Persuasive Language

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Junior Certificate Paper 1:
• Focus on Comprehending (Understanding) and Composing (Writing)
In order to prepare for Paper One you are
expected to study five specific styles of writing:
1.
2.
3.
4.
5.
The language of narration
The language of aesthetics (Descriptive)
The language of argument
The language of persuasion
The language of information
Learning Outcome:
• Write a persuasive article using persuasive
Language
The Language of Persuasion:
1. Used to convince people of a particular viewpoint
2. Usually contains facts and figures
3. Appeal to our emotions
• Where you will find these language styles:
• Newspaper articles, debates, speeches and advertisements.
Persuasive Article on Bullying:
• Lets look at the persuasive article on bullying
• Read along with me and highlight the use of persuasive language in each
paragraph
Persuasive Language will include:
1. Rhetorical Questions
2. Direct address
3. Demands
4. Facts and statistics
5. Experts opinion
6. Emotive language
7. Anecdote
Exam Question
• 2014 Junior Cert Exam Question:
• Write a speech for or against the motion: The modern world’s
obsession with celebrity is damaging young people
Layout:
• Opening Paragraph: Grab the reader’s attention, list reasons as to why/why not the
modern world’s obsession with celebrity is damaging young people.
• Body
• 3/4 paragraphs elaborating on each of your reasons.
•
•
•
•
•
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Rhetorical Questions
Demands
Direct address
Facts and statistics
Experts opinion
Emotive language
• Concluding paragraph.
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