Marketing-Entrepreneur
&Management
Websites: http://schools.utah.gov/CTE/awareness/Content.aspx
http://meganreescurriculum.weebly.com/college--careerawareness.html
Overview
◦ The Business section of College and Career Awareness is 23 days long.
◦ Within the 5 different unit, there is enough material to cover about 35 days.
◦ You will have to pick and choose which assignments you would like to use within each
section.
◦ You do not have to and will not have time to do ALL of these assignments.
◦ We are REQUIRED to follow the curriculum as given for this coming school year
◦ Small tweaks are allowed, but stick to the lesson plan and it’s spirit as closely as you
can.
◦ In this section there are 7 assignments and 6 supplemental assignments. Choose what
will work for you, but be sure to cover the key concepts and vocabulary as given in the
lesson plan.
Assignment 1 – Career Connection
◦ Each section in Business has a “career
connection” worksheet and activity that is a
good “getting started” activity.
◦ This one helps kids recognize careers within the
marketing and entrepreneur areas and what they
make a year.
Assignment 2 – Introduction to
Marketing
◦ This PowerPoint lecture and worksheet introduces the
students to the basic concepts and vocabulary in
Marketing.
◦ Product, Price, Promotion, Place
◦ Goods & Services
◦ Target Market
◦ Slogans, Logos, Jingles
◦ Distribution
◦ Distribution process
◦ Note: Personally, I like to combine this lesson with Lesson
6 on Marketing Strategies. They go nicely together.
◦ The PowerPoint I use to teach this is not included in your
materials—it is also on my website, called “Assignment
2-Intro to Marketing”
Assignment 3 – The Four P’s
◦ Play the Four Corners game with the four P’s.
◦ Students complete accompanying worksheet for the
vocabulary
Assignment 4 – Product Assignment
◦ Students will label different product types
◦ Create labels with “goods”, “services” and “ideas”
on the board.
◦ Give out the pictures, laminated or in button form,
to each student.
◦ Have them place it on the board under the
correct label.
Assignment 5a – Entrepreneur Lecture
◦ Give the lecture about entrepreneurship by using the
provided PowerPoint. Students will fill out the
accompanying worksheet.
Assignment 5b – Types of Entrepreneurs
◦ Give the lecture about entrepreneurship by
using the provided PowerPoint. Students will
fill out the accompanying worksheet.
Assignment 5c – Shark Tank
◦ Watch two segments from the reality TV show,
Shark Tank
◦ You can buy episodes on Amazon
◦ You can watch them for free on Youtube
◦ I have purchased all six seasons!
◦ Students watch the show and fill out the
worksheet.
◦ They then look up the company online to
determine how the company is currently
doing.
◦ I will try to add my excel sheet with my notes
for all the episodes on the website within the
next few weeks!
Assignment 6 – Commercial Strategies
◦ This video is not available on the State website,
due to copyright restrictions!
◦ You can find your own commercials or
◦ You can get the video on my website:
◦ Meganreescurriculum.weebly.com
◦ Freebies>College & Career Awareness
◦ I will update it occasionally so check back if you can.
◦ Students will identify 12 marketing strategies in
commercials:
◦ Bandwagon, Beautiful People, Card Stacking,
Common Man, Emotional Appeal, Glittering
Generalities, Name Calling, Repetition, Stretch the
Truth, Statistics, Testimonial, and Transfer
◦ I also have a PowerPoint that explains these
strategies that you a may want to use before the
video—it’s not part of the official lesson, but it is
quite helpful and also on my website.
Watch Outfox Those Charming
Schmoozers
Assignment 7 – Small Business Assignment
◦ This hands-on project is meant to be the final of the
entire unit. In this assignment, students will be put into
groups and will use what they have learned to create
small business. There are several options for the
medium they will use—you can have each group
choose, they can all do the same one, or they can do
all three or a combination of the three.
◦ Make a Poster
◦ Make a PowerPoint
◦ Make a Commercial
Additional Resources (optional)
These resources are optional to flesh out your Marketing section. You will not be able to all of
them—or even any of them—but they are there for you if you want them!
Finance in the Classroom
Marketing Crossword
Marketing Word Search
Marketing Trivia
PBS Kids Marketing
Marketing Strategies
Magazine Ad
Finance in the Classroom
◦ This file is in the resource file but it’s called Classroom Search, not Finance in the
Classroom.
◦ Go to Financeintheclassroom.org.
◦ In the search box, type “Entrepreneur.”
◦ Click on the first item to come up:
Entrepreneurship Lesson Plans.
◦ The lesson plans basically have you
give the kids a survey, and then they
choose an entrepreneur and do an
oral report about them.
Marketing Crossword
◦ Yay! A crossword! So exciting!
Marketing Word Search
◦ Yea! A word search! Double
exciting!
Marketing Trivia
◦ This file is not included in the resource file, but is
available on my website. I will keep it updated—
usually every quarter I update it and put it up on the
site.
◦ This is a game I created to test my kids’ knowledge
of Marketing! The kids LOVE this game, and it can
take a whole period, or about 30 minutes. I usually
do it the day of the Auction to get them some extra
money.
◦ I put students in pairs, and they choose a category.
If either of them gets the right answer, they BOTH get
paid. If they don’t know, I open it to the rest of them
and they can answer out of turn when I call on
them. In this case, only one person gets paid.
PBS Kids Marketing
◦ I had personally never heard of this site, but
many teachers say it is really awesome! There
is a file included in the resource file that gives
you full directions on how to operate the
website.
◦ pbskids.org/dontbuyit
Marketing Strategies
◦ The worksheet for this is included in your
Resource File, and it is a homework
assignment. Students watch TV (or Youtube)
and write down the logo, slogan, jingle, and
marketing strategy for each commercial.
◦ The PowerPoint I use for this is not included
with your materials, but it seems pretty
difficult to give this homework unless you
have introduced the 12 styles. The video in
lesson 6 shows an example of each, but I like
to introduce them and talk about them
before I show that video. So I combine this
assignment with Lesson 6, and attach the
marketing strategies video right on the end.
Magazine Ad
◦ In this assignments, students draw or create on the
computer a Magazine ad.
◦ I also have a resource on my website for this one that
is a little more advanced. I do a similar assignment
where students draw a popsicle stick that has a
different target market on it.