2007-2008 Sponsorship Package
199 W. Brown Street, Suite 110
Birmingham, Michigan 48009
PH: 248-645-2278 • FAX: 248-920-0482
www.detroitpanthers.com
Bart E. Scott
Bart Scott became a co-shareholder of the Detroit Panthers during its inaugural season last
year and has played an instrumental role in the business operations of the organization.
He is a 2006-07 National Football League All Pro linebacker with the Baltimore Ravens which
earned him a trip to Honolulu to play in the 2007 Pro Bowl Football Game.
Bart, a native Detroiter, graduated from Detroit Southeastern High School where he was elected
First-team All-State as a senior. Additionally, Bart was a 2-time All-Conference selection where
he competed in football, basketball, baseball and tennis. Bart received an Athletic Scholarship
(football) to Southern Illinois State University (Carbondale, Illinois) where he was a three starter
and graduated from the School of Economics.
Bart participated as a guest coach in a Gatorade Jr. Training Camp during the 2003 season.
He attended the ESPN Play Your Way Sports Gear Drive Kick-Off at ESPNZone Baltimore in
May of 2004. Bart was part of Comcast, Team ESPN, the Corporate Outreach program for
ESPN, and ESPNZone teamed up to support the collection of sports equipment for an entire
month (May 19th - June 19th). The drive benefited the Baltimore Police Athletic League. He
also joined the Council of Ravens Roosts for their annual convention in Ocean City (June 2004
and 2005). He helped distribute food and supplies to over 2,000 families in Park Heights for
Operation Blessing, a non-profit humanitarian hunger relief organization in June 2004
Bart took part in a Gatorade Junior Training Camp at the Maryland Kids Fest (July 2004) and
stayed to sign autographs.
Worked with teammates in October and November 2004 on the Ravens' 6-week project with
Sandtown Habitat for Humanity, culminating in the NFL/United Way Hometown Huddle. He
joined teammates and volunteers in November 2004 to present the keys to new homeowner,
Robin Edwards. Participated in the QB Club of Baltimore's Distinguished Speaker Series in
November 2004. In July 2005, Bart helped instruct at Darnell Dinkins Football Camp, a free 1day football clinic and educational workshop for high school student-athletes and was the
keynote speaker at the graduation for the Bridges' course, a summer program at St. Paul's
School, in July 2005 and is now a spokesperson for the program. Bart spoke to the students
about the importance of fulfilling dreams and getting an education. And forgetting where it all
began, Bart provided uniforms, cleats and gloves to his alma mater, Southeastern High School
for their football program last fall (2006).
Kevin A. Carter
Kevin is Co-Owner, President, and General Manager of the Detroit Panthers and has put together a first
class professional sports organization. His primary goals are to hire the highest quality people and
promote them from within the organization. Also, to assure that each player on the Panther’s roster
receive a fair chance to play based on hard work and qualifications and receive an opportunity to move
on to a higher compensated job within their chosen profession. Kevin believes that everyone deserves
a chance at making his dream a reality.
Kevin began his financial career in public accounting with the formerly known Coopers & Lybrand
Certified Public Accountants, Detroit, Michigan office (now known as Price Waterhouse Coopers), and
from there, built a business service organization specializing in accounting, taxation, and management
consulting. His experience in private practice is quite extensive. He has represented clients throughout
North America and Europe. Kevin’s business operations are based in Birmingham, Michigan.
Kevin has an extensive background in real estate. In brevity, his experience ranges from buying, selling,
and managing residential (single family and multi-family) as well as commercial buildings. He has
a proven history in financing real estate projects as well.
After many successful years of public and private practice and other business ventures, Kevin decided it
was time to combine all business efforts into a more efficient and economical manner to provide
services and control business growth. Thus, in the spring of 2005, he consolidated all his business
interests into one entity called The Carter Organization, Inc.
The Carter Organization serves as a holding company chaired by Kevin. Its primary function is to own
and manage a conglomerate of companies consisting of business services (accounting, taxation),
management advisory services (turnaround management and business consulting), real estate
investments (buy, sell, and manage property), retail, and professional sports/entertainment
organizations.
Kevin, a native Detroiter, graduated with honors from Detroit East Catholic High School in 1984. Kevin
earned an Athletic Scholarship (football) to Western Michigan University (Kalamazoo, Michigan) where
he graduated from the Haworth College of Business with a Bachelors of Business Administration in
Accounting and Economics in 1989. Kevin attended Walsh College (Troy, Michigan) where he took
extensive graduate classes in Taxation.
