A BRAND DOSSIER – MARUTI SUZUKI SWIFT
BRAND DOSSIER – MARUTI SUZUKI SWIFT
PROJECT SUBMITTED TO
PROF. SRINIVAS GOVINDRAJAN
Submitted by:
Rachit Agarwal
[B13045]
Krishnakant Goenka
[B13028]
Sneha Rungta
[B13057]
Shivam Gupta
[B13055]
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
CONTENTS
Particulars
History of Maruti
Maruti Suzuki Swift
Advertisement, Brand positioning & Repositioning
Segmentation
Analysis of the Project
SWOT
Generic competitors
Distribution strategy
Future of the brand
Hypothesis
Justification of the hypothesis
Instrument of data collection
Method of data
Sample size & Sampling plan
Questions
Page No.
04
05 - 07
08 - 09
10
11
12
12
13
13
15
15
16
16
16
17 - 21
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
PHRASE 1
LITERATURE REVIEW
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
HISTORY OF MARUTI
Maruti Udyog Limited (MUL) was established in February 1981, though the
actual production commenced in 1983 with the Maruti 800, which at the time
was the only modern car available in India. The only competitors during that
time for this car in India was - the Hindustan Ambassador and Premier Padmini,
they were both around 25 years out of date at that point of time. Through 2004,
Maruti Suzuki has produced over 5 Million vehicles.
The company has domestic sales of 730,000 cars annually.Its manufacturing
facilities are located at two places Gurgaon and Manesar in Haryana, south of
New Delhi. Maruti Suzuki’s Gurgaon facility has an installed capacity of
900,000 units per annum. The Manesar facilities, launched in February 2007
comprise a vehicle assembly plant with a capacity of 550,000 units per year and
a Diesel Engine plant with an annual capacity of 100,000 engines and
transmissions. Manesar and Gurgaon facilities have a combined capability to
produce over 14, 50,000 units annually.
About 35% of all cars sold in India are made by Maruti. The 54.2% of
company’s share is owned by the Japanese multinational company Suzuki
Motor Corporation. The rest is owned by public and financial institutions. It is
listed on the Bombay Stock Exchange and National Stock Exchange of India.
During 2007 and 2008, Maruti Suzuki sold 764,842 cars in India. In all, over six
million Maruti Suzuki cars are on Indian roads since the first car was rolled out
on 14 December 1983. Maruti Suzuki offers 15 models, Maruti 800, Alto,
Maruti Alto 800, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni,
Eeco, Gypsy, Grand Vitara, Kizashi and the newly launched Ertiga. Swift, Swift
DZire, A-star and SX4 are manufactured in Manesar, Grand Vitara and Kizashi
are imported from Japan as completely built units (CBU), remaining all models
are manufactured in Maruti Suzuki's Gurgaon Plant. The company is believed to
be moving towards introduction of a new version of Maruti 800 by November
2012, which will be more fuel efficient, though slightly costlier than Alto and
existing Maruti 800. The Suzuki Motor Corporation, Maruti's main stakeholder,
is a global leader in mini and compact cars for three decades. Suzuki’s strategy
is to utillise light-weight, compact engines with stronger power, fuel-efficiency
and performance capabilities. Nearly 75,000 people are employed directly by
Maruti Suzuki and its partners. It has been rated first in customer satisfaction
among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.
Maruti Suzuki will be introducing new 800 cc model by Diwali in 2012.The
model is supposed to be fuel efficient, hence more expensive.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
MARUTI SUZUKI SWIFT
In 2004 Maruti Suzuki launched its new car “ Maruti Suzuki Swift ”. Swift is a
hatchback model of Maruti Suzuki, which is a copy of an American Model Car
with more boot space. Earlier Maruti was using FIAT engine in its car but now
Maruti has launched its own manufactured K-series engine. In swift its using
1.2L K-series engine which is running successfully. Swift is Available in Petrol
and Diesel variants.
Competing with the other cars of Maruti, Maruti Swift is gradually making its
position in the Indian market of hatchback cars.
