© 2003 APC corporation.
Improving Power Efficiency in
Tomorrow's Data Centre
Kevin Hughes, APC Senior Systems Engineer
Agenda
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Who APC is and the value we bring to you
The Industry’s Dilemma
Brief Summary of Products Available
Gaining Visibility
Summary
© 2003 APC corporation.
APC’s Progress
3-Phase
Acquisition
World’s First
WebManageable
UPS
World’s
First
Network
UPS
1984
© 2003 APC corporation.
World’s #1
Provider
Network
UPS
Systems
1986
1992
Sil LOGO
Introduced
SymmetraTM
Power ArrayR
1995
1996
ISX Introduction: World’s first
integrated NCPI system
Symmetra MW:
World’s largest static
UPS system
Network
Cooling:
Acquisition
1997
1998
2000
2001
2002
The Schneider Acquisition
© 2003 APC corporation.
Overall Grades in Rank Order
1
APC
90.0
2
Cisco Systems, Inc.
89.9
3
AMD
89.6
4
Intel
89.3
5
Adobe
89.2
21
Sony
86.9
21
Sun Microsystems, Inc.
86.9
24
EMC Corporation
86.5
24
IBM
26
43
BMC
84.7*
43
Cognos
84.7
45
Wipro
84.5*
86.5
46
Hyperion Solutions
84.4
Novell
86.4
47
Verizon
84.3
26
RIM
86.4
48
AT&T
84.1
26
Sharp
86.4*
49
Sprint/Nextel
84.0
29
Lexmark International
86.3
50
Sybase
83.9*
29
Ricoh
86.3
51
Computer Science Corp.
83.8*
29
SAP
86.3
52
EDS Corporation
83.7
32
SAS
86.1
53
BearingPoint
82.2*
33
NEC Corporation
86.0
53
CA
82.2
34
Toshiba
85.9
55
Satyam
82.1*
35
Infosys
85.6*
56
Unisys Corporation
81.1*
36
Hitachi, Ltd.
85.5
57
Accenture
80.9
37
Lucent Technologies
85.4
58
Capgemini
79.8*
6
Apple Computer, Inc.
88.9
6
VeriSign
88.9
8
Polycom, Inc.
88.5
9
Symantec Corporation
88.0
10
Broadcom Corporation
87.9*
10
Dell, Inc.
87.9
10
Hewlett-Packard Company
87.9
13
Lenovo
87.7
14
Juniper Networks
87.4
15
Microsoft Corporation
87.3
15
Trend Micro
87.3
15
Xerox
87.3
37
Nortel
85.4
18
Fujistu Computer Corporation
87.2
39
Avaya, Inc.
85.2
19
Canon
87.0
40
Gateway, Inc.
85.1
19
Samsung
87.0
40
Oracle Corporation
85.1
21
3Com
86.9
42
SunGard Data Systems
85.0
•Note: Vendor received fewer than 60 responses as a total base.
Percentage Willing to Recommend
1
Cisco Systems, Inc.
88.1%
22
Canon
65.3%
40
Sharp
50.0%*
2
APC
85.3%
23
SAP
65.2%
44
NEC
49.5%
3
Juniper Networks
79.4%
24
Avaya, Inc.
62.7%
45
Gateway, Inc.
49.0%
4
Adobe
79.0%
25
Oracle Corporation
62.5%
46
Lexmark International, Inc.
48.6%
5
Hewlett-Packard Company
78.4%
26
Intel Corporation
62.4%
47
Sprint/Nextel
48.2%
6
Apple Computer, Inc.
78.0%
27
Infosys
61.9%*
48
Novell
47.9%
7
Dell, Inc.
76.4%
27
Xerox
61.9%
49
Computer Science Corp.
47.1%*
SAS
60.3%
50
Hyperion Solutions
45.5%
8
Microsoft Corporation
76.1%
29
9
Symantec Corporation
75.9%
30
SunGard Data Systems
58.6%
51
Ricoh
44.2%
10
RIM
73.1%
31
Hitachi, Ltd.
58.5%
52
Sybase
40.5%*
11
Verisign
71.0%
32
Nortel
57.0%
53
Wipro
37.5%*
12
AMD
70.8%
33
Samsung
55.9%
54
CA
37.0%
Verizon
55.2%
55
Lucent Technologies, Inc.
36.8%
13
Broadcom Corporation
70.6%*
34
14
EMC Corporation
69.8%
35
Accenture
55.0%
56
Unisys Corporation
33.3%*
15
Lenovo
69.6%
36
Toshiba
53.8%
57
Capgemini
22.2%*
16
IBM
68.9%
37
BearingPoint, Inc.
52.4%*
58
Satyam
14.3%*
16
Trend Micro
68.9%
38
Fujitsu Computer Corp.
52.1%
18
3Com
68.6%
39
Cognos
51.3%
19
Sun Microsystems, Inc.
68.2%
40
AT&T
50.0%
20
Sony
66.3%
40
BMC
50.0%*
21
Polycom, Inc.
65.7%
40
EDS Corporation
50.0%
•Note: Vendor received fewer than 60 responses as a total base.
The Schneider Acquisition
© 2003 APC corporation.
The Schneider Acquisition
© 2003 APC corporation.
Network-Critical Physical Infrastructure (NCPI)
NCPI is the foundation upon which
IT and telecommunication networks
reside