Kevin enjoys supporting civic and community efforts as well as mentoring young staff within
his organization.
About the Detroit Panthers
The Detroit Panthers represents the American Basketball Association’s (ABA) philosophy
of promoting community-based, fun and affordable professional basketball with a mixed
blend of quality entertainment that’s unparalleled in today’s professional sports. We are
dedicated to fair play, good sportsmanship, and integrity both on and off the court. We are
committed to making a positive impact in Southeastern Michigan as we seek partnerships
opportunities with non-profit and community-based organizations to help our families,
neighbors, and children in need. As such, our goal is to assist the communities and the
schools attain success.
We invite you to take part in making our vision a reality. Thank you for your consideration.
History of Basketball
American Basketball League (ABL) formed in 1924 with nine (9) teams,
folded in 1931.
ABL second attempt in 1934, folded in 1946, with entry of Basketball
Association of America (BAA).
National Basketball League formed in 1937, Midwest focused, folded
in 1946 and merged into BAA.
BAA formed in 1946, renamed National Basketball Association (NBA) and
fielded 17 teams in 1950, by 1954, down to 8 teams.
Continental Basketball Association (CBA) formed in 1947 with 100 teams,
league folded in 2000, Started again in 2001with 6 teams.
American Basketball Association (ABA) formed in 1967, played 9 seasons
before merging with NBA (1977). Known for fan-friendly entertainment
ABA Live return after a 25-year lockout from NBA merger. Fielded
7 teams before major expansion to 34 teams in 2004. Expanding to
60 in2005.
Detroit’s very own
George “The Ice Man” Gervin
ABA Basketball Popularity
ABA is the fastest growing
sports league in history!
U.S. Population in Team Sports (millions)
Basketball
38.7
Softball/baseball
ABA currently has 60+ teams!
Volleyball
31.5
24.1
Football
19.1
Soccer
19.0
SGMA Report on basketball participation, 2001
Percentage of Demographic Basketball fans
U.S. Population
Females
Teens
African Americans
ESPN Sport Poll, 2000
- male 59%
- female49%
54%
Males
Professional Basketball Fans
Educated
Gender
60%
Age
48%
77%
79%
12-17
18-24
25-34
35-44
45-54
55-64
65+
15.7%
14.8%
16.3%
16.3%
16.3%
8.2% 11.3%
- 26% fans have
received a college
degree or higher
Affluent
Pro fans household
earnings
- $50,000+ 32%
- $100,000+ 9%
ESPN Sport Poll, 2002
ABA Explosive Growth!
61 Teams for the 2007-08 Season
Major (NBA type ) Cities with average population of 750,000+
70
NBA
60
30
50
NBDL
40
30
12
ABA
61
20
USBL
10
0
Teams
7
Teams
2001
2002
2003
2004
2005
2006
2007
Projected
7
7
7
30
40
50
61
CBA
WBA
8
8
TEAMS AS OF JUNE 2007
Highland Park Community High School
Home of The Detroit Panthers
Arena Seating and Pricing
All Seats General Admission $10.00
Affordability
Fan-Friendly
Entertaining
Community Outreach
ABA Teams
2007-2008 Teams:
RedConference
Conference
Red
Anderson Champions
Arkansas Fantastics
Beijing Aoshen
Bellingham Slam
Big Valley Shockwave
Chicago Comets
Chicago Throwbacks
Gallup Outlaws
Hawaii
Henderson All-Starz
Houston Takers
Kentucky Retros
King Co Royals
Las Vegas PROLYMs
Long Beach Breakers
Maywood Buzz
Minnesota Ripknees
Mississippi Miracles
Monterrey Poisen
New Mexico Stlye
OC Gladiators
Peoria Kings
Phoenix Phantoms
Quad City Riverhawks
Reynosa, MX
Rochester Fire
Rio Grand Silverados
Sacramento Heatwave
San Diego Wildcats
Sauk Valley Rollers
St Louis Stunners
Texas Tycoons
Tijuana Dragons
West Texas
Whirlwinds
Blue Conference
Atlanta Vision
Baltimore Bay Lions
Boston
Brooklyn Comets
Buffalo Silverbacks
Cape Cod Frenzy
Corning Bulldogs
Delaware
Detroit Panthers
Flint Tropics
Georgia Grizzlies
Halifax Rainmen
Jacksonville Jam
Mississagua Red Wolves
Montreal Royal
Newark Express
Norfolk Navigators
Orlando Aces
Palm Beach Imperials
Quebec Kebekwa
South Florida
Strong Island Sound
Syracuse Bullies
Tennessee Mud Frogs
Vermont Frost Heaves
Media Placement
Sponsorship Options
TITLE Sponsor - $30,000
Title sponsor for ALL Team Events
• Radio Ads & Promotions
• Live Radio promotions (on-site)
• Game PA announcements
• Arena Signage
• Scorers Table Signage
• Logo on printed Team Ads
