2010 TWITTER FOUNTAIN International Sales Management Project Audrey Lescot Julia Uribe Felix Gross Carmen Sotomayor Lecturers: Wim Speulman and Diederich Bakker 10/06/2010 Content Introduction ............................................................................................................................ 3 Objectives ............................................................................................................................... 4 Methodology....................................................................................................................... 4 SWOT analysis......................................................................................................................... 6 The Competitors ..................................................................................................................... 7 Basic Twitter Fountain ............................................................................................................ 8 1. Research .......................................................................................................................... 8 2. Expanding the product .................................................................................................... 8 Recommendations ................................................................................................................ 10 Conclusion ............................................................................................................................ 10 Introduction If we take a look at the world today and we give ourselves a minute to realize how fast things are moving, how rapidly changes come and how important it is to have information, we can see that it is not the same world that we lived in when younger, let alone say when our parents were younger. In a much demanding society that adapts itself by the minute and that is not willing to lose any time we are happy to have Internet. We all use Internet nowadays, we all Google something, we all upload pictures at Flickr and we all post a comment on our friend’s wall on Facebook. That’s hip, that’s trendy and that is today’s world. In 2006 Twitter makes its appearance, a social networking service that allows users to send and read messages about something they just heard, saw or read about somewhere and everywhere in the world. Information flow is running by the second with more than 50,000 tweets per minute about what is happening out there. And then comes TWITTER FOUNTAIN the new trendy webpage to find out about a specific topic by reading tweets about it and seeing photos of it. This new way of hearing about information being put out there is the next revolution of communication. With changes in communication comes changes in marketing efforts for enterprises and here is where our team comes into action by getting in contact with the people that need this information. TWITTER FOUNTAIN will provide the information to company’s clients making them interested in their products or services. By being Twitter the 18th most visited webpage in the world it is almost written on stone that company’s clients are talking about them or things that matter to them. Objectives As a Sales Project the main objective is clear: to sell the product. Nonetheless the team decided to establish other objectives that will enable us to coordinate all the activities better in order to all act as a whole and uniformity is reached on the way we approached clients. It is for this reason that objectives on this project were: 1. Learn about TWITTER FOUNTAIN in order to know what to say to clients. 