Course Unit/
Lesson Topic
Foundations of
Marketing
Foundations of
Marketing
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
Communication Skills:
Understands the
concepts, strategies, and
systems used to obtain
and
convey ideas and
information (Addresses
Career Cluster topic:
Communications)
Economics: Understands
the economic principles
MAR 125
Marketing Resource
Systems
Discuss external factors
related to marketing
decisions
Discuss the impact of risk
management to
organizations
Discuss changes in the way
organizations function
Discuss the impact of
virtual management in
organizations
Discuss economic factors
that affect marketing
decisions and consumer
buying power
MAR 240
International Marketing
Explain the importance of
international marketing
Evaluate the impact on
marketing relative to the
global political and
economic environments.
Discuss the role of social
English(20-23)
1. Identify the central idea or
main topic of a straight
forward piece of writing.
2. Determine relevancy when
presented with a
variety of sentence-level details
Reading (20-23)
3. Locate important details in
uncomplicated passages.
4. Make simple inferences
about how details are used
in passages
5. Draw generalizations and
conclusions about people,
ideas, and so on in
uncomplicated passages
English (20-23)
1. Identify the central idea or
main topic of a
straightforward piece of
writing.
2. Determine relevancy when
presented with a variety of
sentence level details.
English (28-32)
1. Add a sentence to
Assignment/
Assessment
Describe marketing
functions and related
activities
Outline the chapter together
with powerpoint.
Example of study organizer
for fundamentals and
functions of marketing.
Explain marketing and its
importance in a global
economy
Explain the interdependence
of nations and describe
international trade, discuss
the balance of trade, list
trade barriers and discuss
global marketing strategies
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
and cultural environment
relative to a global market.
Examine the legal and
regulatory environment
relative to global issues.
Analyze global information
systems and the elements of
marketing research.
Develop strategies for
market segmentation,
targeting and positioning
Discuss the implications of
sourcing strategies:
exporting and importing.
Discuss and compare global
market entry strategies.
Discuss the strategic
elements of competitive
advantages.
Discuss the components of
the product and analyze
brand decisions relative to
the product.
Discuss issues relative to
pricing decisions.
Examine the global
marketing channels and
physical distribution
Develop strategies relative
to global marketing
communication.
accomplish a suttle
rhetorical purpose such as
to emphasize, to add
supporting detail or to
express meaning through
connotation.
Mathematics (16-19)
1. Read tables and graphs.
2. Perfom computations
on data from tables and
graphs.
Reading (20-23)
1) Locate important details in
uncomplicated passages.
2) Make simple inferences
about details are used in
passages.
Assignment/
Assessment
through worksheets and
discussions.
Include chapter outline
through power point
presentation.
Identify political, economic,
socio-cultural and
technological factors that
affect international business.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
Discuss the impact of
advertising and public
relation on global marketing
Discuss issues related to
leading, organizing and
controlling and the effects
on a global market.
Foundations of
Marketing
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
MAR 216
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
psychographic information
in marketing planning
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
English (20-23)
1. Identify the central idea or
main topic of a
straightforward piece of
writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Reading (20-23)
1. Locate important details in
uncomplicated passages.
2. Make simple inferences
about how details are used
in passages.
Explain the concept of
competition
Outline chapter together
with powerpoint
presentation.
SWOT analysis activity with
several national companies.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
buying behavior and
decision making techniques
among business,
organizational, and
individual consumers
Explain the concepts of the
marketing mix
Foundations of
Marketing
Entrepreneurship:
Understands the
concepts, processes, and
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
[Includes Career Cluster
topics (e.g., Systems)]
Strategic Management:
Understands tools,
techniques, and systems
that affect a business’s
ability to plan, control, and
organize an organization/
department [Includes
Career Cluster topics
(e.g., Technical Skills)]
MAR 216
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
psychographic information
in marketing planning
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
Science (24-27)
1. Analyze given information
when presented with new
simple information.
English (24-27)
1. Add a sentence to
accomplish a fairly
straightforward purpose
such as illustrating a given
statement.
Reading (24-27)
1. Identify a clear main idea or
purpose of any paragraph
or paragraphs in
uncomplicated passages.
Explain the role of business
in society
Researching local Colorado
businesses and their impact.
Explain the types of
economic systems, &
economic resources. Explain
the concepts of economic
productivity. In Colorado’s
economy.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
buying behavior and
decision making techniques
among business,
organizational, and
individual consumers
Explain the concepts of the
marketing mix
Foundations of
Marketing
Strategic Management:
Understands tools,
techniques, and systems
that affect a business’s
ability to plan, control, and
organize an organization/
department [Includes
Career Cluster topics
(e.g., Technical Skills)]
MAR 249
Strategic Marketing
Explain marketing’s
influence on strategic
thinking.
Trace the history of an
organization’s marketing
strategy.
