WebSphere Live for SOA
Daniel A. Powers
VP SOA Sales Worldwide
SOA on your terms and our expertise
© 2005 IBM Corporation

WebSphere Live for SOA
 Adoption of an SOA leads to an adaptive, on demand enterprise built from reusable components. Analysts predict widespread use of SOAs within two years.
 By 2006, more than 60% of enterprises will consider SOA a guiding principle in designing mission-critical applications and processes (Gartner)
 Composite applications will be based on web services and SOA by 2006. By 2007, a set of composition tools tied to major platforms like Websphere, Weblogic or .NET will dominate. (Meta)
 Also view competitive SOA trend.
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Increasing complexity of enterprise application portfolios.
There is a growing need for application interconnectedness and business optimization
Drive for Multi-channel Applications
By 2009, over 40% of interactive apps will be designed for multi-channel deployment.
Market Hype
Industry discussion prompts firms to consider SOA.
Close to 80% of organizations currently implementing SOA components aim to “ Create Efficiencies across Business
Processes
” and “
Improve Access to Corporate
Information ” (Yankee Group CIO Survey 2004)
Early majority adoption of
SOA by 2005
Source: Zapthink
SOA is Driven by the Business
• 63% respondents agree SOAs are driven by the business, whereas previous IT architectures were driven by IT (Cutter Benchmark Survey, 2004)
• 60% respondents agree that SOA must be based on a comprehensive business model of the enterprise
(Cutter Benchmark Survey, 2004)
• It is difficult to provide a “pure SOA” value proposition to customers – progress towards SOA will occur gradually, starting small (Forrester, Cutter)
2 SOA on your terms and our expertise

WebSphere Live for SOA
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– “We are taking apart each task and sending it
… to whomever can do it best, … and then we are reassembling all the pieces” from Thomas Friedman’s ‘The World is Flat’
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3 SOA on your terms and our expertise

WebSphere Live for SOA
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IBM SOA Foundation: Integrated, open set of software, best practice, and patterns
Supports complete lifecycle with a modular approach
IBM SOA Foundation
Software
Extends value of your existing investments, regardless of vendor
Scalable ; start small and grow as fast as the business requires
Extensive business and IT standards support; facilitating greater interoperability & portability
Skills &
Support
Leveraging existing IT Infrastructure
CICS
SOA on your terms and our expertise
IMS
Custom
Apps.

WebSphere Live for SOA
The SOA Lifecycle
 Discover
 Construct & Test
 Compose
 Integrate people
 Integrate processes
 Manage and integrate information
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 Gather requirements
 Model & Simulate
 Design
 Financial transparency
 Business/IT alignment
 Process control
SOA on your terms and our expertise
 Manage applications & services
 Manage identity & compliance
 Monitor business metrics

WebSphere Live for SOA
WebSphere Integration Developer*
Rational Application Developer
Process:
WebSphere Process Server*
WebSphere ESB* & Message Broker
WebSphere Partner Gateway & Adapters
People:
WebSphere Portal
WebSphere Everyplace Deployment*
Workplace Collaboration Services
Information:
WebSphere Information Integrator
Application Infrastructure:
WebSphere Application Server & XD
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WebSphere Business Modeler
Rational Software Architect
SOA on your terms and our expertise
WebSphere Business Monitor*
Tivoli Composite Application Manager*
Tivoli Identity & Access Manager
* New products

WebSphere Live for SOA
Supporting your SOA Lifecycle
Interaction Services
Enables collaboration between people, processes & information
Business Innovation & Optimization Services
Facilitates better decision-making with real-time business information
Process Services
Orchestrate and automate business processes
Information Services
Manages diverse data and content in a unified manner
Integrated environment for design and creation of solution assets
Partner Services
Connect with trading partners
Business App Services
Build on a robust, scaleable, and secure services environment
Infrastructure Services
Optimizes throughput, availability and performance
Access Services
Facilitates interactions with existing information and application assets
Manage and secure services, applications
& resources
7 SOA on your terms and our expertise

WebSphere Live for SOA
Comprehensive services in support of your SOA
Business Modeling
Business Innovation & Optimization Services
Business Monitoring Business Dashboards
Interaction Services
Ad hoc composition
User Integration
Device Integration
Process Services
Service Choreography
Business Rules
Staff
Build
Deployment
Asset
Mgmt.
Interoperability
Partner Services
Partner Management
Protocol
Document Handling
Workload Management
Mediation ESB
Business App Services
Component
Data
Edge
Infrastructure Services
Virtualization
Registry
Information Services
Master Data Management
Information Integration
Data Management
Events
Access Services
Service Enablement
Object Discovery
Event Capture
High Availability
Security
Policy
IT
Monitoring
8 SOA on your terms and our expertise