Most fuel efficient car: In Swift Diesel and Petrol variant DDiS and K-Series
engine is used that delivers completely new levels of power , refinement,
response and fuel efficiency.
Environment friendly: The combination of a 16 valve cylinder head and a 5
Step Multi Injection System gives efficient combustion leading to cleaner
emissions.
Lowest maintenance cost: It is the only engine with a Chain Drive Timing
System, which is maintenance-free for the entire life of the engine. Trust worthy
car .
Features: Air conditioner, Power door locks, Body Color Bumper, Rear
Defogger, Cup Holder, Tinted window glass, Power windows, Power steering,
Roof antenna, Wheel Covers.
Colour: Mid night black, Arctic white, Silky silver, Blazing Red, Orange,
Glistening Grey.
Interior: Driving posture is excellent as the driver’s seat has a height adjuster
and a slide range that ensures driving comfort. The material and textures used
for the dashboard and the car interiors are of good leather finish. The climate
control system has an easily-operable large circular dial. The currently located
instrumentation display includes a tachometer, speedometer and digital
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
odometer as well as a clearly visible digital clock. Air conditioner, Power door
locks, Rear Defogger, Cup Holder, Power windows, Power steering.
Exterior: Turn indicators integrated into outside rear view mirrors, automatic
climate control system, new front and rear bumper with chrome finish grill.
New design for wheel covers/ 15” alloy wheels for top variants centre console
with dashboard integrated music system, round shaped fog lights, peeled back
tail lamps, bigger and better looking head lamps, Roof antenna, Tinted window
glass.
The Maruti Suzuki Swift was launched in India in May 2005 with a 1.3-litre
petrol engine.
Later, in early 2007, Maruti introduced the Swift with a Fiat-sourced 1.3 L
DDiS engine.
In 2010, due to the new BS IV emission norms, Maruti replaced the 1.3 L
petrol engine with a 1.2 L K-series engine.
In August 2011, Maruti launched the all-new third-generation Swift, with 1.2 L
K-series petrol and 1.3 L DDiS engines.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
Hence Maruti Suzuki Swift design is derived from the previous Suzuki Swift
which was already in foreign market. Maruti Suzuki launched limited edition
Swift RS. It is available on the VXi and VDi variants of the hatchback.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
ADVERTISEMENT, BRAND POSITIONING & REPOSITING
The old swift ad show the busy boss driving his new swift for the thrill of
it, in between his office work. The commercial had an ambiguous catch line
‘You are the fuel’. The brand swift never needed much promotion after launch
and always remained the top most best selling products of the company. It is the
known fact that advertisements are generally made for either the new products
or the products that are really not selling. On the other hand for a product that is
selling really well and is very well accepted in the market does not get any
TVCs.
REPOSITIONING:
This new TV advertisement of Maruti Suzuki Swift has come up after almost
5 year’s time. The commercial that has been doing rounds of the various TV
channels, show cases a fleet of swift cars speeding and swerving down the
roads, which the passengers and drivers of the cars have the evident expression
of excitement and amazement on their faces. The Maruti Suzuki Swift is shown
to create sheer awe and thrill of driving it. The commercial caption line goes as
‘We are the Swift’, and clearly shows that the vehicle is meant for the young
and fast generation of India.
 The most apparent reason is sales. While the swift’s popularity has not
reduced even an iota, but because of the slowdown stricken car market of
India the overall sales of the company is really affected. Thus, to improve
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
the sales of the Swift models the company might have taken resort to the
promotional commercials.
 The age of the brand is also a factor. While it is true that the best selling
products such as the Maruti Suzuki Swift, only gain more trust over the
years but it is also important to remember that the young generation is
rather experimental and looking forward to try new attractive things. As
brand swift it also ageing slowly, it is important to hold the customer
interest intact in it. Thus, Maruti’s new ad directed at the young
generation could be meant to draw attention on the stunning qualities on
the swift model.
 The most important reason behind this new promotional investment from
Maruti is the fear of competition. There are a lot of cars coming up in the
Indian car market to challenge the best selling Maruti cars.
