BBI20
Summative Assignment: Researching a Local Business
Expectations:
BFV.01
BFV.02
BFV.03
BFV.04
BF1.02
BF1.03
BF2.01
BF2.02
BF3.02
demonstrate an understanding of how businesses respond to needs, wants, supply, and demand
compare types of businesses
demonstrate an understanding of ethics and social responsibility in business
demonstrate an understanding of the benefits and challenges for Canada in the field of international business
explain how needs and wants create opportunities for business
compare the ways in which different industries, sectors, and competitors address similar consumer needs and wants
compare forms of business ownership (e.g., sole proprietorships, partnerships, corporations, cooperatives, franchises)
identify the different types of businesses (e.g., service, retail, manufacturing; for profit, not for profit; Crown, public, and
private)
describe the impact of business on the local community
This assignment involves an oral and written component and will help you to learn more about businesses in our
community. You are to research a business in Lower Mainland. Each person must pick a different business. First
come, first served!
Find the following information about your business:




K





Name of business?
Where they are located (city)?
Number of employees
Type of retailer – Independent Retailer, Franchise, licensed Dealership, or Network
Marketing?
Form of business ownership – Sole Proprietor, Partnership, Corporation, Cooperative?
Description of product or service that the business provides
Competitors – these may be local or international
Customers – describe them and identify where they are located
International? – does this organization conduct business internationally? Explain.
Explain the following:



T

A
C


Why you think this business chose this form of ownership. Be sure to state the advantages of
this type of ownership over other forms.
Is the product or service a need or want? Explain.
What other products or services would this business compete with to satisfy the same need
or want? Explain how these similar products or services address the same consumer need or
want.
If this organization conducts business internationally, what benefits do they receive by doing so?
If they are not currently involved in international business, do you think they could benefit from
doing so? What challenges would they face?
Describe how this business affects the local community. Identify and describe as many factors
as you can.
Powerpoint and oral presentation
Powerpoint Presentation Tips:
 Use dark fonts on light backgrounds for best readability. A second choice is light coloured fonts on dark
backgrounds. Ensure high contrast between the background and font colour.
 Use the same colours and fonts throughout the presentation. Templates help to make sure it all looks the
same.
 Use no more than one graphic per slide.
 Use size 18 font or larger to ensure it can be read.
 Use bulleted lists, not paragraphs or sentences.
 Follow the rule of 666: no more than six words per bullet, six bullets per slide, six word slides in a row
 Spell check and proofread your slides.
 Practice your presentation so you can talk to the audience rather than read straight from the slide.