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
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Power
NCPI
Cooling
Racks & physical structure
and
Physical Structure
Cabling
Physical security & fire suppression
Management
Services
Services
Cabling
Power
© 2003 APC corporation.
Racks
Racks
and
Physical Structure
Cooling
Fire
and
Security
Management
®
Industry Dilemma
What will Technology
What will business
look like in 10 years ?
look like in 10 years ?
Will the Data Centre endure
the next 10 + years !
© 2003 APC corporation.
Why are today’s DC inefficient ?
 Data centre designs lagging behind IT: over 30 year
of mismatch leading to oversizing and wastage.
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Lack of scalability and adaptability
Rapidly increasing power densities
IT and facilities not closely aligned
IT vendors disregarding the impact of new
technology on facilities
 Design process focused on CAPEX not TCO
 Businesses slow to respond to changing dynamics
 Poor cable management
© 2003 APC corporation.
What is the industry saying ?
“Power-related problems this year will cause 4 of the
20 major failures typically experienced by members
annually, up from 2 of 20 last year. "We are headed
into a territory where there is no precedent“,
Kenneth Brill, Uptime Institute Executive Director.
“Downtime cost the average Fortune 500 companies
$50,000 USD per minute”,
Wall Street Journal
© 2003 APC corporation.
Who is the expert in DC?
 R&D – $400 Million (US) in 5 year bringing

innovation in DC efficiency
Maturity & continuous improvement:
 4th generation of scalable rackmounted power
 3rd generation InRow cooling
 4th of DC Management
… and the next generations keeps coming
 Working with AFCOM, Uptime Institute, Gartner,