As a part of promotional approach maruti Suzuki promoted swift through
sponsoring various live programmes (Dancing shows) like Dance India Dance.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
SEGMENTATION
It is necessary to understand the Indian car market classification and the
segments in which MUL operates. There are two principal systems of classificat
ion in the Indian passenger car industry:
A. Price Based Classification
Price based classification is the widely accepted classification basis in the
Indian passenger car industry. The different price segments used by Maruti were
as follows:
1. Segments A – cars priced lower than Rs. 300,000
2. Segment B – cars priced between Rs. 300,000 and Rs. 500,000
3. Segment C – cars priced between Rs. 500,000 and Rs.1,000,000
4. Segment D – cars priced between Rs. 1,000,000 and Rs. 2,500,000
5. Segment E – cars priced above Rs. 2,500,000
B. Length & Weight Based Classification:
In April 2002, SIAM introduced a new segmentation of cars on the basis of the
length of the cars, in order to establish a uniform industry standard.
The new segmementation of the passenger vehicles are as follows:
Passenger Cars
Segment A1 (Mini) – cars having a length up to 3,400 mm
Segment A2 (Compact) – cars having a length of 3,401 – 4,000 mm
Segment A3 (Midsize) – cars having a length of 4,001 – 4,500 mm
Segment A4 (Executive) – cars having a length of 4.501 – 4,700 mm
Segment A5 (Premium) – cars having a length of 4,701 – 5,000 mm
Segment A6 (Luxury) – cars having a length of more than 5,000 mm
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
ANALYSIS OF THE PRODUCT
There are six types of variants available in the brand Maruti Swift :






Maruti Suzuki Swift LXi - Rs 4.79 lakhs
Maruti Suzuki Swift VXi - Rs 5.25 lakhs
Maruti Suzuki Swift ZXi - Rs 6.12 lakhs
Maruti Suzuki Swift LDi - Rs 5.95 lakhs
Maruti Suzuki Swift VDi - Rs 6.45 lakhs
Maruti Suzuki Swift ZDi - Rs 7.27 lakhs
SWOT ANALYSIS
Strengths:









Distributor network with brand loyalty
Japan technology and service distribution
After sales service
Cost-effective
Low maintenance
Low price
High fuel Efficiency
Knowledge of the market
Strong partnership
Weakness:
 Low engine capacity
 Government bureaucrats have made MUL unaccustomed to international
standards and keen competitors
 Relatively new in the diesel car segment
 Low resale value
Opportunities:




High end car segments
Overseas Market
Improve Handling
Add extra features to small segment cars
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
 Attracting youth
Threats:
 Global players
 Worker’s strike
 High competition
GENERIC COMPETITION






Bus
Auto
Bike
Cycle
Train
Metro
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
DISTRIBUTION STRATEGY
Distribution strategy of a firm is a plan created by the management of a
manufacturing business that specifies how the firm wishes to transfer its
products to intermediaries, retailers and end consumers. Maruti Suzuki has two
manufacturing facilities in India. Both manufacturing facilities have a combined
production capacity of 14,50,000 vehicles annually. Maruti has a strong dealer
network. Infact it was one of the very first companies in the country to
understand the importance of after sales service in high involvement products
like cars. It has the largest distribution & Service network comprising of over
400 sales showrooms, over 600 dealer workshops, and 1900 Authorized Service
Stations spanning across over 1190 cities unparalleled in the country. It has 30
Express Service Stations on 30 National Highways across 1,314 cities in India.
Most of the service stations are managed on franchise basis where Maruti trains
the local staff. To increase their reach to rural India, where setting up a
complete dealership was very difficult, they opened extension counters which
are operated by some dealer in the city thereby ensuring increased customer
touch points without risking the viability of the dealers.
FUTURE OF THE BRAND
 In future, Maruti Suzuki may launch electric cars like Swift Plug-in
Hybrid in India.
 Maruti Suzuki which controls slightly over half of the domestic car
market in the country has said that it would design small cars suitable for
the Indian conditions as a strategy to beat the stiff competition with the
entry of global auto makers.
