Unit X: Thinking & Language Thinking: Introduction & Background Thinking: Introduction We’ve looked at how we: • Receive information into the brain (sensation) • Perceive information (perception/encoding) • Encode, store, and retrieve information (memory) • Retrieve information (retrieval) • Adapt to our environment (learning) Now looking at how our cognitive system uses this information Unit X: Thinking & Language Thinking: Introduction & Background Thinking: Introduction Cognition Mental activities associated with: • processing • understanding • remembering • communicating • etc Unit X: Thinking & Language Thinking: Introduction & Background Thinking: Introduction Cognition Describes how we: 1. Create concepts/schema 2. Solve problems 3. Make decisions 4. Form judgments Above are the four major concepts in thinking Metacognition • Thinking about thinking Unit X: Thinking & Language Thinking: Introduction & Background Reasoning • The act/ process of drawing conclusions from facts, evidence, etc. • Basis of all logical thinking • Two types Unit X: Thinking & Language Thinking: Introduction & Background Reasoning 1. Inductive reasoning • General law or principle is inferred from what has been observed • Starting with specific, working you way to the general Example: Every cat you encounter has whiskers, fur, four legs, purrs, you can infer that all cats have whiskers, fur, four legs, etc. Unit X: Thinking & Language Thinking: Introduction & Background Reasoning 2. Deductive reasoning • Working you way to the specific, starting with the general • Based on a premise Example: If you encounter a purring animal, with whiskers, fur, four legs, etc. probably a cat Unit X: Thinking & Language Thinking: Introduction & Background Convergent & divergent thinking Convergent thinking • Unique solution to a problem • Involves analytical, deductive, logical thinking • Usually based on previously learned information Unit X: Thinking & Language Thinking: Introduction & Background Convergent & divergent thinking Divergent thinking • More than one solution to a problem • Involves creativity, imagination • “Thinking outside the box” Unit X: Thinking & Language Thinking: Units of Knowledge Background: Units of Knowledge Units of knowledge that make up the components that work together to process information and create thoughts Unit X: Thinking & Language Thinking: Units of Knowledge Concepts What is a Concept? Mental grouping of similar: • objects • events • ideas • people • etc Unit X: Thinking & Language Thinking: Units of Knowledge Concepts Why do we need Concepts? One concept explains/covers something that would take many words to describe Example: He was angry or Need to describe: Facial expression, vocal intensity, gestures, words, etc. Unit X: Thinking & Language Thinking: Units of Knowledge Concepts Why do we need Concepts? Instead of naming each type of ball, we can just say “ball” and that concept covers all of them. Unit X: Thinking & Language Thinking: Units of Knowledge Concepts Examples of concepts • Schadenfreude: pleasure derived from the misfortunes of others • L’esprit de l’escalier: thinking of a comeback when it’s too late • Au revoir vs. adieu One concept covers that whole idea Unit X: Thinking & Language Thinking: Units of Knowledge Hierarchies Concepts can be broken down into more specific concepts Three levels: • Superordinate • Basic • Subordinate Unit X: Thinking & Language Thinking: Units of Knowledge Hierarchies 1st level Superordinate • Major concept • The most broad • The umbrella term Example: produce Unit X: Thinking & Language Thinking: Units of Knowledge Hierarchies 2nd level Basic • An example of the superordinate Example: apple Unit X: Thinking & Language Thinking: Units of Knowledge Hierarchies 3rd level Subordinate • An example of the basic • A specific type of the basic concept Example: Granny Smith Apples Unit X: Thinking & Language Thinking: Units of Knowledge Prototype • Best example of a certain concept/category • The mental image that comes to mind when you think of a certain concept/category • Includes all the features we associate with the concept/category Unit X: Thinking & Language Thinking: Units of Knowledge Prototype For some people, the prototype of produce was apples For some, it was grapes. Each person’s prototype is different. Unit X: Thinking & Language Prototype Example • Bird different of a bird Characteristics • Wings • Flies • Two legs • Beak • Feathers Thinking: Units of Knowledge Each of us has a prototype Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Each of these is a prototype of a bird. Has the characteristics we associate with a bird: • Wings • Flies • Two legs • Beak • Feathers However, what about… Unit X: Thinking & Language Thinking: Units of Knowledge Prototype • Wings – yes, but very small • Flies – um, no • Two legs - yup • Beak – more of a snout • Feathers – yes, but they’re hair like Is the kiwi still a bird? Yes, but probably wouldn’t fit many people’s prototype of a bird • Some examples might not fit our prototype • Some birds are “birdier” than others… Unit X: Thinking & Language Thinking: Units of Knowledge Schemas • Prototypes involve schemas • Mental model of what we expect in a particular situation • Built using experiences, etc. • Top-down processing Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Assimilation • Interpreting new experiences based on one’s: • Existing schema • Current understanding • Prior learning • Top-down processing • You’re assimilating a new experience into your schema Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Assimilation Example • Dogs are four-legged, furry animals • Any animal with four legs and fur is a dog Unit X: Thinking & Language Prototype Assimilation It’s a dog! Unit X: Thinking & Language Prototype Assimilation It’s a dog! Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Example • Dogs are four-legged, furry animals • Any animal with four legs and fur is a dog • Yes, dogs are four-legged, furry animals • But they’re not the only four-legged furry animals • The boy needs to change his schema regarding four-legged, furry animals to accommodate cats. Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Accommodation • Adapting one’s current schema to incorporate new information • We adjust our schemas to fit new information Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Accommodation Example •Realize that not all four legged animals are dogs •Need to refine/redefine the category Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Accommodation Example • Need to change our schema to include whales as mammals • Warm blooded • Has fur • Nurses its young Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Assimilation Example •An animals has: •Webbed feet •Bill •Lays eggs •Lives in water most of its life •Based on our schema, we would probably guess “duck” or “goose” Unit X: Thinking & Language Thinking: Units of Knowledge Prototype Accommodation Example • Need to change our schema to include platypuses as mammals • Warm blooded • Has fur • Nurses its young • Despite the fact that it has webbed feet, lays eggs, and spends most of its time in water… Unit X: Thinking & Language Thinking: Solving Problems Solving problems Problem • Any situation that is different from a desired goal • Two types: 1. Well-defined problems 2. Ill-defined problems Unit X: Thinking & Language Thinking: Solving Problems Solving problems Well-defined problems The following are all clearly specified: • Starting point/position • Allowable operations/steps • Goal Unit X: Thinking & Language Thinking: Solving Problems Solving problems Well-defined problems Other criteria: • Unique solution exists • Operations/steps are finite • Solved using algorithm • Uses convergent thinking Examples: • Chess game • Math problem Unit X: Thinking & Language Thinking: Solving Problems Solving problems Ill-defined problems The following may not be clearly specified: • Starting point/position • Allowable operations/steps • Goal Unit X: Thinking & Language Solving problems Ill-defined problems Other criteria: • Unique solution does not exist • Operations/steps are infinite • Solved using heuristic approach • Can’t use algorithm • Uses divergent thinking Unit X: Thinking & Language Solving problems Ill-defined problems Examples: • Solving world hunger • Alternative energy • Ending poverty in the US Unit X: Thinking & Language Methods of solving problems Algorithm • Defined, step-by-step approach • Methodical, logical rule/procedure • Systematic method • Formula • Applying rules that guarantee a solution Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Algorithm Example: Looking for chutney in a supermarket • Look in aisle #1 • If not there, look in aisle #2 • If not there, look in aisle #3 • Keep going about it that way until you find the chutney Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Heuristic approach • Simple, efficient rule; “Rule of thumb” • Uses top-down-processing • Based on past experience • Doesn’t look at other approaches • Doesn’t guarantee a result • Though, can be faster than algorithm Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Heuristic approach • Amos Tversky & Daniel Kahneman • Availability & representative heuristics Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Heuristic approach Example: Looking for chutney in a supermarket • Look in foreign food section • If not there, look in condiment section • If not there, look in gourmet section • Maybe ask someone Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Heuristic approach Example: Looking for chutney in a supermarket • Based on past experience/knowledge of where you think it would be • After that, maybe use algorithm approach and look in each section Unit X: Thinking & Language Thinking: Solving Problems Types of heuristics Means-end analysis • Problems with an identifiable beginning and an end • Know what the beginning is • Know what the end is • Need to figure out how to get from one to the other Unit X: Thinking & Language Thinking: Solving Problems Types of heuristics Means-end