Uganda Wildlife Authority
Business Skills Training
Follow-Up Action Plan
Shell Foundation : Second Visit
18th – 21st July 2006
Follow-Up Actions
Listed in the following slides are :
1) For BMCA Business Plan
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Actions to incorporate Shell feedback and complete drafting of Business Plan
(draft 2) sections prepared following 1st training visit
Actions to achieve initial drafts of new Business Plan sections for which training
has been completed during the 2nd training visit
Actions for addressing remaining Business Plan sections
Timeline for completing Business Plan actions
Actions to embed Business Plan in UWA work/culture
2) For Bwindi ‘Education’ centre proposal
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Actions to secure funding
3) Observations on training visit by Shell & UNESCO
Section 2 : Company Analysis
Champion : Justus Namara
Section provided as part of draft 2 Business Plan
Incorporate draft 2 feedback including :
2.1. Company Profile
Include conclusions drawn from visitor and financial statistics tables
See attached analysis for ideas e.g. trend of visitor numbers, BINP vs MGNP,
main sources of income, main expenditures and trends
2.2. Vision & Mission
2.3. Present Situation
2.4. Stakeholder Analysis
2.5. SWOT Analysis
Summarise main Strengths and Opportunities and highlight how they may
leveraged, summarise main Weaknesses and Threats and conclude how they
may might be mitigated.
Include SWOT strategy analysis
2.6. Goals & Objectives
Describe how outcomes from SWOT analysis and Swot strategic analysis leads to
the goals and actions described
Section 3 : Market Analysis
Champion : John Friday
Section provided as part of draft 2 Business Plan
Incorporate draft 2 feedback including :
3.1. Products
3.2. Competitors
Include analysis of range of products offered by DRC and Rwanda (not just gorilla
permits)
Compare typical experience offered by BMCA to typical experience offered by
competitors in E. Africa (Kenya, Tanzania)
3.3. Customers
Use Customer Profile template in Toolkit to present customer profiles for 3-5
different visitor types (input from tour operators and field staff will help)
Briefly discuss which customer types represent opportunities for growth
3.4. Market Share
Briefly discuss opportunities to increase market share above natural share of
gorilla market e.g. capture market share for other products, use opportunities
such as World Heritage branding, Queen’s 2007 visit to increase
Uganda/UWA/Bwindi profile
3.5. PEST Analysis
Briefly discuss which areas from the PEST analysis represent the main
advantages or disadvantages against competitors
Section 4 : Marketing Plan
Champion : John Friday
Section provided as part of draft 2 Business Plan
Incorporate draft 2 feedback including :
4.1. Marketing Strategy
Summarise strategy built up in following sections
4.2. Marketing Objectives
Complete and include marketing objectives from training session
4.3. Market and Customer Analysis
Structure text to answer questions in feedback : what are customers looking for ?
What products meet their needs ? What factors influence their buying decisions ?
4.4. Market Segmentation
from other parks/areas
Discuss customer profiles in section 3 and if possible contrast to customer statistics
4.5. Market Targeting
See feedback
4.6. Marketing Mix
4.7. Market Positioning
Based on earlier discuss what differentiates the ‘BMCA brand’ from it’s competition
4.8. Product
Clarify which products are available now and which are in development
Discuss product packages, cultural products, including accommodation in packages
4.9. Pricing
Reference pricing comparisons in section 3, discuss pricing strategy for new
products
4.10. Place (Distribution)
See feedback
4.11. Promotion
See feedback
4.12 Marketing Budget
Clarify which markets budget relates to (current text implies it is only domestic
market)
Discuss how this will be funded
Section 7 : Risk
Champion : Richard Kapere
Section provided as part of draft 2 Business Plan
7.1. Risk Identification
7.2. Risk Evaluation
Include risk ‘blob chart’ to visually illustrate risk evaluation (see SIF Risk Evaluation
Example)
7.3. Risk Management
Clarify which risk mitigation plans have already been put in place and which still
need to be completed e.g.Fire Response Plan
Update Risk Owners for individual risks
7.4. Contingency Planning
Section 5 : Operations Plan
Champion : Edgar Buhanga
5.1. Procurement
Raymond Engena
Initial draft to be prepared following Training II
Summarise existing responsibilities for procurement and inventory management,
clearly stating split of responsibilities between BMCA and Headquarter staff
Reference what existing procurement policies are used, who is responsible for
them, where they can be found
Describe current status of inventory management, what items require inventory
management for BMCA in the future and who would be responsible for this
5.2. Contractual Agreements
Raymond Engena
Summarise existing responsibilities for contracting clearly stating split of
responsibilities between BMCA and Headquarter staff
Reference what types of existing standard contracts are used (e.g. MOU’s,
concession agreements) , who is responsible for them, where they can be found
5.3. Fund Raising Activities
Olive Kyanpaire
Summarise current UWA fund raising process (informal, project-based), who is
responsible for fund raising, areas for improvement
List historic funding received by donor, include amount, date and project name
Summarise special aspects of funding for World Heritage sites : UNESCO role,
UNESCO funds and contact details (Africa desk contacts, website address)
Summarise key elements for an initial funding proposal and attach Bwindi visitor
centre proposal
5.4. HSE activities
Assumptah Tushabe
Briefly summarise legal requirement in Uganda for HSE management, reference
UWA HSE policy who is responsible for this, where it can be found
5.5. Preventative Maintenance
Martin Musinguzi
Draw up preventative maintenance template and checklist for BMCA vehicles
To include list of critical spare parts with minimum numbers, list of regular vehicle
checks with frequency.