WebSphere Live for SOA
Provides Web Services connectivity, JMS messaging and service oriented integration
 Improve flexibility through the adoption of service oriented interfaces
 Minimize disruption by using an ESB to handle integration logic
Ease of use
 Easy to use tools that require minimal programming skills
 Simple to install, configure, build and manage
Improve time to value
 Cost effective solution for services integration
 Support for over hundreds of ISV solutions
 Save time and development costs by utilizing pre-built mediations
 Dynamically re-configure to meet changing business processing loads
Seamless integration with the WebSphere platform
 Leverages WebSphere qualities of service: clustering, fail-over, systems management, security
 Easily extends to leverage WebSphere Process Server as needs dictate
 Integrates tightly with IBM Tivoli security and systems management offerings
9 SOA on your terms and our expertise

WebSphere Live for SOA
Provides universal connectivity
 Provides Web Services connectivity and non standard interface connectivity
 Unmatched ability in integrating many systems, platforms, devices, and APIs
 Facilitates service oriented integration
Provides universal data transformation
 Advanced message transformation, enrichment, and routing
 Option to use WebSphere DataStage TX
 Support for industry standard data formats
(AL3, HL7, SWIFT, HIPAA, EDI, etc.)
New & improved pre-built capabilities to improve ROI
 Leverage existing skills with rich Java and XML support
 Implement complex event processing with no programming
 Offers simple and easy to use tools with advanced capabilities
Leverage the performance
 Offers performance of traditional transactional processing environments
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Integrate your existing environment with the world of Web Services
SOA on your terms and our expertise

WebSphere Live for SOA
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Simple, flexible deployment of processes
 Built and optimized on the market leading application server, IBM WebSphere Application Server
Powered by Enterprise Service Bus (ESB)
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Built on top of an open standards based ESB
 Flexible connectivity infrastructure for integrating applications, data, and services to power your SOA
Dynamically modify deployed processes
 Making plug-and-play of process components a reality

Change business rules quickly and easily
SOA on your terms and our expertise

WebSphere Live for SOA
Design business processes for SOA roll-out
Enhanced! WebSphere Business Modeler
 Expanded user experience and analytical capabilities
– More granular and precise modeling of activities
 Collaborative modeling to enable team work
– Ability to publish, share and comment on models through the web
 Business performance modeling
– Ability to identify, generate and receive feedback on
Key Performance Indicators
 Microsoft Visio importing
12 SOA on your terms and our expertise

WebSphere Live for SOA
Using patterns to speed up the process
Model using industry standard UML 2, integrating the architecture into development
Enhanced!
Rational Software Architect V6.0.1
 Model in UML and transform to Web service
 Use patterns to help automate development of applications and promote reuse
 Use Process and best practices ensure repeatable success
 Integrates with business process modeling to ensure business needs drive development
New! Rational Software Architect Pattern Solutions
 Improve productivity with reusable assets
 Rapidly build and configure the Enterprise Service Bus (ESB) with the WebSphere Platform Messaging Patterns
13 SOA on your terms and our expertise

WebSphere Live for SOA
Create composite applications with ease
New!
WebSphere Integration Developer
Streamlining process design hand-off between business and IT
 Import and work with business process models directly from the business analyst
(WebSphere Modeler)
Simplifying and speeding development
 Easy to use tools where everything can be done through the GUI
Maximizing re-use
 Ability to leverage existing services & save components for future service reuse
Enhanced!
Rational Application
Developer 6.0.1
 Generate/use Services with no Java required
 Reuse existing assets as Services
 Increase quality through automated Services testing
14 SOA on your terms and our expertise
Customer eligibility
New service reusing SAP functionality
Existing service from a partner
New service reusing CICS functionality
Existing service

