Marana Chamber of
Commerce
MEMBERSHIP SURVEY
RESULTS
May 2014
Marana Chamber Membership
Survey
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Response rate – 25.3% (128/505)
Survey was developed by the Western
Association of Chamber Executives (WACE) in
conjunction with Charlton Research.
Your data is compared WACE research of
over 10,998 members of local chambers in
the West that have taken the survey since
January 2012.
Q1 Reasons Members Belong

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Marana Chamber AZ
Business Exposure
Connections with biz
Want to make a difference
Leads Generation
Credibility of membership
Advocacy Efforts
Civic Responsibility
Benefits/Services
Educational Opportunities
Participate on committees

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
WACE
Business Exposure
Connections with biz
Want to make a difference
Credibility of membership
Civic Responsibility
Advocacy Efforts
Leads Generation
Benefits/Services
Educational Opportunities
Participate on committees
Value Compared to Dues Investment
Q2
Marana Chamber
11%
28%
WACE
14%
19%
14%
19%
43%
53%
Marana Chamber Membership Survey – Q4
“Relevance to Your Business”
52%
43%
39%
37%
19%
12%
Marana Chamber Membership Survey – Q6
Primary Purpose to Create Strong Local Economy
72%
64%
24%
31%
Marana Chamber Membership
Survey
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On the following slides, the bar graphs
represents the following:
Hi Importance (Green bar) represents all of the
members that answered the question a 7, 8, or 9
(what we consider to be a high ranking)
Hi Performance (Yellow Bar) represents all of the
members that answered the question a 7,8, or 9.
NEW! Don’t Know (Red Bar) represents all of the
members that could not/did not rate the performance
questions
Marana Chamber Membership Survey – Q7-8
“Enhance the Community ”
79%
82%
79%
-14%
65%
10%
11%
Marana Chamber Membership Survey – Q9-10
“Representing Business Interests”
86%
-17%
83%
-24%
69%
59%
21%
20%
Marana Chamber Membership Survey – Q11-12
“Business Friendly Candidates Elected ”
69%
-32%
44%
37%
70%
-30%
40%
33%
Marana Chamber Membership Survey – Q13-14
“Business Related Ballot Initiatives Passed ”
72%
-30%
42%
73%
-33%
44%
40%
35%
Marana Chamber Membership Survey – Q15-16
“Involved in Job Attraction”
86%
85%
-35%
-48%
51%
37%
28%
33%
Marana Chamber Membership Survey – Q17-18
“Help Retain/Grow Existing Jobs”
86%
85%
-39%
47%
-48%
37%
35%
34%
Marana Chamber Membership Survey – Q19-20
“Informing, Educating About Issues, Problems”
86%
-17%
69%
91%
-30%
61%
20%
17%
Marana Chamber Membership Survey – Q21-22
“Help Build Business Relationship (Networking/Referrals)”
-1%
82.4%
89%
-18%
81.6%
71%
8%
11%
Marana Chamber Membership Survey – Q23-24
“Promoting the Community”
90%
-7%
83%
91%
-21%
70%
10%
13%
How Business Friendly? Q25
Very (5)
(4)
(3)
(2)
(1)Not
DK
Town
46%
18%
3%
1%
2%
30%
County
5%
10%
14%
18%
19%
33%
State
3%
17%
26%
14%
10%
30%
Congress
3%
8%
19%
18%
22%
30%
CEO as Community Leader - Q26
90%
68%
19%
2% 1% 6%
9% 3%
Q27– The Ultimate Question
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Members who answer 9s or 10s are
promoters (P)
Members who answer 1-6 are
“detractors” (D)
Members who answer 7-8 are “neutrals”
Net Promoter Score is %P-%D= NPS
P (74%) – D (7%) = +67% NPS
Q27 – The Ultimate Question

Most efficient growth companies NPS:
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USAA 82%
Harley-Davidson 81%
Costco 79%
Amazon.com 73%
eBay 71%
Apple 66%
Average firms have NPSs in the 5-10%
range
Q27 – The Ultimate Question

214 Chambers: (Avg NPS = 30%)

69%, 67% (2), 63% (3), 64%, 59%, 58%, 57%, 56%,
55% (2), 54% (2), 53% (3), 52% (5), 51% (3), 50%
(2), 49% (7), 48%, 47% (4),46% (2), 45% (3), 44%
(2), 43% (3), 42% (6), 41% (2), 40% (6), 39% (2),
38% (8), 37% (4), 36% (4), 35% (3), 34% (5), 33%
(5), 32% (3), 31% (6), 30% (2), 29%, 28% (7), 27%
(5), 26% (4), 25% (2), 24% (2), 23% (2), 22% (3),
21%, 20% (2), 19% (2), 18% (4), 17% (2), 16% (6),
14% (2), 13% (2), 10% (3), 11% (3), 9% (5), 8%, 7%
(5), 6% (3), 5%(2), 4% (2), 3% (2), 2%, 1%, 0% (2), 2% (2), -4%, -5%, -16% (2), -18% (2), -26%, -28%
Questions?