Formulate a framework for
analyzing competitive
environment.
Apply various approaches
to marketing segmentation,
targeting, and positioning to
create competitive
advantage.
Develop marketing strategy
using real-world
approaches.
Evaluate successful
Mathematics (16-19)
1. Calculate the average given
the number of data values
and the sum of the data
values.
Mathematics (20-23)
1. Solve routine two step or
three step arithmetic
problems involving
concepts such as rate and
proportion tax added,
percentage off and
computing with a given
average.
Reading (20-23)
1. Make simple inference
about how details are used
in passages.
Explain the concept of
productivity
Students will read aloud a
case study and review the
answers in class.
Have students measure their
own performance of
productivity.
Explain productivity is
measured in output per hour
and analyze.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
marketing strategies.
Apply tools of competitive
dynamics effectively and
appropriately.
Foundations of
Marketing
Communication Skills:
Understands the
concepts, strategies, and
systems used to obtain
and
convey ideas and
information (Addresses
Career Cluster topic:
Communications)
Interpersonal Skills
Professional
Development:
Understands concepts,
tools, and strategies used
to explore,
obtain, and develop in a
business career [Includes
Career Cluster topics
(e.g., Problem Solving and
Critical Thinking,
Employability and Career
Development, Technical
Skills)]
MAR 216
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
psychographic information
in marketing planning
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
buying behavior and
decision making techniques
among business,
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Reading (20-23)
1. Locate important details in
uncomplicated passages.
2. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
3. Dreaw generalizations and
conclusions about people,
ideas.
Demonstrate ethical work
Divide the class into at least
four groups. Have each
group generate an ethical
problem that can occur at
work, perhaps one that they
have encountered on their
co-op jobs.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
organizational, and
individual consumers
Explain the concepts of the
marketing mix
MAR 111
Principles of Sales
Discuss selling as a
profession.
Discuss the role of personal
selling and the marketing
concept to an organization.
Analyze relationship selling
and the role of sales
professional and customer.
Understands the working of
the company, the product
and the competition.
Analyze all aspects of
consumer behavior relative
to the buying process.
Develop the basic
fundamentals of an effective
sales presentation.
Discuss careers in selling
relative to growth and
reward options.
Evaluating the impact of
planning, organizing and
leadership on sales
management.
Assignment/
Assessment
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
Analyze the role of territory
management
Economics
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
MAR 238
Marketing Applications
and Analysis
Explain how marketing
managers must interact with
managers in other
functional areas.
Discuss the selection of an
appropriate corporate
strategy.
Explain the use of the
product life cycle in
developing a product mix
strategy.
List the three basic types of
approaches which can be
used in forecasting either
industry or company sales.
Discuss the relationship of
product objectives, sales
forecasts, profitability, and
productivity to marketing
budget decisions.
Discuss how marketing
strategies can be classified
and the elements involved
English (33-36)
1. Determin wheter a complex
essay has accomplished a
specific purpose.
2. Add a phrase or sentence to
accomplish a complex
purpose often expressed in
terms of the main focus of
the essay.
Reading (13-15)
1. Locate basic facts clearly
stated in a passage.
Explain the types of
economic systems
Powerpoint presentation of
types and have the students
research and define
countries types of economic
systems.
Explain the concept of
economic resources
Explain and define the
factors of production and
the interdependency of each
countries.
Distinguish between
economic goods and services
Students evaluate local
businesses and distinguish
what goods and services that
particular business offers.
Describe the nature of
economics and economic
actitvities
Using current business
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
publications the students
will find an article related to
economics and economic
activities and explain how it
illustrates, reinforces or
extends the economic
activites.
in a marketing strategy.
Describe the sources of
competitive information and
how to perform a
competitive analysis.
Explain how advertising
programs are related to
marketing strategy and
other communications
programs.
Discuss how a company
should evaluate its
capabilities of marketing
internationally.
Discuss how marketing
programs are designed and
executed for international
markets.
Develop a marketing plan.
Discuss how to use annual
marketing plans for control.
Economics
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
MAR 238
Marketing Applications
and Analysis
Explain how marketing
managers must interact with
managers in other
functional areas.
Assignment/
Assessment
Reading (24-27)
1. Identify a clear main idea or
purpose of any paragraph
or paragraphs in
uncomplicated passages.
English (24-27)
1. Identify the focus of a
simple essay, applying that
Identify factors affecting a
business’s profit
Discussion of supply and
demand, price competition,
non-price competition
Describe the four phases of
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Discuss the selection of an
appropriate corporate
strategy.
Explain the use of the
product life cycle in
developing a product mix
strategy.
List the three basic types of
approaches which can be
used in forecasting either
industry or company sales.
Discuss the relationship of
product objectives, sales
forecasts, profitability, and
productivity to marketing
budget decisions.
Discuss how marketing
strategies can be classified
and the elements involved
in a marketing strategy.
