Hipster refers to a postmodern subculture of young, urban middle-class adults and older teenagers that appeared in the 1990s, being derived from earlier movements in the 1940s. The subculture is associated with indie music and alternative music, a varied non-mainstream fashion sensibility (including vintage and thrift store clothes), progressive or independent political views , and alternative lifestyles. Culture hipsters implies certain things, the possession of which is elevated to a cult. Important attributes hipster style are modern gadgets brands Apple, cameras and notebooks Moleskine. Of the cameras are welcome Lomographers Lomography is considered an integral part of the culture of hipsters. Lomographic snapshots feature is that the photographer catches a moment of life, not paying attention to such possible technical flaws frame is unclear, the lack of proper lighting and so on. The main thing is to pass the very moment. The particular style of clothing is the basis of the youth subculture of hipsters. Its members attach great importance to the combination of brand-name items democratic brands (Zara, Topshop, H & M, Pull & Bear, Gap, KixBox) with homemade costumes and vintage items. In appearance there is deliberate negligence. • • • • • Skinny-jeans Sweatshirts with print Plaid shirts Sneakers Glasses with thick frames. The main platform for cultural exchange elected the Internet. Hipsters have accounts in most social networks, but prefer international (Facebook, Twitter, Instagram, etc.). They also often lead fashion-blogs. Representatives of the subculture prefer classic hairstyles with long bangs or collect hair in a sloppy bun on the back. Hair sometimes paint in blue, green or pink in color. Representatives of the subculture often advocated vegetarianism and organic food. In hipster popular among leanness, androgyny and unisex. Cult place for hipsters is London.