2. Get interest on the product: because it’s technical nature we had to create in us, the sales force, the belief we had on it. No sales person has the ability to sell anything if he himself can’t say what it is so special about it. 3. On a learning experience way our objective was also to see how sales really worked and how it is important to know what you are going to say once in contact with the clients. Overall the general objective was to transmit that belief we now had on TF to other people, making them see that the answer to their new necessity for information was the one and only TWITTER FOUNTAIN. Methodology Due to our inexperience with sales and also because of the nature of the product, at first we felt confused about the way the project should be approached. After some meetings and brainstorming we decided to act as a provider of information about TWITTER FOUNTAIN. Our job was then to let companies that fit the costumer profile know about the new product on the market and all the new advantages it will provide for them. Basically we tried to set 3 main questions: why sell it, to whom to sell it and how to sell it. Why to sell it? This was answered by doing a throughout research on the competitors that TF may encounter on the market. This analysis will later help to define the competitive advantage and what made TF special, features that will also be highlighted when selling the product. To whom to sell it? This question was essential to answer as the next step because this will let us know to whom we had to made contact to get the interested about TF. After some research we had a good idea of how to segment the clients. How to sell it? It was decided that clients would be approached by phone calls followed by emails, that way with the phone calls we would capture interest on them and then with the emails they could learn more about how TF actually worked. SWOT analysis S: W: • Use of photos to present the tweets • Use of embed codes to add to other webpages •Key Words misunderstanding •No use of the link •Lack of filter •Images not always related O: T: • Pro version is being developed • Additional features can be included • Increasing competition • Useless information by twitter users • Abuse/ censorship The Competitors In order to have a better understanding about the product and what if offers the team decided to analyze the competitors that TWITTER FOUNTAIN may encounter in the market. After this analysis the competitive advantage that the company appears to have against their competitors is the layout in which the user can see the tweets, the main strength they have according to this analysis is that the presentation of the tweets has animation and photos related to the topic making it a more interesting experience to the customer. Besides, the way the "fountain" can be put as an embed code to other web pages empowers users to make a good use of it. Next, we present a list of competitors that have similar characteristics as TWITTER FOUNTAIN and therefore the company should be aware of: TWEETSCAN is a competitor that searches a key word in the tweets that have been made in order to present the results. TWEETSCAN allows the user to select the users he/she wants to receive results from and there is the possibility to go to the link provided by some tweets and reply to them. HASHTAGS is another competitor that basically does the same thing as TWEETSCAN except they additionally have a way to show statistics about how many tweets there has been with that key word. TWEETVOLUME is another competitor that shows how many tweets there has been about the selected keywords (divided by day, week, year or anytime). It then shows the recent tweets made but not as a list form but tweet by tweet so you have to be scrolling. Other competitors are TWEETDECK and VISIBLETWEAT. Basic Twitter Fountain 1. Research As exchange students, we know people from a lot of countries, therefore we have been able to ask them about TWITTER FOUNTAIN, and so not only people from our own countries. Twitter is really unknown for lots of people, this means that if they don't have an account they will probably don't know