Describe the sources of
competitive information and
how to perform a
competitive analysis.
Explain how advertising
programs are related to
marketing strategy and
other communications
programs.
Discuss how a company
should evaluate its
knowledge to add a
sentence that sharpens that
focus or to determine if an
essay has met a specified
goal.
2. Add a sentence to
accomplish a fairly
straightforward purpose
such as illustrating a given
statement.
Assignment/
Assessment
the business cycle.
List the goals of a healthy
economy, and explain how
they are measured.
Discuss the role of the
government and the
consumer in a market
economy through
vocabulary and reading
activities.
Write an evaluation
describing various types of
economies.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
capabilities of marketing
internationally.
Discuss how marketing
programs are designed and
executed for international
markets.
Develop a marketing plan.
Discuss how to use annual
marketing plans for control.
Economics
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
Financial Analysis:
Understands tools,
strategies, and systems
used to maintain, monitor,
control, and plan the use
of financial resources
[Includes Career Cluster
topics (e.g., Systems,
Technical Skills)]
Financial Analysis:
ECO 101
Economics
Of Social Issues
Compare the economic
structure of Developed
Countries with those of Lesser
developed countries.
Assess well-being in terms
of GDP.
Explore causes and effects
of world poverty and the
requisites for growth.
Compare different
Economic Systems and their
market structures.
Analyze how outside
economic forces affect supply
and demand in different
systems.
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Mathematics (20-23)
1. Add and subtract simple
algebraic expressions.
2. Solve routine first-degree
equations.
3. Perform straightforward
word to symbol
translations.
4. Multiply two binomials.
Reading (20-23)
1. Locate important details in
Explain the concept of Gross
Domestic Product
Explain the measures used
to analyze economic
conditions
Explain the nature of
Consumer Price Index
Determine the impact of
business cycles on business
activities
Students will speculate what
would be included in the
measurement of GDP.
Students will evaluate
inflation barometers, jobless
rates, and consumer
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Understands tools,
strategies, and systems
used to maintain, monitor,
control, and plan the use
of financial resources
[Includes Career Cluster
topics (e.g., Systems,
Technical Skills)]
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
Examine the causes and
effects of deteriorating
economic systems.
Examine the history of the
higher education system in
the U.S.
Relate the costs involved
with education to the benefit
of the service.
Debate who should cover
the costs.
Discuss the `product` of
higher education and the
potential social spillover.
Differentiate between the
types of higher education
institutions and the services
offered.
Discuss the social costs of
crime and prevention
programs.
Examine potential
economic causes of criminal
activity.
Study crime data
gathered over the last century
and relate the present cost of
crime to historical cost of
crime.
Examine common forms of
pollution and costs involved in
pollution control:
Air and
uncomplicated passages.
2. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
3. Draw generalizations and
conclusions about people,
ideas, and so on in
uncomplicated passages.
Assignment/
Assessment
confidence meters to
evaluate economic
conditions over the last 5
years.
Have the students research
the interest rates for home
morgages for the past five
years to determine trends
and to study the effect those
rates have had on the real
estate market.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Water.
Compare private and
government actions to protect
the environment.
Assess the importance of
government intervention in
the U.S. conservation
movement.
Apply their knowledge of
scarcity to determine the
appropriate level of pollution
control.
Inspect competition within
the health care market.
Examine health care in
the U.S.: Comparisons with
other countries, and History of
the system in the U.S.
Scrutinize U.S. spending on
health care: Trends in U.S.
spending, Insurance and
Access to health care.
Compare the affects of
discrimination on the
economy.
Identify key forms of
discrimination within the
economy: Wage
discrimination,
Wage differentials and
Occupational crowding.
Debate current labor
Assignment/
Assessment
Course Unit/
Lesson Topic
Economics
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
Financial Analysis:
Understands tools,
strategies, and systems
used to maintain, monitor,
control, and plan the use
of financial resources
[Includes Career Cluster
topics (e.g., Systems,
Technical Skills)]
Financial Analysis:
Understands tools,
strategies, and systems
used to maintain, monitor,
control, and plan the use
of financial resources
[Includes Career Cluster
topics (e.g., Systems,
discrimination issues.
Identify economic causes
of poverty.
Discuss `who are the poor`:
Income equality and
distribution, and
Socio-economic inequities.
ECO 101
Economics
Of Social Issues
Compare the economic
structure of Developed
Countries with those of Lesser
developed countries.
Assess well-being in terms
of GDP.
Explore causes and effects
of world poverty and the
requisites for growth.
Compare different
Economic Systems and their
market structures.
Analyze how outside
economic forces affect supply
and demand in different
systems.
Examine the causes and
effects of deteriorating
economic systems.
Examine the history of the
higher education system in
the U.S.
Relate the costs involved
English (20-23)
3. Identify the central or main
topic of a straightforward
piece of writing.
