RENERGIE is 20 years old! and what a wonderful age to be!
RENERGIE opened the door to a new generation of skin care, it was the very first product to offer
both anti-wrinkle and firming properties. It was also a texture trail-blazer, paving the way for the
now iconic waxy but melting textures with their instant lifting effect and year-round comfort.
The original formulation is still on the market and is still as successful and loved by women.
Over the past 20 years, Lancôme has added to the wonderful RENERGIE family with the birth of
RENERGIE MORPHOLIFT RARE, which reinforces anchorage of the major and key constiutuent in the
dermis, collagen
More recently, RENERGIE VOLUMETRY targeted growth factors, one of today's major research
focuses.
In 2012 a new Rénergie story is born with the launch of Rénergie Multi-Lift the most complete lifting
range yet.
Embodied by our beautiful embassadress, Kate Winslet
The Rénergie franchise was a complete franchise which covered
many of the needs women had. From comfort, to immediate results,
reduction of wrinkles and restoring facial volumes.
In 2012, with the launch of Rénergie Multi-Lift, the franchise has
been simplified with the offering of a range which answers all of
the needs todays lifting clients has, into one range.
But what about women's expectations today?
For firmer skin, LIFT is the word on everyone's lips! Reduce the
appearance of wrinkles, firm the skin and lift the face: women's
basic expectations have not changed. But now they also want an
even skin tone and attractive skin colour. In short, light has
become as important as lift
Lancome reveals
A new reading of the skin
Today LANCOME has tapped into a science that gives us a new reading of skin's
most intricate structures: STRUCTURAL BIOLOGY
we have used the principles of structural biology to identify, item by item, each of
skin's building blocks.
From the very smallest to the most obvious, to explore the connections between
them and, level by level, layer by layer, come to understand the complex
organisation of the structure as a whole.
Structural biology is a science which allows us to understand the skin, its structure
and how alterations in their structures affect the function of the skin. We know
today that even the slightest changes in skin structure can alter our youthful look.
Our research has told us that skin is composed of, not just 3, but 5 interactive and
interconnected layers.
The epidermis, the dermal-epidermal junction, the superficial dermis, the deep
dermis and the hypodermis and running through this continuous architecture are
a series of connections that hold the layers together
So what is connecting the 5 layers together? They are connected with 10
different proteins, defined as skin connectors. For RENERGIE Multi-Lift, and for
the very first time in the cosmetic industry, we have targeted no fewer than 10
of these connectors, 5 of these are new and were identified by Lancome. For
healthy skin, these connectors must be present and correctly connected to their
surrounding structures
what is it that these connectors do? they play five major roles:
Collagen VI in the hypodermis, firms the deepest layer of the skin creating a firm
and solid base for skins architecture. A stable architecture is build on a stable,
solid base, the same is accurate for our skin.
Mooving up to the deep dermis, the already big collagens I and 3 and the thinner
collagen types 1 and 3, get higher and more numerous. The skin beams are now
risen. The facit collagen 12 and 16 links and attaches the collagen, the skin
beams, together.
In the superficial dermis, the collagen fibres becomes more densely packed, they
are also assembled together with the help of Lumicans. The structure is starting
to come together.
In the Dermo Epidermal Junction, collagen 7 and and integrins help link the
epidermis to dermis by attaching the layers together
And the finishing? Well, by gripping the epidermal cells together with claudins
and cadherins the structure is complete and visibly lifted.
5 new skin connectors, who are they?
The secret in lifting is to build skins architecture from the depth of the skin and all the
way up, through all 5 layers of the skin, even the deepest, by re-connecting the layers
by targeting all of skins 10 connectors. A stable architecture is created. Another
example: The Eiffel tower was not built from the top, it was built from the ground up.
So lifting the skin by targeting only the top layers of the skin is no longer enough, for a
complete lifting and a visible reduction of wrinkles, the skin must be lifted on all 5
layers.
