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Benefits of Intel Centrino
Mobile Technology
®
이성호 이사
Technical Marketing Manager
Internet Solutions Group
sung.ho.lee@intel.com
Intel Confidential
™
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Agenda
 Environmental Overview
 Consumer Market Segmentation
 Intel® Centrino™ Mobile Technology Overview
 Summary
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Environmental Overview
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Consumer Market Segment
Continues to Grow…
Consumer Growth due to:
– Decrease in system price points
– Increase in mobile system performance
– Increase in wireless home networking
technologies
Strong growth through 2004 for
peripherals
– 69% increase in MP3 players
– 32% increase in digital camcorders
– 20% increase in digital cameras
(Cahners In/Stat Group 2000)
Source: Worldwide mobile PC forecast to 2006 by
end-user segment, Gartner, October 2002
Consumer Market to Make up ~35% of Total Notebooks
Shipped in 2003 and Beyond
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Wireless Takes Off Around the World…

Cafe/Restaurants

Community Hot Spots

Hotels

Airports
Worldwide Acceptance and
Promotion of Hot Spots
Number of Hot Spot Gateway Locations
Most Common
Wireless Growth:
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
2001
2002
North America
2003
Europe
2004
APAC*
2005
2006
2007
Rest of World
Source: Public Wireless LAN Hot Spots: Worldwide Trends and
Forecasts, Gartner, August 2002
More Hotspots = More Notebook Demand
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Notebook Market Segment
Continues to Grow and Bifurcate
60
50
Units (in M)
40
Notebook TAM Forecast
Sub-Note
Mini-Note
Thin & Light
Full Size
Transportable
Mobility
30
20
Portability
10
0
2002
2003
2004
2005
2006
Two distinct categories of notebook users emerging –
Portability and Mobility
Mobility segment drives growth
Source: Overall Volume Numbers – DisplaySearch Mobile PC TAM
(08’02) Segmentation Estimates – Intel Estimate (Q4’02)
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*Source: Intel estimates, Q4’02
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Consumer Market
Segmentation
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Notebook PCs: Two Distinct Segments
TODAY
EOY 2003
Mobility
Mobility Buyer
• Desires the freedom and flexibility
of being unwired
• Breakthrough mobile performance
• Wants wireless connectivity
• Looks for sleek, light notebook PCs
with extended battery life
Mobility
Desktop Replacement Buyer
• Focuses on speed and desktop-like
features (large screen and
keyboard, multiple drives,
expansion slots)
• Moves plug-to-plug
• Battery life, form factor, wireless not
critical
Portability
Portability
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Creating a New Category / Brand
PORTABLE STEREOS
Walkman*
“Boom Box”
Small, carry
anywhere for
continuous
musical enjoyment
Portable from one
fixed location to
another
NOTEBOOK PCs
Mobility
Portability
Sleek & slim, carry
anywhere, continuous
productivity due to its
wireless LAN capability and
breakthrough mobile
performance1
For occasional
portability, moving
from one fixed location
to another (generally
plug to plug)
Not a New Concept… It’s Been Done Before !
1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN
access points limited. As measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your
specific hardware and software configurations. Please visit <http://www.intel.com/products/centrino/more_info> for more information.
*Other names and brands may be claimed as the property of others.
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* Other names and brands may be claimed as the property of others.
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What to Sell: Mobility or Portability
What’s Important to You?
Desktop-like features
Plug to plug user
Battery life, form factor,
wireless NOT critical


Performance
Portability
Freedom & Flexibility of being
UNWIRED
Values wireless LAN connectivity
Wants sleek, light notebooks with
extended battery life