4. Determine relevancy when
presented with a variety of
sentence-level details.
Mathematics (20-23)
5. Add and subtract simple
algebraic expressions.
6. Solve routine first-degree
equations.
7. Perform straightforward
word to symbol
translations.
8. Multiply two binomials.
Reading (20-23)
4. Locate important details in
uncomplicated passages.
5. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
6. Draw generalizations and
conclusions about people,
Assignment/
Assessment
Explain the concept of Gross
Domestic Product
Explain the measures used
to analyze economic
conditions
Explain the nature of
Consumer Price Index
Determine the impact of
business cycles on business
activities
Students will speculate what
would be included in the
measurement of GDP.
Students will evaluate
inflation barometers, jobless
rates, and consumer
confidence meters to
evaluate economic
conditions over the last 5
years.
Have the students research
the interest rates for home
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Technical Skills)]
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
with education to the benefit
of the service.
Debate who should cover
the costs.
Discuss the `product` of
higher education and the
potential social spillover.
Differentiate between the
types of higher education
institutions and the services
offered.
Discuss the social costs of
crime and prevention
programs.
Examine potential
economic causes of criminal
activity.
Study crime data
gathered over the last century
and relate the present cost of
crime to historical cost of
crime.
Examine common forms of
pollution and costs involved in
pollution control:
Air and
Water.
Compare private and
government actions to protect
the environment.
Assess the importance of
government intervention in
the U.S. conservation
ideas, and so on in
uncomplicated passages.
Assignment/
Assessment
morgages for the past five
years to determine trends
and to study the effect those
rates have had on the real
estate market.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
movement.
Apply their knowledge of
scarcity to determine the
appropriate level of pollution
control.
Inspect competition within
the health care market.
Examine health care in
the U.S.: Comparisons with
other countries, and History of
the system in the U.S.
Scrutinize U.S. spending on
health care: Trends in U.S.
spending, Insurance and
Access to health care.
Compare the affects of
discrimination on the
economy.
Identify key forms of
discrimination within the
economy: Wage
discrimination,
Wage differentials and
Occupational crowding.
Debate current labor
discrimination issues.
Identify economic causes
of poverty.
Discuss `who are the poor`:
Income equality and
distribution, and
Socio-economic inequities.
Assignment/
Assessment
Course Unit/
Lesson Topic
Sales
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Human Resources
Management:
Understands the tools,
techniques, and systems
that businesses use to
plan, staff, lead, and
organize its human
resources [Includes
Career Cluster topics
(e.g., Leadership and
Teamwork, Problem
Solving and Critical
Thinking, Systems)]
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
MAR 110 Introduction to
Sales
Develop the basic
fundamentals of an effective
sales presentation.
Identify the personal
characteristics and selfmanagement techniques
needed for success in sales.
Write short-term and
long-term professional goals
that can be used to
accomplish sales objectives.
Discriminate between
consultative and
presentational selling and
provide examples of each of
these sales techniques.
Identify the components
of inter-personal
communication, and social
skills needed to engage
customers in a sales
dialogue.
Demonstrate how to
translate product features
into buyer benefits.
Describe the different
types of techniques that
English (16-19)
1. Identify the basic purpose
or role of a specified phrase
or sentence.
English (20-23)
1. Identify the central idea or
main topic of a
straightforward piece of
writing.
Assignment/
Assessment
Analyze product information
to identify product features
and benefits
Students identify features
and benefits of given
product.
Students will coordinate all
seven steps of selling onto a
summary format.
Students will use this form to
orally demonstrate a full
selling scenario with another
student.
Students will evaluate form
for their peers’ selling
demonstration, using
numerical and narrative
criteria.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
could be used to handle
customer concerns.
Discuss the importance of
customer service
Assignment/
Assessment
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
2.
Assignment/
Assessment
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
7.
Assignment/
Assessment
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Economics
MAR 216
Economics:
Understands the
economic principles and
concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
psychographic information
in marketing planning
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
buying behavior and
decision making techniques
among business,
organizational, and
individual consumers
Explain the concepts of the
marketing mix
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Mathematics (20-23)
1. Translate from one
representation of data to
another.
2. Exhibit knowledge of simple
counting techniques.
3. Add and subtract simple
algebraic expressions.
4. Solve routine first-degree
equations
5. Perfrom straightforward
word-to-symbol
translations.
6. Multiply two binomials.
Reading (20-23)
1. Locate important details in
uncomplicated passages.
2. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
3. Dreaw generalizations and
conclusions about people,
ideas.
Assignment/
Assessment
Have students prepare a
written report explaining the
concept of business cycles
and describing the impact
that phases of a business
cycle have on the economy.
Explain the nature of
international trade
Evaluate influences on a
nation’s ability to trade
Have students prepare a
written report explaining
international trade and the
interdependence of nations.