I'm sure it's becoming obvious to you – we have used our latest findings to give the term
cosmetic lift a totally new meaning We have developed a brand new technology, named
MULTI TENSION TECHNOLOGY,
which targets the 5 layers of skin, even the deep dermis and hypodermis, to re-tighten the
skin, layer after layer, almost like a 5-level cosmetic face lift. Multi-Tension technology also
gives visible results on all 5 zones of the face
This rich cocktail of active ingredients, addresses skin's highly complex structure combining
natural extracts such as kombushka, linseed and soy, with potent ingredients including
adenosine, a hyaluronic acid fraction and an oligopeptide.
There are 2 main client types within this range: cream clients, either our renergie clients who have
used our creams for years, or coming from competitive brands, searching for deep action or clients
looking for immediate results tempted by products with multiple uses and results.
These photos show the visible lift effect on skin's surface after only 4 weeks of use. The
improvement in all the traditional problem areas, including crows'-feet, the facial outline, sagging
neck skin and general skin tone, is striking. Skin is smoother, firmer and truly tightened.
Results on 5 zones of the face
The range: As both the texture and the fragrance of Renergie Lift Volumetry were loved and
preferred infront of competitor ranges, we decided to keep it.
For the more classical renergie client we have also developed an eye cream with Multi-Tension
Technology, for those not tempted by RYML and the illuminating top formula.
But what about women's expectations today?
Coming back to womens expectations in lifting: In short, light has become as important as lift.
We know that as we age, the quality of skin's pigments, blood supply and skin micro relief
deteriorates, this affects the skintone. Also, as skin becomes less and less smooth, our skin surface
can no longer reflect light as well.
LANCOME has the solution, we have invented a new generation of tinted skin care, that
simultaneously lifts and illuminates the skin
4 unique shades based on womens individual needs. We no longer colour match with
these shades, the tints are based on how different skintones changes with age. Each
skintone is unique and so are these shades.
Our research laboratories carried out a massive study involving 2900 women. 4
different skin tones have been identified, they also found that each of these skin tone
changes differently with age.
We can see that fair/rosy skin with mostly red pigment and which does not tan in the
sun but are prone to vascularities, turns red with age.
Fair/beige prone to freckles and dark spots, a skintone which first get red and than
tans in the sun, often turns yellow with age
A golden/beige skin which tans easily in the sun, has more yellow pigments and are
often bothered by unevenness and dark spots, often turns more olive with age.
The darker skintones which tans deeply and are prone to patches turns grey with age.
Our colour specialists have developed four shades to even out the complexion and
allow skin to capture light. They also correct colour changes due to ageing.
Renergie Eclat contains a combination of BIOCHROMATIC technology and
MULTITENSION technology.
For the very first time, we have used a new generation of ochres, fantastically pure
Italian ochres which are much more transparent than conventional pigments – with an
obvious advantage: vibrant, transparent colours, allowing light to penetrate into the
skin. The result are as natural as you own skin. Immediately visible result but the
ochres are invisible on the skin surface.
Lets zoom in on the skin. A skin surface with wrinkles and visible loss of firmness has
lost much of its ability to reflect light. Much of the light is trapped. A wrinkle is also
more visible due to the shadow developed inside the wrinkle.
The texture of Renergie Eclat immediately lifts and smoothes the skin surface. The
minerals then perfectly slips into each shadow on the skin to reflect light, from
every angle. No shadow of doubt, skin looks perfectly smooth and even.
The colour change is corrected and the skin looks more radiant.
With the same formula and immediate results but with a packaging upgrade, the
success for the most ultimate in eye care; Rénergie Yeux Multi-Lift will continue in
2012!
According to France most renowned cosmetic surgeon Dr. Bui, for a complete eye
rejuvenation 6 minor procedures are needed.
