presentation
FRAMEWORK
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WE’VE GOT A GREAT HISTORY
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OUR FORMULA IS SIMPLE
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WE REACH THE SLURPEE AUDIENCE
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A PEEK AT WHAT’S NEW IN AOL
PROGRAMMING
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CREATIVE SOLUTIONS THAT ARE
CUSTOM TO SLURPEE’S AUDIENCE
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ADLYTICS
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NEXT STEPS
Take advantage of our unsurpassed
engagement and reach across our network…
#1
#2
#3
23.7 avg minutes per day
21.7 avg minutes per day
17.2 avg minutes per day
5.7MM P12-24 UVs
4.8MM P12-24 UVs
3.8MM P12-24 UVs
12MM P12-24 Total Visits
8MM P12-24 Total Visits
2MM P12-24 Total Visits
and more…
Source: comScore Media Metrix, October 2008
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We deliver programming
that Slurpee users are
passionate about…
Feed their passions through our premium
content channels
Music
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Social
Networking
Games
And more…
AOL Music
 AOL Music reaches over 3.9MM
unique visitors ages 12-24
 61% of AOL users 12-24 download
music online
 AOL users 12-24 are 214% more
likely to listen to music/radio on the
Internet than the average population
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Immerse the Slurpee brand in one of the
newest desktop widgets from AOL Music
The top 100 hottest music videos,
related artist videos and special
features!
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Check out the most watched music
videos across many genres
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Watch the highest rated videos from
your favorite artists
MOCK FOR ILLUSTRATIVE PURPOSES ONLY. ACTUAL DESIGN WILL VARY.
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High Impact, High Reach Branding…
the Clutter Buster
High Impact, High Reach Branding Opportunity

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Leverage the reach, relevance and richness of the hottest Music site on the Web
Takeover AIM Zone, the new front page for
the web’s #1 instant messaging tool
Reach over 5 million 12-24
year olds on AIM Zones
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AIM Zones will replace the AIM
Dashboard
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This page loads in a browser
window when users successfully
log into the AIM desktop client.
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New look and feel includes
integrated Spotlights and custom
Takeovers.
Mock For Illustrative Purposes Only. Actual Design Will Vary.
*15 business days lead time required.
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Sample 7-Eleven Custom Community
Spread the Slurpee message on Bebo
Custom 7-Eleven Profile and Skin
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Slurpee custom community
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Thumbnails lead users to our custom
components
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Users can find videos, share their Slurpee
stories, take quizzes, draw whiteboards, and
engage in other interactive elements.
Users can copy various components to their
profile and share with their network of friends
Profile offers unlimited opportunities for
users to engage with the community brand
via uploaded video clips, etc..
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Users are able to view, share & upload
these videos to their personal profile;
allowing them to engage
click screenshot for example
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Creative Services
Before and After Case Study:
Examples of what we
Can do with Slurpee…
Adlytics
What can we do for Slurpee?
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ADLYTICS:
Measure your success with Platform-A’s
research center
Audience Analysis
ADlytics publishes original research
studies, syndicates third-party
reports and offers a suite
of measurement products
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Develop a model of your best customers
using data from your website
Audience Ad Response
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For behavioral targeting campaigns,
determine which audiences were most
impacted by your ads
Audience Ad Delivery
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Get third-party verification of audience
composition, reach and frequency
Brand Impact Measurement
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See how your ads affect brand lift, and
discover which parts of your media buy are
working the hardest for you
Online Sales Measurement
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Measure the impact your online ads have
on online and offline sales (currently
available for CPG and Retail categories)
We create a rigorous accountability model for every campaign
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Appendix
Slurpee Nation One-Day Homepage
Takeover with 300x250
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Slurpee Fun Hub