Determine the relationship
between government and
business
Ask students how U.S.
businesses can get involved
in international trade.
Discuss how automobile
manufacturer’s trade
internationally and the
guidelines that they need to
follow.
environments on world
trade
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Science (24-27)
1. Compare or combine data
from a complex data
presentation.
2. Analyze given information
when presented with new,
simple information.
3. Understand the methods
and tools used in a complex
experiment.
4. Determine whether given
information supports or
contradicts simple
hypotheses or conclusions,
and why.
Assignment/
Assessment
Course Unit/
Lesson Topic
Economics
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Business, Management,
Entrepreneurship:
Understands the
concepts, processes, and
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
[Includes Career Cluster
topics (e.g., Systems)]
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
ECO 105 Introduction to
Economics
Understand how economics
has evolved as a social
science.
Investigate economics topics
such as supply and demand,
national income, inflation, the
Federal Reserve System, the
economic system of Japan,
comparative advantage and
trade between nations,
exchange rates…etc.
Collect and analyze economic
data using economic methods
of analysis.
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Mathematics (20-23)
3. Translate from one
representation of data to
another.
4. Exhibit knowledge of simple
counting techniques.
5. Add and subtract simple
algebraic expressions.
6. Solve routine first-degree
equations
7. Perfrom straightforward
word-to-symbol
translations.
8. Multiply two binomials.
Reading (20-23)
1. Locate important details in
uncomplicated passages.
2. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
3. Dreaw generalizations and
conclusions about people,
ideas.
Assignment/
Assessment
Explain the nature of trade
regulations
Using the internet, research
both sides of NAFTA .
Supporters and skeptics.
Explain the types of
economic systems
Powerpoint presentation of
types and have the students
research and define
countries types of economic
systems.
Explain the concept of
private enterprise
Discuss with students if they
have earned money by babysitting, lawn mowing or
selling lemonade. If so, tell
them that they were taking
advantage of the free
enterprise system.
Explain the concept of
competition
Students have to discuss why
competition is an essential
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
element in our free
enterprise system and then
identify 3-5 establishments
in the community that
compete directly for
customers.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
Determine factors affecting
business risk
Have students start a new
business selling t-shirts to
students in our school.
Discuss how much of their
money they are willing to
invest to start the business.
Course Unit/
Lesson Topic
Economics
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Economics: Understands
the economic principles
and concepts fundamental
to business
operations [Includes
Career Cluster topics
(e.g., Academic
Foundations)]
MAR 125
Marketing Resource
Systems
Discuss external factors
related to marketing
decisions
Discuss the impact of risk
management to
organizations
Discuss changes in the way
organizations function
Discuss the impact of
virtual management in
organizations
Discuss economic factors
that affect marketing
decisions and consumer
buying power
ECO 105 Introduction to
Economics
Understand how economics
has evolved as a social
science.
Investigate economics
topics such as supply and
demand, national income,
inflation, the Federal
Reserve System, the
economic system of Japan,
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Reading (20-23)
1. Locate important details in
uncomplicated passages.
2. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
3. Dreaw generalizations and
conclusions about people,
ideas.
Assignment/
Assessment
Identify factors affecting a
business’s profit
Students continue with their
t-shirt business and
determine what price they
want to set for their profit.
Explain the relationship
between government and
business
Ask students how U.S.
businesses can get involved
in international trade.
Discuss how automobile
manufacturer’s trade
internationally and the
guidelines that they need to
follow.
Explain the principles of
supply and demand
Ask students how much they
would pay for a concert
ticket for their favorite
group. After coming to a
consensus on the amount,
raise the price of the ticket
and ask how many would
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
comparative advantage and
trade between nations,
exchange rates…etc.
Collect and analyze
economic data using
economic methods of
analysis.
Assignment/
Assessment
pay the higher amount.
Keep probing until you reach
a peak amount.
Course Unit/
Lesson Topic
Human relation skills
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Business, Management,
Entrepreneurship:
Understands the
concepts, processes, and
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
[Includes Career Cluster
topics (e.g., Systems)]
MAR 216
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
psychographic information
in marketing planning
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
buying behavior and
decision making techniques
among business,
organizational, and
individual consumers
Explain the concepts of the
marketing mix
English (20-23)
3. Identify the central or main
topic of a straightforward
piece of writing.
4. Determine relevancy when
presented with a variety of
sentence-level details.
Reading (20-23)
4. Locate important details in
uncomplicated passages.
5. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
6. Dreaw generalizations and
conclusions about people,
ideas.
Assignment/
Assessment
Explain the role of business
in society
Generate a board list as
students brainstorm answers
to this question: What
responsibilities, if any, do
businesses have to society?
Accept all answers, trying to
classify them as they’re
given into these
categories:Ethics,
Environments, Consumers,
and Employees.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
ECO 105 Introduction to
Economics
Understand how economics
has evolved as a social
science.