• Logo on game schedules
• Logo on Team Website
• Logo on Team Poster
• Autograph Red, White, and Blue Ball with
your logo
• Eight (8) VIP Tickets
• 100 regular season Tickets to be donated to local
charity
• Eight (8) Official Panther Fan Zone Tee Shirts
• Logo at Team sponsored events
• Game sponsor (2 Full Page Ads)
• Scorers table display
• Logo on Team T-shirts / giveaway “Official” title of
Team
• Corporate Table at Tip-Off Luncheon
• Host Team Press Conferences
Sponsorship Options
RED Sponsor - $20,000
• Radio Ads & Promotions
• Live Radio promotions (on-site)
• Game PA announcements
• Arena Signage
• Scorers Table Signage
• Logo on printed Team Ads
• Logo on game schedules
• Logo on Team Website
• Logo on Team Poster
• Autograph Red, White, and Blue Ball with your logo
• Eight (8) VIP Tickets
• 50 regular season tickets to be donated to local
charity
• Eight (8) Official Panther Fan Zone Tee Shirts
• Game sponsor (Full Page Ad)
• Logo on Team T-shirts / giveaway
• Corporate Table at Tip-Off Luncheon
Sponsorship Options
BLUE Sponsor - $15,000
• Radio Promotions
• Game PA announcements
• Arena Banner
• Logo on printed Team Ads
• Logo on game schedules
• Logo on Team Website
• Four (4) VIP Season Tickets
• Twenty-five (25) regular season Home Game Tickets
• Logo at Team sponsored events
• Game sponsor (Full Page Ad)
• Scorers table display
• Autograph Red, White, and Blue Ball with your logo
• Logo on Team T-shirts / giveaway
Sponsorship Options
WHITE Sponsor - $10,000
• Radio Promotions
• Game PA mentions
• Arena Banner
• Logo on Team Website
• Program Book Ad
• Two (2) VIP Tickets
• Four (4) regular season tickets
• Autograph Red, White, and Blue ball
(with your logo)
2007-08 PLATINUM Community Sponsorship Packages
PLATINUM game sponsorships are an effective and flexible means to promote your business in
conjunction with the Detroit Panthers. These events are fun and your company will be part of the event
at every game, creating tremendous exposure and impressions. These sponsorships are for the
season (18 home games) and can be combined or customized. Availability is limited.
STUDENT CLUB SPONSOR
$7,500
25 Tickets to every game will be donated to the Student Club on the sponsor’s behalf for the season
(18) games. Game day recognition and PA announcements. Banner announcing sponsor of the
Student Club. Two (2) VIP season tickets, program ad, full page ad in Media Guide, and website
advertisement.
ALL-STAR TEACHERS AWARD SPONSOR
$5,000
5 Teachers will be chosen from students who submit their teachers and brief letter. Teachers will
receive a $250 check and VIP tickets for their family. Students will also receive tickets to Detroit
Panthers game, and Teacher will be presented the All-Star Teacher award. Sponsor receive two (2)
VIP season tickets, program ad, full page ad in Media Guide, PA announcements, and website
advertisement.
MVP PLAYER OF THE GAME SPONSOR
$5,000 (for the season)
Sponsor the MVP player of the game and receive mentions as the “MVP Player of Game” sponsor
on radio and game announcement. This sponsorship will cover home and away games (36).
Sponsor receive two (2) VIP season tickets, program ad, full page ad in Media Guide, PA
announcements, and website advertisement.
2007-08 PLATINUM Community Sponsorship Packages
PEE TEE the PANTHER (Mascot) SPONSOR
$4,500 for the season
Fun and exciting PeeTee the Panther, receive announcements when PeeTee appears in the community and at
home games. Sponsor receives two (2) VIP season tickets, program ad, full page ad in Media Guide, PA
announcements, and website advertisement.
GAME BALL SPONSOR
$750 per game
At every game, one (1) ticket holder will be selected to receive the game ball. Players will autograph the official
game ball for the winner. Sponsor with receive game day recognition, PA announcements, two (2) VIP tickets for
the game, program ad, and website advertisement.
STARTING LINE UP SPONSOR
$3,500
Sponsor the starting line up and receive game day recognition at the start of each game, for the entire season
(home and away games), and on live radio broadcast. Two (2) VIP season tickets, game day recognition,
program ad, full page ad in Media Guide, and website advertisement.
