Neuromarketing is a great marketing and advertising technique that is used by companies
and researchers to help them study their consumer’s cognitive and affective response to the
company’s marketing. This method helps companies measure their consumer thoughts on that
product the company is trying to advertise. The base of neuromarketing is using meme, a form of
cultural information similar to a gene that stays in your memory for a long point of time. Meme’s
come in various forms, taglines, certain punctuations and decimals, pictures, aromas, songs, and
much more. Neuromarketing is a great form of advertising because it is geared towards what
appeals to the audience instead of coming up with plots that the audience may not greet with or
are knowledgeable about. Neuromarketing takes a form in which the audience can relate to or
can just be enjoyable for the audience; it depends on the product, the company, and the message.
One of the main marketing methods in neuromarketing is taglines and songs, every
company that run commercials have some kind of song to give the commercial and the message
more intensity or make the it more whimsical to give the audience a certain feeling. For example,
Swiffer commercials always have light music and whistling while a housewife or a mom is
cleaning in the background and after a few seconds, she is finished cleaning and can do whatever
else she needs to do and the tagline “Swiffer give cleaning a whole new meaning.” Now this
message is directed at mainly moms who do not have a lot of time to spend cleaning their homes
and may look at this commercial as a solution to their time problems. Neuromarketing comes
into play because researcher learned their consumers are mainly stay at home moms or moms on
the go that need a little extra help cleaning, so they create a commercial that targets their
consumer to show them the solution. The music in the background give an easily going type of
vibe, that using a Swiffer is easy for you, and that anybody can do it. This method in the
neuromarketing technique is used in various and enormous company advertisement.
Another technique used in the neuromarketing method is pictures and aromas, pictures
are the main component in ANY advertising product and aromas are more limited to air
fresheners, detergent, perfume, and cologne. Pictures are important in advertising because they
are the face of your product to help consumers get a glimpse of what the product is, what it
offers, and who the product is geared too. For example, when you are driving down the street or
on the freeway, there are thousands or billboards, fliers, and bench signs that are covered in
advertisement. As a student when they go into a building for their class there are bulletin boards
full of information from books and study groups to cars and the next frat party but it is all
advertisement. Now aromas are effective as well because when a consumer sees how a product
smells or what it seems to smell like, then they are more interested to buy that product. For
instance, if a mother is in Meijer and they see a bottle of Gain laundry detergent, they
automatically think of the commercials associated with that product and the different sense
associated as well so they are more likely to buy the Gain bottle then a Meijer brand bottle.
Neuromarketing plays the role in these instances by creating different meme’s for different
products, making the customer more likely to pay for that product.
Now punctuations and decimals are also effective in neuromarketing because researchers
learn what helps bring attention to their product to the consumer. For example, people are more
likely to stop at a sign or a flier that has CAPTIAL LETTERS than a sign or flier that has smaller
and normal font. If a people is in a clothing store and they see SHIRTS ON SALE was $5.00,
now $3.00.! Then the consumer is going to be attracted and likely to buy that product.
Neuromarketing uses this method to create extreme awareness to the customer and letting them
know that they are cheaper than the competition. Even with this evidence, is neuromarketing is
positive method of advertisement? Is this method effective? Why is this method important?