Skin around the eyes must become firmer, the eyelid alone must be lifted, lines and
crowfeet wrinkles must be reduced, the whole eye area should be illuminated, bags
deflated and dark cirkles faded. All of these results and benefits can be achieved
from one eye cream alone, Rénergie Yeux Multi-Lift.
Remember that for every Renergie Morpholift Rare og Renergie Lift
Volumetry Client that approaches you to re-purchase their usual
cream we must convince our clients that the properties of the cream
that they love, such as fragrance and texture, can still be found in
Renergie Multi-Lift, but that the technology has improved and the
results are better
As the client arrives and ask for her cream always advice her a
cream first.
“It is the most powerful lifting cream on the market…..
“As you mentioned wrinkles as one of your concerns, this is
Visionnaire. It will fundamentally correct your wrinkles. So powerful
1 out of 2 women no longer want a cosmetic procedure.”
“We advise to always start your daily routine by activating your
genes of youth for a visibly rejuvenated skin in just 7 days”
“The complementarity of GYA and V will give you a truly beautiful
skin”
“I would also love for you to try Renergie Yeux Multi-Lift, 6 actions
in only 1 product.”
As the client arrives and ask for her cream always advice her a
cream first.
Rénergie Multi-Lift has the texture, fragrance and feel you love,
though with new actives….
“We advise to always start your daily routine by activating your
genes of youth for a visibly rejuvenated skin in just 7 days”
“To fundametally correct, wrinkles, pores and unevenness, this is
Visionnaire. So powerful 1 out of 2 women no longer want a
cosmetic procedure.”
“The complementarity of GYA and V will give you a truly beautiful
skin”
“I would also love for you to try Renergie Yeux Multi-Lift, 6 actions
in only 1 product.”
As the client arrives and ask for her cream always advice her a
cream first.
“It is the most powerful lifting cream on the market…..
“2 complementary super serums that work is GYA and V”
“We advise to always start your routine by activating your genes of
youth for a visibly rejuvenated skin in just 7 days”
“To fundametally correct, wrinkles, pores and unevenness, this is
Visionnaire. So powerful 1 out of 2 women no longer want a
cosmetic procedure.”
“I would also love for you to try Renergie Yeux Multi-Lift, 6 actions
in only 1 product.”
As the client arrives for a product which gives immediate results
start by Eclat:
“Renergie Eclat gives immediate results, as you know: the mirror
never lies: 99% of women saw themselves looking younger in the
mirror after using Rénergie Eclat….
“ You can also expect the same immediate results for your eyes with
RYML. 6 actions in only 1 product.”
“we advise to always start your routine by activating your genes of
youth. See a visibly rejuvenated skin in just 7 days”
“I would also love for you to try Visionnaire. It fundamentally
corrects wrinkles, pores and unevenness. So powerful 1 out of 2
women no longer want a cosmetic procedure.”
Provide the client with her eye cream first, than link to eclat:
“As you love immediate results let me also show you Renergie Eclat.
As you know: the mirror never lies: 99% of women saw themselves
looking younger in the mirror after using Rénergie Eclat….
“we advise to always start your routine by activating your genes of
youth. See a visibly rejuvenated skin in just 7 days”
“I would also love for you to try Visionnaire. It fundamentally
corrects wrinkles, pores and unevenness. So powerful 1 out of 2
women no longer want a cosmetic procedure.”
“This is Renergie Eclat it will calm the yellowing of your skintone
but with a result as natural as your own skin. As you know: the
mirror never lies: 99% of women saw themselves looking younger in
the mirror after using Rénergie Eclat….
Use Renergie eclat after your renergie day cream
“We advise to always start your routine by activating your genes of
youth with Genifique. See a skin that is radiant and visibly
rejuvenated in just 7 days”
“Visionnaire will fundamentally correct wrinkles, pores and
unevenness. So powerful 1 out of 2 women no longer want a
cosmetic procedure.”
“I would also love for you to try RYML. 6 actions in just 1 product”