what is it about. But is this a problem to use Twitter Fountain? In most of the cases it is, because usually, as we have observed those people that don't use Twitter, they don't care about this product, because they don't need it in their lives. But, on the other hand, there are lots of people that even they don't have Twitter and they don't use it, they have a blog, for example, and can be useful for them to put a TWITTER FOUNTAIN on it. Or sometimes also they can use it just to share information about a concrete topic with their friends. Therefore, we have tried to show this product to those people that don't use Twitter but they are users in some ways of the web 2.0. 2. Expanding the product The strategy that we followed to expand the basic version of TWITTER FOUNTAIN was divide the possible users in three different groups, because like this we could offer to them the product in the ways that they need, because the three groups want different things: 1. Users that have an account on Twitter and that are users of the web 2.0 as much as they can. Usually are people that like technologies, and so, they want to try all the new products that appear in the web. 2. Users that don't know about Twitter but are normal users of the web 2.0. This group can include people that have a personal blog, or that upload their photos to flickr. 3. Users that neither use Twitter neither care too much about technologies. This are for example the people that uses Facebook but nothing more of the web 2.0. With the first group we found that they were very critics with the product, because as people that likes technologies a lot, they found extremely basic this version of TWITTER FOUNTAIN. Most of them , wanted it for their personal blogs and web pages, and some of them, that had blogs related to special issues as a music blog, they wanted it for example, to put it on each articule of a music group to show to their lectors what people think about the group or which news appear about them. The majority of them said that they find it unuseful sometimes, because the basic version does not permit them to clik on the links that some of the twitts put. The second group had a better opinion on the basic version, because they wanted it as a widget to put in their profiles of last.fm or in their blogs, as the first group. Even they didn't know the existence of Twitter, they liked TWITTER FOUNTAIN because they weren't obligated to open any account neither on Twitter nor TF. The advantage respect the first group was that they didn't care about the functionality of the TF, but more about the possibility to put something nice on their blogs or profiles. The only thing that they missed was that they would like to customize more the page, because they found that the options that are in the actual version were really basics. Finally, the third group was more problemathic, because we had to explain to them about Twitter, about the possibilities of the web 2.0 and show that maybe they could share the Twitter Fountains that they will make, also on Facebook. Nowadays, most of the young people uses Facebook, and to expand TF to this group we had to show the possibilities that they can find if they use it with Facebook. For this, we just said that even is not something that they need, maybe could be something funny that they could share with their friend on the status of Facebook or putting a link on a friend's profile. The results were really good, because after two or three days after we explained it to our contacts, we saw that they started to put links of Twitter Fountain in their profiles. The problem is that they just use it one or two times and after they just get bored of it, and forget it. Recommendations Remind your clients about you and your product every 90 days. Contact companies by phone to give them a more personal experience, with a deeper explanation about the