IDC, member of green grid …
5000+ customers WW adopted APC DC designs
APC proactively acquired expertise in DC
infrastructure for the last 5 years!
© 2003 APC corporation.
InfraStruXure
Value
Proposition
Reduced
CAPITAL
Cost
Reduced
Non-Energy
OPERATING
Reduced
ENERGY
Cost
Cost
These AVAILABILITY, AGILITY, and TCO improvements are made
possible by integrating rack, power, and cooling into a
standardized, modular data center system
© 2003 APC corporation.
APC 3-phase (415V) Product Portfolio
Industrial not covered
SmartUPS
VT
Silcon
10, 15, 20, 30, 40kVA
30-40kVA Available in a Rack Version
Value Line Data center solution
60, 80, 120, 160, 240, 320, 480kVA
10, 20, 30, 40, 50, 60, 70, 80kVA
Symmetra
PX
Symmetra
MW
© 2003 APC corporation.
16…………………………………..160kVA
Q22007
100 ……………………………….500kVA
Q12008
400, 600, 800, 1000, 1200, 1400, 1600kVA
Smart-UPS VT Product Design Benefits
Double Conversion
On-Line Topology
UPS Network
Management Card
with Environmental
Monitoring
Provides zero transfer time
and tight voltage/frequency
regulation
provides management of the
UPS by connecting directly to
the network via web browser
Power Module
In a wide cabinet for up to 30
(40) kVA configurations. A
unique slide in/out concept
makes it easy to replace the
entire module
Narrow Cabinet
For up to 15 (20) kVA
configurations
Maintenance Bypass
Switch
Ensures easy maintenance
saving the cost of an external
panel without risking downtime
Smart-UPS VT
© 2003 APC corporation.
Battery Module
Casters
Allow the UPS easily to be rolled into place
or moved
Scalable for more runtime and
is hot swappable for easy
replacement by trained user
Symmetra PX 40
Product Design Benefits
Fully Rated Inverter
Redundant
Intelligence Module
Acts as back-up for the
Main Intelligence Module
In the power modules improve Return
on Investment by providing more real
power, as output power equals input
power (kW = kVA)
Power View
Power Module
Provides the flexibility to
scale power capacity and
adds N+1 capability
Built-in Static Bypass Switch
Enables the UPS to transfer the load to utility power, without
interruption, in case of heavy overload or faulty conditions
© 2003 APC corporation.
Easy to read and navigate through
menus and functions for the entire
redundant UPS and battery solution
through a single system display
Battery Module
Connected in parallel for
increased availability and hot
swappable for easy
replacement by a trained user
Symmetra PX 80
Product Design Benefits
Dual Mains Input/Output
Redundant
Intelligence Module
Back-up for the Main
Intelligence Module provides
increased availability
Power Module
Provides the flexibility to scale
power capacity and adds N+1
capability as well as includes
a fully rated inverter for
providing more real power
Built-in Static Bypass Switch
Enables the UPS to transfer the load to utility power, without
interruption, in case of heavy overload or faulty conditions
© 2003 APC corporation.
Allows for connection to 2 seperate
power inputs for increased
avilability
Premium Line-Up and Match
External Battery Enclosure
A total of four (4) enclosures can be
connected to the UPS for extended
runtimes
Battery Module
Connected in parallel for
increased availability and hot
swappable for easy
replacement by a trained user
InfraStruXure®
Power Distribution Units (PDU)
Configured to order, pre-engineered for Information Technology (IT)
equipment in small to large data centers
The Configure-to-order (CTO) process
allows for the pre-installation of pretested breakers, cut-to-size power
whips, load-test ports, and branch
circuit monitoring boards.
InfraStruXure PDU is factory built to
desired specifications for speed of
deployment, high reliability, and cost
savings.
© 2003 APC corporation.
Minimize TCO with Simplified Installation
Requirement: Scalable and Adaptable Architecture
© 2003 APC corporation.
Gaining Visibility
The Most important step to Datacentre Management
Challenges
Management of Remote Sites
 More distributed locations, continued deployment

of assets
 Expensive equipment in distributed locations
Deployment into sub-optimal environments
 30% of mission critical infrastructure in environment not
prepared for technology, and/or do not have optimal IT
supervision!
© 2003 APC corporation.
Physical Threats vs Digital Threats
© 2003 APC corporation.
Applications
 Data Center
 Monitor ‘micro
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
environment’ inside
of rack
Sensor Pods make it
cost-effective to
monitor every rack
Increase network
availability
Justify investments
 Campus Network
 Increase bandwidth
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© 2003 APC corporation.
of IT staff
IT rooms & closets
spread across campus
Application availability
Protect IT equipment
 Remote Offices,
Plants, Warehouses
 Unattended – need
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

