Carol Spizzichino
CS110
Prof. Scaramastra
Fall 2015
Index
What Is YouTube ................................
Menu Options ....................................
YouTube Usage .................................
YouTube Popularity ...........................
Advertising ........................................
Copyright ..........................................
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What Is
YouTube
Index
Launched in May 2005, YouTube allows billions
of people to discover, watch and share
originally-created videos. YouTube provides a
forum for people to connect, inform, and inspire
others across the globe and acts as a
distribution
platform
for
original
content
creators and advertisers large and small.
YouTube is a Google company.
Company History
Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal, founded
YouTube. Hurley had studied design at Indiana University of Pennsylvania, and Chen and Karim
studied computer science together at the University of Illinois at Urbana-Champaign. According
to a story that has often been repeated in the media, Hurley and Chen developed the idea for
YouTube during the early months of 2005, after they had experienced difficulty sharing videos that
had been shot at a dinner party at Chen's apartment in San Francisco. Karim did not attend the
party and denied that it had occurred, but Chen commented that the idea that YouTube was
founded after a dinner party "was probably very strengthened by marketing ideas around
creating a story that was very digestible." Karim said the inspiration for YouTube first came from
Janet Jackson's role in the 2004 Super Bowl incident, when her breast was exposed during her
performance, and later from the 2004 Indian Ocean tsunami.
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Menu
Index
Options

The pulse of what is popular on YouTube - Italy. Check out the
latest music videos, trailers, comedy clips, and everything else
that people are watching right now.

YouTube's music destination featuring top tracks and popular
hits from a variety of genres.

Sport or sports are all forms of usually competitive physical
activity or games which, through casual or organized
participation, aim to use, maintain or improve physical ability
and skills while providing entertainment to participants, and in
some cases, spectators
Home
Popular on YouTube
Music
Sports
Gaming

YouTube's top gaming destination, featuring news, reviews,
playthroughs, and more.

YouTube’s Movie section shows the trailers and extracts of films.

YouTube’s TV Shows presents the available online shows.
TV Shows

YouTube's news destination featuring comprehensive up-to-date
coverage on the latest top stories, sports, business,
entertainment, politics, and more.
News

YouTube Live - Watch great live streams, such as live gaming,
live music, live sports, live news, and Google+ Hangouts.

YouTube's 360° Channel is your destination for the most popular
and compelling virtual reality videos
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Movies
Live
360° Video
YouTube
Index
Usage
80% of YouTube's views are from outside of the U.S.
YouTube has launched local versions in more
It generates an estimated 92 billion-page
You can navigate YouTube in a total of 76
different languages (covering 95% of the
Internet population)
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YouTube
Index
Popularity
YouTube has over a billion users —
almost one-third of all people on
the Internet — and everyday
people watch hundreds of millions
of hours on YouTube and generate
billions of views.
YouTube overall, and even YouTube
on mobile alone reaches more 1834 and 18-49 year-olds than any
cable network in the U.S.
INTERESTING FACTS

YouTube It generates an estimated 92
billion page view each month

Overall, and even YouTube on mobile
alone, reaches more 18-34 and 18-49
year-olds than any cable network in the
U.S.

The number of people watching
YouTube per day is up 40% y/y since
March 2014.

The number of hours people spend
watching videos (aka watch time) on
YouTube is up 60% y/y, the fastest
growth we've seen in 2 years.
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Advertising
Ways to Use
YouTube
Advertising?
Brand
Awareness:
Index
YouTube’s growing prominence in popular culture
has shown that it can serve as much more than just
a way to share adorable kitten videos – it has
become a highly effective venue for accessing
massive audiences through online advertising.
YouTube
Videos let you create unique brand experiences and express your business’s
personality. Consider producing a fun explainer video for your product or service.
Creating videos is a fun and practical way to develop your brand’s identity. Time
to get funky!
Product Launch: Videos are a great way to introduce a new product or build
excitement about an upcoming release.
Audience Engagement: YouTube can be a great venue for connecting and
interacting with customers. A great example is Old Spice’s video response
campaign in which they had Isaiah Mustafa, aka “the man your man could smell
like” releases a number of videos on YouTube answering questions and comments
put forth by fans on Twitter and Facebook. The campaign was incredibly
successful, with Old Spice’s Twitter
following increasing by 2700%.
Customer Help: YouTube is a great
OUT OF CURIOSITY!
place to offer how-to video
solutions for common customer
 The number of advertisers running video
problems. Your videos can serve as
ads on YouTube is up more than 40%
a more engaging FAQ, or help
y/y.
customers gain a more advanced
understanding of the features your
 All of the top 100 global brands have run
product offers. Try hosting Q&A
TrueView ads over the past year, and
sessions, or town hall meetings to
increase conversion with customers.
95% of TrueView advertisers have run
campaigns across screens.

Growth in new advertisers adopting
TrueView, as the number of advertisers
using TrueView grew 45% in 2014.
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Copyright
What is Copyright?
When a person creates an original work that is fixed in
a physical medium, he or she automatically owns
copyright to the work. The owner has the exclusive
right to use the work in certain, specific ways.
Which types of works are subject to copyright?
Audiovisual works, such as TV shows, movies, and online videos
Sound recordings and musical compositions
Written works, such as lectures, articles, books, and musical
compositions
Visual works, such as paintings, posters, and advertisements
Video games and computer software
Dramatic works, such as plays and musicals Ideas, facts, and
processes are not subject to copyright.
In order to be eligible for copyright protection, a work must be
both creative and fixed in a tangible medium. Names and titles
are not, by themselves, subject to copyright.
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Index