product. Improve the contact list of potential clients Listen your customers want and need on the product so improvements can be made Look for media partners that could help having more useful information. This will also help associate the brand TWITTER FOUNTAIN with other more famous companies. Make a more user-friendly webpage for the companies. Conclusion It is important to say that project was difficult for us due to our lack of experience on the Sales field. Also because the PRO version was not finished yet so it was harder to promote it with potential users. Another limitation was our resources to contact the users; this is why we chose email to reach them. Nevertheless after having concluded the project we know now about the difficulties selling a product but that in order to do so the sales personnel has to belief on it and find the way to share the interest on it. What this project leaves us is with the idea that in sales you have to be self confident and keep a positive attitude in spite the rejection you might get. It was also a complete experience because of our multicultural team and the variety of ideas we all implemented. Appendix Contact List Country Name USA 135 West 52 street E-mail address Phone https://www.marriott.com/s Phone: 1-212uggest/suggest.mi 385-4900 Fax: 1-212227-8136 Sales: 1-212266-6145 Sales fax: 1212-385-9174 sales@paramountPhone: 212nyc.com 764-5500 Fax: 212-3545237 Phone: info@hotelpenn.com 212.736.5000 Fax: 212.502.8712 http://www.morganshotelg roup.com/contactTel. 212 554 morgans.aspx 6000 Fax 212 554 6001 Tel :212 887 pesceb@flatotel.com 9400 132 West 45th St | New York, NY marketing address http://www.nighthotelny.com/whats-on-yourmind/ 21/05/2 010 Murray Hill East Hotel 149 East 39th Street, Midtown, NY 10016 info@nyinns.com 21/05/2 010 St. Giles - The Court 130 East 39th Street, Midtown, NY 10016 info@stgilesnewyork.com 21/05/2 010 Hollywood Roosevelt 7000 Hollywood Blvd infohrh@thompsonhotels. com Marriott NY Location 85 West Street at Albany Street New York, New York 10006 USA Date of emailing Paramount hotel NY 235 WEST 46th STREET Hotel Pensylvania 401 Seventh Avenue (at 33rd St.) Hudson NY (+ 12 other hostel of the same brand in USA) Flathotel THE NIGHT HOTEL| A Hampshire Hotels & Resorts Company 356 West 58th Street New York Four Points by Sheraton Los Angeles International Airport 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 Los Angeles, CA 90045 PHONE: 323.466.7000 FAX: 323.426.8056 Telephone: (310) 6709000 Fax: (310) 337-6555 9750 Airport Blvd, info@fourpointslax.com Téléphone: (310) 6454600 21/05/2 010 Téléphone: (213) 4883500 21/05/2 010 Tel: 1 (626) 568 3900 21/05/2 010 Los Angeles, CA 90028 Radisson Hotel at Los Angeles Airport 21/05/2 010 6225 West Century Boulevard rhi_laap@radisson.com 21/05/2 010 21/05/2 010 Los Angeles, CA, 90045 Sheraton 711 South Hope Street concierge@sheratonla.co m Langham Huntington, Pasadena Los Angeles, 1401 S Oak Knoll Ave, Pasadena, CA, 91106 tllax.info@langhamhotels. com Fax: 1 (626) 568 3700 Coast Anabelle Hotel 2011 W Olive Ave, Burbank, CA, 91506 (323) 3151800 Hotel (323) 6608069 Fax http://www.hotelreservation.com/service/co ntactform The Tower Beverly Hills 1224 Beverwil Dr, Los Angeles, CA, kwatkins@cipriani.com Hotel Direct 1(310) 277 2800 21/05/2 010 Element hôtels 14555 Vintage Preserve Parkway info@elementhoustonvint agepark.com Téléphone: (281) 3797300 21/05/2 010 res247.st.regishouston@s tregis.com Téléphone: (713) 8407600 21/05/2 010 Hollywood Hotel- 1160 N Vermont Ave, Los Angeles, CA, 90029 The Hotel of Hollywood near Universal Studio info@hollywoodhotel.net 21/05/2 010 21/05/2 010 Houston, Texas St regis 1919 Briar Oaks Lane Houston, Four Points by Sheraton Houston, Memorial City 10655 Katy Freeway Houston Magnolia Hotel Houston, Texas 77024 1100 Texas Avenue • Houston, Téléphone: memorialcity@fourpoints.c (281) 501om 4600 Fax: (281) 501-4605 nationalsales@magnoliah Phone: (713) otels.com 221-0011 Crowne Plaza Houston Downtown 1700 Smith Street | Houston http://www.cpdowntown.c om/contact_us.html alden houston 1117 Prairie Street info@aldenhotels.com Houston, Texas 77002 Hotel ZaZa Houston 5701 Main Street sales@preferredhotels.co m Hotel Front Desk: 1-7137398800 tel: 832 200 8800 fax: 832 200 8811 Phone: + 1 305 267 1187 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 Houston, Texas, 77005 Aloft Lexington 727 Marrett Road - A Lexington, Massachusetts 02421 W Boston 100 Stuart Street Téléphone: aloftlexington@alofthotels. (781) 761com 1700 Fax: (781) 761-1705 Téléphone: gmbill.bunce@whotels.co (617) 261m 8700 21/05/2 010 21/05/2 010 Boston, Boston Harbor Hotel at Rowes Wharf 70 Rowes Wharf sales@bhh.com Boston, MA 02110 The Boston Park Plaza Hotel & Towers 50 Park Plaza at Arlington Street sales.97507@starwoodho tels.com InterContinental Boston – Boston, MA Boston, MA 02116-3912 510 Atlantic Avenue, Boston, icboston@ihg.com The Fairmont 138 St. James Avenue marketing@fairmont.com Copley Plaza in Boston Boston, Massachusetts boston@fairmont.com The Midtown Hotel 220 Huntington Avenue Gregg Bolduc Phone: 617.439.7000 Fax: 617.330.9450 Telephone: 1.617.426.200 0 General Fax: 1.617.426.5545 Tel: +1 617 217 5050 Fax: +1 617 217 5055 Fax: (416) 874-2952 21/05/2 010 Telephone: 21/05/2 21/05/2 010 21/05/2 010 21/05/2 010 Grosvenor Suites Boston, MA 02115 (617) 2621000 gbolduc@midtownhotel.co Fax: (617) m 262-8739 899 Pine Street 617-369-6285 info@grosvenorsuites.co m San Francisco , California The Huntington Hotel & Nob Hill Spa Hotel Nikko San Francisco Telephone: 21/05/2 010 415.421.1899 line: 415-4745400 21/05/2 010 21/05/2 010 21/05/2 010 San Francisco, CA 94108 Director of Sales, , 415345-2820 Jamison DeTrolio:jdetrolio@huntin gtonhotel.com 222 Mason Street info@hotelnikkosf.com fax: 415-4746227 Telephone: 415-394-111 mwilliams@jdvhotels.com P: 415.278.3700 1075 California Street 010 San Francisco, California Hotel Vitale 8 Mission Street San Francisco, CA 94105 Hotel Mark Twain 345 Taylor Street kevin@hotelmarktwain.co m 21/05/2 010 San Francisco, CA 94102 Handlery Union Square Hotel 351 Geary Street San Francisco, CA 94102 Vice President of Sales and Marketing: Sharon London Phone: 415.781.7800 x138 Phone: 415.781.7800 Fax: 415.781.0216 21/05/2 010 slondon@handlery.com Le Méridien San Francisco Hard Rock Hotel San Diego 333 Battery Street San Francisco, Californie 94111 Corner of 5th Avenue & L Street hotel@lemeridiensf.com 207 5th Avenue Telephone: 619-702-3000 executiveoffice@hardrock hotelsd.com San Diego, CA 92101 311 Island Avenue San Diego, CA 92101 info@hortongrand.com Téléphone: (415) 2962900 Fax: (415) 296-2901 Telephone: 619-702-3000 Fax: 619-7023007 Paradise Point Resort and Spa 1433 Camino Del Rio South San Diego, Californie 92108 1404 Vacation Road San Diego, Local 619-5441886 Fax 619-5440058 Téléphone: sheratonmv@remingtonho (619) 260tels.com 0111 Fax: (619) 497-0853 (858) 274sales@paradisepoint.com 4630 Sè San Diego Hotel 1047 5th Avenue info@sesandiego.com Horton Grand Hotel Sheraton Mission Valley San Diego Hotel 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 Phone: 619.515.3000 21/05/2 010 bristol@thebristolsandiego Phone: .com 619.232.6141 Fax: 619.232.0118 Phone: (619) sales@resortkonakai.com 221-8000 Fax: (619) 819-8101 INFOTORONTO@THOM PHONE: PSONHOTELS.COM 416.640.7778 21/05/2 010 San Diego, CA 92101 The Bristol Hotel San Diego 1055 First Avenue San Diego, CA 92101 Kona Kai Resort and Spa 1551 Shelter Island Drive San Diego, CA 92106 CANAD A Thompson 21/05/2 010 21/05/2 010 The Clarion Hotel & Suites Selby 592 Sherbourne Street, info@clarionhotelselby.co m Toronto, Ontario M4X 1L4 UK METROPOLITAN HOTEL TORONTO 108 Chestnut Street sales@metropolitan.com Comfort Hotel Downtown Toronto, Ontario 15 Charles St. E., Toronto, Ontario, Canada