Chapter 5
Lecture and Resource Slides
BCOM 3e, Lehman & DuFrene
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1.
Discuss the effective use of email and instant messages in business communication.
2.
Explain principles for writing effectively for the Web.
3.
Discuss the effective use of voice and wireless technologies in business communication.
4.
Identify ethical and legal implications associated with the use of communication technology.

• Limit the message to single ______ directed receiver’s terms selectively
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• Use email for appropriate messages
– Do not send messages when you are
© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Advantages
• Real-time, simple group communication
• Instantaneous exchange of graphics and files
• Cost-effective medium for internal and external communication
• Informal medium with more attention on message than on grammar/spelling
Disadvantages
• Security and virus prone
• Computer access required
• Potential nonwork use on the job
• Danger of false identity and eavesdropping
• Too informal for some messages and audiences
© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

• Is used more for social communication than as a business tool
• Frequently serves as a superficial greeting, such as a nod or wave
• Requires even more conciseness than instant messaging
• Is more informal and abbreviated than email
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• Assume responsibility for commitments made via email, as printouts serve as verification
• Abide by copyright laws (use of graphics, message forwarding . . .)
• Be familiar with laws that affect technology:
— Electronic Communications Privacy Act —allows companies to monitor email usage for legitimate business purposes
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• Distributes information to employees at various locations
• Requires password
• Shares information among partners at various locations
• Requires password
• Available to anyone, anytime
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• Be brief and keep it simple
• Consider appropriate jargon
• Use eye-catching headlines
• Break longer documents into small chunks
• Use attention-getting devices judiciously
• Avoid placing critical information in graphic form only
• Assure accessibility by users with disabilities
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• Allows anyone to modify content on a common website in real-time
• Encourages free exchange of evolving information
• Should not be considered content authoritative
• Requires appropriate writing style:
– Avoid first-person blogging style
– Present factual information in clear, concise, and neutral language
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• Are dynamic, with rapidly changing content
• Can be searchable for useful archives
• Are usually publicly available
• Need current information for the specific target audience
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• Review greetings and messages before saving
• Rerecord when necessary
• Script messages before recording to shorten time
• Stand, smile, and visualize receiver when recording
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• Observe wireless-free quiet zones
• Respect others in public places by using conversational tone and message discretion
• Place safety above phone usage while driving
• Choose a secure communication channel for sending confidential or sensitive information
© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.