Professional Digital Programs
DRAFT Proposal Form
Recommendation:
1)
Complete this Draft Proposal Form offline.*
2)
Submit your Proposal online when you are ready. Please copy and paste your
responses into this Google Form: http://goo.gl/forms/bv6Xshgilc
*Please note: Expected completion time is between two and three hours. For this
reason, we recommend that you first complete the longer-form responses in this Word
document, and then submit the online form when you are ready. You may skip the first
step if you choose, but please bear in mind that your responses do not automatically
save in the Google Form.
Key Dates:
Proposals due
Decisions announced
Work on programs begins
Target launch date
Spring
April 15, 2016
June 1, 2016
July 1, 2016
Spring/Summer 2017
Fall
October 15, 2016
December 1, 2016
January 1, 2017
Fall/Winter 2017
GENERAL INFORMATION
Submission Date
Submitted By:
First name
Surname
Title
Department/Lab/Center
Contact Info:
Email Address
Phone Contact
DESCRIPTION OF PROPOSED PROGRAM
Proposed Program Title
Brief Program Description (~150 words)
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MIT Faculty Director/Primary Lead
Name (Last, First)
Title
Department/Lab/Center
MIT Faculty Director(s)/Secondary Lead(s) (list all that apply)
Name/Title/DLC/Contact Info
Course Learning Objectives
Course Outline
Describe the primary motivation for the program / reasons why the program was
conceived
MARKETING INFORMATION
Target Audience
Please include information on target audience, expected size, as well as what sources you
have used to make this analysis.
Target Audience specifics (if known): Include details such as the following, if known: Job
titles of potential participants; Years of work experience; Industries; Sample companies;
Estimated size of target audience in the world; Specific geographic regions in which
audience resides:
Prerequisite Knowledge/Suggested Experience of Target Audience:
Please list corporations and organizations that would potentially be interested in the
program.
Overall, do you have ways -- through your own networks/associations -- to market to your
target audience? Please elaborate.
Value Proposition for MIT
What problem does this program solve for the market?
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How will the target audience be reached?
What are key channels?
FACULTY INVOLVEMENT
Amount of time you can commit to developing the course (hours per week)?
Amount of time you can commit to iterating and teaching the course for the 5
iterations (hours per week)?
INTELLECTUAL PROPERTY
Where will the content that you plan to use for the program come from? Is it yours? Will it
be licensed?
PROGRAM EXTENSIONS
Could this program be part of a suite or series of other offerings? If yes, please describe:
Would you be interested in developing a face-to-face program to complement your
proposed digital program?
COMPETITIVE ANALYSIS
What are the main programs your program will compete with?
List three competitive offerings that exist in the market today (include URL if
possible)
1:
2:
3:
How do you see your program being differentiated in the marketplace?
MEASURES OF SUCCESS
If we develop this course, what will success look like for you? Examples of success
measures are provided below: Feel free to comment on these or describe other ones in the
text box below the check boxes):
o Financial: New revenue generated
o Financial: Reduction in costs
o Financial: Increased profit margin
o Operational: Improved operational efficiency
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o
o
o
o
o
o
o
o
o
Operational: Reduction in product time to market
Operational: Enhanced quality of product / service
Market: Increased market awareness
Market: Greater market share
Market: Additional competitive advantage
Customer: Improved customer satisfaction
Customer: Increased customer retention
Customer: Greater customer loyalty
Other (please summarize below)
Please provide any additional detail here for the selected items above, including if you
selected “Other”:
FUNDING
Can you assist with funding the development of the course?
i.e. either through department funds, outside funding, corporate sponsorship, providing
TAs, etc.? If so, please briefly explain.
Do you know of any corporate clients that may want to invest in this course offering?
TIMELINE
List key phases, milestones, and desired delivery date for project:
Desired Start Date to Develop Program:
Desired Start Date to Launch First Program:
Number of Planned Reruns (Five Minimum)
Please also specify estimated launch dates for each rerun, i.e. #1: Spring 2017. Etc.)
Please indicate any time-related factors that will influence this project:
i.e. sabbatical, teaching abroad for six months, etc.
Questions?
Please provide any additional comments, questions, or concerns:
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