Name: _____________________
UNIT 4: CASE STUDY ASSIGNMENT
Instructions:
You will be given class time to analyze the given case study in a small group. Individually you are to write a
case study report, using the 5-step framework as headings to effectively analyze the case and give solutions.
Groups will be given different cases to analyze to reduce duplication and encourage authentic thought. Make
sure that the work you submit is your original work. You can collaborate with your group to better understand
the case but plagiarism will not be tolerated.
Case study choices:
 Lady Gaga Case Study
 Nike World Cup 2010
Steps to creating a successful case study analysis:
1.
2.
3.
4.
5.
Read the case study thoroughly
Discuss the case with a small group of peers (3-4 people)
Fill out the Case Study 5-step template (by hand)
Research your points (don’t forget to create a work cited list)
Type out your report comprehensively (listing all the stakeholders, all the root causes of the problem, at
least four possible solutions, etc.)
You are your submit your work in the following order:
1. Rubric
2. Case study analysis
3. The completed case study template
4. Work cited list
*** PLEASE ENSURE THAT HAND IN YOUR COPY OF THE CASE STUDY SO
THAT WE CAN REUSE IT. ***
DUE DATE: ________________________ FINAL DUE DATE: _____________________
Name:_____________________
Case Study 5-Step Template:
Step 1:
Summary of the Facts
Step 2:
Statement of the
Problem/Opportunity
Step 3:
Root Causes of the
Problem/Opportunity
Step 4:
Possible Solutions
Step 5:
Solution Implementation
Name: _____________________
CASE STUDY RUBRIC
Category
Knowledge

Marketing and
logistic concepts
Mark=
Thinking



5 Step Case
Study Template
Additional
Research (cited
in MLA)
Writing
mechanisms
Spelling and
grammar
Mark=
/10
Case Study
Analysis
Mark=
Level 3 (7-8)
Level 4 (8-10)
Presents
recommendations
supported by the
information presented
and the related
concepts.
Presents specific,
realistic, and
appropriate
recommendations
supported by the
information presented
and the related
concepts.
Presents detailed,
realistic, and
appropriate
recommendations
clearly supported by
the information
presented and the
related concepts.
Presents an
incomplete analysis of
the issues identified.
Presents a superficial
analysis of some of
the issues identified;
omits necessary
supporting
information.
Presents a thorough
analysis of most
issues identified;
includes most
necessary supporting
information.
Presents an insightful
and thorough analysis
of all issues identified;
includes all necessary
supporting
information.
Reflects incomplete
knowledge of MLA
guidelines for citation.
Uses MLA guidelines
with minor violations
to cite sources.
Writing lacks clarity or
conciseness and
contains numerous
errors. Gives
insufficient detail and
relevant data and
information; lacks
organization.
Writing is
accomplished in
terms of clarity and
conciseness and
contains only a few
errors. Includes
sufficient details and
relevant data and
information; wellorganized.
Uses MLA guidelines
accurately and
consistently to cite
sources.
Writing demonstrates
a sophisticated clarity,
conciseness, and
correctness. Includes
thorough details and
relevant data and
information; extremely
well-organized.
Does not use MLA
citation.
Writing is unfocused,
rambling, or contains
serious errors. Lacks
detail and relevant
data and information;
poorly organized.
Spelling and/or
grammar mistakes
are evident. More
proofreading is
required.
Supports diagnosis
and opinions with few
reasons and little
evidence; argument is
one-sided and not
objective.
Application

Level 2 (6-7)
Presents
recommendations
with little, if any,
support from the
information presented
and the related
concepts.
/10
Mark=
/10
Communication

Level 1 (5-6)
/10
Additional Comments:
Some spelling and/or
grammar mistakes.
Supports diagnosis
and opinions with
limited reasons and
evidence; presents a
somewhat one-sided
argument.
Good use of spelling
and grammar.
Supports diagnosis
and opinions with
reasons and
evidence; presents a
fairly balanced view;
interpretation is both
reasonable and
objective.
Excellent use of
spelling and grammar.
Supports diagnosis
and opinions with
strong arguments and
evidence; presents a
balanced and critical
view; interpretation is
both reasonable and
objective.