analysis Example: • Getting somewhere in a new city • You know where you’re starting from • You know where you’re trying to get to • Just need to figure what streets to use to get from point A to point B Unit X: Thinking & Language Thinking: Solving Problems Types of heuristics Working backwards/backwards planning/reverse engineering • Problems with an identifiable end, but not always an identifiable beginning • Start with the solution, work backwards Unit X: Thinking & Language Thinking: Solving Problems Types of heuristics Working backwards/backwards planning/reverse engineering Example: • Teaching • Make the test first • Work backwards on how to convey that information Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Trial and error • Guessing at random • Little to no reasoning or thought Example: Finding chutney in a supermarket • Look in aisle #3, • If not there, look in aisle #8 • If not there, look in aisle #2 • Etc. Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Insight • Flash of inspiration • No strategy involved • The “a-ha” moment Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems Brainstorming • Coming up with as many possible solutions as they come to mind • Doesn’t matter how ridiculous or improbably they are • Just let your mind go and come up with as many solutions as you can • Usually done with a time limit • Sometimes the more people, the better • Pick out the workable solutions Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems: Conclusion • Much problem solving is a combination of several of these methods Example • Many doctors use trial & error when prescribing medication • However, uses a heuristic to narrow down the options • “This person has shingles, and most people responded well to this medication” • Or, it didn’t work, maybe I’ll try this medication now Unit X: Thinking & Language Thinking: Solving Problems Methods of solving problems: Conclusion • Not all methods will work on all problems Example • Figuring out how to pay your monthly bills • Trial and error probably not a good solution • Means-end analysis or working backwards might be a better solution What problem solving technique is being used? Example #1 When invited over someone’s house for dinner, it is considered polite to bring a bottle of wine. But if you know nothing about wine, how do you decide what type to buy? Red, because it doesn’t need to be chilled If you bring a bottle of white wine chilled, you’re presuming that it is be served at dinner, which is presumptuous. The host probably already has wine picked out, plus you don’t know what the host is serving and if your wine would go with that meal If you bring a bottle of white wine unchilled and the host does want to serve it, than has to find a way to chill it quickly How much to spend? Take your age, divide by half. The older you are, better job, more can pay. So, If you’re 24, you’ll buy a $11 bottle of red wine. Picking out the wine. Pretty much any store you go into, any $11 bottle of red wine will be good. Or, ask the person “I want a bottle of red wine, but I don’t want to spend more than $11 What problem solving technique might you use? Example #2 Need to think of a birthday gift for your younger brother What problem solving technique might you use? Example #3 Need to think of a good way to ask your girlfriend/boyfriend to the prom What problem solving technique is being used? Example #4 Trying to convert Celsius to Fahrenheit, but can’t remember the exact formula • Double it, add 32 Or • 0 C = 32 F & 37 C = 98.6 F, estimate it based on that What problem solving technique might you use? Example #5 You’re on the committee to come up with prom themes and you can’t think of any good ones What problem solving technique might you use? Example #6 You’re trying to figure how many 1’ x 1’ tiles to buy to tile the flour of your basement Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Obstacles in problem solving Background • Sometimes solution may elude us • Not because there isn’t a solution or because the problem is difficult • But because of our cognitive tendencies • There is a flaw in our thinking Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Obstacles in problem solving Confirmation bias • Tendency to search for information that confirms our beliefs • Ignore/discount information against our beliefs Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Obstacles in problem solving Confirmation bias When we have made a decision or hypothesis: • We will actively seek information which will confirm our decision or hypothesis. • We will also avoid things which will disconfirm this. We do this to avoid being wrong or making a wrong decision Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Obstacles in problem solving Confirmation bias Examples: • Buy something and we think that we’ve paid too much • Look at Nordstrum or Saks Fifth Avenue at the price • Not at Wal-Mart or Target Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Obstacles in problem solving Confirmation bias Examples: • Asking advice after