M4Y 1S1 sales@comforthoteltoront o.com Delta Chelsea (Downtown Toronto Hotel) 33 Gerrard Street, M5G1Z4 Toronto Director of Marketing Ken Gruber Hotel Novotel Toronto Centre 45 The Esplanade Phone: 416-585-4306 Email: kgruber@deltahotels.com novotel.torontocentre@ac cor.com The Strathcona Hotel M5E 1W2 TORONTO 60 York Street, Financial District, ON M5J 1S8 Toronto The Strand Palace Hotel 372 Strand, London, WC2R 0JJ Director of Sales & Marketing monika@thestrathconahot el.com info@strandpalacehotel.c o.uk Firmdale Hotels Head Office 18 Thurloe Place, London SW7 2SP reception@firmdale.com The Montcalm Hotel 34 - 40 Great Cumberland Place, London sales@montcalm.co.uk Town Hall Hotel & Apartments Patriot Square | London E2 9NF the westbury Bond Street, FAX: 416.640.7779 Phone: 416921-3142 Toll-free: 800387-4788 TEL: (416) 977-5000 FAX: (416) 977-9513 Phone 1: (416) 924-1222 21/05/2 010 21/05/2 010 21/05/2 010 Phone: 416595-1975 Fax: 416-5854375 21/05/2 010 Tel (+1)416/36 78900 Fax (+1)416/3 608285 21/05/2 010 Phone: (416) 363-7213 21/05/2 010 +44 (0)20 7836 8080 Fax: +44 (0)20 7836 2077 T: +44 20 7581 4045 21/05/2 010 Tel: +44 (0) 20 7958 3200 Fax: +44 (0) 207 724 9180 Tel: + 44 (0)20 info@viajante.co.uk 7871 0460 Fax: + 44 (0)20 7160 5214 enquiries@westburymayfa +44 (0) 20 ir.com 7629 7755 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 Mayfair, France Telephone: (44)207 935 21/05/2 010 5599 Facsimile: (44)207 935 9588 Tel:+44 20 21/05/2 30088120 010 Fax:+44 20 30088121 The Mandeville Hotel Mandeville Place sales@mandeville.co.uk Jumeirah LONDON W1U 2BE 83 Victoria Street, London, SW1H 0HW, UK uksales@jumeirah.com Lancaster London Lancaster Terrace, Paddington, W2 2TY London sales@lancasterlondon.co Telephone: m 020 7551 6020 21/05/2 010 Jumeirah c/o Emirates 69, Boulevard Haussmann 75008 Paris francesales@jumeirah.co m 21/05/2 010 Tel:+33 176 747373 Fax:+33 140 170475 12, rue de Birague - 75004 Hotel de la place des Voges - Paris Saint James & Albany HOTEL-SPA 202 rue de Rivoli - 75001 Paris (France) hotel@saintjamesalbany.c om commercial@saintjamesal bany.com Hôtel Novotel Paris Gare Montparnasse 17 rue du Cotentin H5060@accor.com Radisson Blu Hotel Champs Elysees 75015 PARIS 78bis Avenue Marceau (8º Arr) sales.paris@radissonblu.c om Citadines Apart'hotel Saint Germain Des Prés FR-75008 Paris 53 Ter, Quai Des Grands Augustins http://www.hotel-de-saintgermain.fr/contact.asp Hotel Marignan 06. Saint Germain - Luxembourg, 75006 Paris mbenjamins@hotelmarign 12 rue de Marignan an.fr contact@hpdv.net 75008 PARIS GERM ANY Sublim Eiffel 94 Boulevard Garibaldi info@sublimeiffel.com Jumeirah 75015 Paris, France Haupstrasse 96a, 65843 Sulzbach Ts, Germany germanysales@jumeirah. com The Westin Grand Frankfurt Konrad Adenauer Strasse 7 grandfrankfurt@westin.co m Adina Apartment Hotel Frankfurt Neue Oper Francfort 60313 Wilhelm-LeuschnerStrasse 6 afra@adina.eu 60329 Frankfurt am Main Adina Apartment Hotel Berlin Hauptbahnhof Platz vor dem Neuen Tor 6 abhb@adina.eu andel's Hotel Berlin 10115 Berlin Landsberger Allee 106, D10369 Berlin Leonardo Royal Hotel Berlin Otto-Braun-Strasse 90 21/05/2 010 Tél : + 33 (0)1 44 58 43 21 Fax : + 33 (0)1 44 58 43 11 Tel (+33)1/539 12375 Fax (+33)1/53 912376 +33 1 53 234343 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 Tél. : +33 (0)1 21/05/2 40 76 34 56 010 Fax : +33 (0)1 40 76 34 34 Tel. +33 1 40 21/05/2 65 95 95 010 Fax +33 1 42 73 07 13 Tel:+49 6196 21/05/2 758623 010 Fax:+49 6196 574881 Téléphone: 21/05/2 (49)(69) 29810 010 Fax: (49)(69) 2981810 Tel: +49 (0)69 21/05/2 24 74 74 0 010 Fax: +49 (0)69 24 74 74 599 Tel: +49 30 21/05/2 2000 32-0 010 Fax: +49 30 2000 32-599 Tel.: +49 30 21/05/2 453 053 0 010 Axel Hotel Berlin Lietzenburger Straße, 13/15, 10789, Schöneberg, Berlin info.royalberlin@leonardo- Tel.: +49 (0) 21/05/2 hotels.com 30 - 7554300 010 Fax: +49 (0) 30 755430810 21/05/2 Tel. (+49) 30 2100 berlin@axelhotels.com 010 28 93 Grand Hotel Amrâth Amsterdam Prins Hendrikkade 108 info@amrathamsterdam.c om T +31 (0)20 5520 000 21/05/2 010 D-10249 Berlin NETHE RLAND S info@andelsberlin.com Tél : 33 (0)1 42 72 60 46 1011 AK Amsterdam NH Grand Hotel Krasnapolsky Dam, 9. 