 It would be launching compact S2 cars which will be the new modified
version of the brand Maruti Swift with more features to meet the needs of
the customers locally.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
PHRASE – 2
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
HYPOTHESIS
In our survey we are trying to prove upon three hypotheses:
In hatch back segment B category,
 Maruti Swift is the most fuel efficient car.
 Maruti Swift is a status symbol.
 Maruti Swift is a sporty looking car.
JUSTIFICATION OF TAKING THE HYPOTHESIS
Hypothesis 1:
Initially Maruti Suzuki swift positioned itself as a fuel efficient car. In due
course due to competition many carmakers started to promote their hatchback
variant with the same positioning of fuel efficiency. Here we have taken this
hypothesis to check whether Maruti Suzuki is still related to fuel efficiency in
the mind of the car users.
Hypothesis 2:
Maruti Suzuki Swift falls under segment B category of pricing segmentation but
its starting variant is of cost 4.79 lakhs. The sales of Maruti Suzuki Swift is the
second highest for the company next to Maruti 800 which shows that interest to
purchase Swift is really high. This may be due to the reason that people
consider Swift as a status symbol, which is the hypothesis.
Hypothesis 3:
In the repositioning strategy of Maruti Suzuki swift they concentrate on creating
an impact among young generation as their new swift variant is a sporty looking
car as they want to eradicate the age factor of the swift and also fear of
competition. This hypothesis is related to check the success of repositioning of
maruti Suzuki swift.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
INSTRUMENT OF DATA COLLECTION
Face to face interview:
An interview is a purposeful discussion between two or more people that can
help you gather valid and reliable data that is relevant to your research
objectives. Face to face interviews allow for personal communication and make
it possible to gather more information for your study.
Online survey:
An online survey is a questionnaire that the target audience can complete over
the Internet. Online surveys are usually created as Web forms with a database to
store the answers and statistical software to provide analytics. In this we obtain
information by receiving responses either by mail or through social networking
site.
METHODS OF DATA ANALYSIS
Likert Scale:
It is the most widely used scale in research survey. It is developed on the
principal of measuring attitudes by asking people to respond to a series of
statements about a topic, in terms of the extent to which they agree with them. It
provides a right image of the product.
Rating scale:
A scale that rates some attribute form “poor” to “excellent”. It gives an idea
where exactly the product stands.
SAMPLE SIZE AND SAMPLING PLAN
Sample size:
The number of entities in a subset of a population selected for analysis.
The number of respondents: 40
Sampling plan:
A sampling plan is a detailed outline of which measurements will be taken on
which material, in what manner, and by whom. Sampling plans is designed in
such a way that the resulting data will contain a representative sample of the
parameters of interest and all questions, as stated in the goals, will be answered.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
QUESTIONS:
1. Does anyone in your family own a car?
o Yes
o No
2. Do you drive a car?
o Yes
o No
If No, for both the questions then terminate or else continue.
3. Which car comes to your mind when you think about “Hatchback” cars?
1
2
3
4
4. Identify these brands
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
5. What is the importance of these features in the respective brands in hatchback
cars?
( Please rate the following on the scale of 1 – 5, 5 being the highest and 1 being
the lowest)
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
Fiat
Punto
Ford
Figo
Maruti
Swift
Hyunda Chevrolet
i i20
Beat
Which car do you think is
more fuel efficient car
According to you which car
do you think gives the more
driving comfort
According to you which
one is more durable
Which car is more spacious
Which according to you is
more sporty
6. According to you which of the following is the most critical factor while
buying the car?
( 1 being the highest and 5 being the lowest)
Value for money
Sporty looks
Mileage
Design of the car
Comfort riding
1
2
3
4
5
7. How would you like to rate the mentioned cars according to the following
attributes?
( Please rate the following on the scale of 1 – 5, 5 being the highest and 1 being
the lowest)
Hyundai Chevrolet
i20
Beat
Maruti
Swift
Ford
Figo
Fiat
Punto
Value for money
Status symbol
Comfort riding
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
8. Name
>>
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
PHRASE - 3
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
PRIMARY RESEARCH
Q1) Does anyone in your family own a car?