WebSphere Live for SOA
Delivering high qualities of service to a distributed SOA
Enhanced!
WebSphere Extended Deployment
Flexibility for your heterogeneous environment
 Efficiently support mixed workloads
 Effectively enable quality of service management for a mixed application servers and data sources
Optimizing the performance and throughput of your transactions
 ObjectGrid, a caching fabric which enables object data to be shared among multiple clients
 Partitioning facility enables the development of highly scalable, high performance J2EE applications
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Enhanced manageability
 At-a-glance assessments of system vitality and improved application manageability
 Interruption-free application updates to manage the deployment of multiple application versions
SOA on your terms and our expertise
Resource Pool
55%* Utilized Servers

WebSphere Live for SOA
Deliver Collaboration, Mobility, & Composite Applications ‘on the glass’
Enhanced!
WebSphere Portal
 Ease of use
– Now supporting WebSphere Process Server V6 for process-driven portal capabilities
 Ease of management
– Virtual portals and policy-driven administration
 Reduced total cost of ownership
– Reuse of SOA components across customer, employee, and partner/supplier portal environments
Enhanced! Workplace Collaboration Services
 Ease of Use
–
Single, consistent, unified interface w/ activity centric experience
 Ease of Management
–
Efficient network delivery & managed at admin level
 Flexibility, Choice, Openness
– Full range of collaboration services available on demand
New! WebSphere Everyplace Deployment
-
Advanced user interfaces “beyond the browser”
Access to applications & processes anywhere, anytime
16 SOA on your terms and our expertise

WebSphere Live for SOA
Using the Power of Information to Improve Business Applications and Processes
New!
WebSphere Customer Center
Customer Data Integration System
Extends IBM Leadership in Master Data Management
– Control Customer, Product, Location, Supplier & Other Master Data
• Increase revenues, decrease costs, consolidate systems, comply with mandates
– Mature SOA-enabled Master Data Services
• Scalable product information management and customer data integration systems with robust master data integration capabilities
• Over 50 master data solutions and accelerators
• Most live clients, most industry-focused solutions and broadest partner support
Enhanced!
WebSphere Information Integration
Design and Deploy Services to Analyze, Cleanse, Transform and
Virtualize Access to Information from Disparate Sources
– Ease of Use
• Business-driven data analysis and data quality measurement services
• Design and mapping of federated queries spanning disparate data sources
• Visual, codeless design and deployment
– Ease of Management
• Wizard-based deployment and management as Web Services, or JMS or EJB objects
New!
DB2 Viper (Native XML Support in DB2)
Next Generation Database Unifies XML Documents and Relational Data
– Enables Innovative Applications
• Ensures fidelity of XML documents; highly optimized performance
– Promotes Business Agility
• Single platform for business critical data
• Flexibility of XML; Choice of XQuery or SQL
17 SOA on your terms and our expertise

WebSphere Live for SOA
Monitoring service & application performance across your SOA
Tivoli Composite Application Manager for
WebSphere
 Reduced support cost in determining the cause of SOA application downtime / slow down
 Ensure SOA Application performance and availability by automating IT for your business processes
Tivoli Composite Application Manager for SOA
 Service problem identification and resolution enables identification of Web service bottlenecks and failures
 Service management provides built-in and extensible alerts, mediations, situations and workflows.
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Service flow diagnostics allows deep understanding of service flows and relationships
Tivoli Business Systems Manager
 Prioritize IT operation activities according to business value
 Communicate business service status in real-time
 Enable impact assessment of planned changes
Application
Subject Matter
Expert
18 SOA on your terms and our expertise
IT Operations

WebSphere Live for SOA
Monitoring business performance across your SOA
Enhanced! WebSphere Business Monitor
Real-time visibility into process execution
 Management dashboards and reporting capabilities, including trending information
 Event alerts tailored to various types of users
Active intervention in process execution
 Action Manager – supporting real-time response and action as performance data is received
Supporting continuous process improvement
 Ability to export data to WebSphere Business
Modeler for analysis and process improvement
19 SOA on your terms and our expertise

WebSphere Live for SOA
WebSphere Integration Developer*
Rational Application Developer
Process:
WebSphere Process Server*
WebSphere ESB* & Message Broker
WebSphere Partner Gateway & Adapters
People:
WebSphere Portal
WebSphere Everyplace Deployment*
Workplace Collaboration Services
Information:
WebSphere Information Integrator
Application Infrastructure:
WebSphere Application Server & XD
WebSphere Business Modeler
Rational Software Architect
20 SOA on your terms and our expertise
WebSphere Business Monitor*
Tivoli Composite Application Manager*
Tivoli Identity & Access Manager
* New products