1012 JS Amsterdam nhkrasnapolsky@nhhotels.com Tél. +31.20.554911 1 21/05/2 010 Park Plaza Victoria Amsterdam Damrak 1-5, Amsterdam 1012 LG, ppvafo@pphe.com +31 (0) 20 62 34 255 21/05/2 010 WestCord Art Hotel Amsterdam Spaarndammerdijk 302 art@westcordhotels.nl Telefoon: 0204109670 21/05/2 010 NH Carlton Amsterdam 1013 ZX Amsterdam Vijzelstraat 4. 1017 HK Amsterdam nhcarltonamsterdam@nhhotels.com Hotel Estheréa Singel 303 - 309, Amsterdam-Centrum, frontoffice@estherea.nl Hotel Okura Amsterdam Ferdinand Bolstraat 333 sales@okura.nl Fax: 0206810802 Tel. +31 20 622 22 66 21/05/2 010 21/05/2 010 T +31 (0)20 678 71 11 21/05/2 010 Phone:+31(0)2 0 620 12 12 Fax: +31(0)20 625 89 86 Tel: +55 11 30855078 Fax: +55 11 30855078 21/05/2 010 hotel@ipanemaplaza.com .br (55 21) 3687 2000 Fax: 55 21 36872001 21/05/2 010 copasul@copasul.com.br Telefone: 55 21 32029450 55 21 22877342 1072 LH Amsterdam Dikker & Thijs Fenice Hotel Prinsengracht 444 Golden Tulip Ipanema Plaza 1017 KE Amsterdam Rua Augusta, 2676. cj 141 - Cerqueira Cesar 01412-100 São Paulo, Brazil Rua Farme De Amoedo 22420 020 - Rio de Janeiro Copa Sul Hotel Avenida Nossa Senhora BRAZIL Jumeirah info@dtfh.nl info@hiphotels.com.br. de Copacabana, 1284 Orla Copacabana Hotel Rio de Janeiro - RJ - Brasil Rua Gustavo Sampaio, 854 - Copacabana - Rio contato@acapulcohotel.co Tel: +55(21) de Janeiro m.br 3077-2000 Fax: +55(21) 2275-3396 Av. Atlântica 4122 Copacabana Rio de compras@orlahotel.com.b Tel.: 55 21 Janeiro BRASIL r 2525-2425 Pestana Rio Atlantica Avenida Atlântica 2964 Copacabana - Rio de Janeiro rioatlantica@pestanarioatl antica.com.br Porto Bay Rio Internacional Av. Atlântica, 1500 Copacabana hotel@portobay.com.br Acapulco Copacabana Hotel SPAIN Mad Hostel Hostal Miralva Los Amigos Hostel Barcelona Sound Hostel Mediterranean Youth Hostel MEXIC O Hostel Haina Hotel Quetzal Hotel Clipper Club Tel: (+55) (21) 254 86 332, Tel: +55 21 2546 8000 Fax: +55 21 CEP: 22020-020 2542 5443 (+34) 91 506 c/de la Cabeza, 24. Madrid info@madhostel.com 48 40 C/ Valverde 32 1º Izq. (+34) 91 360 Madrid info@hostalmiralva.com 45 36 Calle Arenal 26 Piso 4 reservassol@losamigosho (+34) 91 559 28013- Madrid stel.com 2472 Carrer Nou de La Rambla info@barcelonasoundhost (+34) 93 185 91 Barcelona el.com 0800 335 Diptuació St. (08009) info@mediterraneanhostel (+34) 93 244 Barcelona .com 02 78 Orquídeas 13 Sm 22 52 (998) Cancún info@hainahostal.com 8982081 x Blvd.Kukulcan Km 9, Zona Hotelera, Cancun info@hostelquetzal.com ventas@clipper.com.mx x +52(998) 8915999 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 21/05/2 010 Email in four different languages English Dear Sir/Madam, My name is ......................., and I am a student of the Hanze University in Groningen (The Netherlands), and I am making a market research study for Twitter Fountain. Have you ever wanted to see what was happening at that one event you could not go to? Did the plain text-backchannels somehow left you feeling disappointed? Twitterfountain<http://twitterfountain.com/> comes to your aid: we mash up tweets and Flickr-images that share the same tags into a spectacular visual. Twitterfountain currently racks up over 20.ooo hits per week, from all over the world. It is used to display related tweets on websites, and as a big wall of information during events an conferences. Take a look at these pictures for instance: http://www.flickr.com/search/?q=twitterfountain&w=all I will really appreciate if you would spend 2 minutes to answer some questions about the product: 1. 2. 