Yes
No
Yes
No
5%
95%
We are taking here a sample size of 40 people amongst which 38 (95%) people own a car and 2 (5%) people do not ow
Q2) Do you drive a car?
Yes
No
27%
Yes
No
73%
We are taking here a sample size of 40 people amongst which 29
(73%) people knows how to drive a car and 11 (27
Q3) Which car comes to your mind when you think about "Hatchback" cars?
Maruti Swift
Others
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30%
Maruti Swift
Others
A BRAND DOSSIER – MARUTI SUZUKI SWIFT
According to the pie-chart we come to know that when the customers think about the car in the hatchback segment
other spontaneous response of cars which come to the users mind is 70%.
Q4) Identify these brands
38
40
34
35
30
28
28
24
25
20
15
10
5
0
Fiat Punto
Ford Figo
Hyundai i20
Chevrolet
Beat
Maruti Suzuki
Swift
From the columnar bar chart we can summarize that from the pictorial view of the cars in the questionnaire the most
Punto.
Q5) What is the importance of these features in the respective brands of "Hatchback" car?
( Please rate the following on the scale of 1 - 5, 5 being the highest and 1 being the lowest)
Fiat Punto
More fuel efficient
car
More driving comfort
2.48
2.35
Ford Figo
2.85
2.93
Maruti
Swift
Hyundai
i20
4.23
4.08
3.75
4.15
Chevrolet
Beat
3.35
3.13
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
More durable
More spacious
Sporty
2.7
2.7
2.33
2.8
2.9
2.75
4.38
4.03
3.73
3.78
4.1
3.78
2.88
2.5
3.48
Fuel efficiency
Driving comfort
Fiat Punto
5
4
3
2
1
0
Fiat Punto
5
4
3
2
1
0
Chevrolet
Beat
Hyundai i20
Ford Figo
Maruti Swift
Chevrolet Beat
Hyundai i20
Spacious
Chevrolet Beat
Hyundai i20
Fiat Punto
5
4
3
2
1
0
Ford Figo
Maruti Swift
Sporty
Fiat Punto
4
3
2
Ford Figo
Chevrolet Beat
1
Ford Figo
0
Maruti Swift
Hyundai i20
Maruti Swift
The importance of fuel efficiency as rated by the people in case of Maruti Swift is the highest and lowest for the Fiat P
The importance of driving comfort as rated by the people is same for Hyundai i20 and Maruti Swift and lowest for the
The importance of durability as rated by the people is highest for the Maruti Swift and lowest for the Fiat Punto.
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
The importance of space in a car is one of the most asked for feature and in this segment Maruti Swift again take the
The look of car matters a lot for many of the customers and in this segment Maruti Swift and Hyundai i20 are approxim
Fiat Punto.
Q6) According to you which of the following is the most critical factor while buying the car?
( 1 being the highest and 5 being the lowest)
Answer
Value for money
Sporty looks
Mileage
Design of the car
Comfort riding
Total
1
2
3
17
1
11
6
5
40
4
12
2
10
9
7
40
4
6
8
6
16
40
5
4
8
7
12
9
40
3
23
4
7
3
40
As it is a rank given by respondent hence weightage as per the rank
Where (highest priority =5 and Lowest priority = 1)
Answer
Value for
money
Sporty looks
Mileage
Design of the
car
Comfort riding
5
4
3
2
1
Total
Weightage
Max
average
weightage
85
5
55
48
8
40
12
18
24
8
16
14
3
23
4
156
70
137
3.9
1.75
3.425
5
5
5
30
25
36
28
18
64
24
18
7
3
115
138
2.875
3.45
5
5
5 money
Value for
5 3.9
4
3
2
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
According to the Spider Chart,
Value for money is one of the main factor which is looked upon by the customers while buying a car
as it can be seen that 3.9 out of maximum of 5 preferred value for money while making there buying decision.