remote sensors
Application availability
Protect IT equipment
Justify investments
Sensors for Distributed Physical Threats
Temp/Humidity Sensors
Track key environmental factors
to prevent downtime
Sensor Pods
Flexible deployment of sensors in
data center or remote sites
Camera Pods
Fluid/Leak Detection
Quick response to water or coolant leaks
Capture rich-image video and
utilize specialized CCTV cameras
Dry Contact Sensor Support
Customize your monitoring with 3rd party
contact sensors for glass-break,
vibration, gases, and many more
© 2003 APC corporation.
Pod Extenders
Extend pods up to 500 meters from
appliance for deployment flexibility
Sample Sensor Layout
“Leak rope” around CRACs and CDUs
(under raised floor if present)
CDU
Cooling
Distribution
Unit
Supplemental smoke
detector in each rack
COLD
AISLE
Digital video cameras
strategically placed to
monitor critical areas
Rack
3 Temp
3 Temp
Rack
Rack
3 Temp
1 Humidity
3 Temp
CRAC
Rack
CRAC
Rack Fronts
Rack
Rack
3 Temp
3 Temp
PDU
PDU
UPS
Batt.
Rack Backs
HOT
AISLE
Humidity sensor
middle of each row
Door
Rack Backs
3 Temp
Rack
Rack
3 Temp
1 Humidity
3 Temp
Rack
CRAC
3 Temp
Rack
CRAC
Rack
Rack
PDU
3 Temp
UPS
Batt.
3 Temp
Rack Fronts
COLD
AISLE
Door-open sensor
for each rack
Three temperature sensors per rack
at top/middle/bottom of rack front
© 2003 APC corporation.
Window
Glass-break sensor
Door-open
sensor
Netbotz Software
Advanced View client application
Robust interface including historic alerts,
graphs, config; efficiently manage up to ten
appliances
Threshold flexibility
Customize threshold definitions –
(multiple thres-holds per sensor,
scheduling, severity, escalation
Alerts view
Review & correlate alerts including
attached graphs
Custom mapping
Import image for physical layout map
to display pods/sensors on relevant
background; one map per appliance
© 2003 APC corporation.
Data graphing
Easily analyze sensor readings to
identify problematic trends
NetBotz Hardware
Intelligent monitoring appliances
Distributed appliances that “stand guard” in the secured spaces
Aggregate video and sensory data and respond to “orders”
 NetBotz 500:
- Highly expandable
- Ideal for data centers
 NetBotz 420:
- Moderately expandable
- Ideal for server rooms and wiring closets
 NetBotz 320:
- Simple solution, limited expansion
- Ideal for wiring closets
© 2003 APC corporation.
Netbotz Solution Architecture
InfraStruXure Central
Monitor,
Detect
GSM SMS
Alert
NetBotz 420
Sensor
Pod
Email, SNMP, HTTP, FTP
IP Network
NetBotz 320
NetBotz 500
Protect
NetBotz Rack Access PX
Sensor
Pod
Temp
Sensor
Camera
Pod
Fluid
Sensor
Key Features
© 2003 APC corporation.
Output Relay Pod
• Works seamlessly with existing IP networks
• Distributed architecture
• Easy to install appliances and sensors
• Integration with enterprise network managers
• Centralized management
Switched PDU
InfraStruXure Central
Mass Configuration
Make threshold or config
changes on multiple
appliances simultaneously
Alert Repository
Easily access historical alerts by
date, appliance, and device group
Map View
Graphic display shows current
status of individual appliances
by device group.
© 2003 APC corporation.
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Graphing & Reporting
Analyze trends across racks
or locations
InfraStruXure® Designer
Design and configure your entire network-critical physical infrastructure
© 2003 APC corporation.
Features: 3D View
© 2003 APC corporation.
Summary

Your data centre’s Network Critical Physical Infrastructure
(NCPI) must support dynamic business needs

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Reduce IT failures within the data centre
Reduce the total data centre footprint required
Reduce the energy usage within the data centre
Improve the speed of deployment
Simplify the Complexity of the system
Minimize Human Error
Decrease Mean Time to Recovery (MTTR)
Allow Targeted Availability
Offer Predictable performance e.g. for High Density Solutions
Ability to manage Physical Infrastructure like IT systems
Provide predictive failure analysis
© 2003 APC corporation.
Thank you
 white papers
 www.datacenteruniversity.com
© 2003 APC corporation.