Integrated WLAN
Extended Battery Life
Thinner, lighter designs
Breakthrough mobile
performance
Each category has it’s own distinct set of attributes
catering to differing mobile computing needs
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Intel® Centrino™ Mobile
Technology Overview
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What is Intel® Centrino™ Mobile
Technology?
+
Intel® Pentium®
M Processor
+
Intel® 855 Chipset Intel® PRO/Wireless 2100
Network Connection
Family
*Images not to scale
Integrated wireless LAN capability
Breakthrough mobile performance*
Enables extended battery life
Thinner, lighter designs
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*Wireless connectivity and some features may require you to purchase additional software, services or external hardware.
Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System
performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software
configurations. See http://www.intel.com/products/centrino/more_info for more information.
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Intel® Centrino™ Mobile Technology
Performance
Wireless
Benefits
Benefits
•Mobile optimized micro-architecture
•1MB L2 cache
•Scaleable chipset solutions
•USB 2.0
•Integrated Intel® PRO/Wireless
Network Connection
•Extensive verification
Intel® Centrino™
Mobile Technology
Pentium® M Intel® 855 Intel® PRO
® 855
Processor
Chipset
Wireless
Pentium® M Intel
Intel® PRO
Processor
Chipset
Wireless
Battery Life
Form Factor
Benefits
Benefits
Mobile optimized micro-architecture
•Support for Enhanced Intel
SpeedStep® Technology
•Power optimized processor bus
•Optimized internal clock gating
•Improved thermal solutions
•Thin micro FCPGA/BGA packaging
•Increased integration
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More Than A Processor –
Designed to Enable on the Four Criteria of Mobility
Intel®
Pentium®
M Processor
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Performance and Battery Life
Intel® Pentium® M Processor 1.60 GHz
Normalized to Mobile Intel Pentium III Processor-M 1.20
GHz
Relative Performance
Mobile Intel® Pentium® 4 Processor-M 2.40 GHz
Mobile Intel® Pentium® III Processor-M 1.20 GHz
1.34
1.40
1.22
1.20
Battery Life (minutes)
1.00
1.00
Performance Baseline
48 WHr
316
0.80
48 WHr
0.60
174
0.40
43 WHr
235
0.20
0.00
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MobileMark* 2002 – Performance
60
90
120 150 180 210 240 270 300 330
MobileMark* 2002 – Battery Life (Minutes)
Intel® Pentium® M Processor based systems deliver outstanding mobile experience1
Configurations and Disclaimers
Source: Intel. Configuration: Intel® Pentium® M Processor 1.60 GHz, Intel 855PM chipset, 512MB PC2100 DDR266, ATI* Mobility* 7500, Battery Capacity 48WHr;
14.1” TFT 1024x768. Mobile Intel® Pentium® 4 Processor-M, 2.40 GHz: Intel 845MP chipset, 512MB PC2100 DDR266, ATI* Mobility* 7500, Battery Capacity 48WHr;
14.1” TFT 1024x768. Mobile Intel® Pentium® III Processor-M 1.20 GHz, Intel 830M chipset, 512MB PC133 SDRAM, S3* SuperSavage* IXC 1014, Battery Capacity:
43WHr; 14.1” TFT 1024x768. All Platforms: 40GB hard drive 5400 rpm, 1024x762x32bit color, FAT32 File System. Windows* XP* Professional.
1 System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software
configurations. See http://www.intel.com/products/centrino/more_info for more information.
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*Other names and brands may be claimed as the property of others.
A Family of Products
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For all Notebook PC Designs
2002
2003
Size & Weight
Full Size
Notebook
Thin & Light Notebook
& Convertible*
Mini Notebook
& Convertible*
Sub-Notebook
& Convertible*
Slate*
*Tablet PC Form Factors
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Intel® CentrinoTM Mobile Technology
Scales Across All Notebook PC Form Factors
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Summary
 Consumer NB market segment is growing rapidly and
bifurcating into two categories – Mobility and Portability
 Mobility Category growth is outpacing the Portability
Category
 Wireless capability is the key driver in the Mobility segment
 Intel® Centrino™ mobile technology is Intel’s premier
notebook PC brand
 Intel’s new Intel® Centrino™ mobile technology with
integrated wireless LAN capabilities was designed
specifically for wireless notebook PCs – delivering
outstanding mobile performance and enabling extended
battery life and thinner, lighter designs. 1
 in a lighter, thinner design, with integrated wireless
capabilities.1,2
1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access
points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your
specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.
2 Processor speed is a useful means of comparing within a processor family, such as between two Intel(r) Centrino(tm) mobile technology based systems but not relevant
when comparing between processor families. In other words, an Intel® Centrino™ mobile technology based system at 1.6 GHZ should be compared to an Intel®
Centrino™ mobile technology based system at 1.3 GHZ, not to an Intel® Pentium® 4 processor based system at 2.4 GHz.
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*Third party names are the property of their respective owners