Investigate economics
topics such as supply and
demand, national income,
inflation, the Federal
Reserve System, the
economic system of Japan,
comparative advantage and
trade between nations,
exchange rates…etc.
Collect and analyze
economic data using
economic methods of
analysis.
Human relation skills
Emotional Intelligence:
Understands techniques,
strategies, and systems
used to foster
self-understanding and
MAR 106 Marketing Your English (33-36)
1. Determine whether a
Image
Use a variety of tools to
conduct a career/job search.
complex essay has
accomplished a specific
purpose.
Address the needs of
individual personalities.
Persoanlity evaluation
through true colors project.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
enhance relationships with
others [Includes Career
Cluster topics (e.g.,
Leadership and
Teamwork, Ethics and
Legal Responsibilities)]
Human Resources
Management:
Understands the tools,
techniques, and systems
that businesses use to
plan, staff, lead, and
organize its human
resources [Includes
Career Cluster topics
(e.g., Leadership and
Teamwork, Problem
Solving and Critical
Thinking, Systems)]
Create a professional
resume.
Prepare and deliver
appropriate responses to job
interview questions.
Analyze the wardrobe
expectations of his/her
chosen career field.
Formulate a plan for
assembling an individual,
affordable, flexible, and
appropriate working
wardrobe.
Develop heightened
sensitivity to and awareness
of behavioral standards in
culturally diverse situations.
Modify personal
behavior to more
successfully deal with
problem situations and
personality differences that
impede working
relationships.
2. Add a phrase or sentence to
accomplish a complex
purpose, often expressed
interms of the main focus of
the essay.
Assignment/
Assessment
Explain employment
opportunities in marketing
Develop cover letter and
resume to match students
skills with employment
opportunities.
Identify skills needed to
enhance career progression
Go over sample interview
questions to prepare
students for potential
interviews.
Course Unit/
Lesson Topic
Economics
Human relation skills
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Business, Management,
Entrepreneurship:
Understands the
concepts, processes, and
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
[Includes Career Cluster
topics (e.g., Systems)]
MAR 240
International Marketing
Explain the importance of
international marketing
Evaluate the impact on
marketing relative to the
global political and
economic environments.
Discuss the role of social
and cultural environment
relative to a global market.
Examine the legal and
regulatory environment
relative to global issues.
Analyze global information
systems and the elements of
marketing research.
Develop strategies for
market segmentation,
targeting and positioning
Discuss the implications of
sourcing strategies:
exporting and importing.
Discuss and compare global
market entry strategies.
Discuss the strategic
elements of competitive
advantages.
Discuss the components of
the product and analyze
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Reading (20-23)
1. Locate important details in
uncomplicated passages.
2. Identify clear relationships
between people, ideas, and
so on in uncomplicated
passages.
3. Dreaw generalizations and
conclusions about people,
ideas.
Mathematics (20-23)
1. Calculate the missing data
value, given the average
and all data values but one.
2. Translate from one
representation of data to
another (example: a bar
graph to a circle graph)
3. Determine the probability
of a simple event.
4. Exhibit knowledge of
elementary number
concepts including
rounding, the ordering of
decimals, pattern
Assignment/
Assessment
Students will access if
trading with foreign
countries is good or bad for
the U.S. economy. Students
will write a list of points
supporting his or her
opinion.
Explain the role of business
in society
Students will bring a list of
three local businesses that
provide a good or service to
the community and generate
a master list of these
businesses. Then the
students will characterize
each entry as large or small,
domestic or global, profit or
nonprofit, public or private,
provider of goods or
services.
Treat others fairly at work
Divide groups into four
groups. Have each group
slect one type of business,
assume the roles of
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
brand decisions relative to
the product.
Discuss issues relative to
pricing decisions.
Examine the global
marketing channels and
physical distribution
Develop strategies relative
to global marketing
communication.
Discuss the impact of
advertising and public
relation on global marketing
Discuss issues related to
leading, organizing and
controlling and the effects
on a global market.
Human relation skills
Business, Management,
Entrepreneurship:
Understands the
concepts, processes, and
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
MAR 249
Marketing
Strategic
Explain marketing’s
influence on strategic
thinking.
Trace the history of an
organization’s marketing
strategy.
Assignment/
Assessment
identification, absolute
value, primes, greatest
common factor.
5. Multiply two binomials.
managers in that business,
and formulate an employee
policy based on the
workplace trends listed.
Discuss as a group.
Reading (28-32)
1. Infer the main idea or
purpose of more
challenging passages or
their paragraphs.
2. Locate and interpret minor
or subtly stated details in
more challenging passages.
English (20-23)
Explain the nature of
environmental regulations
Have students research the
relationship between
business and society and
write a paper on the many
different ways businesses
can contribute to their
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
[Includes Career Cluster
topics (e.g., Systems)]
Formulate a framework for
analyzing competitive
environment.
