RITI 16-10-2000
&
What’s After
Ayman Rashed
16/10/2000
RITI 16-10-2000
Agenda
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What is otlob.com?
Financing
Acquisition
What’s After
Q&A
RITI 16-10-2000
The First Online
Food Home Delivery
in Egypt
RITI 16-10-2000
What is otlob.com?
• The first online food home delivery service
in Egypt
• Delivery to both homes and offices
• Restaurants around Cairo
• Any type of food
• Cash on delivery
• No extra charges
RITI 16-10-2000
How otlob works
2) Otlob receives order via the Internet
1) Customer places order online
4) Restaurant
prepares the
order,
delivers it
and collects
the cash
3) Otlob routes order to the
restaurant via the phone
5) Restaurants pay otlob
commission monthly
RITI 16-10-2000
Why otlob
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Everybody gets HUNGRY
Home Delivery
Lack of Information
Ease of using the phone
The Internet
RITI 16-10-2000
Home Delivery
• A wide spreading value added service that
virtually everybody provides now in Egypt.
• New Social Attitudes
– We all spend all day long at work, you seldom
find somebody who gets his lunch at home.
– Households take holiday from cooking in
weekends.
– Households do not have the time or energy to
cook during the week.
RITI 16-10-2000
Information
• In order to decide what to eat and from
which restaurants you need to know:
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Restaurants that Deliver to your Area
Menus
Prices
Cost of Delivery & Taxes
Restaurants Working Hours
Restaurant Phone Number
RITI 16-10-2000
Using the Phone
• Need to Place the Order as Quick as
Possible.
• Few available Phone Lines
• Phones are used for more priority Purposes
• Restaurants Phone are Busy
• Order Takers do not try to sell me things
that I do not want.
RITI 16-10-2000
Otlob & the Internet
• The most booming field in the business worldwide
• Most of the businesses – my target customers –
already connected to the Internet
• Everyone is trying to find a place for himself on
the net
• Egypt does not have yet a considerable existence
on the net, any serious attempt is highly
appreciated
RITI 16-10-2000
Otlob Statistics
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Otlob started on September 5th, 1999
200+ restaurants
Not a single pound spent on marketing
50,000+ (70,000) visitors
350 (600) unique sessions per day
40 (80)orders per day
1900+ (2,200) customers
100 new customers every week
Average order = L.E. 30
RITI 16-10-2000
Percentage
Otlob Statistics cont’d
Under
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Age
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Over
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Otlob Statistics cont’d
AM
PM
- PM - PM - PM
PM
PM
AM
Area
Gi
z
To
wn
Ci
ty
i
Sh
ob
ra
a
Ab
ba
sy
ia
Do
wn
Na
sr
Do
kk
Ha
ra
m
M
aa
di
Za
m
al
M
ek
oh
an
de
se
en
He
lio
po
lis
Percentage
RITI 16-10-2000
Otlob Statistics cont’d
%
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Value
Count
RITI 16-10-2000
Market Acceptance
• Many praising feedback mails
• Companies from different fields proposed
different sorts of cooperation with otlob
• Microsoft uses the site as reference for ecommerce initiatives in Egypt
• Microsoft sponsors the site by supplying
free software licenses and holding press
release on otlob
RITI 16-10-2000
Challenges
• Large network of restaurants
• Restaurants delay in delivery? Who is to blame?
• Delay in routing orders (3 minutes average)
because of busy phone lines
• Missing items at restaurants in spite of existence
on the menu.
• Restaurants’ perception of our service
• Operations costs
RITI 16-10-2000
Operations costs
• Each order costs on average two phone
calls.
• # of operators and # of phone lines are
directly proportional with # of orders
• Internet connectivity
• Salaries
• General administration costs
RITI 16-10-2000
(Future) Plans
• We need to aggressively market otlob in
order to:
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grow
gain more market trust
automate our service
add more value added services
keep our time to market
RITI 16-10-2000
Potential Growth
• Integrate with restaurants to route the orders
automatically
• Integrate with couriers to do the delivery
• Introduce new categories of goods for
delivery on the site
• Integrate with portals to provide value
added service to otlob user
RITI 16-10-2000
Financing
• We needed financing!
