C H A P T E R
15
Sport Facility and Event
Management
Robin Ammon, Jr., Slippery Rock University
David K. Stotlar, University of Northern Colorado
Chapter 15
Introduction
• Rise in construction and renovation of sport
and entertainment facility in U.S. and
worldwide
• Impact of financial state
• Distinction between sport and
entertainment
Types of Facilities
• Designed for only one sport: single purpose
• Designed for specialized events but might
not be single-purpose facilities
• Designed to host a variety of events
• May or may not have roof, walls, spectator
seating areas
Table 15.1
Facility Management
• Managerial numbers, titles, and duties vary
• Management positions and responsibilities
– Facility director
– Operations manager
– Event coordinator
• Professional Profile: Mike Rock
Event Management
• Every event is a product, an outcome, and
an occurrence
• Events come in many shapes and sizes
• Event management includes planning,
coordinating, staging, and evaluating
• See figure 15.1 for event management
structure
Event Management Personnel
• Executive director
• Operations division manager
• Public relations, marketing, and hospitality
division manager
Seven Basic Steps of Event
Management Plans
• Scheduling
• Negotiating
• Coordinating
• Staging
• Settling with the promoter
• Cleaning up
• Evaluating
Preevent Management Tasks
• Scheduling the event
• Negotiating the event
• Coordinating the event
Staging the Event
• Parking and seating
– Crises
– Risk management: stadium disasters in Africa
• Customer service
• Alcohol policies
• Crowd management
Crowd Management Plan
• Staff training
• Emergency planning
• Ensuring accessibility for disabled
• Procedures for ejecting disruptive people
• An efficient communication system
• Effective signage
Postevent Tasks
• Event cleanup
• Evaluating the event
Practical Application
• Critical thinking in sport facility and event
management
– Confederate flag
• Ethics in sport facility and event
management
– Pepsi Center’s code of conduct
Three Review Questions
1. What is the nearest major single-purpose
facility in your area? List the personnel
who would be involved in the management
at this type of facility.
2. Why do the management team members
need to meet to evaluate the overall
production after the event ends?
(continued)
Three Review Questions (continued)
3. Why is employing trained people to reduce
facility risks a less expensive alternative
than reacting to potential disasters or
litigation without such people?