Apply various approaches
to marketing segmentation,
targeting, and positioning to
create competitive
advantage.
Develop marketing strategy
using real-world
approaches.
Evaluate successful
marketing strategies.
Apply tools of competitive
dynamics effectively and
appropriately.
MAR 216
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details.
Assignment/
Assessment
communities regarding
environmental concerns.
Ask student to address the
ramifications of business
conduct in their papers.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
psychographic information
in marketing planning
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
buying behavior and
decision making techniques
among business,
organizational, and
individual consumers
Explain the concepts of the
marketing mix
Pricing
Pricing
Financial Analysis:
Understands tools,
strategies, and systems
used to maintain, monitor,
control, and plan the use
of financial resources
[Includes Career Cluster
topics (e.g., Systems,
Technical Skills)]
MAR 111
Principles of Sales
Discuss selling as a profession.
Discuss the role of personal
selling and the marketing
concept to an organization.
Analyze relationship selling
and the role of sales
professional and customer.
Mathematics (20-23)
1. Calculate the missing data
value, given the average
and all data values but one.
2. Translate from one
representation of data to
another (example: a bar
graph to a circle graph)
3. Determine the probability
of a simple event.
Solve basic math problems
We give the students a
marketing math pre-test that
tests their ability in markups, mark-downs, invoicing,
retail price, and cost
equations.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Pricing, selling
Financial Analysis:
Understands tools,
strategies, and systems
used to maintain, monitor,
control, and plan the use
of financial resources
[Includes Career Cluster
topics (e.g., Systems,
Technical Skills)]
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
Understands the working of
the company, the product and
the competition.
Analyze all aspects of
consumer behavior relative to
the buying process.
Develop the basic
fundamentals of an effective
sales presentation.
Discuss careers in selling
relative to growth and reward
options.
Evaluating the impact of
planning, organizing and
leadership on sales
management.
Analyze the role of territory
management
MAR 117
Principles of Retailng
Compare and contrast
examples of different types
of retailers.
Illustrate how changes in
customer demographics and
values affect the retail mix.
Evaluate a retail site using
specific location criteria.
4. Exhibit knowledge of
elementary number
concepts including
rounding, the ordering of
decimals, pattern
5. Multiply two binomials.
6. Solve routine two-step or
three-step arithmetic
problems involving
concepts such as rate and
proportion, tax added,
percentage off and
computing with a given
average.
7. Evaluate algebraic
expressions by submitting
integers for unknown
quantities.
8. Add and subtract simple
algebraic exquations.
9. Solve routine first –degree
equations.
Assignment/
Assessment
Solve math problems
involving fractions
Operate a calculator
Students will be provided
various marketing math
problems to work with on
their calculator’s.
Solve mathematical
problems involving
percentages
Calculating the new sale
price, determine the
maintained markup and the
sale price.
Read charts and graphs
Students will interpret and
draw conclusions by
making recommendations
based on the information
in the charts and graphs.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
Classify tasks performed in
a retail business.
Analyze the purposes for
various store layouts.
Discuss the stages of the
buying process.
Analyze methods used to
communicate with the
customer.
Explain the role of
operations and management
systems in providing fiscal
stability.
Human relation skills
Product Planning
Communication Skills:
Understands the
concepts, strategies, and
systems used to obtain
and
convey ideas and
information (Addresses
Career Cluster topic:
Communications)
Interpersonal Skills
Business, Management,
Entrepreneurship:
Understands the
concepts, processes, and
MAR 216
Principles of Marketing
Develop a working
knowledge of marketing
terminology
Identify the basic
relationship of marketing to
other functional areas of the
organization
Define the basic elements of
a marketing strategy
Identify and apply
demographic and
psychographic information
in marketing planning
Reading (28-32)
3. Infer the main idea or
purpose of more
challenging passages or
their paragraphs.
4. Locate and interpret minor
or subtly stated details in
more challenging passages.
English (20-23)
3. Identify the central or main
topic of a straightforward
piece of writing.
4. Determine relevancy when
presented with a variety of
sentence-level details.
Explain the nature of
effective communications
Apply effective listening skills
Make oral presentations
Handle telephone calls in a
businesslike manner
Explain the nature of written
communications
Use communications
technology/systems
Identify ways that
technology impacts business
Course Unit/
Lesson Topic
Product Planning
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
[Includes Career Cluster
topics (e.g., Systems)]
Define market
segmentation, steps in its
application, and how it
affects the success of a
product or service
Compare the different
buying behavior and
decision making techniques
among business,
organizational, and
individual consumers
Explain the concepts of the
marketing mix
Business, Management,
Entrepreneurship:
Understands the
concepts, processes, and
skills associated with
identifying
new ideas, opportunities,
and methods and with
creating or starting a new
project or venture
[Includes Career Cluster
topics (e.g., Systems)]
MAR 238
Marketing Applications
and Analysis
Explain how marketing
managers must interact with
managers in other
functional areas.
