fashion colours: Emerald green, Apple green, Bottle green
Men: men’s tunic, Norfolk jacket, belted turtleneck and flared jeans,
denim outfit and Argyle pullover etc.
During the 1970’s the major issues included a disadvantaged and shortage of
manpower, inequality in healthcare and access to it.
Health issues: The Food and Drug Administration approved the use of
lithium to treat manic illness. Australian psychiatrist John Cade in 1949
had proposed lithium as a tranquilizer and soon succeeded in controlling
the mental issue marked by periods of great excitement in longstanding
hospitalized patients.
1966-70 statutes were reformed to permit therapeutic abortion
1972 Eisenstaedt legalises the pill for unmarried women
1973 10 million American women are active in the use of the
contraception pill
The government pressure from the people to initiate health care reform
but programs were underfunded and cost effective
During 1973 an oil prohibition brought widespread
panic to the nation of America. Middle eastern
countries stopped exports of petroleum to many
Western Nations representing a long standing religious
and political conflict. Exports were stopped to
countries such as United States and The Netherlands
due to their involvement in the Arab Israeli conflicts.
Therefore oil prices were extremely unaffordable and
from this the term “Middle east crisis” arose.
Other political issues were Vietnam and Watergate.
Modern computing started in 1971 such the first microprocessor came out
November 1971.
Automobiles: light in weight and full efficient small, japanese made cars
Video games: 1971, first videogame called “tennis for two” by Higin Botham
Microwave oven: Ovens became more compacts after their prices fell although
these ovens were introduced long ago in the 1940’s
Cassettes: Magnetic tapes used to record sound, this became popular because of
their capability to store songs.
LCD and LED: 1972 The LCD panels were mainly used in gadgets like calculators,
clocks and watches.
The 1970’s optimism that science could bring progress and prosperity and radical
mistrust of its power to change life for the better.