3. Have you ever heard about Twitter Fountain before? If yes, how? Do you think that Twitter Fountain could help you to promote your business? How much will you be willing to pay for a pro version of the product that will include an information filter to moderate the flow of Tweets, the possibility to open the links that appear in the Tweets, and much more advantages? - For free - Between 100 and 1000 Euros - More than 1000 Euros 4. Would you be interested in receive more information of Twitter Fountain? Thank you so much for your time and feel free to contact me or the contact person in company, Lykle de Vries (lykle@deondernemers.nl) Regards, X Spanish Estimado Sr/Sra, Mi nombre es …………, soy actualmente estudiante de la Universidad HANZE en Groningen, Holanda. Estoy trabajando en una investigación de mercado acerca de TWITTER FOUNTAIN(http://twitterfountain.com) ¿Alguna vez ha querido saber lo que sucedió en un evento donde no puedo estar? ¡TWITTER FOUNTAIN viene a su ayuda! Reunimos los Tweets y las fotos en Fliker.com que están relacionados con el tema que escoges y los ponemos juntos en una animación espectacular. Actualmente TWITTER FOUNTAIN recibe 20,000 clicks a la semana desde todo el mundo. Es usado para presentar los Tweets en las páginas de internet o en muros que contienen información para eventos y conferencias. Si quiere ver algunos ejemplos puede ir a esta página: http://www.flickr.com/search/?q=twitterfountain&w=all Realmente apreciaría que me regalara 2 minutos de su tiempo para contestar algunas preguntas acerca del producto: 1. ¿Alguna vez había escuchado de TWITTER FOUNTAIN? ¿En dónde? 2. ¿Piensa que TWITTER FOUNTAIN podría ser una buena manera de promover su empresa? 3. ¿Cuánto estaría dispuesto a pagar por la versión PRO que está siendo construida e incluirá un filtro para información y la posibilidad de hacer click en los links junto con otras ventajas? 4. a. Nada, debería ser gratis b. Entre 100 y 1,000 euros c. Más de 1000 euros ¿Estaría interesado en recibir más información sobre TWITTER FOUNTAIN? Le agradezco mucho su tiempo y le pido si tiene alguna pregunta no dude en contactarse conmigo o el contacto de la empresa el Sr. Lykle de Vries (lykle@deondernemers.nl) Atentamente, X French German Sehr geehrter, Mein Name ist ……………….., und ich arbeite an einer Studie zum Thema Twitter Fountain und sein gewerblicher Nutzen im Rahmen meines Betriebswirtschaftsstudium an der Hanze Universität in Groningen, Niederlande. Have you ever wanted to see what was happening at that one event you could not go to? Did the plain text-backchannels somehow left you feeling disappointed? Twitterfountain<http://twitterfountain.com/> comes to your aid: we mash up tweets and Flickr-images that share the same tags into a spectacular visual. Twitterfountain currently racks up over 20.ooo hits per week, from all over the world. It is used to display related tweets on websites, and as a big wall of information during events an conferences. Take a look at these pictures for instance: http://www.flickr.com/search/?q=twitterfountain&w=all Es würde mich sehr freuen, wenn sie sich die Zeit nehmen würden 4 Fragen zu meiner Studie zu beantworten. 1. 2. 3. Haben sie schon vorher etwas über Twitter Fountain gehört oder gelesen? Wenn ja, wo? (__________________________________________________________) Könnten sie sich vorstellen, dass Twitter Fountain dabei helfen könnte ihren Betrieb oder ihr Produkt zu vermarkten? JA ( ) NEIN ( ) Wie viel würden sie für eine Pro Version von Twitter Fountain bezahlen? Die neue Version ist demnächst verfügbar und sie beeinhaltet einen Informationsfilter für eine noch bessere Auswahl an Twittern zu einem bestimmten Thema. Ausserdem wird es unter anderem möglich sein in Form von Links direkt auf die verschiedenen Twitter zuzugreifen. - 4. For Free Between 100 and 1000 Euros ( More than 1000 Euros ( ) ( Möchten sie mehr Information zum Thema Twitter Fountain bekommen?( ) Vielen Dank Mit freundlichen Grüßen ) )