2007-08 PLATINUM Community Sponsorship Packages
13TH MAN CELEBRITY SPONSOR
$7,500 for the season
Each game, a celebrity will be invited to be the Panther’s 13th Man. The 13th man will suit up and
be eligible to play in the game. The sponsor will be announced at the introduction of the team.
Sponsor will take pictures with 13th man and receive autograph team merchandise. VIP reception.
Sponsor receive four (4) VIP season tickets, 6 regular season tickets, program ad, full page ad in
Media Guide, PA announcements, and website advertisement
Detroit Panthers 3D SPONSOR
$8,500 for the season
Fun and exciting Detroit Panther 3D sponsor. Every time the 3D light goes on (turnover in
backcourt), the sponsor will be announced “the Sponsor 3D Light is on! This is an exciting way to
connect game excitement to your company. Sponsor receive two (2) VIP season tickets, 2 season
tickets, program ad, full page ad in Media Guide, PA announcements, and website advertisement
Detroit Panthers TIME-OUT SPONSOR
$4,500 for the season
Every game timeout will be announced as a sponsorship. Sponsor with receive, live broadcast
recognition, game day recognition, PA announcements, two (2) VIP season tickets, program book
ad, full page ad in Media Guide, and website advertisement.
LADY PANTHERS DANCE TEAM SPONSOR
$7,500 for the season
Sponsor the Lady Panthers and receive game day recognition at the start of every game. Logo on
Dance Team’s calendars, community events, at local events, and live radio promotions. Two (2) VIP
tickets, program ad, full page Media Guide, and website advertisement.
2007-08 PLATINUM Community Sponsorship Packages
HALF TIME 3-POINT SHOT “$100 HOT SHOT” $7,500 for the season
Sponsor the half-time entertainment 3 point shooter. One fan will be chosen to shoot and win $100
during half time. Sponsor mention during the game and at half-time for entire season. Sponsor
receive two (2) VIP season tickets, program ad, full page Media Guide, PA announcements, and
website advertisement.
COMMUNITY CHARITY GAME
$7,500 per game
Each Detroit Panther’s game will be dedicated to a non-profit organization in the community (cancer research,
leukemia, homeless shelter, youth organizations, etc.) Sponsor will be given recognition of this non-profit
sponsorship. Three percent of game-day proceeds, will be donated to the designated charity on behalf of the
sponsor. Also, Twenty (20) tickets will be donated to that charity to bring out fans to cheer on your Detroit
Panthers. Sponsor receive four (4) VIP tickets, plaque recognizing community support, program ad, PA
announcements, and website advertisement.
DETROIT PANTHERS COUPON SPONSOR
$1,000
Sponsor coupons will be distributed to 50,000 fans over the course of the season. Sponsor will receive two (2)
season tickets, program ad, ad in media guide, game day recognition via PA announcements, and website
advertisement.
2007-08 PLATINUM Community Sponsorship Packages
PRESIDENT’S TEAM
$3,500
Sponsor will receive four (4) VIP Season Tickets to each home game, Official Panther Fan Zone
Hoodie Sweat Suit, four (4) Official Panther Fan Zone Tee Shirts, photo opportunities, program ad,
full page ad in Media Guide, and website advertisement.
GENERAL MANAGER’S TEAM
$2,500
Sponsor will receive four (4) VIP season tickets to each home game, Official Panther Fan Zone
Hoodie Sweat Suit, program ad, half page ad in Media Guide, photo opportunities, door prizes,
website
COACHE’S TEAM
$1,500
Sponsor will receive two (2) VIP season tickets to each home game, two (2) Official Panther Fan
Zone Tee Shirts, program ad, quarter page ad in Media Guide, website advertisement.
STAFF’S TEAM
$1,000
Sponsor will receive two (2) season tickets to each home game, two (2) official Panther Fan Zone
Tee Shirts, program ad, ad in Media Guide.
ADDITIONAL SPONSORSHIP OPPORTUNITIES
• Pre-Game Entertainment
• Post-Game Concerts
• Quarter Sponsor
• Post-Game Autograph Session
ADDITIONAL SPONSORSHIP OPPORTUNITIES
Coming Soon
Detroit Panthers
COUPON BOOK
A great, affordable way to promote your business and support the team.
Sponsor places coupon in 50,000 Detroit Panthers coupon books that are
distributed free to fans. Company also receives ABA ball, 2 tickets to home
opener, and website advertisement for one low price of $1,000.