KOH3361
INTERCULTURAL COMMUNICATION
1 ST Meeting
Dr. Moniza Waheed

Class assessments
Assignment 1: 30%
Assignment 2: 30%
Final Exam : 40%

Preview
• History and Development of Intercultural
Communication
• Taxonomy of Intercultural Communication
• Basic Concepts in Intercultural Communication

History and Development
• As a field of study started in the 1950s
• WW2 saw the collapse of the world economy
(except USA)
• USA took the initiative to build the world economy (had own agenda)
• Started the Peace Corp.
• USA build a program to study other cultures & trained Peace Corp members

Why study Intercultural Comm.?
• Politics
• Economics https://www.youtube.com/watch?v=GOHvMz7dl2A
• Social

Taxonomy

Taxonomy-Intercultural Comm.

Sarbaugh’s 1998 Taxonomy
2 assumptions:
1) Individuals from the same culture has a lot of similarities (homogeneity)
2) Uncertainty and uncomfortableness occurs in intercultural communication

Sarbaugh’s 1998 Taxonomy (cont.)
Elements in intercultural communication
1) World view
2) Norms
3) Coding system
4) Perception towards the motivation of relationship
Ahmad/Wong  Ahmad/Sukarno  Ahmad/Martin
Malay/Chinese Malaysian  Malay/Indonesian  Malay/Italian
Homogenous  Heterogenous

Basic Concepts
• Understanding own culture
• Understanding the culture of others
• In-group / out-group
• Stereotypes & prejudice
• Uncertainty https://www.youtube.com/watch?v=WGOYei2v
UpY

Recap
• History and Development of Intercultural
Communication
• Taxonomy of Intercultural Communication
• Basic Concepts in Intercultural Communication

Questions? monizawaheed.upm@gmail.com
03-8946 8050