Section 6 : HR Plan
Champion : Assumptah Tushabe
6.1. Organisational structure
Initial draft to be prepared following Training II
Description of organisational structure, staff numbers
Focus on split between roles and responsibilities of BMCA staff and support
provided to BMCA from Headquarters staff
Clear description of lines of responsibility
Refer to or use BMCA Management Plan data where appropriate
Summarise current HR issues for BMCA as per list completed in training session
6.2. Staff profile
Identify BMCA jobs for which job profiles will be written
Complete BMCA job profiles based on work during training on Ranger Guide profile
Collaborate with Martin and Stephen
6.3. Staff Requirements
Summarise staff number requirements as per BMCA Management plan
Identify staff number requirements for Business Plan period (3 years) if different
6.4. Training
Summarise training courses available to BMCA staff (as per Management Plan)
Describe whether there are gaps i.e. needs for additional training courses
Are there other methods of training being used ? On-the-job training ?
6.5. Gap analysis
Perform Gap analysis for selected Job types as per example prepared in training
Conclude with any HR actions (training, recruitment ...) required to address
identified gaps analysis and current HR issues
Section 8 : Financial Plan
Champion : Joseph Tibaijuka
Initial draft to be prepared following Training II
8.0 Financial Overview
Text summary of financial history and current situation of UWA and BMCA
Summarise conclusions from budget analysis and capital requirements work
8.1. Capital Requirements
Summarise capital requirements from 2006 Annual Operations Plan budget and
project requirements for 2007 and 2008
8.2. Budget
Complete budget analysis started in training
Summarise assumptions used and conclusions that can be drawn from results
Focus could be on BMCA surplus, proportion of HQ costs to support vs. meeting
capital requirements
8.3. Financial Statements
Not required at this stage
8.5. Evaluation
Not required at this stage
8.6. Funding
Summarise what conclusions from budget analysis may mean for funding
If necessary reference Fund Raising section of Operations Plan (Section 5)
Section 9 : Action Plan
Champion : Edgar Buhanga
9.0 Action Plan
Initial draft to be prepared following Training II
Finalise and include action plan list
Highlight any special priority items
Discuss how action plan interacts with Annual Operations plan and budget
Other Sections
Additional section :
It was decided it would be valuable to include a specific section in the Business Plan addressing those
items which would impact on neighbouring communities and those where communities could impact the
Business Plan activities and goals. Following the principle that BMCA can best achieve it’s goal of being a
‘healthy and sustainable business’ if surrounded by healthy and sustainable communities’.