• Look at what’s there in the USA!!!!!
$
RITI 16-10-2000
Who may Finance
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Venture Capitals
Local Business men
Other Internet Companies
IT companies
Loans
Others
RITI 16-10-2000
Challenges of Financing
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No previous model to follow
Evaluation! High/Low?
Time to Market
“We can build a similar site in few days and
have you out of business”
RITI 16-10-2000
The Acquisition
• Surprisingly 100% Acquisition
• A consortium of :
– CIIC,
– ITWORX and
– others
RITI 16-10-2000
Criteria of Acceptance
• Simply it is the best offer that we got
• Why bother the headache if we get the
profits of 4 years in only one
• We have other projects in mind and we want
to enjoy implementing them
RITI 16-10-2000
What’s After
Ayman
Internet Blocks
Mostafa
Arabic-Bookstore
RITI 16-10-2000
Internet Blocks
• Small Incubator
• Otlob like business
• We implement ideas and operate them
RITI 16-10-2000
Corsat.com
RITI 16-10-2000
Corsat.com
• “The training market place in the
Middle East”
• “A one stop shop for any kind of
training”
Corsat.com
RITI 16-10-2000
Training
“The world-wide training market,
which includes tools, content and
services grew to $16.5 billion in 1998
and is expected to reach $22.9 billion
in 2001”
source: IDC
Corsat.com
RITI 16-10-2000
Types of Training
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Instructor Led Training
Computer Based Training
Web Based Training
Self Based Training
Corsat.com
RITI 16-10-2000
Fields of Training
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Information Technology
Languages
Management
Professional Training
Post Graduate Studies
Others
Corsat.com
RITI 16-10-2000
Corsat.com Main Features
• Search engine to allocate training providers
according to
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Field, topic, subject
Country, city, district,
Certifications,
Authorizations and
others
Corsat.com
RITI 16-10-2000
Corsat.com Main Features cont’d
• Each training provider will have its own web page
• Training providers will maintain their pages by
themselves
• Web Pages will contain:
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Background on Training Center
Staff
Premises
Programs, Courses, Schedule and Prices
References
Certification
Authorization
Corsat.com
RITI 16-10-2000
Corsat.com Main Features cont’d
• Customers can reserve their training courses
online
• Payment is collected
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At the training center
Via open accounts (receivables)
By credit cards
By our messenger
Corsat.com
RITI 16-10-2000
Corsat.com Main Features cont’d
• Training providers will have the facility to
offer “Last Minute Offers” in order to fill in
their classes
• Customers use reduced prices to join the
courses at the very last moment
Corsat.com
RITI 16-10-2000
Corsat.com Main Features cont’d
• Individual training providers can advertise
for themselves
• Customers browse Individual training
providers’ advertisements according to
field, location and date of posting
Corsat.com
RITI 16-10-2000
Corsat.com Main Features cont’d
• Corporates can publish their training needs
online
• They elect whether to send the needs to all
training providers or only to selected ones
• Selected training providers bid for those
needs
• Corporates choose which offer to use
Corsat.com
RITI 16-10-2000
Benefits of Corsat.com
• An effective marketing tool and an untraditional
outlet for training providers
• Help training centers fill their incomplete classes
• Help Individual training providers market
themselves
• A wide range of variety of prices and services are
offered in one place.
• Increase the awareness of customers about new
training offers and services
Corsat.com
RITI 16-10-2000
Benefits of Corsat.com cont’d
• Customers save time and money by not having to
visit training centers
• Help customers allocate their needs and reserve
their place in classes in an easy and effective way
• Help customers allocate training centers far from
their area of residence
• Let customers see other customers’ opinions and
ratings of training centers’ services
Corsat.com
RITI 16-10-2000
Implementation Plan
• Development of Corsat.com
• Make deals with Training Center
– IT Training Providers in Cairo
– Other fields training providers in Cairo
• Launch Corsat.com
• Hire distributors in other cities
Corsat.com
RITI 16-10-2000
Thank You
Ayman Rashed
Managing Director
Internet Blocks
Tel: 0123111961
Email: arashed@otlob.com, arashed@corsat.com
Corsat.com