you’ve made the decision • Not really asking for advice (because you’ve already made the decision) • You’re looking for confirmation that you made the right decision • Avoid people who will probably tell you that you made the wrong decision Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Obstacles in problem solving Fixation • Inability to see problem from another perspective • Resistance to look at problem from another angle Example: Will try one method, but if doesn’t work, still continue to try it Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Kinds of Fixation Mental set • Tendency to approach a problem in a certain way • Usually based on past experience, so topdown processing • “It worked this way in the past, it should work this time!” Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Kinds of Fixation Mental set • Can be good or bad • May work, so solution found quickly • May not work this time, but keep trying anyway • Similar to perceptual set • Perceptual set predisposes what we perceive • Mental set predisposes how we think Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Kinds of Fixation Mental set Example • Come to a door • In the past, you’ve found that you either push a door or pull a door to open it • You push the door, it doesn’t open • You pull the door, it opens • Solution was quickly found Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Kinds of Fixation Mental set Example • Come to another door • Push and pull on the door, it doesn’t open • Continue to push and pull on the door, still doesn’t open, but you continue to push and pull on it • Don’t think that the door could be: • A sliding door • Locked • Stuck Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Kinds of Fixation Functional fixedness • Tendency to think of things only in terms of their usual function Example • Dime for a screwdriver • Piece of paper for a dustpan Unit X: Thinking & Language Thinking: Obstacles in Solving Problems Kinds of Fixation Functional fixedness • Karl Duncker • Candle mounting problem • In the problem, most people don’t think of the box of matches as anything other than something to keep matches in Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Making decisions & Forming judgments • Each day, hundreds of decisions and judgments • People rarely take time to reason/think things out • Usually do it by intuition/seat of their pants Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Heuristics • Use mental shortcuts to make decisions & form judgments • Based on past experience • Just like with solving problems, heuristics can be the quickest way, but aren’t always correct Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Availability heuristic • Base judgments on information available in our memories • If information comes to mind easily, it must be important/common • Estimate the probability of event based on how easy it is to think of examples of that event Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Availability heuristic • To judge something based on available information in our brains • Oversimplification • Causes us to overestimate the likely hood of something happening, etc. Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Availability heuristic • Using the availability heuristic, people would judge the probability of events by the ease in which instances could be brought to mind • Thus, using the availability heuristic, people would judge an event to be more likely to occur if they could think of more examples of that event Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Availability heuristic Example • Does the letter “k” appear more often as the first or third letter of a word? • Because we can think of more words that begin with “k” than have “k” as the third letter, we assume that more begin with “k’ • But in fact, more words have “k” as the third letter. Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Availability heuristic Example • Do more people die from H1N1 vs. regular flu? 2009 • H1N1: 15,000 deaths worldwide • Regular seasonal flu: 250,000 to 500,000 worldwide annually Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Representative heuristic • Based on prototypes & our schema • Judge something based on how well they represent particular prototypes • People assess the frequency of a particular event based solely on the generalization of a previous similar event Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Representative heuristic • Assessment of the degree a sample and a population correspond • Common instances are more representative than infrequent events • Stereotyping Unit X: Thinking & Language Thinking: Making decisions & Forming judgments Types of heuristics Representative Heuristics • To judge likelihood of something, compare it to something in our schema • If it matches, we go with that • Don’t usually take time to reason it out Thinking: Making decisions & Forming judgments What type of heuristic is being used? How we make decisions & form judgment At a previous job, I worked with a wine & spirits importer. One of our clients wanted to bring his wine into the port of Baltimore during the winter months and then truck them in a heated truck up to his warehouse in New York. This is because Baltimore is a southern port. Thinking: Making decisions & Forming judgments What type of heuristic is being used? How we make decisions & form judgment My father-in-law lives in up-state New York. The trip via the New Jersey turnpike takes only about seven hours, and to go through Pennsylvania takes about nine hours. He usually goes through Pennsylvania, despite the fact it takes longer, because once twenty years ago he got stuck in an icestorm and the trip from Washington to home took fourteen hours. What type of heuristic is being used? How we make decisions & form judgment Which one of these is a drummer? Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Overconfidence • Tendency to overestimate the accuracy of one’s • Knowledge • Beliefs • Abilities • We’re usually more confident than right Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Overconfidence Combination of: • Use of heuristics • Confirmation bias • Knack for explaining away failures Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Overconfidence Examples • Underestimate amount of time needed to complete a task • Read a chapter, write a paper, etc. • Despite past experience to the contrary, people still tend to underestimate these things Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Overconfidence It’s been found: • If told by someone else, people tend to reevaluate time needed • However, left on their own, often don’t learn from experience Related to: • Memory construction • Hindsight bias Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Framing • How an issue is framed affect people decisions & judgments • Presenting the same option in different formats can alter people’s decisions. Related to: • Wording-effect with surveys Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Framing Example: What would you rather have next to your house? • A dump • A landfill • County-transfer station What would you rather own? • A used car • Certified pre-owned vehicle Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Framing Example: Disease has a ten percent fatality rate There is a vaccine, however, there is a one in ten chance that you’ll die from side effects from the vaccine Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief bias • Tendency for one’s preexisting beliefs to distort logical reasoning Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief bias As a result: • Invalid conclusions seem valid; valid conclusions seem invalid • Tendency to see illogical conclusion if it runs counter to our beliefs • Tendency not to see illogical conclusion if it agrees with our beliefs • Tendency to accept conclusions that agree with our opinions Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief bias Example: I will accept that some good ice skaters are not professional hockey players, but will reject an assertion that some professional hockey players are not good ice skaters. Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief bias Example: Researchers asked illiterate farmers in Central Asia: "In the far north, where there is snow, all bears are white. Novaya Zamlya is in the far north. What color are the bears there?" The responses were such as, "I don't know... I've only seen black bears, but not others, so I would say black.” Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief Perseverance Phenomenon • Form of belief bias • Tendency to cling to beliefs in the face of contrary evidence • Once beliefs are formed, takes more evidence to change that belief then it took to create the belief in the first place. Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief Perseverance Phenomenon Once beliefs are formed, takes more compelling evidence to change them then it took to create the belief in the first place. Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief Perseverance Phenomenon Example • Columbus • People at the time of Columbus accepted that the world was spherical • It was just thought that the earth was smaller than it was; the Americas was not between Europe and Asia • However, most people still believe that most people in Europe in 1492 thought the world was flat and Columbus was one of the first to believe that it was spherical • Greeks theorized that it was spherical as far back as 3rd century BC Unit X: Thinking & Language Thinking: Making decisions & Forming judgments How we make decisions & form judgment Belief Perseverance Phenomenon Example • Obama not born in the US • Despite being shown copies of birthcertificate Unit X: Thinking & Language Thinking: Artificial intelligence Artificial intelligence • Science of designing & programming computers to simulate human thought processes • Read the book Unit X: Thinking & Language Thinking: Conclusion Conclusion • Importance of critical thinking • Easy to make mistakes, the wrong decisions • Sound, logical reasoning important