Section x : Communities Plan
Champion : Vanice
x.1. Objectives
Briefly describe the importance of a strong relationship with communities to BMCA
(include importance of this to donor organisations)
Summarise which business plan goals and actions impact on neighbouring
communities and which can be impacted by these communities
x.2. SWOT
Fill in SWOT table for current relationship with communities neighbouring BINP
and MGNP
x.3. Goals and Actions
Summarise with a short list of actions specific to communities and the BMCA
Business Plan (for other communities actions reference BMCA management plan)
Sections yet to be completed :
Section 1: Executive Summary
Champion : Edgar Buhanga
Section 10: Appendix
Champion : Edgar Buhanga
Timeline for Business Plan Actions
Actions
Dates
Week no
Deliverables
Person
Company analysis/
Market Analysis/ Market
Plan / Risk Plan
31 July-4 Aug
2
50% complete next draft
Justus/John/Richard
14-18 Aug
4
90% complete next draft
Justus/John/Richard
21-15 Aug
5
Circulate in UWA
Edgar/Justus/John/
Richard
Operations Plan
(Procurement,
Contracting, Fundraising,
HSE, Preventative
Maintenance)
HR Plan
28 Aug-1 Sept
6
Send to SF
Edgar
11-15 Sept
8
Finalise
SF/Edgar/Authors
31 July-4 Aug
2
50% complete draft
14-18 Aug
4
90% complete draft
Raymond/Olive,
Assumptah, Martin
21-15 Aug
5
Circulate in UWA
28 Aug-1 Sept
6
Send to SF
11-15 Sept
8
Finalise
14-18 Aug
4
50% complete draft
28 Aug-1 Sept
6
90% complete draft
4-8 Sept
7
Circulate in UWA
11-15 Sept
8
Send to SF
25-29 Sept
10
Finalise
Edgar + authors
Edgar
SF/Edgar/Authors
Assumptah
Assumptah
Edgar/Assumptah
Edgar
SF/Edgar/Assumptah
Timeline for Business Plan Actions
Actions
Dates
Week no
Deliverables
Person
Communities Plan
31 July-4 Aug
2
50% complete draft
Vanice
14-18 Aug
4
90% complete draft
Vanice
21-15 Aug
5
Circulate in UWA
Edgar/Vanice
28 Aug-1 Sept
6
Send to SF
Edgar
11-15 Sept
8
Finalise
SF/Edgar/Vanice
7-11 Aug
3
50% complete draft
Joseph
28 Aug-1 Sept
6
90% complete draft
Joseph
4-8 Sept
7
Circulate in UWA
Edgar/Joseph
11-15 Sept
8
Send to SF
Edgar
25-29 Sept
10
Finalise
SF/Edgar/Joseph
31 July-4 Aug
2
Review initial draft against
2006 AOP and revise
Edgar
14-18 Aug
4
Finance Plan
Action Plan
4-8 Sept
7
11-15 Sept
8
18-22 Sept
25-29 Sept
9
10
50% complete draft
90% complete draft
Circulate in UWA
Send to SF
Finalise
Edgar
Edgar
Edgar
Edgar
SF/Edgar
Timeline for Business Plan Actions
Actions
Dates
Week no
Deliverables
Person
Executive Summary
11-15 Sept
8
90% complete draft
Edgar
25-29 Sept
10
Circulate in UWA
Edgar
9-13 Oct
12
Edgar
16-20 Oct
13
Compile and review in
UWA
Compile entire Business
Plan
30 Oct-3 Nov
15
Send to SF for review
Edgar
SF/Edgar
Finalise
Closest
management
meeting to week 12
Edgar
Approve BP with UWA
management
Approve BP with UWA
board
Next board meeting
(Q4)
Edgar
Brief UWA management
on BMCA Business
Planning progress and
seek their support
August
management
meeting
Presentation on
purpose and the
advantages of BP and
current status
Edgar to co-ordinate
with BP team
Consultation with
stakeholders ??
Decision on Third visit
UWA/SF/UNESCO
Embedding Business Plan in UWA : Actions
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Brief UWA management on advantages of Business Planning approach and
current status of BMCA Business Plan
Consider reviewing BMCA Business Plan with stakeholders e.g. fenceline
communities, tour operators, concessionaires
Just do it !
Bwindi ‘Education’ Centre Proposal : Actions
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Plan is to utilise UNESCO to secure funding for Bwindi visitor centre
 by securing direct donations from UNESCO funds, and/or
 utilising UNESCO co-ordination to secure other donor funds
Responsible : John Makombo
Olive Kyanpaire
Edgar Buhanga
Actions :
Lead responsibility and operations input
UNESCO partnership coordination
Planning co-ordination and EIA
Advise Moses Mapesa to lobby for funding with Kishore Rao
(deputy director WHC) at GRASP meeting in Paris and discuss
intended proposal (Edigold Monday) 20/07/2006
Complete rough draft of WHC funding proposal form and
submit to UNESCO co-ordinator 21/07/2006
Liaise with UNESCO coordinator to finalise funding proposal
for WHC funds or to other funding bodies if necessary
Aug-Dec 2006 (WH funding deadline 1st Feb 2007)
Observations : Shell & UNESCO
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Impressed with efficient and dedicated management BMCA by UWA and
knowledgeable, enthusiastic staff
Need to use UNESCO World Heritage property branding more actively in
signage and promotional materials
Use UNESCO co-ordination, funding, promotional and educational materials
more actively
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Consider early impact of ‘Virunga Massif’ WH designation (expected July 2007)
on business and develop strategy
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Be proactive in using ‘free’ promotional opportunities e.g. Queen’s visit,
photographic and filming materials, embassy exhibitions
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Use feedback from visitors, tour operators and guidebooks to understand your
potential market, their perception of you and to develop new products
Look for places where tools & ideas in Business Toolkit can be put to immediate
use => Business Plan Thinking