Discuss the selection of an
appropriate corporate
strategy.
Explain the use of the
product life cycle in
developing a product mix
strategy.
Reading (28-32)
5. Infer the main idea or
purpose of more
challenging passages or
their paragraphs.
6. Locate and interpret minor
or subtly stated details in
more challenging passages.
English (20-23)
5. Identify the central or main
topic of a straightforward
piece of writing.
6. Determine relevancy when
presented with a variety of
sentence-level details.
Assignment/
Assessment
Brainstorm why business
need to know how to
introduce new products
while keeping other
products successful in the
marketplace.
Evlauate products first
impressions
Evaluate ads
Write an essay describing
product loyalty
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
List the three basic types of
approaches which can be
used in forecasting either
industry or company sales.
Discuss the relationship of
product objectives, sales
forecasts, profitability, and
productivity to marketing
budget decisions.
Discuss how marketing
strategies can be classified
and the elements involved
in a marketing strategy.
Describe the sources of
competitive information and
how to perform a
competitive analysis.
Explain how advertising
programs are related to
marketing strategy and
other communications
programs.
Discuss how a company
should evaluate its
capabilities of marketing
internationally.
Discuss how marketing
programs are designed and
executed for international
markets.
Develop a marketing plan.
Assignment/
Assessment
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment
Discuss how to use annual
marketing plans for control.
Distribution
Advertising/Promotion
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
Strategic Management:
Understands tools,
techniques, and systems
that affect a business’s
ability to plan, control, and
organize an organization/
department [Includes
Career Cluster topics
(e.g., Technical Skills)]
Marketing: Understands
the tools, techniques, and
systems that businesses
use to create
exchanges and satisfy
organizational objectives
[Includes Career Cluster
topics (e.g., Systems)]
MAR 249
Strategic Marketing
Reading (28-32)
1. Infer the main idea or
purpose of more
challenging passages or
their paragraphs.
2. Locate and interpret minor
or subtly stated details in
more challenging passages.
English (20-23)
1. Identify the central or main
topic of a straightforward
piece of writing.
2. Determine relevancy when
presented with a variety of
sentence-level details
Explain marketing’s
influence on strategic
thinking.
Trace the history of an
organization’s marketing
strategy.
Formulate a framework for
analyzing competitive
environment.
Apply various approaches
to marketing segmentation,
targeting, and positioning to
create competitive
advantage.
MAR 220
Reading (28-32)
Principles of Advertising
3. Infer the main idea or
Explain how key figures
and events in advertising
history affect advertising
today
Identify the main factors in
advertising’s legal and
purpose of more
challenging passages or
their paragraphs.
4. Locate and interpret minor
or subtly stated details in
more challenging passages.
English (20-23)
Have students identify cause and
effect relationships of reliable
channels of distribution as
opposed to unreliable channels
of distribution.
Have students investigate
distribution practices for
parishable goods that are
transported into and distributed
in their city and state.
Discuss if electronic retail outlets
will replace traditional brick and
mortor stores.
Prepare a bulletin board or multi
media display showing the
channels of distribution.
Outline advertising and
promotion chapters with
power point presentation.
Advertising scavenger hunt
searching for national,
institutional ect. Ads.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
3. Identify the central or main
regulatory environment
topic of a straightforward
Describe the role of the
piece of writing.
advertising agency, its
4. Determine relevancy when
organization, and
presented with a variety of
compensation methods
sentence-level details
Summarize key evaluative
English
(28-32)
research objectives and
1. Ad a sentence to introduce
methods
or conclude a fairly complex
Outline what an advertising
paragraph.
plan is and list its key
elements
English (33-36)
Explain the functions and
1. Determine whether a
special skills of media
complex essay has
evaluation and buying
accomplished a specific
Identify the key elements in
prupose.
a creative strategy
2. Add a phrase or sentence to
Discuss and apply the
accomplish a complex
concept of Integrated
purpose often expressed in
Marketing Communications
terms of the main focus of
Outline the structure of an
the essay.
advertising campaign and
the budgeting and
evaluation process
Assignment/
Assessment
New product discussions
Public relations case
studies.
Discussion of marketing
stunts and bad publicity
stunts.
Identify the type and
purpose of promotion
worksheet.
Construct a visual
merchandising display
Develop a news release
Evaluate print and
broadcast advertisements.
Develop an ad containing
all five parts of a print
advertisement.
Introduce a campaign for a
small and large business
with a theme.
Course Unit/
Lesson Topic
CTE Curriculum Mapping – Marketing
Marketing Standards/ Technical
ACT Readiness
Essential Outcomes
Competencies
Standards/Score Range
Assignment/
Assessment