Comfort riding is considered as the second most important feature by the customers while buying a car
according to the spider chart.
Mileage is considered as the third most important feature by the customers while buying a car according
to the spider chart.
Sporty look and design of the car are considered together here as the fourth important feature while buying
a car according to the spider chart.
Q7) How would you like to rate the mentioned cars according to the following attributes?
( Please rate the following on the scale of 1 - 5, 5 being the highest and 1 being the lowest)
Hyundai
i20
Value for
money
Status
symbol
Comfort
riding
Chevrolet
Beat
Maruti
Swift
Ford
Figo
Fiat
Punto
3.78
3.28
4.33
3.28
2.53
3.95
3.1
3.88
3
2.55
4
3.1
4.3
3.1
2.65
Status symbol
Value for money
Fiat Punto
2.53
Hyundai i20
5
3.78
4
3
2
1
0
Hyundai i20
4
3.95
3
2
3.28 Chevrolet Beat
Fiat Punto
2.55
1
0
Page | 27
Chevrolet B
3.1
A BRAND DOSSIER – MARUTI SUZUKI SWIFT
Comfort riding
Fiat Punto
2.65
Hyundai i20
5 4
4
3
2
1
0
3.1 Chevrolet Beat
3.1
Ford Figo
Maruti Swift
4.3
In terms of value for money Maruti Swift is far ahead then all its competitors and is the most preferred car
by the people who takes the attribute of value for money as their main criteria while purchasing a car.
In terms of status symbol Maruti Swift is a bit low in rating from Hyundai i20 in the preference made by
the people as per their requirements while purchasing a car whereas Fiat Punto is termed to be the lowest recomme
In terms of comfort riding Maruti Swift is leading all its competitors which assures that the riding comfort of
the car is better than the cars with which it has been compared in this particular survey.
Page | 28
Hypothesis 1
Value for money
Q5&6
Ranking
1 – MARUTI2SUZUKI SWIFT
3
A BRAND DOSSIER
Value for money
43%
30%
Value for money (after
weightage)
85
48
4
5
10%
10%
8%
12
8
3
Q7
Hyundai
Chevrolet
Maruti
i20
Beat
Swift
Ford Figo Fiat Punto
3.78
3.28
4.33
3.28
2.53
Value for money
1
2
3
4
5
Value for money
Hyundai i20
43%
53.78
4
3
2
1
0
30%
Fiat Punto
10%
10%
2.53
8%
3.28Chevrolet Beat
3.28
Ford Figo
Maruti Swift
4.33
Hypothesis 2
Q5
Fuel Efficient
Fiat
Maruti
Hyundai
Chevrolet
Punto
Ford Figo
Swift
i20
Beat
2.48
2.85
4.23
3.75
3.35
More fuel efficient car
Q6
Ranking
Mileage
Mileage (after weightage)
12
1
2
3
11
55
10
40
4
8
24
5
7
14
4
4
Fuel efficient car
11
10
10
8
Fiat Punto
6
7
8
6
42.48
4
Chevrolet Beat
4
3.35
2
2.85
0
2
0
1
2
3
Mileage
4
5
3.75
Hyundai i20
4.23
Ford Figo
Page
| 29 Swift
Maruti
A BRAND DOSSIER – MARUTI SUZUKI SWIFT
Hypothesis 3
Sporty Look
Q5
Fiat
Maruti
Hyundai
Chevrolet
Punto
Ford Figo
Swift
i20
Beat
2.33
2.75
3.73
3.78
3.48
Sporty
Q6
5
Sporty looks
Design of the car
4
5
30
8
36
2
18
18
1
16
24
23
7
Sporty
36
40
35
Fiat Punto
4
30
30
24
25
18 18
20
23
32.33
3.48
16
2
Chevrolet Beat
15
10
3
5
8
Ford Figo
1
7
2.75
0
5
0
5
4
Sporty looks
3
2
Design of the car
1
Hyundai i20
3.78
Maruti Swift
3.73
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A BRAND DOSSIER – MARUTI SUZUKI SWIFT
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