S.W.O.T.Analisys
School of Public Health
Hasanuddin University
Makassar Indonesia
Ridwan Amiruddin
Program MSc.PH & Leads.
2008
Introduction of School of Public
Health Hasanuddin
University Indonesia
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Quality of Unit: Institution government
Structure; 65 Lecturer, 20 administration
staff, 7 departments.
Vision: Become the leader of public health
institution in Indonesia in 2015.
Mission: Education, research & services.
Responsible person : Dean
Student : 700 (S1 & S2)
The following diagram shows how a SWOT analysis fits
into a strategic situation analysis.
Situation Analysis
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Internal Analysis
External Analysis
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Strengths Weaknesses
Opportunities Threats
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SWOT Profile
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
SWOT ANALYSIS
I
N
T
E
R
N
A
L
College Strengths
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•
Good contacts /
relations
•
Good human resources
•
Special expertise.
Recognized of staff. •
Location in center of
South Sulawesi
Innovative programs/services.
Good overall reputation.
Accessibility –day, night, on
line.
New Laboratory; biology,
chemist, computer, and studio.
SWOT ANALYSIS
I
N
T
E
R
N
A
L
College Weaknesses
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Lack of financial
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support for faculty
Scholarship.
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Lack of managerial
depth and talent
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Inadequate
resources for
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recruitment and
marketing to recruit
student
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Vulnerable to
competitive pressures
Understaffing at all
department
Lack of Infrastructure;
physical
Underdeveloped
campus life and
facilities
Lack of Data Base
SWOT ANALYSIS
E
X
T
E
R
N
A
L
Opportunities
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Expand services to meet broader range of student
needs.
Economic conditions.
Expectations of stakeholders
Partner with International Univ; Griffith
University
Becoming a leader in interdisciplinary.
Continuing education for intellectual enrichment
and for people of all ages.
Use new Technology
Social partnership (NGOs, local community, the
economy)
SWOT ANALYSIS
E
X
T
E
R
N
A
L
Threats
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Competitive pressures from
Other University
Reduced public funding of
higher education
Limited scholarship for student.
Conclusion
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SWOT profile of School Public Health
Hasanuddin University is usefully to
increasing work-perform in academic
mission; education, research and
services to become the leader
institution in 2015.