marketing
300
discussion section
http://mywebspace.wisc.edu/rkamath
welcome!
• agenda
– adds and switches
– introductions
– expectations and more miscellaneous
bureaucracy
– the introductory quiz
http://mywebspace.wisc.edu/rkamath
switching sections
• sections have 35 person capacity
• try to enroll through enrollment website
• try going to discussion forum on Learn@UW,
find someone who wants to switch with you
• ask TA if there is room. If so, get TA to sign form;
if not, try another section
• http://www.bus.wisc.edu/undergrad/forms
• If TA signs it, email both TAs with switch info
http://mywebspace.wisc.edu/rkamath
adding this class
• Priority to graduating seniors
• Next priority to people who need this class to
graduate
• First try to use enrollment website to add
• If you can’t add, get business course
permission form, fill out, get me to sign, and
return to Jolene Krahn in 4166
• http://www.bus.wisc.edu/undergrad/forms
http://mywebspace.wisc.edu/rkamath
Hello.
Rahul “Ray” Kamath
rkamath@wisc.edu
http://mywebspace.wisc.edu/rkamath
Office hours:
Friday 10am-12pm
4181 Grainger
Get section slides
on my website!
http://mywebspace.wisc.edu/rkamath
introduce yourself
•
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name
year
major
hobbies
a brand or company you like and why, and/or
a brand or company you can’t stand and why
• favorite Madison restaurant
http://mywebspace.wisc.edu/rkamath
“credentials”
Education
BS: University of CaliforniaBerkeley, Information Theory
MBA: Indiana University, Double
Major in Marketing and Supply
Chain/Operations Management,
Minor in Decision Modeling and
Statistical Analysis
PhD: UW-Madison, Marketing;
Minor in Psychology
http://mywebspace.wisc.edu/rkamath
more “credentials”
• Berkeley Robotics and Human Engineering
• Eaton Industrial Manufacturing
• California Institute of Transportation
Studies
• AASHTO
• BP
http://mywebspace.wisc.edu/rkamath
stuff I used to enjoy
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bicycling
bird watching
illustration
reading
the suits
http://mywebspace.wisc.edu/rkamath
stuff I used to enjoy
http://mywebspace.wisc.edu/rkamath
what I do now
good fit to the data. All of the factor loadings exceed .40 and have
t-values greater than 4.5. A series of chi-square difference tests on
the factor correlations provide evidence of discriminant validity.
For example, the comparison of the two qualification scales
produced %^A(1) = 48.2, p < .001, which suggests that these
measures are distinct. The factor intercorrelations are shown in
Table 1. The final step in the construct validation process
consisted of computing reliability for each construct by using
Joreskog's (1971) formula. As is shown in the Appendix, each of
the measures displays satisfactory levels of reliability. In
summary, the evidence suggests that our scales have adequate
measurement properties. Next, the full structural model shown in
Figure 1 was estimated. Six of the paths were insignificant (F5—
>F4, F3^F4, F7^F2, and F8-^F2, F3, F4), and we proceeded to
estimate a trimmed model without these paths…
http://mywebspace.wisc.edu/rkamath
what I do now
• Behavioral economics and
decision processes
• Religion in an
economic/material world
• Transit infrastructure
http://mywebspace.wisc.edu/rkamath
teaching philosophy
“is this going to
be on the test?”
stuff you can
actually use
ray’s section
http://mywebspace.wisc.edu/rkamath
teaching philosophy
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build intuition
real world examples
stuff you can relate to
interesting and entertaining
value-add material
“am I going to fail because of you?”
http://mywebspace.wisc.edu/rkamath
about the discussion section
• discussion questions
– 6 possible questions to answer, each due
different week; must do 3 of them (~2-3 page
responses); see handout
– can only submit 1 after 2nd Exam
– due at beginning of class; we will discuss the
topic during class
• quizzes (due by 10pm on Wednesdays; no
make-ups!)
• group time (more on that later)
http://mywebspace.wisc.edu/rkamath
about the discussion section
• I’m here to help you with your questions.
Don’t hesitate to interrupt me to ask
questions.
• I’m not an authority… yet. I will occasionally
flub my lines or say “I don’t know.”
Remember: I’m a student like you!
• Hear or read about anything relevant to
what’s happening in class? Let me know!
http://mywebspace.wisc.edu/rkamath
about the discussion section
• Need more help? Want to do practice
questions? Go to the website on the back of
your book:
• www.mhhe.com/fourps
http://mywebspace.wisc.edu/rkamath
keeping tabs
• check grades regularly
• grades for all papers will be posted by the
thursday after submission
• as per syllabus: contact me within two weeks
after turning in papers if there is a problem
http://mywebspace.wisc.edu/rkamath
other stuff i’m supposed to go over
• discussion attendance is mandatory…
• participation helps you learn and helps you
learn from others. speak up!
• people who show up and participate are
more likely to get better grades!
• don’t be discouraged!
http://mywebspace.wisc.edu/rkamath
the syllabus quiz
• The syllabus answers many of your questions.
Please read it!
http://mywebspace.wisc.edu/rkamath
quiz question 1
• Homepage announcements: How often
should you check the course homepage?
A.
B.
C.
D.
E.
Once a week
Hourly
At the end of the semester
Only after exams
At least once per weekday.
http://mywebspace.wisc.edu/rkamath
quiz question 2
• Which of the following is true about grade
posting?
A. You should check your grades no more than
once per month
B. You should check your grades at least twice per
week
C. Requests for grade changes will not be honored
more than one week after the initial posting.
D. Both B&C
E. None of the above
http://mywebspace.wisc.edu/rkamath
quiz question 3
• Which of the following is not true for quizzes?
A. You can take as much time as you need to
complete a quiz.
B. You may take the quiz up to two times, but the
questions may vary between attempts
C. If you take the quiz twice, the highest score will
be saved
D. Quizzes must be submitted no later than 10pm
on Wednesdays.
E. Quizzes are accessed via the Learn@UW course
home page.
http://mywebspace.wisc.edu/rkamath
quiz question 4
• Which of the following is not true for exams?
A.
B.
C.
D.
You must bring your student ID to exams
Exam reviews will be posted on Learn@UW
Make up exams are not guaranteed
Failure to turn in an exam will be treated as
academic misconduct.
E. All of the above are true.
http://mywebspace.wisc.edu/rkamath
quiz question 5
• Which of the following is not true:
A. Attending lecture is optional
B. If you are distracting other students you will
be ask to leave
C. Discussion attendance is mandatory
D. Group participation is required in Discussion
E. Some extra credit opportunities will be
offered throughout the course.
http://mywebspace.wisc.edu/rkamath
anything else?
http://mywebspace.wisc.edu/rkamath